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MyFamily participated in the Nomination and in the Exhibition for the 25th Edition of the Compasso d'Oro Award (an industrial design award) with TECHLA, the automatic engraving system for ID pet tags. This engraving machine has been designed for us by Design Gang company. It is manufactured in Italy and entirely made in aluminum.

The Compasso d'Oro competition, conceived by ADI (Industrial Design Association)  is the oldest and most prestigious design award, created in 1954 to enhance Italian design, which in this edition has seen more than 1200 candidates. The latter were subjected to a careful selection by a jury of experts who decreed the 16 winning products and 56 Honorable mentions.

TECHLA has honored us and all our customers, being considered among the best products chosen to be shown at the exhibition that will be held until June 26 in the courtyard of the Rocchetta in the Castello Sforzesco of Milan.

Created to offer our customers an exclusive service, TECHLA is able to transform an useful ID tag in an accessory that can also be unique and personalized; and this operation takes only 2 minutes.

Have you already got your TECHLA? If you do, be conscious that you own not only a productive tool but also an object with a recognized added value thanks to its Design.

Don't you know about our Techla? Discover it, it will give you great results and you will be immediately satisfied.

 

  

 

 

TECHLA at Compasso d'Oro, the oldest and most prestigious design award

 

 

MyFamily participated in the Nomination and in the Exhibition for the 25th Edition of the Compasso d'Oro Award (an industrial design award) with TECHLA, the automatic engraving system for ID pet tags. This engraving machine has been designed for us by Design Gang company. It is manufactured in Italy and entirely made in aluminum.

The Compasso d'Oro competition, conceived by ADI (Industrial Design Association)  is the oldest and most prestigious design award, created in 1954 to enhance Italian design, which in this edition has seen more than 1200 candidates. The latter were subjected to a careful selection by a jury of experts who decreed the 16 winning products and 56 Honorable mentions.

TECHLA has honored us and all our customers, being considered among the best products chosen to be shown at the exhibition that will be held until June 26 in the courtyard of the Rocchetta in the Castello Sforzesco of Milan.

Created to offer our customers an exclusive service, TECHLA is able to transform an useful ID tag in an accessory that can also be unique and personalized; and this operation takes only 2 minutes.

Have you already got your TECHLA? If you do, be conscious that you own not only a productive tool but also an object with a recognized added value thanks to its Design.

Don't you know about our Techla? Discover it, it will give you great results and you will be immediately satisfied.

 

  

 

 

Today, Take Your Dog to Work Day is celebrated. It is the annual opportunity to go to work with your own four-legged friend.

When was this event born?

This Take Your Dog to Work Day is a very recent celebration, but it has immediately taken hold on many continents. The event was born in 1996 in The United Kingdom by Pet Sitter International association, reaching United States and Canada in 1999. Nowadays it has become a sort of tradition and it is calculated that one in five companies is pet-friendly and some allow employees to take their dogs to the office.

Now you're probably wondering why a person should ever take his dog to the office if not for a simple vice... Well, there is a reason and it's also a valid one!

The slogan of this event is "More pets, less stress", because according to many studies, to stay with your dog in the office reduces stress and increases productivity and professional satisfaction for both employees and the company. Having your dog nearby generally improves mood and blood pressure.

 

Let me introduce Joolio to you! He is the mascot of MyFamily that, day after day, works together with the employees. He takes care of testing ID Tags resistance and he always pays a meticulous attention to the movements of food in the company. Joolio is free to go everywhere checking each employee's work and to run around the private garden of the building thought as relaxation area. The best ideas come to him there.

And what do you think about the presence of dogs in the office? Let us know your opinion :)

Take Your Dog to Work Day

Today, Take Your Dog to Work Day is celebrated. It is the annual opportunity to go to work with your own four-legged friend.

When was this event born?

This Take Your Dog to Work Day is a very recent celebration, but it has immediately taken hold on many continents. The event was born in 1996 in The United Kingdom by Pet Sitter International association, reaching United States and Canada in 1999. Nowadays it has become a sort of tradition and it is calculated that one in five companies is pet-friendly and some allow employees to take their dogs to the office.

Now you're probably wondering why a person should ever take his dog to the office if not for a simple vice... Well, there is a reason and it's also a valid one!

The slogan of this event is "More pets, less stress", because according to many studies, to stay with your dog in the office reduces stress and increases productivity and professional satisfaction for both employees and the company. Having your dog nearby generally improves mood and blood pressure.

 

Let me introduce Joolio to you! He is the mascot of MyFamily that, day after day, works together with the employees. He takes care of testing ID Tags resistance and he always pays a meticulous attention to the movements of food in the company. Joolio is free to go everywhere checking each employee's work and to run around the private garden of the building thought as relaxation area. The best ideas come to him there.

And what do you think about the presence of dogs in the office? Let us know your opinion :)

Are you planning a holiday abroad with your dog? I wrote this article to provide you a guide with some essential information to plan your holiday. I hope this can help. First of all, your pet, like every citizen of the European Union, must have a passport.


The passport
The European passport for pets is issued by the Veterinary agency of the Local Health Centres when:

  • the animal has a microchip or a readable tattoo done before 2011;
  • has been registered in the Canine Registry;
  • the dog was given an anti-rabies vaccination (not before the application of the microchip) or it has a valid vaccination. 

The passport will contain all data relating to the animal and his owner as well as information about the pet's health (vaccinations, any carried out pesticide treatments, etc.).


Rabies vaccination

Rabies is a viral disease affecting wild and domestic animals which can be trasmitted to human (zoonoses) and to other animals throught infected saliva, bites, scratches and wounds.

From an epidemiological point of view, the dog, in the urban cycle, and the fox, in the sylvan cycle, are the animals who are the most affected by rabies. This disease causes acute encephalitis and, when the symptoms are manifest, the outcome is always fatal both for animals and humans. Rabies is throughout the world, but 95% of deaths occurs in Asia and Africa. In Italy, between 1997 and 2008, the rabies was considered eradicated but in 2008 some cases were identified again in the north-east of the country, referable to the sylvan form, occuring in the nearby Slovenia.

Prevention in pets is carried out by vaccination, which consists of an injection giving one year immunity and perfomed by a veterinarian. Rabies vaccination cannot be carried out on pets younger than 12 weeks old. So, depending on the travel situation, it is advisable to check the rules to follow. 
For the ones travelling to Italy, for example, no exception is allowed.

With the word "valid vaccination", instead, it is meant a vaccination carried out at least 21 days before the pets arrival to the destination country, or with an outstanding recall.

Since diseases do not have boundaries and in certain areas some of them, including rabies, have been eradicated or do not exist, it is important to know that there may be stricter rules to respect. Some countries as the United Kingdom, Ireland, Sweden and Malta require additional measures for pets entering from some countries where the disease has a non-negligible risk, like a certificate on antibody titration, which guarantees 100% vaccination coverage and the quarantine. Titration has to be performed on a blood sample taken at least 30 days after vaccination and analyzed in a laboratory which is recognized by the European Commission in accordance with Article 3 of the Act 2000/258/CE. 
(Ref: Istituto Zooprofilattico Sperimentale delle Venezie : titer rabies antibody )

Sometimes this certificate takes a long time to be issued and, if you are planning a particular trip to foreign countries, I suggest you to collect some information even 5 months before the leaving in order to avoid unpleasant surprises, like leaving your beloved friend at home or giving the desired trip up.


Necessary documents

If your trip is to a EU country, your pet will need:

  •  European passport
  •  Certificate of good health issued by a veterinarian
  •  Valid anti-rabies vaccination. 

If your trip is to an EXTRA EU country, in addition to the documents listed above, you may be asked for specific health requirements and additional documents depending on the destination and specific conditions, so it is always better to consult the embassy of the country of destination in Italy, the veterinary agency of the Local Health Centres or the Ministry of Health website.

An example is the preventive antiparasitic treatment for the Echinococcus Multilocularis, which is required for trips to Finland, Malta, United Kingdom, Ireland and Norway. This treatment must be administered by a veterinarian between 24 and 120 hours before departure and certified on the passport.


Two other important tips concern: 

• INSURANCE, in case you do not have it yet, consider to underwrite a policy for your dog, which covers civil liability and veterinary expenses, as in some countries they could be rather onerous

• the obligation to have an IDENTIFICATION TAG as provided, for example, in public places in the United Kingdom and in other countries, showing the address and telephone details of the pet's owner.

Some countries have very strict laws, which may even include quarantine periods, which can separate you from your dog for long periods of time. Information is essential!

And remember that the maximum number of animals that you can carry is 5!


Which means of transport?

You will also need to evaluate the vehicle you will travel on.

• If you choose the plane, it will be necessary to contact the airline, some low cost airlines, for example, provide only the transport of guide animals following the owner. The general rule is that medium and large size dogs are placed in appropriate, waterproof and comfortable doghouses, placed in the pressurized hold. Since these seats are limited, it is important to book well in advance.
Small size dogs (weighing up to 10 kg) will be able to travel close to the owner, even if inside their homologated carrier.
If the flight includes a stopover, take some information on eventual rule to respect.

• If you choose the train, there is instead a handbook of good behavioral standards to follow, but in general dogs can travel with their owners, inside a carrier, equipped with a document, microchip, valid vaccinations and antiparasitic treatments.

 • If you choose the ferry, you have to follow the same rules as the plane, where the animal can travel in the common carrier if it has the allowed characteristics which protect the animal. But getting information from the line is always the best solution to avoid unpleasant surprises.

• If you travel by car, you have to be in compliance with Art. 169 of the new Traffic Code "Transport of people, animals and objects on motor vehicles" that, at point 6, prohibits the transport of pets that constitute obstacle or danger to driving. It allows the transport of pets, even more than 1, only if kept in a special cage, container or in the rear compartment, provided that it is specially divided by a network or other similar suitable means that, if installed permanently, must be authorized by the competent provincial office of the General Directorate of the MCTC. In case the trip is long, it will be necessary to plan very well the stages, to let your four-legged friend drink, eat and do his business. I strongly reccomend to pay attention to heat!

Guide dogs can always travel near the owner, provided that they have a leash and a muzzle. Based on the selected transport means, please ascertain well in advance that your friend does not suffer from car, airplane, ferry sickness...in this case you can ask vet for some pharmacological advice or some precaution to take (such as pausing, giving food at the right times) which will make the travelling more comfortable.

At last but not least, remember any drug your pet usually uses, it could be difficult to find them, especially in certain countries.

I hope you found this information clear and useful ... see you next time and enjoy your holiday!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

What you need to know to go on holiday abroad with your dog

Are you planning a holiday abroad with your dog? I wrote this article to provide you a guide with some essential information to plan your holiday. I hope this can help. First of all, your pet, like every citizen of the European Union, must have a passport.


The passport
The European passport for pets is issued by the Veterinary agency of the Local Health Centres when:

  • the animal has a microchip or a readable tattoo done before 2011;
  • has been registered in the Canine Registry;
  • the dog was given an anti-rabies vaccination (not before the application of the microchip) or it has a valid vaccination. 

The passport will contain all data relating to the animal and his owner as well as information about the pet's health (vaccinations, any carried out pesticide treatments, etc.).


Rabies vaccination

Rabies is a viral disease affecting wild and domestic animals which can be trasmitted to human (zoonoses) and to other animals throught infected saliva, bites, scratches and wounds.

From an epidemiological point of view, the dog, in the urban cycle, and the fox, in the sylvan cycle, are the animals who are the most affected by rabies. This disease causes acute encephalitis and, when the symptoms are manifest, the outcome is always fatal both for animals and humans. Rabies is throughout the world, but 95% of deaths occurs in Asia and Africa. In Italy, between 1997 and 2008, the rabies was considered eradicated but in 2008 some cases were identified again in the north-east of the country, referable to the sylvan form, occuring in the nearby Slovenia.

Prevention in pets is carried out by vaccination, which consists of an injection giving one year immunity and perfomed by a veterinarian. Rabies vaccination cannot be carried out on pets younger than 12 weeks old. So, depending on the travel situation, it is advisable to check the rules to follow. 
For the ones travelling to Italy, for example, no exception is allowed.

With the word "valid vaccination", instead, it is meant a vaccination carried out at least 21 days before the pets arrival to the destination country, or with an outstanding recall.

Since diseases do not have boundaries and in certain areas some of them, including rabies, have been eradicated or do not exist, it is important to know that there may be stricter rules to respect. Some countries as the United Kingdom, Ireland, Sweden and Malta require additional measures for pets entering from some countries where the disease has a non-negligible risk, like a certificate on antibody titration, which guarantees 100% vaccination coverage and the quarantine. Titration has to be performed on a blood sample taken at least 30 days after vaccination and analyzed in a laboratory which is recognized by the European Commission in accordance with Article 3 of the Act 2000/258/CE. 
(Ref: Istituto Zooprofilattico Sperimentale delle Venezie : titer rabies antibody )

Sometimes this certificate takes a long time to be issued and, if you are planning a particular trip to foreign countries, I suggest you to collect some information even 5 months before the leaving in order to avoid unpleasant surprises, like leaving your beloved friend at home or giving the desired trip up.


Necessary documents

If your trip is to a EU country, your pet will need:

  •  European passport
  •  Certificate of good health issued by a veterinarian
  •  Valid anti-rabies vaccination. 

If your trip is to an EXTRA EU country, in addition to the documents listed above, you may be asked for specific health requirements and additional documents depending on the destination and specific conditions, so it is always better to consult the embassy of the country of destination in Italy, the veterinary agency of the Local Health Centres or the Ministry of Health website.

An example is the preventive antiparasitic treatment for the Echinococcus Multilocularis, which is required for trips to Finland, Malta, United Kingdom, Ireland and Norway. This treatment must be administered by a veterinarian between 24 and 120 hours before departure and certified on the passport.


Two other important tips concern: 

• INSURANCE, in case you do not have it yet, consider to underwrite a policy for your dog, which covers civil liability and veterinary expenses, as in some countries they could be rather onerous

• the obligation to have an IDENTIFICATION TAG as provided, for example, in public places in the United Kingdom and in other countries, showing the address and telephone details of the pet's owner.

Some countries have very strict laws, which may even include quarantine periods, which can separate you from your dog for long periods of time. Information is essential!

And remember that the maximum number of animals that you can carry is 5!


Which means of transport?

You will also need to evaluate the vehicle you will travel on.

• If you choose the plane, it will be necessary to contact the airline, some low cost airlines, for example, provide only the transport of guide animals following the owner. The general rule is that medium and large size dogs are placed in appropriate, waterproof and comfortable doghouses, placed in the pressurized hold. Since these seats are limited, it is important to book well in advance.
Small size dogs (weighing up to 10 kg) will be able to travel close to the owner, even if inside their homologated carrier.
If the flight includes a stopover, take some information on eventual rule to respect.

• If you choose the train, there is instead a handbook of good behavioral standards to follow, but in general dogs can travel with their owners, inside a carrier, equipped with a document, microchip, valid vaccinations and antiparasitic treatments.

 • If you choose the ferry, you have to follow the same rules as the plane, where the animal can travel in the common carrier if it has the allowed characteristics which protect the animal. But getting information from the line is always the best solution to avoid unpleasant surprises.

• If you travel by car, you have to be in compliance with Art. 169 of the new Traffic Code "Transport of people, animals and objects on motor vehicles" that, at point 6, prohibits the transport of pets that constitute obstacle or danger to driving. It allows the transport of pets, even more than 1, only if kept in a special cage, container or in the rear compartment, provided that it is specially divided by a network or other similar suitable means that, if installed permanently, must be authorized by the competent provincial office of the General Directorate of the MCTC. In case the trip is long, it will be necessary to plan very well the stages, to let your four-legged friend drink, eat and do his business. I strongly reccomend to pay attention to heat!

Guide dogs can always travel near the owner, provided that they have a leash and a muzzle. Based on the selected transport means, please ascertain well in advance that your friend does not suffer from car, airplane, ferry sickness...in this case you can ask vet for some pharmacological advice or some precaution to take (such as pausing, giving food at the right times) which will make the travelling more comfortable.

At last but not least, remember any drug your pet usually uses, it could be difficult to find them, especially in certain countries.

I hope you found this information clear and useful ... see you next time and enjoy your holiday!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

If you are looking for any suggestions about how to better deal with the Facebook page of your Pet Store, you are in the right place. This article would like to give you some suggestions about how to support your Pet Shop through a Facebook page in the best way. I don't want to offer you a miraculous handbook and I have certainly addressed only a small part of the subjects that we can deal with (let's say that we could write a whole book about FB posts:), but I am sure that here you can find all the main subjects that are often overlooked or underestimated.

The main purpose is to create a page with the basic information, to write something about pets or about the products you sell, to publish some photos and wait for an influx of people into your Pet Shop.

It seems easy, doesn't it?

Unfortunately it isn't. If you join the fray of the big quantity of pages, groups and Facebook profiles without any knowledge nor project, you could waste a lot of time without obtaining any remarkable results.

 

Explain who you are and differentiate yourself

It might seem taken for granted, but in your page you should put all the information concerning your Pet Shop. It's important to underline: phone number, address, website, opening hours, offered services, the products you sell, scheduled events and promotions. Above all, it's essential to put in the field "about" some information in order to convince people, with a few words, to choose you among all the other shops in the neighborhood.

 

 

Content: what and how.

Now you have a page which is complete and ready to be used.  A new doubt naturally arises: which contents can I post and above all, how can I express them? Keep in mind that Facebook is first of all a social network, ruled by peculiar regulations and it has particular requirements. Here below you can find the requirements for posts: you can make a checklist and verify it before publishing your contents.

Short: Facebook posts have a limit of 63,206 characters, approximately 70 pages of a word document. Although this space may seem useful, you should avoid writing very long posts. When you write, you should put yourself in a user's shoes, who sees in the homepage a neverending post: you could scare him.

Nobody will dedicate much time for a reading on socials, although it could be interesting. The optimal length for a post is one or two lines. Catch the reader's attention, do not bore him to death.

Interesting information: sharing important information to your customers is a must. If you have a pet store and you want to promote it, you have to share the information concerning your business. The community visits your page only to learn about animals, about your Pet Shop, nothing else.  If you are in trouble, for instance, you can share new arrivals in the shop, promotions about products, news about events for pets in your area, the original services offered by your store, and much more. In other words, you have to try to publish contents that are important for your current customers and also for the potential ones.

Interaction: This is one of the main parts of the management of a Facebook page. The aim of a "social" activity is to trigger an interaction with users. Contrary to traditional means of communication, on the social networks the interaction is of utmost importance. It's essential to ask questions and to answer other users' questions. This encourages interaction with your possible customers, by increasing confidence towards yourself, also enhancing your reputation. This way, you can receive important feedbacks in order to improve your service. A good subject to deal with is your customers' furry friends. Remember that a pet lover adores to "give voice" to his loyal pet.

Tone: The big mistake you must necessarily avoid is to address to users with a very professional tone. A friendly tone is suggested, in order to establish a connection with your customers. Remember that people look for somebody who put them at their ease and is easy to approach.

Picture: Which is the best way to draw the attention of someone, if not visually? Never underestimate the importance of a picture associated with a post. Let's suppose you want to promote the new food for cats you have just received: you can share the picture of the brand with the post or you can share the picture of the cat to whom it is addressed. The instrument "picture" is strong also for your customers: ask them to share the photos showing them with your products, allow them to interact.

Video: it's arduous to create videos. Accurate videos require a lot of processing time, and for this reason they are less frequent in Facebook but they provoque a stronger impact. A well structured, educational video can considerably increase the influx of people in your page.

Hashtags: They are very useful to increase the number of people who will see your post. If used, they will have to concern your market field. Let's suppose you have just written a post about a promotion in your shop; the hashtags to promote this post might be #nameOfYourShop#sales #NameOfTheProductOnSale#PetsProducts#petShop.

 

 

Posts: how many and when.

The main instrument allowing you to understand how to better deal with your posts is Insights. You should learn to use it to the fullest, because it offers you quantitative information that might be of great help. FB Insights provides you with the report of the following data: the number of people reached by your posts and the number of those who have interacted, the number of people who called your company from the Page, the number of answers to customers and your average answering time and the number of people who "registered" (that is to say who stated to be in your store) in their posts.

 

Little, but often and assiduously: The main mistake made by those who deal with FB for the first time is to post at once all the available news and to forget the page for a week. If you wish to start a relationship with your customers (and potential customers) you need perseverance, otherwise you risk to fall into obscurity. Perseverance becomes important if combined with usefulness. Remember that your aim is to enrich people by supplying quality contents. You must avoid spam.

According to proven surveys, the best number of posts to daily publish is one. If it is not possible, the perseverance criteria is to be preferred.

At the right time: Through Insights you can check the time when there's a great influx of active users. Programming the publishing of posts (opportunity given by FB) allows to reach as many users as possible. The best time for posting is between 1pm and 4pm, although it changes according to the context.

 

Call-to-action

Each Facebook page allows to create a "button" (called Call To Action in technical jargon, shorten CTA) which allows the user to make a certain action. The possible actions are: contact (through Messenger, e-mail, phone or Web site), purchase or reservation of a service. If you know you are too busy to answer any doubt of your online customers during the day, I suggest you to add the button "call". This way, you can encourage users to directly call and verify if your shop can satisfy their needs.

 

 

Paid promotion

All users have the possibility to advertise the posts they publish on FB by investing an economic budget. This doesn't mean that you must necessarily pay to promote your posts (even though these costs allow you to get more visibility, time being equal). Posts promotion allows to give more emphasis to your contents and to reach a wider community. It's important to decide the addressee of the promotion: you can choose between those who have already interacted with your page (or with other contents) and the people selected through targeting (that is people resulting from a selection based on geographical position, age, gender and interests).

Let's make an example. Let's suppose that your shop is in Milan and that you want to advertise the arrival of the new Techla machine for the immediate engraving of pets ID tags.

What will you do?

Firstly, prepare the promotional post: the text, max two-three lines, and a picture that could be the engravers that you have just bought or en engraved tag (you can also prepare a short video of the engraving made in your shop for a customer).

After that, you shall decide to whom the message will be addressed. If you live in Milan, your can select this city as geographical area of your reference public. You could have the temptation to include also the surroundings or the whole nation, but this is not the best strategy if you have a shop, because few people outside Milan would find your message useful if they have to drive long distances to reach you. You uselessly risk to waste money.

 

As regards your target's interests, it is suggested to always include them in order to specifically reach who is really interested. You could mention the following interests: pets' owners, pets, cats lovers, dogs lovers, petshop, dogs owners, cats owners, pets products, dogs products, cats products.

And now?

What we have debated in this article is only the tip of the iceberg. The next step is up to you. My suggestion is to experiment as much as possible. For instance, try different kinds of posts and observe which fits better your situation. Vary text posts, pictures, videos and external links, so that you can stimulate the different kinds of users as much as possible.

If you have already dealt with the promotion of your shop on Facebook, leave your comment and share your experience :)

 

First steps to deal with the Facebook page of your Pet Store

If you are looking for any suggestions about how to better deal with the Facebook page of your Pet Store, you are in the right place. This article would like to give you some suggestions about how to support your Pet Shop through a Facebook page in the best way. I don't want to offer you a miraculous handbook and I have certainly addressed only a small part of the subjects that we can deal with (let's say that we could write a whole book about FB posts:), but I am sure that here you can find all the main subjects that are often overlooked or underestimated.

The main purpose is to create a page with the basic information, to write something about pets or about the products you sell, to publish some photos and wait for an influx of people into your Pet Shop.

It seems easy, doesn't it?

Unfortunately it isn't. If you join the fray of the big quantity of pages, groups and Facebook profiles without any knowledge nor project, you could waste a lot of time without obtaining any remarkable results.

 

Explain who you are and differentiate yourself

It might seem taken for granted, but in your page you should put all the information concerning your Pet Shop. It's important to underline: phone number, address, website, opening hours, offered services, the products you sell, scheduled events and promotions. Above all, it's essential to put in the field "about" some information in order to convince people, with a few words, to choose you among all the other shops in the neighborhood.

 

 

Content: what and how.

Now you have a page which is complete and ready to be used.  A new doubt naturally arises: which contents can I post and above all, how can I express them? Keep in mind that Facebook is first of all a social network, ruled by peculiar regulations and it has particular requirements. Here below you can find the requirements for posts: you can make a checklist and verify it before publishing your contents.

Short: Facebook posts have a limit of 63,206 characters, approximately 70 pages of a word document. Although this space may seem useful, you should avoid writing very long posts. When you write, you should put yourself in a user's shoes, who sees in the homepage a neverending post: you could scare him.

Nobody will dedicate much time for a reading on socials, although it could be interesting. The optimal length for a post is one or two lines. Catch the reader's attention, do not bore him to death.

Interesting information: sharing important information to your customers is a must. If you have a pet store and you want to promote it, you have to share the information concerning your business. The community visits your page only to learn about animals, about your Pet Shop, nothing else.  If you are in trouble, for instance, you can share new arrivals in the shop, promotions about products, news about events for pets in your area, the original services offered by your store, and much more. In other words, you have to try to publish contents that are important for your current customers and also for the potential ones.

Interaction: This is one of the main parts of the management of a Facebook page. The aim of a "social" activity is to trigger an interaction with users. Contrary to traditional means of communication, on the social networks the interaction is of utmost importance. It's essential to ask questions and to answer other users' questions. This encourages interaction with your possible customers, by increasing confidence towards yourself, also enhancing your reputation. This way, you can receive important feedbacks in order to improve your service. A good subject to deal with is your customers' furry friends. Remember that a pet lover adores to "give voice" to his loyal pet.

Tone: The big mistake you must necessarily avoid is to address to users with a very professional tone. A friendly tone is suggested, in order to establish a connection with your customers. Remember that people look for somebody who put them at their ease and is easy to approach.

Picture: Which is the best way to draw the attention of someone, if not visually? Never underestimate the importance of a picture associated with a post. Let's suppose you want to promote the new food for cats you have just received: you can share the picture of the brand with the post or you can share the picture of the cat to whom it is addressed. The instrument "picture" is strong also for your customers: ask them to share the photos showing them with your products, allow them to interact.

Video: it's arduous to create videos. Accurate videos require a lot of processing time, and for this reason they are less frequent in Facebook but they provoque a stronger impact. A well structured, educational video can considerably increase the influx of people in your page.

Hashtags: They are very useful to increase the number of people who will see your post. If used, they will have to concern your market field. Let's suppose you have just written a post about a promotion in your shop; the hashtags to promote this post might be #nameOfYourShop#sales #NameOfTheProductOnSale#PetsProducts#petShop.

 

 

Posts: how many and when.

The main instrument allowing you to understand how to better deal with your posts is Insights. You should learn to use it to the fullest, because it offers you quantitative information that might be of great help. FB Insights provides you with the report of the following data: the number of people reached by your posts and the number of those who have interacted, the number of people who called your company from the Page, the number of answers to customers and your average answering time and the number of people who "registered" (that is to say who stated to be in your store) in their posts.

 

Little, but often and assiduously: The main mistake made by those who deal with FB for the first time is to post at once all the available news and to forget the page for a week. If you wish to start a relationship with your customers (and potential customers) you need perseverance, otherwise you risk to fall into obscurity. Perseverance becomes important if combined with usefulness. Remember that your aim is to enrich people by supplying quality contents. You must avoid spam.

According to proven surveys, the best number of posts to daily publish is one. If it is not possible, the perseverance criteria is to be preferred.

At the right time: Through Insights you can check the time when there's a great influx of active users. Programming the publishing of posts (opportunity given by FB) allows to reach as many users as possible. The best time for posting is between 1pm and 4pm, although it changes according to the context.

 

Call-to-action

Each Facebook page allows to create a "button" (called Call To Action in technical jargon, shorten CTA) which allows the user to make a certain action. The possible actions are: contact (through Messenger, e-mail, phone or Web site), purchase or reservation of a service. If you know you are too busy to answer any doubt of your online customers during the day, I suggest you to add the button "call". This way, you can encourage users to directly call and verify if your shop can satisfy their needs.

 

 

Paid promotion

All users have the possibility to advertise the posts they publish on FB by investing an economic budget. This doesn't mean that you must necessarily pay to promote your posts (even though these costs allow you to get more visibility, time being equal). Posts promotion allows to give more emphasis to your contents and to reach a wider community. It's important to decide the addressee of the promotion: you can choose between those who have already interacted with your page (or with other contents) and the people selected through targeting (that is people resulting from a selection based on geographical position, age, gender and interests).

Let's make an example. Let's suppose that your shop is in Milan and that you want to advertise the arrival of the new Techla machine for the immediate engraving of pets ID tags.

What will you do?

Firstly, prepare the promotional post: the text, max two-three lines, and a picture that could be the engravers that you have just bought or en engraved tag (you can also prepare a short video of the engraving made in your shop for a customer).

After that, you shall decide to whom the message will be addressed. If you live in Milan, your can select this city as geographical area of your reference public. You could have the temptation to include also the surroundings or the whole nation, but this is not the best strategy if you have a shop, because few people outside Milan would find your message useful if they have to drive long distances to reach you. You uselessly risk to waste money.

 

As regards your target's interests, it is suggested to always include them in order to specifically reach who is really interested. You could mention the following interests: pets' owners, pets, cats lovers, dogs lovers, petshop, dogs owners, cats owners, pets products, dogs products, cats products.

And now?

What we have debated in this article is only the tip of the iceberg. The next step is up to you. My suggestion is to experiment as much as possible. For instance, try different kinds of posts and observe which fits better your situation. Vary text posts, pictures, videos and external links, so that you can stimulate the different kinds of users as much as possible.

If you have already dealt with the promotion of your shop on Facebook, leave your comment and share your experience :)

 

Nous avons eu le plaisir d'avoir un échange d'idées avec Cristina Foglietti de Giulius, marque de commerce de la société Demas Srl. Au cours de la conversation, nous avons recueilli un certain nombre d'impressions importantes sur le monde du PET. Ce témoignage vient d'un des acteurs les plus importants sur le marché de Rome et italien qui le rend encore plus intéressant pour tous les opérateurs dans le secteur. J'espère que le contenu de l'entrevue qui suit soit remarquable même pour vous que lisez à ce moment. Bonne lecture !

Profil de votre réalité, afin de spécifier au lecteur le contexte dans lequel vous vous placez
Nom du panneau du magasin: Giulius
Activité presente du: 2003
Surface du magazin: 3.000 mq (Gregna Sant’Andrea); 2.000 mq (Saxa
Rubra); 400 mq (Testa di Lepre); 200 mq (Via dei Colli Portuensi) – Prochaine ouverture
Surface totale des magazins: 5.600 mq
Chiffre d’affaire: 12,950 MLN di Euro
Nombre d'employés: 40 Employés, dont 7 pharmaciens
Offre commerciale: 18.000 références à l'étagère + service de pharmacie sans prescription 
Site eCommerce avec 6.000 références

Beaucoup des marchés dans lesquels les entreprises opèrent ont souffert d’une contraction. Au delà de ce que les analystes financiers disent, quelle histoire vivez-vous? Quelles sont les tendances de cette industrie et quels changements ont été remarqués dans les attitudes des consommateurs ?
Nous avons également souffert de cette contraction, mais elle nous a stimulés à développer des initiatives afin d'attirer des nouveaux clients dans nos magasins
Les initiatives les plus fructueuses sont celles qui impliquent activement nos clients. "je vous présente une race" est un format au cours duquel est présenté, au point de vente, une race d'un éleveur professionnel pour le public participant. Le but, bien sûr, est populaire et chaque édition rencontre un succès qui vient aussi de la promotion sur les réseaux sociaux. Même les initiatives de la période de Noël, comme le «truccabimbi»,  (maquillage enfants) ont toujours un suivi discret.
Le consommateur est de plus en plus orienté vers le marché électronique et le sera probablement dans l’avenir. Pour nous, le canal de distribution en ligne est complémentaire, parce que nous croyons que l'expérience d’achat dans le magasin physique aura toujours une valeur ajoutée. Notre site ecommerce www.giuliuspetshop.it fournit un plus petit assortiment par rapport à celui disponible dans les magasins, aussi en raison de la complexité de la gestion qui croît avec le nombre de références
Quels sont les éléments qui caractérisent Giulius et quels sont les stratégies que vous attendez pour les prochaines années?
Le moment de l'achat à notre point de vente vise à être une véritable expérience émotionnelle. Au service de ce résultat, nous nous orientons vers de grandes surfaces, avec une gamme d'articles importants en travaillant sur une recherche continue de produits qui représentent une nouveauté aux yeux du consommateur. En outre, le professionnalisme et la passion qui caractérisent nos employés sont un élément clé pour la satisfaction des acheteurs qui nous rendent visite. MyFamily a fait sa part, À cet égard. En fait, pour rendre l'expérience dans le magasin encore plus riche, et grâce à la collaboration avec votre réalité, au point de vente de Saxa Rubra, nous avons mis en place un mur d'environ 4 mètres avec un écran pour accueillir 2 000 Medailles: l'impact visuel de cette présentation est vraiment exceptionnelle aux yeux du visiteur.
Comment avez-vous connu Myfamily et quels sont les avantages sur lesquels la société qui produit le Medailles peut compter.
Un partenariat a été établi tout de suite entre nous et Myfamily. Cette collaboration a permis au deux d'atteindre des objectifs positifs et satisfaisants, nous avons pu faire pour chaque point de vente un arrangement presque personnalisé qui pourrait valoriser au mieux le produit. Les Articles de Myfamily sont uniques et simples au même temps. Le vaste assortiment permet de satisfaire tous les besoins du consommateur et les Medailles qui dépeignent les races donnent au client l'idée de posséder un article unique et personnel pour leur ami à quatre pattes
Si vous désirez faire une suggestion aux propriétaires des boutiques indépendantes, que diriez-vous ?
La suggestion stratégique que je voudrais donner est de mettre l'accent sur les services à valeur ajoutée qui fournissent des avantages au consommateur et sont typiques des magasins de «proximité». Se concentrer uniquement sur les aliments peut être réducteur, tandis que le monde des accessoires est celui qui offre plus de garanties en termes de satisfaction et de fidélisation de la clientèle.


Voulez-vous donner votre témoignage? Écrivez un mail à marketing@myfamily.it

Interview aver Cristina Foglietti

Nous avons eu le plaisir d'avoir un échange d'idées avec Cristina Foglietti de Giulius, marque de commerce de la société Demas Srl. Au cours de la conversation, nous avons recueilli un certain nombre d'impressions importantes sur le monde du PET. Ce témoignage vient d'un des acteurs les plus importants sur le marché de Rome et italien qui le rend encore plus intéressant pour tous les opérateurs dans le secteur. J'espère que le contenu de l'entrevue qui suit soit remarquable même pour vous que lisez à ce moment. Bonne lecture !

Profil de votre réalité, afin de spécifier au lecteur le contexte dans lequel vous vous placez
Nom du panneau du magasin: Giulius
Activité presente du: 2003
Surface du magazin: 3.000 mq (Gregna Sant’Andrea); 2.000 mq (Saxa
Rubra); 400 mq (Testa di Lepre); 200 mq (Via dei Colli Portuensi) – Prochaine ouverture
Surface totale des magazins: 5.600 mq
Chiffre d’affaire: 12,950 MLN di Euro
Nombre d'employés: 40 Employés, dont 7 pharmaciens
Offre commerciale: 18.000 références à l'étagère + service de pharmacie sans prescription 
Site eCommerce avec 6.000 références

Beaucoup des marchés dans lesquels les entreprises opèrent ont souffert d’une contraction. Au delà de ce que les analystes financiers disent, quelle histoire vivez-vous? Quelles sont les tendances de cette industrie et quels changements ont été remarqués dans les attitudes des consommateurs ?
Nous avons également souffert de cette contraction, mais elle nous a stimulés à développer des initiatives afin d'attirer des nouveaux clients dans nos magasins
Les initiatives les plus fructueuses sont celles qui impliquent activement nos clients. "je vous présente une race" est un format au cours duquel est présenté, au point de vente, une race d'un éleveur professionnel pour le public participant. Le but, bien sûr, est populaire et chaque édition rencontre un succès qui vient aussi de la promotion sur les réseaux sociaux. Même les initiatives de la période de Noël, comme le «truccabimbi»,  (maquillage enfants) ont toujours un suivi discret.
Le consommateur est de plus en plus orienté vers le marché électronique et le sera probablement dans l’avenir. Pour nous, le canal de distribution en ligne est complémentaire, parce que nous croyons que l'expérience d’achat dans le magasin physique aura toujours une valeur ajoutée. Notre site ecommerce www.giuliuspetshop.it fournit un plus petit assortiment par rapport à celui disponible dans les magasins, aussi en raison de la complexité de la gestion qui croît avec le nombre de références
Quels sont les éléments qui caractérisent Giulius et quels sont les stratégies que vous attendez pour les prochaines années?
Le moment de l'achat à notre point de vente vise à être une véritable expérience émotionnelle. Au service de ce résultat, nous nous orientons vers de grandes surfaces, avec une gamme d'articles importants en travaillant sur une recherche continue de produits qui représentent une nouveauté aux yeux du consommateur. En outre, le professionnalisme et la passion qui caractérisent nos employés sont un élément clé pour la satisfaction des acheteurs qui nous rendent visite. MyFamily a fait sa part, À cet égard. En fait, pour rendre l'expérience dans le magasin encore plus riche, et grâce à la collaboration avec votre réalité, au point de vente de Saxa Rubra, nous avons mis en place un mur d'environ 4 mètres avec un écran pour accueillir 2 000 Medailles: l'impact visuel de cette présentation est vraiment exceptionnelle aux yeux du visiteur.
Comment avez-vous connu Myfamily et quels sont les avantages sur lesquels la société qui produit le Medailles peut compter.
Un partenariat a été établi tout de suite entre nous et Myfamily. Cette collaboration a permis au deux d'atteindre des objectifs positifs et satisfaisants, nous avons pu faire pour chaque point de vente un arrangement presque personnalisé qui pourrait valoriser au mieux le produit. Les Articles de Myfamily sont uniques et simples au même temps. Le vaste assortiment permet de satisfaire tous les besoins du consommateur et les Medailles qui dépeignent les races donnent au client l'idée de posséder un article unique et personnel pour leur ami à quatre pattes
Si vous désirez faire une suggestion aux propriétaires des boutiques indépendantes, que diriez-vous ?
La suggestion stratégique que je voudrais donner est de mettre l'accent sur les services à valeur ajoutée qui fournissent des avantages au consommateur et sont typiques des magasins de «proximité». Se concentrer uniquement sur les aliments peut être réducteur, tandis que le monde des accessoires est celui qui offre plus de garanties en termes de satisfaction et de fidélisation de la clientèle.


Voulez-vous donner votre témoignage? Écrivez un mail à marketing@myfamily.it

SuperZoo de Las Vegas, représente l'un des événements de l'année à ne pas manquer pour tous les professionnels des animaux domestiques du monde, qu’ici trouverons les tendances, les intuitions de l'industrie et les meilleures compagnies en mesure de rendre leur entreprise unique et d’avant-garde. C'est la plus grande foire commerciale en Amérique du Nord, avec environ 1000 exposants et 10 000 visiteurs prévus. Pour cela ma Family Inc, notre bureau américain, est fier d'être présent à l'événement au stand 3213! Cet événement fournit tous les derniers meilleurs produits concernant le monde des animaux familiers, mais également les meilleures qualifications et perspicacités nécessaires pour mettre en place les activités du secteur de détail, toilettage, bien-être animal et vétérinaire. SuperZoo rencontre directement les fabricants et les fournisseurs de niche face-à-face, afin de construire des relations d'affaires solides. Après l'incroyable succès du salon Interzoo de Nuremberg, nous attendons avec impatience de montrer même au-delà de l'océan toutes nos nouveautés, uniques en matière d'esthétique et de qualité.

Superzoo 2018, Las Vegas nous attend!

SuperZoo de Las Vegas, représente l'un des événements de l'année à ne pas manquer pour tous les professionnels des animaux domestiques du monde, qu’ici trouverons les tendances, les intuitions de l'industrie et les meilleures compagnies en mesure de rendre leur entreprise unique et d’avant-garde. C'est la plus grande foire commerciale en Amérique du Nord, avec environ 1000 exposants et 10 000 visiteurs prévus. Pour cela ma Family Inc, notre bureau américain, est fier d'être présent à l'événement au stand 3213! Cet événement fournit tous les derniers meilleurs produits concernant le monde des animaux familiers, mais également les meilleures qualifications et perspicacités nécessaires pour mettre en place les activités du secteur de détail, toilettage, bien-être animal et vétérinaire. SuperZoo rencontre directement les fabricants et les fournisseurs de niche face-à-face, afin de construire des relations d'affaires solides. Après l'incroyable succès du salon Interzoo de Nuremberg, nous attendons avec impatience de montrer même au-delà de l'océan toutes nos nouveautés, uniques en matière d'esthétique et de qualité.


Interzoo is the greatest Pet exhibition in the world and will take place from 8th to 11th May at the Exhibition Centre in Nuremberg. This event takes place every two years in Nuremberg, where 1.800 international companies show their novelties for pets. This exhibition, with the attendance of about 40.000 visitors, is the place where you can discover the evolution of the Pet industry.  

MyFamily will attend this event with a lot of novelties. 
The new HushTag collection is unmissable: hushed tags arising from the mixture of metal and rubber, available in different colours and materials. 

The exclusive collection of collars and leashes having a refined Italian design, with precious materials and attention to details, is also a first preview for Interzoo. MyFamily collars and leashes have been completely conceived and manufactured in our workshop, with the intention of ffering a high-quality product, unique in the world.

During this important event, the tags, which are very appreciated in the Pet industry, will be implemented by the new collection of hand glazed tags representing the most typical animals of Zoos and Aquariums.  They will have various applications...they can even become beautiful magnets! 

Don't miss the opportunity to discover these important novelties; visit our booth 242 in Hall 5. 

MyFamily staff will welcome you with great pleasure.

Interzoo 2018, unmissable novelties branded MyFamily


Interzoo is the greatest Pet exhibition in the world and will take place from 8th to 11th May at the Exhibition Centre in Nuremberg. This event takes place every two years in Nuremberg, where 1.800 international companies show their novelties for pets. This exhibition, with the attendance of about 40.000 visitors, is the place where you can discover the evolution of the Pet industry.  

MyFamily will attend this event with a lot of novelties. 
The new HushTag collection is unmissable: hushed tags arising from the mixture of metal and rubber, available in different colours and materials. 

The exclusive collection of collars and leashes having a refined Italian design, with precious materials and attention to details, is also a first preview for Interzoo. MyFamily collars and leashes have been completely conceived and manufactured in our workshop, with the intention of ffering a high-quality product, unique in the world.

During this important event, the tags, which are very appreciated in the Pet industry, will be implemented by the new collection of hand glazed tags representing the most typical animals of Zoos and Aquariums.  They will have various applications...they can even become beautiful magnets! 

Don't miss the opportunity to discover these important novelties; visit our booth 242 in Hall 5. 

MyFamily staff will welcome you with great pleasure.

From 15th to 17th March, MyFamily will share a booth with its distributor at the annual national exhibition held in Madrid: Iberzoo.
The latest edition of Iberzoo has been attended by 480 companies coming from 53 countries and by 16.200 professionals of the Pet industry.
MyFamily will have the opportunity to have a good showcase to introduce all its 2018 novelties about ID tags for dogs and cats.
The main protagonist will always be our Techla engraving machine that, thanks to its advanced technology, in just two minutes provides customized ID tags for the end users.

IBERZOO 2018

From 15th to 17th March, MyFamily will share a booth with its distributor at the annual national exhibition held in Madrid: Iberzoo.
The latest edition of Iberzoo has been attended by 480 companies coming from 53 countries and by 16.200 professionals of the Pet industry.
MyFamily will have the opportunity to have a good showcase to introduce all its 2018 novelties about ID tags for dogs and cats.
The main protagonist will always be our Techla engraving machine that, thanks to its advanced technology, in just two minutes provides customized ID tags for the end users.

Global Pet Expo aura lieu à Orlando du 21 au 23 mars. Il s’agit du salon le plus grand du monde consacré exclusivement au vendeurs, distributeurs et professionnels du secteur des animaux de compagnie.  

Le Global Pet Expo de 2017 a eu 1130 exposants et 3437 stands.

A chaque édition les entreprises participantes ont l’opportunité de montrer en avance leurs nouveaux produits; en 2017 plus de 3.000 produits ont été lancés à un public d’environ 7.000 professionnels du secteur.

L’évènement aura lieu dans la ville qui est le siège de MyFamily U.S.A,  et pour cette raison nous sommes très fiers d’y participer avec nos formidables nouveautés 2018 !

Global Pet Expo – Orlando 2018

Global Pet Expo aura lieu à Orlando du 21 au 23 mars. Il s’agit du salon le plus grand du monde consacré exclusivement au vendeurs, distributeurs et professionnels du secteur des animaux de compagnie.  

Le Global Pet Expo de 2017 a eu 1130 exposants et 3437 stands.

A chaque édition les entreprises participantes ont l’opportunité de montrer en avance leurs nouveaux produits; en 2017 plus de 3.000 produits ont été lancés à un public d’environ 7.000 professionnels du secteur.

L’évènement aura lieu dans la ville qui est le siège de MyFamily U.S.A,  et pour cette raison nous sommes très fiers d’y participer avec nos formidables nouveautés 2018 !

The nineteenth edition of Global Pet Forum will be held in Venice from January 24th to 26th 2018.

MyFamily will be the Main Sponsor of this important international event where all the greatest exponents of the Pet market will meet to talk about the latest pet news and trends.

During this event, an area will be devoted to our brand where we will show all our products and services to many professionals.

We are always careful to the details and we have been proud to produce a special tag for all Forum participants.

Being Sponsor of this event is for MyFamily an opportunity of growth and development inside the World Pet market.

As official sponsor we are in many pages of the Pets International magazine.

By clicking on this link: https://view.publitas.com/pets-international/globalpets-forum-europe-2018/ you can see the article about the Global Pet Forum.

GLOBAL PET FORUM 2018 SPONSORED BY MYFAMILY

The nineteenth edition of Global Pet Forum will be held in Venice from January 24th to 26th 2018.

MyFamily will be the Main Sponsor of this important international event where all the greatest exponents of the Pet market will meet to talk about the latest pet news and trends.

During this event, an area will be devoted to our brand where we will show all our products and services to many professionals.

We are always careful to the details and we have been proud to produce a special tag for all Forum participants.

Being Sponsor of this event is for MyFamily an opportunity of growth and development inside the World Pet market.

As official sponsor we are in many pages of the Pets International magazine.

By clicking on this link: https://view.publitas.com/pets-international/globalpets-forum-europe-2018/ you can see the article about the Global Pet Forum.

 

The Asian Pet Market is growing more and more, offering new opportunities to several international traders.

MyFamily will attend the CIPS fair of Shanghai, the greatest Asian exposure of Pet and Aquarius products.

CIPS is one of the more aspired events for pet articles producers and It will see the main distributors and supplies of the world.

MyFamily will show innovations about Its ID tags and engraving systems Techla and Techla XL inside the “Made in Italy” pavilion; the protagonists will be products characterized by care, beauty and attention to particular no toxic materials.

CIPS will be therefore an innovative and dynamic event, it is focused on pets, that are always more often a very important part of families of the whole world.

CIPS - SHANGHAI 2017

 

The Asian Pet Market is growing more and more, offering new opportunities to several international traders.

MyFamily will attend the CIPS fair of Shanghai, the greatest Asian exposure of Pet and Aquarius products.

CIPS is one of the more aspired events for pet articles producers and It will see the main distributors and supplies of the world.

MyFamily will show innovations about Its ID tags and engraving systems Techla and Techla XL inside the “Made in Italy” pavilion; the protagonists will be products characterized by care, beauty and attention to particular no toxic materials.

CIPS will be therefore an innovative and dynamic event, it is focused on pets, that are always more often a very important part of families of the whole world.

Dibevo is the exclusive Fair for the Dutch pet industry, attended by the principal retailers and manufacturers of the best pet products.

This year the fair will be held on 8th and 9th of October in the Dutch city of Rijswijk.

The principal aim of this event is to deal with the new animals lovers’ behaviors to always develop new projects that can attract their attention.

Dibevo is the best occasion to make business in an amusing and stimulating atmosphere and MyFamily won't lose the opportunity to show its products and all the new projects.

DIBEVO TRADE FAIR 2017

Dibevo is the exclusive Fair for the Dutch pet industry, attended by the principal retailers and manufacturers of the best pet products.

This year the fair will be held on 8th and 9th of October in the Dutch city of Rijswijk.

The principal aim of this event is to deal with the new animals lovers’ behaviors to always develop new projects that can attract their attention.

Dibevo is the best occasion to make business in an amusing and stimulating atmosphere and MyFamily won't lose the opportunity to show its products and all the new projects.

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