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The first time I met Lagotto in my vet clynic, I have been immediately fascinated by his cheerfulness and by the natural affection he showed in a situation which is usually unfriendly for the patients.
Before this occasion, I just heard about that breed, but I never had the chance to personally meet it.
The visit took place in a unique climate, with a dog that was not standing still, constantly trying to lick me, greeting me,  demanding caresses, cuddles and as soon as I stopped, he tried to draw my attention again. A hurricane of happiness!
So his owner began to tell me about his love for this little known breed and his passion for truffles and the visit became special.

I want to share with you the story of this curly dog starting from his origins, so you can know who the Lagotto is.

 

The LAGOTTO ROMAGNOLO, his story.

 

The Lagotto Romagnolo, also known as Lagotto, has been recognized in Italy by ENCI as a breed only in 1990, but it seems to be an ancient breed because it appears in some Italian paintings of 1400.
It is therefore deduced that this breed has Italian origins, particularly related to the swampy areas of Ravenna and Comacchio valleys where he was defined, in the local dialect, the "lake dog". Lagotto initially was a hunting dog, used as a retriver for waterfowl game. 
With the great reclamation of the valleys of the late '800, the Lagotto lost his active role in the economy of the territory, but his good character, his peculiar ease of learning and a developed smell made him soon a skilled truffle hunter.
In this way, he became the only breed in the world which is specialized in truffle hunting.
Obviously the man has made his hunting instinct gradually vanish to avoid distractions during his work.

In recent times, the knowledge of the breed has spread and the Civil Defense has also taken it into consideration to help in finding lost people thanks to his versatility and his easy adaptation to any type of environment.

 

Breed 's features and character

 

That day, I was immediately impressed by the hair of this dog: it was woolly, curly, thick; you could see the skin with difficulty and the hand sank into this soft mass. It seemed to touch a soft toy.
His blue eyes could hardly be seen. His coat was reddish brown. He was funny, he looked like a puppy despite he was 2 years old.
These are the distinguishing features of Lagotto. In particular the quality of the coat has made this breed suitable for any environment and situation.
Nothing stops him, he is able to look for truffles in the brambles, to withstand very low temperatures and to work in any type of environment, even for hours in the water; his coat is water repellent and it dries quickly. He does not have a real seasonal molt, but a minimum one and the hair, continuously growing, needs to be constantly cut. The recognized hair colors are: uniform white, white with brown spots, roan, brown liver uniform, orange and other various combinations of colors. Some white spots may appear during growth.
He is considered a small-medium size dog, the standards define him square in shape, since the height and length must correspond to shape a square.
He loves working, he considers everything as a game and this makes him unique in his being. The Lagotto can be easily trained and he can be a good truffle searcher even when is just 18 months old. His intelligence allows him to quickly learn what other breeds would learn in a much longer time.
This dog that loves to stay with his owner, but despite the fact that he loves sofa and cuddles, he needs to move and work in order to be happy. His work dog nature is perfectly expressed in his desire to play up to adulthood and this desire must be addressed and adequately exploited. Obviously this breed is not only appreciated by truffle searchers but also by dogs lovers.  If you are not fond of truffles you can still have fun with many sports such as agility, freestyle, disc dog, swimming, obedience.
He's a great playmate for children with whom he gets along very well and joins forces to make some pranks.
This dog can adapt himself to any situation, always seeing the positive side. He is calm and balanced, but, being a working dog, he needs incentives, goals, precise tasks to run near the man of whom he knows how to be a fun companion. He is not a conflicting dog, so it is enough to clearly teach him the rules to be followed since his early age and the life with him will be simple and pleasant.
In recent years, this breed has had a great success, worldwide. This dog's  working intelligence and excellent character make him a winning mix that will achieve great success in the coming future.
 

I hope this article has been useful and I invite you to get in touch with me in case of any curiosity you may have... you could rather propose the next topic to deal with, I will be happy to receive your suggestions!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

 

Lagotto and his love for truffles.

The first time I met Lagotto in my vet clynic, I have been immediately fascinated by his cheerfulness and by the natural affection he showed in a situation which is usually unfriendly for the patients.
Before this occasion, I just heard about that breed, but I never had the chance to personally meet it.
The visit took place in a unique climate, with a dog that was not standing still, constantly trying to lick me, greeting me,  demanding caresses, cuddles and as soon as I stopped, he tried to draw my attention again. A hurricane of happiness!
So his owner began to tell me about his love for this little known breed and his passion for truffles and the visit became special.

I want to share with you the story of this curly dog starting from his origins, so you can know who the Lagotto is.

 

The LAGOTTO ROMAGNOLO, his story.

 

The Lagotto Romagnolo, also known as Lagotto, has been recognized in Italy by ENCI as a breed only in 1990, but it seems to be an ancient breed because it appears in some Italian paintings of 1400.
It is therefore deduced that this breed has Italian origins, particularly related to the swampy areas of Ravenna and Comacchio valleys where he was defined, in the local dialect, the "lake dog". Lagotto initially was a hunting dog, used as a retriver for waterfowl game. 
With the great reclamation of the valleys of the late '800, the Lagotto lost his active role in the economy of the territory, but his good character, his peculiar ease of learning and a developed smell made him soon a skilled truffle hunter.
In this way, he became the only breed in the world which is specialized in truffle hunting.
Obviously the man has made his hunting instinct gradually vanish to avoid distractions during his work.

In recent times, the knowledge of the breed has spread and the Civil Defense has also taken it into consideration to help in finding lost people thanks to his versatility and his easy adaptation to any type of environment.

 

Breed 's features and character

 

That day, I was immediately impressed by the hair of this dog: it was woolly, curly, thick; you could see the skin with difficulty and the hand sank into this soft mass. It seemed to touch a soft toy.
His blue eyes could hardly be seen. His coat was reddish brown. He was funny, he looked like a puppy despite he was 2 years old.
These are the distinguishing features of Lagotto. In particular the quality of the coat has made this breed suitable for any environment and situation.
Nothing stops him, he is able to look for truffles in the brambles, to withstand very low temperatures and to work in any type of environment, even for hours in the water; his coat is water repellent and it dries quickly. He does not have a real seasonal molt, but a minimum one and the hair, continuously growing, needs to be constantly cut. The recognized hair colors are: uniform white, white with brown spots, roan, brown liver uniform, orange and other various combinations of colors. Some white spots may appear during growth.
He is considered a small-medium size dog, the standards define him square in shape, since the height and length must correspond to shape a square.
He loves working, he considers everything as a game and this makes him unique in his being. The Lagotto can be easily trained and he can be a good truffle searcher even when is just 18 months old. His intelligence allows him to quickly learn what other breeds would learn in a much longer time.
This dog that loves to stay with his owner, but despite the fact that he loves sofa and cuddles, he needs to move and work in order to be happy. His work dog nature is perfectly expressed in his desire to play up to adulthood and this desire must be addressed and adequately exploited. Obviously this breed is not only appreciated by truffle searchers but also by dogs lovers.  If you are not fond of truffles you can still have fun with many sports such as agility, freestyle, disc dog, swimming, obedience.
He's a great playmate for children with whom he gets along very well and joins forces to make some pranks.
This dog can adapt himself to any situation, always seeing the positive side. He is calm and balanced, but, being a working dog, he needs incentives, goals, precise tasks to run near the man of whom he knows how to be a fun companion. He is not a conflicting dog, so it is enough to clearly teach him the rules to be followed since his early age and the life with him will be simple and pleasant.
In recent years, this breed has had a great success, worldwide. This dog's  working intelligence and excellent character make him a winning mix that will achieve great success in the coming future.
 

I hope this article has been useful and I invite you to get in touch with me in case of any curiosity you may have... you could rather propose the next topic to deal with, I will be happy to receive your suggestions!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

 

Nowadays, the importance of the identification tag for a dog isn't so obvious for everyone, so far.

Luckely, in many countries of the world (as for example in the United Kingdom, in Canada, in Australia ...) it is mandatory by law; it is given to the owner as soon as the dog is registered with the application of the microchip and the dog will have to wear it everywhere during his whole life, so that he can be identified easily at any time.
It is important to clarify the differences between microchip and identification tag, as they are two important identification methods that should coexist and about which there is often a lot of confusion, thinking that one excludes the other.
 

Microchip

 

It is a small transponder, mandatory by law in Italy and in several foreign countries, put by the vet in the subcutaneous side of the neck, identifying the animal with a personal, 13-digits code that can be read by a special device. 
Its usefulness is undeniable because it allows to identify the dog and his owner. This means that a dog who gets lost can be brought back home. It also means that, in case of crimes and abandonments of the pet by the owner, it is easier to find out the responsible.
However, it's not so clear that:
  • it is not a GPS, so it does not detect the animal
  • in order to read the code it is necessary to have a compatible reader, provided to vets, shelters and law enforcement agencies
  • once the code has been identified, the correspondence will be searched on the national dog registry website (where the registration was accomplished), in order to find out the owner's data.
It follows that the recovery procedure based on microchip is not so immediate.
Imagine to drive your car and to find a dog who got lost:
  • you have to get close to him
  • to carry him into your car
  • to take him to the nearest place provided with a reader, in order to make sure that he has got a microchip
  • in case of a positive outcome, to wait for the owner's data and to find him.
You have also to consider that there is no international dog registry, but only a national one. For this reason, it will be difficult to immediately find out the correspondence between microchip and owner, in the event that the loss occurred outside your registration area.
 

Identification tag

 

It is a strong and biocompatible metal plate on which the following information is usually engraved: dog's name, owner's telephone and possibly address.
It is essential that the pet always wears it, attached to the collar, so that in case he gets lost, anyone who finds him, getting close to him, will be able to find out his owner and contact him immediately.
It represents a simple and old, quick and direct method, avoiding the dangers that a scared animal wandering on the street could cause both to himself and to others.
Do you understand why the identification tag is mandatory in many countries of the world ?! I want to mention some examples.

"A 1992 decree states that in the UK any dog ​​in any public place must wear a collar with the owner's name and the address engraved on a tag or written on it. The postcode is optional (but it is strongly recommended) and the telephone number is optional (but advisable). A penalty is expected for those who break this rule.

In Montreal, Canada, the dogs owners are expected to pay an annual fee for the ID tag and dogs have always to wear it with their collars. In Florida, instead, each dog has to mandatorily wear a tag with the date of the latest rabies vaccination. "

If you travel very often abroad it is also advisable to mention the country of origin, in order to use the correct area code in case of call.
The identification tag should therefore not be considered as an object of beauty, but mainly as an old and very useful accessory that can protect our pet in any dangerous situation.

In fact, this object began to acquire great importance at the beginning of the 20th century, in order to identify soldiers in any situation.

 

Where can you buy it?

 

You can buy it in pet stores, online and you can choose among a wide range of models of any kind.
It is a strong, cheap, tough object that guarantees safety in dangerous situations.
For this reason, let us not forget to leave our pet without this essential accessory! ... and above all, don't wait until it's too late to think about buying it.
Among our collections you can find the perfect tag for your pet. Click here!
 

THE IMPORTANCE OF IDENTIFICATION TAG.

Nowadays, the importance of the identification tag for a dog isn't so obvious for everyone, so far.

Luckely, in many countries of the world (as for example in the United Kingdom, in Canada, in Australia ...) it is mandatory by law; it is given to the owner as soon as the dog is registered with the application of the microchip and the dog will have to wear it everywhere during his whole life, so that he can be identified easily at any time.
It is important to clarify the differences between microchip and identification tag, as they are two important identification methods that should coexist and about which there is often a lot of confusion, thinking that one excludes the other.
 

Microchip

 

It is a small transponder, mandatory by law in Italy and in several foreign countries, put by the vet in the subcutaneous side of the neck, identifying the animal with a personal, 13-digits code that can be read by a special device. 
Its usefulness is undeniable because it allows to identify the dog and his owner. This means that a dog who gets lost can be brought back home. It also means that, in case of crimes and abandonments of the pet by the owner, it is easier to find out the responsible.
However, it's not so clear that:
  • it is not a GPS, so it does not detect the animal
  • in order to read the code it is necessary to have a compatible reader, provided to vets, shelters and law enforcement agencies
  • once the code has been identified, the correspondence will be searched on the national dog registry website (where the registration was accomplished), in order to find out the owner's data.
It follows that the recovery procedure based on microchip is not so immediate.
Imagine to drive your car and to find a dog who got lost:
  • you have to get close to him
  • to carry him into your car
  • to take him to the nearest place provided with a reader, in order to make sure that he has got a microchip
  • in case of a positive outcome, to wait for the owner's data and to find him.
You have also to consider that there is no international dog registry, but only a national one. For this reason, it will be difficult to immediately find out the correspondence between microchip and owner, in the event that the loss occurred outside your registration area.
 

Identification tag

 

It is a strong and biocompatible metal plate on which the following information is usually engraved: dog's name, owner's telephone and possibly address.
It is essential that the pet always wears it, attached to the collar, so that in case he gets lost, anyone who finds him, getting close to him, will be able to find out his owner and contact him immediately.
It represents a simple and old, quick and direct method, avoiding the dangers that a scared animal wandering on the street could cause both to himself and to others.
Do you understand why the identification tag is mandatory in many countries of the world ?! I want to mention some examples.

"A 1992 decree states that in the UK any dog ​​in any public place must wear a collar with the owner's name and the address engraved on a tag or written on it. The postcode is optional (but it is strongly recommended) and the telephone number is optional (but advisable). A penalty is expected for those who break this rule.

In Montreal, Canada, the dogs owners are expected to pay an annual fee for the ID tag and dogs have always to wear it with their collars. In Florida, instead, each dog has to mandatorily wear a tag with the date of the latest rabies vaccination. "

If you travel very often abroad it is also advisable to mention the country of origin, in order to use the correct area code in case of call.
The identification tag should therefore not be considered as an object of beauty, but mainly as an old and very useful accessory that can protect our pet in any dangerous situation.

In fact, this object began to acquire great importance at the beginning of the 20th century, in order to identify soldiers in any situation.

 

Where can you buy it?

 

You can buy it in pet stores, online and you can choose among a wide range of models of any kind.
It is a strong, cheap, tough object that guarantees safety in dangerous situations.
For this reason, let us not forget to leave our pet without this essential accessory! ... and above all, don't wait until it's too late to think about buying it.
Among our collections you can find the perfect tag for your pet. Click here!
 

MEMO PET IDENTITY, what it is.

Is it possible to always remember everything in the modern everyday life?

Many times you have happened to forget an appointment or to find yourself in a place, lacking some details related to your animal, such as the number of its microchip or its passport, the name of a drug that usually uses ... That's why we have created MEMO PET ID.

This is an APP, signed MyFamily available on Apple, Play Store and Windows Store, free, easily downloadable on your mobile and can be consulted anytime and anywhere.

Once installed on your device, its use is very simple, let's see it in detail to make the most of it.

USER MANUAL

On the "HOME" screen with the "add" option, you can create the personalized card for each of your pets.

In this way you will have available:

  • 2 possibility of e-mail address to send reminders
  • Date of vaccination
  • Date of the pesticide
  • Date of antiphilaria prophylaxis
  • Appointment to the vet
  • Appointment to grooming
  • Various notices (for example in this section you could insert to buy a drug of usual use, to buy the food ...)


Once saved, these data will become part of the "My friends" section and the appointments you will save will be remembered by e-mail on the appropriate expiration date.

It will therefore not be easier to manage your daily life!?

In the section below, in addition to this item there are the items "Find vet" and "Find a reseller" that will allow you according to your position to find the figure closest to you, so you do not waste time in case of need.

The last entry is "Settings" where you can find your registration data made initially that you can change at any time (remember if your email address changes).

We can therefore define MEMO PET ID as a true digital identity card that provides you with all the data of your pet in any situation.

All these data are also written on his health card, but obviously it is not always with you unlike your phone.

Download MEMO PET IDENTITY, you will not forget any more appointments and you will never find yourself unprepared on any data related to your pet that will be requested.

MEMO PET IDENTITY, all you need to know

MEMO PET IDENTITY, what it is.

Is it possible to always remember everything in the modern everyday life?

Many times you have happened to forget an appointment or to find yourself in a place, lacking some details related to your animal, such as the number of its microchip or its passport, the name of a drug that usually uses ... That's why we have created MEMO PET ID.

This is an APP, signed MyFamily available on Apple, Play Store and Windows Store, free, easily downloadable on your mobile and can be consulted anytime and anywhere.

Once installed on your device, its use is very simple, let's see it in detail to make the most of it.

USER MANUAL

On the "HOME" screen with the "add" option, you can create the personalized card for each of your pets.

In this way you will have available:

  • 2 possibility of e-mail address to send reminders
  • Date of vaccination
  • Date of the pesticide
  • Date of antiphilaria prophylaxis
  • Appointment to the vet
  • Appointment to grooming
  • Various notices (for example in this section you could insert to buy a drug of usual use, to buy the food ...)


Once saved, these data will become part of the "My friends" section and the appointments you will save will be remembered by e-mail on the appropriate expiration date.

It will therefore not be easier to manage your daily life!?

In the section below, in addition to this item there are the items "Find vet" and "Find a reseller" that will allow you according to your position to find the figure closest to you, so you do not waste time in case of need.

The last entry is "Settings" where you can find your registration data made initially that you can change at any time (remember if your email address changes).

We can therefore define MEMO PET ID as a true digital identity card that provides you with all the data of your pet in any situation.

All these data are also written on his health card, but obviously it is not always with you unlike your phone.

Download MEMO PET IDENTITY, you will not forget any more appointments and you will never find yourself unprepared on any data related to your pet that will be requested.


Instagram
: a social network among many others

Internet is now full of socials and it's even more difficult to choose among them which one is the most suitable for your business.

Facebook, by now a giant among socials, is obviously the most quoted because it offers the possibility to create a page of your company and a wide choice of subjects to post and actions to take.

If you are interested in receiving more information about this, please read also our article about managing a Facebook page for a Pet Shop.

Besides Facebook, which other social media can be useful to establish the presence of your Pet Shop?

There are many, but today I will talk about Instagram. This social was born as an app for smartphones and then evolved into what is now one of the most relevant social networks for a business promotion. It's a product focused on sharing of visual contents (pictures and videos) that significantly feed visual marketing. It was created to take and/or share photos/videos aiming at creating a positive and viral reaction from users. Its success comes from the fact that it raises emotions and feelings that go beyond the original photo. There is nothing better than a picture to tell a story and Instagram takes full advantage of this peculiarity.

Humans are naturally predisposed to visual processing, so colors and movements are much more attractive than any text.

Besides tools to share visual contents, it also gives you the opportunity to send privately messages to other users; this allows you to connect directly with your potential customers. Users on Instagram are usually more willing to interact with the different business affairs in comparison with other social networks.

You can customize pictures also through hashtags that allow you to increase the access of new users to your profile without having to resort to sponsored promotions.

You can share on Instagram "Stories", photos or videos that remain visible only for 24 hours. It's an easy and fast way to update your users about your activities, without taking too much care of the content.

Several companies have chosen to use Instagram for their advertising, even in the Pet World! MyFamily is among them!

Thanks to its features, Instagram has both pros and cons. Before deciding if it is for you, you have to keep them in mind.

 

Pros

  • Visibility: Many people say they prefer Instagram to Facebook thanks to the visibility that a post has on Instagram compared to Facebook. Since 2012, Facebook's visibility has decreased by 60%: this means that many people, even if they are your users, cannot see your posts unless you pay. On the contrary, Instagram, thanks to its hashtag system, encourages visibility much more.
    If your business has an unusual visual content to share, such as photos of your pet shop's mascot or your contributions to animal shelters, Instagram allows you to show this content to the utmost.
  • Hashtags: Hashtag is the most suitable tool to reach an audience that is not necessarily part of the users registered to your profile, but who is definitely interested in the subject. Now you can include 30 hashtags in each post.
    For a Pet Shop it is very simple to find hashtags related to their business. You can find not only the most popular words of your business field, but also aim at a special niche group of users without much difficulty.
  • Visual content: The attention to visual content allows you to communicate better through more focused posts. Instagram offers a quick and easy way not only to upload / capture the desired picture, but also to change it with a set of pre-existing filters. This way you can take care of the uniformity of the colors of your Pet Shop photos without much effort.

 

Cons

  • Visual content: it can be a positive factor, as mentioned before, but also negative. Instagram is based only on sharing images and videos; therefore you have to invent, create and share only that kind of content. You must pay great attention to what you post because the images of low visual or communication quality will be disregarded by potential customers.
    The information and contents about your pet store are poor, so you have to strive constantly to create new ones.
  • App: Unlike many other social medias, Instagram is still mainly an application. For this reason, to obtain the best from this social, you have to use it on mobile devices. The access is also possible from a PC but with many restrictions, such as the inability to view and reply to direct messages or to post photos.
  • Physical Pet Store: Instagram attracts audiences from  all over the world. According to the hashtags used, you can reach users not only close to you, but also nationally and worldwide . This however becomes a problem if your business is a physical store that does not allow online purchases. With Instagram, it's much more difficult to aim at the local market than with any other social networks such as Facebook; it's more suited to global advertising. You only risk to invest your time in something that doesn't offer you much in terms of productivity.

 

These are main pros and cons of Instagram for your Pet Shop. Now it's up to you to evaluate and decide what is best for you and for your business.

Do you have any more suggestions about positive and negative sides of Instagram? Let me know your opinion in the comment below.

 

 

Instagram for a Pet Shop: Pros and Cons


Instagram
: a social network among many others

Internet is now full of socials and it's even more difficult to choose among them which one is the most suitable for your business.

Facebook, by now a giant among socials, is obviously the most quoted because it offers the possibility to create a page of your company and a wide choice of subjects to post and actions to take.

If you are interested in receiving more information about this, please read also our article about managing a Facebook page for a Pet Shop.

Besides Facebook, which other social media can be useful to establish the presence of your Pet Shop?

There are many, but today I will talk about Instagram. This social was born as an app for smartphones and then evolved into what is now one of the most relevant social networks for a business promotion. It's a product focused on sharing of visual contents (pictures and videos) that significantly feed visual marketing. It was created to take and/or share photos/videos aiming at creating a positive and viral reaction from users. Its success comes from the fact that it raises emotions and feelings that go beyond the original photo. There is nothing better than a picture to tell a story and Instagram takes full advantage of this peculiarity.

Humans are naturally predisposed to visual processing, so colors and movements are much more attractive than any text.

Besides tools to share visual contents, it also gives you the opportunity to send privately messages to other users; this allows you to connect directly with your potential customers. Users on Instagram are usually more willing to interact with the different business affairs in comparison with other social networks.

You can customize pictures also through hashtags that allow you to increase the access of new users to your profile without having to resort to sponsored promotions.

You can share on Instagram "Stories", photos or videos that remain visible only for 24 hours. It's an easy and fast way to update your users about your activities, without taking too much care of the content.

Several companies have chosen to use Instagram for their advertising, even in the Pet World! MyFamily is among them!

Thanks to its features, Instagram has both pros and cons. Before deciding if it is for you, you have to keep them in mind.

 

Pros

  • Visibility: Many people say they prefer Instagram to Facebook thanks to the visibility that a post has on Instagram compared to Facebook. Since 2012, Facebook's visibility has decreased by 60%: this means that many people, even if they are your users, cannot see your posts unless you pay. On the contrary, Instagram, thanks to its hashtag system, encourages visibility much more.
    If your business has an unusual visual content to share, such as photos of your pet shop's mascot or your contributions to animal shelters, Instagram allows you to show this content to the utmost.
  • Hashtags: Hashtag is the most suitable tool to reach an audience that is not necessarily part of the users registered to your profile, but who is definitely interested in the subject. Now you can include 30 hashtags in each post.
    For a Pet Shop it is very simple to find hashtags related to their business. You can find not only the most popular words of your business field, but also aim at a special niche group of users without much difficulty.
  • Visual content: The attention to visual content allows you to communicate better through more focused posts. Instagram offers a quick and easy way not only to upload / capture the desired picture, but also to change it with a set of pre-existing filters. This way you can take care of the uniformity of the colors of your Pet Shop photos without much effort.

 

Cons

  • Visual content: it can be a positive factor, as mentioned before, but also negative. Instagram is based only on sharing images and videos; therefore you have to invent, create and share only that kind of content. You must pay great attention to what you post because the images of low visual or communication quality will be disregarded by potential customers.
    The information and contents about your pet store are poor, so you have to strive constantly to create new ones.
  • App: Unlike many other social medias, Instagram is still mainly an application. For this reason, to obtain the best from this social, you have to use it on mobile devices. The access is also possible from a PC but with many restrictions, such as the inability to view and reply to direct messages or to post photos.
  • Physical Pet Store: Instagram attracts audiences from  all over the world. According to the hashtags used, you can reach users not only close to you, but also nationally and worldwide . This however becomes a problem if your business is a physical store that does not allow online purchases. With Instagram, it's much more difficult to aim at the local market than with any other social networks such as Facebook; it's more suited to global advertising. You only risk to invest your time in something that doesn't offer you much in terms of productivity.

 

These are main pros and cons of Instagram for your Pet Shop. Now it's up to you to evaluate and decide what is best for you and for your business.

Do you have any more suggestions about positive and negative sides of Instagram? Let me know your opinion in the comment below.

 

 

From 27 to 30 September 2018, MyFamily will attend the 22nd edition of CIPS exhibition in Guangzhou (booth 11.3 A35+). This is the most important exhibition of pet products and aquariums in the Asia Pacific region.

CIPS 2018 will host 1500 exhibitors on 120,000 square meters of exhibition space and MyFamily, always keeping pace with the new trends, is proud to meet the Asian and international market.

An opportunity to closely know:

- Our tags collections; more than 500 customized models, handcrafted, made in Italy, enamelled and focused on the smallest details to meet all pet world needs.

- Our Techla, the new instantaneous engraving system for MyFamily products that makes the personalization of the tags, easier, faster and more intuitive. A design object that represents the new technology of simplicity for all the POS.

And to discover the new Collars e Leashes collection in the important Asian and international market; this collection has been totally created and handcrafted in our company (that means MADE IN ITALY) from design to small metal parts production. It has been manufactured with high quality materials to offer a cutting-edge product. The Tag Holder and the Always Ready D-Ring are the distinctive features of this MyFamily collection, designed not only to be beautiful but also useful and practical for the dogs owners' everyday life.

 

CIPS 2018, Guangzhou, 27-30 September.

From 27 to 30 September 2018, MyFamily will attend the 22nd edition of CIPS exhibition in Guangzhou (booth 11.3 A35+). This is the most important exhibition of pet products and aquariums in the Asia Pacific region.

CIPS 2018 will host 1500 exhibitors on 120,000 square meters of exhibition space and MyFamily, always keeping pace with the new trends, is proud to meet the Asian and international market.

An opportunity to closely know:

- Our tags collections; more than 500 customized models, handcrafted, made in Italy, enamelled and focused on the smallest details to meet all pet world needs.

- Our Techla, the new instantaneous engraving system for MyFamily products that makes the personalization of the tags, easier, faster and more intuitive. A design object that represents the new technology of simplicity for all the POS.

And to discover the new Collars e Leashes collection in the important Asian and international market; this collection has been totally created and handcrafted in our company (that means MADE IN ITALY) from design to small metal parts production. It has been manufactured with high quality materials to offer a cutting-edge product. The Tag Holder and the Always Ready D-Ring are the distinctive features of this MyFamily collection, designed not only to be beautiful but also useful and practical for the dogs owners' everyday life.

 

PARKZOO 2018, will be held in Moscow at the Sokolniki convention center, from 19 to 21 September 2018. 

Parkzoo is one of the largest fairs in the Russian industry and presents the full range of products and services for all pets. It is the meeting place between producers and buyers; this event will help all those working for the pet world to be aware of current trends in this sector. MyFamily, with its worldwide success, is proud to be part of it, at the stand n. 4 - B6, where it will be possible to see the complete collection of medals, designed and created specifically for the pet and made unique thanks to our Techla, a design machine. in aluminum created to customize our product in just a few minutes.

Parkzoo the opportunity to meet MyFamily and the quality dedicated to the pet world.

MOSCOW, PARKZOO 2018

PARKZOO 2018, will be held in Moscow at the Sokolniki convention center, from 19 to 21 September 2018. 

Parkzoo is one of the largest fairs in the Russian industry and presents the full range of products and services for all pets. It is the meeting place between producers and buyers; this event will help all those working for the pet world to be aware of current trends in this sector. MyFamily, with its worldwide success, is proud to be part of it, at the stand n. 4 - B6, where it will be possible to see the complete collection of medals, designed and created specifically for the pet and made unique thanks to our Techla, a design machine. in aluminum created to customize our product in just a few minutes.

Parkzoo the opportunity to meet MyFamily and the quality dedicated to the pet world.


Today, the veterinary drug field is still a small reality if evaluated on a commercial level, but an interesting opportunity if considered in terms of customer loyalty. In recent years, in fact, there has been a strong and unexpected growth in the business related to this field which is connected to the growth of pet care.

The collaboration among veterinarian, pharmacist and pet corner nowadays is therefore the right web to focus your business on to make it better and more productive.

 

THE REALITY OF PET AND PET CARE.

With the term "pet care" we mean the care and welfare of pets and animal in general, in all its facets.

A few numbers to give you clearer and more precise ideas about the business that can derive from it.

Another important aspect that should not be underestimated is that thanks to care and healthy eating, life expectancy for our many 4-legged friends has also considerably increased in the last 30 years.

Recently, many studies have been carried out concerning the affective functions of the pet, which have highlighted their importance in our daily life; an international study has even highlighted how children who live with an animal get sick rarely, they lose 18 days of school less than their peers who do not own animals. Just think about the recent spread of pet-therapy in every area, to realize the importance that animals have conquered today.

 

The PET business.

The list of Top 25 retailers in 2018 Pet Business shows that the largest pet stores in North America have continued to grow significantly in the last year, a phenomenon that shows no sign of slowing, which has reached about $ 69 billion in sales.

From an American interview, which involved 1000 owners of animals from different States, it emerged that the monthly expenditure for their animals:

Many American chains within their stores offer health-related services from occasional vaccination events to genuine veterinary clinics within their businesses. Additional services are an effort to get more buyers in the store, encourage impulse buying and strengthen the store's image as a place to find pet health products and skills.

Japan has a highly developed pet market, with a value of about 1,450 billion yen, where the total sales of pet food and accessories amount to about 900 billion JPY; in China, on the other hand, given the exponential growth of the last few years, it will reach $ 7 billion in 2022 (based on Euromonitor data).

The pet business in Italy, in 2017 has exceeded 2 billion in turnover, with food at the first place, followed by products for the care and well-being and immediately after the drugs; the following drugs leading the ranking:

  • pesticides
  • anti-inflammatories
  • antibiotics

In Italy, when a pet owner need a drug, has to go to the pharmacy because a veterinarian can not dispense medicines, except the first few doses to start the treatment. Abroad the situation in different.

There are also many veterinary products which although they do not need medical prescription, require specialized advice from the pharmacist who is often unable to give it. These products are treatment for skin and hair, otologis products, lactic ferments, pesticides and, in general, products for prevention, supplements.

This is why lately there are several courses designed to train the pharmacist specifically on products of veterinary interest, to be able to give competent opinions and collaborate in the best possible way with the veterinarian. Outside our country (Italy), there are various and interesting conferences and activities around the role of the veterinary pharmacist who is a professional who is at the vet like the pharmacist is at the doctor. The presence of these specialized figures represents further proof of how we should prepare ourselves for a real explosion of requests.

In this specific field, the pharmacist, as a health professional, can perform in synergy with the veterinarian, a significant educational function towards the public, but also adapt and prepare their structure in order to meet the needs of easy availability of specific products for pet care. A constant connection with the veterinary clinics adjacent to the pharmacy could be useful and useful to promptly meet the needs of procurement of drugs by the pet owner, keeping an adequate supply of the most frequent prescription drugs. They could aldo organize a pet corner.

Read also the interview we did with Michele Monteforte of HOBBYZOO.

After the boom in sales related to products for children, after the increase of organic and food intolerances, now great results are coming from the "pets" field.

After all, it has only been for a few years now that the pet world has definitively become part of ours, so much that it is now a fundamental part of it; not only the dog and the cat have win people over but also birds, rodents, fish and more and more particular animals.

Often the true nature of the animal is ignored by the owner who comes to treat his pet as a human; many times he transforms his affection into pathology; but all this creates business.

Marketing tries to push where the demand grows; this is what must happen in the pet business: to create the demand starting from the offer.
Browsing online, I have found some specialized Italian veterinary pharmacies that only sell products for animals: medicines, feed and accessories. This type of activity has multiplied over the years, opening up several stores and expanding their product offerings.

Their presence, increasing on the territory, makes us understand the attention that consumers have in the purchase of products which are specific for their animals. The era in which the dog ate the leftovers of the house is finished; today, thanks to the information, the level of sensitivity of the owners has increased and they have understood the importance of feeding and cuddling their pet.

 

ADDITIONAL STRATEGIES

Another aspect that should not be underestimated for these activities is the online sale, which offers the opportunity to comfortably receive the goods at home, many times without even shipping costs. Many shops have improved their business thanks to their presence on social networks like facebook, instagram.

If you want to know more about FaceBook, read here.

Through this channel, with a minimum of effort, the shops can do promotions or give useful information on some product, or communicate news regarding the animals or some activity organized directly on the spot.

 

Thanks for your attention! Today I want to say hello to you like this:

  • "Today, finding winning and successful ideas is not a condition for a few people, but a necessity for everyone."
  • "The problem is not having ideas; the world is full of wonderful ideas; people wishing to realize them is the only missing thing".



See you soon!

Pet business: the strategy to improve it


Today, the veterinary drug field is still a small reality if evaluated on a commercial level, but an interesting opportunity if considered in terms of customer loyalty. In recent years, in fact, there has been a strong and unexpected growth in the business related to this field which is connected to the growth of pet care.

The collaboration among veterinarian, pharmacist and pet corner nowadays is therefore the right web to focus your business on to make it better and more productive.

 

THE REALITY OF PET AND PET CARE.

With the term "pet care" we mean the care and welfare of pets and animal in general, in all its facets.

A few numbers to give you clearer and more precise ideas about the business that can derive from it.

Another important aspect that should not be underestimated is that thanks to care and healthy eating, life expectancy for our many 4-legged friends has also considerably increased in the last 30 years.

Recently, many studies have been carried out concerning the affective functions of the pet, which have highlighted their importance in our daily life; an international study has even highlighted how children who live with an animal get sick rarely, they lose 18 days of school less than their peers who do not own animals. Just think about the recent spread of pet-therapy in every area, to realize the importance that animals have conquered today.

 

The PET business.

The list of Top 25 retailers in 2018 Pet Business shows that the largest pet stores in North America have continued to grow significantly in the last year, a phenomenon that shows no sign of slowing, which has reached about $ 69 billion in sales.

From an American interview, which involved 1000 owners of animals from different States, it emerged that the monthly expenditure for their animals:

Many American chains within their stores offer health-related services from occasional vaccination events to genuine veterinary clinics within their businesses. Additional services are an effort to get more buyers in the store, encourage impulse buying and strengthen the store's image as a place to find pet health products and skills.

Japan has a highly developed pet market, with a value of about 1,450 billion yen, where the total sales of pet food and accessories amount to about 900 billion JPY; in China, on the other hand, given the exponential growth of the last few years, it will reach $ 7 billion in 2022 (based on Euromonitor data).

The pet business in Italy, in 2017 has exceeded 2 billion in turnover, with food at the first place, followed by products for the care and well-being and immediately after the drugs; the following drugs leading the ranking:

  • pesticides
  • anti-inflammatories
  • antibiotics

In Italy, when a pet owner need a drug, has to go to the pharmacy because a veterinarian can not dispense medicines, except the first few doses to start the treatment. Abroad the situation in different.

There are also many veterinary products which although they do not need medical prescription, require specialized advice from the pharmacist who is often unable to give it. These products are treatment for skin and hair, otologis products, lactic ferments, pesticides and, in general, products for prevention, supplements.

This is why lately there are several courses designed to train the pharmacist specifically on products of veterinary interest, to be able to give competent opinions and collaborate in the best possible way with the veterinarian. Outside our country (Italy), there are various and interesting conferences and activities around the role of the veterinary pharmacist who is a professional who is at the vet like the pharmacist is at the doctor. The presence of these specialized figures represents further proof of how we should prepare ourselves for a real explosion of requests.

In this specific field, the pharmacist, as a health professional, can perform in synergy with the veterinarian, a significant educational function towards the public, but also adapt and prepare their structure in order to meet the needs of easy availability of specific products for pet care. A constant connection with the veterinary clinics adjacent to the pharmacy could be useful and useful to promptly meet the needs of procurement of drugs by the pet owner, keeping an adequate supply of the most frequent prescription drugs. They could aldo organize a pet corner.

Read also the interview we did with Michele Monteforte of HOBBYZOO.

After the boom in sales related to products for children, after the increase of organic and food intolerances, now great results are coming from the "pets" field.

After all, it has only been for a few years now that the pet world has definitively become part of ours, so much that it is now a fundamental part of it; not only the dog and the cat have win people over but also birds, rodents, fish and more and more particular animals.

Often the true nature of the animal is ignored by the owner who comes to treat his pet as a human; many times he transforms his affection into pathology; but all this creates business.

Marketing tries to push where the demand grows; this is what must happen in the pet business: to create the demand starting from the offer.
Browsing online, I have found some specialized Italian veterinary pharmacies that only sell products for animals: medicines, feed and accessories. This type of activity has multiplied over the years, opening up several stores and expanding their product offerings.

Their presence, increasing on the territory, makes us understand the attention that consumers have in the purchase of products which are specific for their animals. The era in which the dog ate the leftovers of the house is finished; today, thanks to the information, the level of sensitivity of the owners has increased and they have understood the importance of feeding and cuddling their pet.

 

ADDITIONAL STRATEGIES

Another aspect that should not be underestimated for these activities is the online sale, which offers the opportunity to comfortably receive the goods at home, many times without even shipping costs. Many shops have improved their business thanks to their presence on social networks like facebook, instagram.

If you want to know more about FaceBook, read here.

Through this channel, with a minimum of effort, the shops can do promotions or give useful information on some product, or communicate news regarding the animals or some activity organized directly on the spot.

 

Thanks for your attention! Today I want to say hello to you like this:

  • "Today, finding winning and successful ideas is not a condition for a few people, but a necessity for everyone."
  • "The problem is not having ideas; the world is full of wonderful ideas; people wishing to realize them is the only missing thing".



See you soon!




A common fear among dog owners is represented by poisoned baits.

In 2016, 23,500 dogs were poisoned in Italy and the 30% of them died of terrible pains.  In the first three months of 2017, cases had increased in comparison with the previous year.

For this reason, we thought to create this informational "handbook" that could be a help to you.


Poisoned baits

Poisoning means a change of the normal physiological balance of the organism because of a respiratory, cutaneous, alimentary contact with a toxic substance.

The most used substances to create baits are rat poison or other kinds of very dangerous poison like metaldehyde, strychnine, ethylene glycol (antifreeze liquid).

These tasty morsels are prepared to attract your animal, by using ham, meat, sausage, etc. Once ingested, the poison contained in them starts to circulate in a short time, causing damages. There are obviously some variables, related to the ingested dose, the size and breed of the animal, the kind of poison and the promptness of action.


Good habits

We suggest you not to worry, but to follow these simple basic measures:

  • Watch carefully where your dog goes and pay close attention to what he could swallow.
  • Try to instruct him not to eat what is on the ground.


First aid

There is a useful method that we suggest you to know in order to save your friend's life: to induce vomit. You shall obviously use it only if you are sure about the ingestion.

Induce vomit as quickly as possible in case of need is essential, except in the case a caustic substance has been ingested (for example muriatic acid, hydrochloric acid, etc) which would cause additional damages by flowing again in the passage.


How can you induce vomit?

The easiest and most effective method to use in case of urgent need is to let your dog swallow 1-2 tablespoons of hydrogen peroxide by a syringe without needle or a solution of water and salt. This will cause instant vomit, avoiding the poison to circulate or at least limiting the damages. After this, you shall go anyway to your veterinary.

What are the most used poisons? What symptoms will your pet show? What could you notice?

Most of the times, unfortunately you don't catch out your pet, but after some time (a few minutes or even a few days) you will notice that your dog has a problem and therefore it is very important to be able to recognize the symptoms.

The most used substance and the easiest to find on the market is rat poison (rodenticide, anticoagulant). Once it starts to circulate, it causes bleedings, which are more or less serious according to the affected area and to the ingested quantity.

The active ingredient of this product doesn't let the blood clot; therefore, the diagnosis is immediate after a simple blood sample (the blood will always be liquid in the syringe).

Symptoms will be more or less clear and fast, depending on the ingested quantity; sometimes they may even appear after a week.

Therefore, you can mainly notice:

  • tiredness, apathy
  • short of breath, in case of hemorrhages in the respiratory system
  • external hemorrhages
  • pale mucous membranes

 

Another product used is the metaldehyde (lumachicide), which consists of blue and green granules, used to combat snail infestation in crops.

Symptoms appear within 2-3 hours of ingestion:

  • tremors
  • convulsions
  • dilated pupils
  • greenish diarrhea
  • short of breath

 

Similar but more serious symptoms are associated with strychnine, a substance commonly used in the countryside to poison rats, foxes and wild animals, which acts quickly causing:

  • tremors
  • dilated pupils
  • short of breath
  • body rigidity
  • rich salivation
  • respiratory block and death


If the animal outlives the first 24 hours after ingestion, he will have a good chance of survival, if treated with the appropriate medicines.

 

The last substance we would like to consider is ethylene glycol (antifreeze liquid, used by mechanics, plumbers, liquid put into the tank to wash the car's windows, ect), which can be accidentally swallowed, as it has a very pleasant and sweet taste, loved by animals.

The symptomatology caused can be divided into three phases:

  • in the first phase, the nervous system is compromised: after about 30 minutes, the animal seems "drunk", has vomit, nausea, rich urination, thirst, uncertain gait, tremors, convulsions
  • in the second phase, after about 24 hours, the cardiac and pulmonary problems begin: you could see your pet with short of breath, with a difficult breathing
  • after about 48 hours, there is a serious renal impairment, with consequent dehydration, coma and death

Also in this last case a quick action is essential: it will be difficult to save the animal if the intervention is not carried out within 12 hours after ingestion.
The lethal dose for animals varies according to weight, but it is anyway low: for a cat, two teaspoons and for a dog of 10 kg, 2 big tablespoons of liquid are enough.

Therefore you should follow the following, simple suggestions:

  • don't leave these products containing ethylene glycol or any used, dirty containers unattended
  • don't take pets into construction sites, workshops, garages ... where this substance is used
  • do not let your pet drink from puddles on the street


There are many other dangerous products, we have listed the most commonly used in the preparation of baits.

In any case it is very important to identify the substance in question and show it to the veterinary, in order to operate properly. The more data you have, the better chance you'll have to save your friend.

It is always right to inform the police about the presence of poisoned baits, as they are dangerous both for our pets and for our children and they are the cause of environmental pollution.

Furthermore, we shall not forget that the inappropriate use of dangerous substances represents a crime punishable by law with heavy penalties up to detention.

We hope that this short handbook has provided you useful information about the topic of poisoned baits!

See you next time!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

How to save your dog from poisoned baits




A common fear among dog owners is represented by poisoned baits.

In 2016, 23,500 dogs were poisoned in Italy and the 30% of them died of terrible pains.  In the first three months of 2017, cases had increased in comparison with the previous year.

For this reason, we thought to create this informational "handbook" that could be a help to you.


Poisoned baits

Poisoning means a change of the normal physiological balance of the organism because of a respiratory, cutaneous, alimentary contact with a toxic substance.

The most used substances to create baits are rat poison or other kinds of very dangerous poison like metaldehyde, strychnine, ethylene glycol (antifreeze liquid).

These tasty morsels are prepared to attract your animal, by using ham, meat, sausage, etc. Once ingested, the poison contained in them starts to circulate in a short time, causing damages. There are obviously some variables, related to the ingested dose, the size and breed of the animal, the kind of poison and the promptness of action.


Good habits

We suggest you not to worry, but to follow these simple basic measures:

  • Watch carefully where your dog goes and pay close attention to what he could swallow.
  • Try to instruct him not to eat what is on the ground.


First aid

There is a useful method that we suggest you to know in order to save your friend's life: to induce vomit. You shall obviously use it only if you are sure about the ingestion.

Induce vomit as quickly as possible in case of need is essential, except in the case a caustic substance has been ingested (for example muriatic acid, hydrochloric acid, etc) which would cause additional damages by flowing again in the passage.


How can you induce vomit?

The easiest and most effective method to use in case of urgent need is to let your dog swallow 1-2 tablespoons of hydrogen peroxide by a syringe without needle or a solution of water and salt. This will cause instant vomit, avoiding the poison to circulate or at least limiting the damages. After this, you shall go anyway to your veterinary.

What are the most used poisons? What symptoms will your pet show? What could you notice?

Most of the times, unfortunately you don't catch out your pet, but after some time (a few minutes or even a few days) you will notice that your dog has a problem and therefore it is very important to be able to recognize the symptoms.

The most used substance and the easiest to find on the market is rat poison (rodenticide, anticoagulant). Once it starts to circulate, it causes bleedings, which are more or less serious according to the affected area and to the ingested quantity.

The active ingredient of this product doesn't let the blood clot; therefore, the diagnosis is immediate after a simple blood sample (the blood will always be liquid in the syringe).

Symptoms will be more or less clear and fast, depending on the ingested quantity; sometimes they may even appear after a week.

Therefore, you can mainly notice:

  • tiredness, apathy
  • short of breath, in case of hemorrhages in the respiratory system
  • external hemorrhages
  • pale mucous membranes

 

Another product used is the metaldehyde (lumachicide), which consists of blue and green granules, used to combat snail infestation in crops.

Symptoms appear within 2-3 hours of ingestion:

  • tremors
  • convulsions
  • dilated pupils
  • greenish diarrhea
  • short of breath

 

Similar but more serious symptoms are associated with strychnine, a substance commonly used in the countryside to poison rats, foxes and wild animals, which acts quickly causing:

  • tremors
  • dilated pupils
  • short of breath
  • body rigidity
  • rich salivation
  • respiratory block and death


If the animal outlives the first 24 hours after ingestion, he will have a good chance of survival, if treated with the appropriate medicines.

 

The last substance we would like to consider is ethylene glycol (antifreeze liquid, used by mechanics, plumbers, liquid put into the tank to wash the car's windows, ect), which can be accidentally swallowed, as it has a very pleasant and sweet taste, loved by animals.

The symptomatology caused can be divided into three phases:

  • in the first phase, the nervous system is compromised: after about 30 minutes, the animal seems "drunk", has vomit, nausea, rich urination, thirst, uncertain gait, tremors, convulsions
  • in the second phase, after about 24 hours, the cardiac and pulmonary problems begin: you could see your pet with short of breath, with a difficult breathing
  • after about 48 hours, there is a serious renal impairment, with consequent dehydration, coma and death

Also in this last case a quick action is essential: it will be difficult to save the animal if the intervention is not carried out within 12 hours after ingestion.
The lethal dose for animals varies according to weight, but it is anyway low: for a cat, two teaspoons and for a dog of 10 kg, 2 big tablespoons of liquid are enough.

Therefore you should follow the following, simple suggestions:

  • don't leave these products containing ethylene glycol or any used, dirty containers unattended
  • don't take pets into construction sites, workshops, garages ... where this substance is used
  • do not let your pet drink from puddles on the street


There are many other dangerous products, we have listed the most commonly used in the preparation of baits.

In any case it is very important to identify the substance in question and show it to the veterinary, in order to operate properly. The more data you have, the better chance you'll have to save your friend.

It is always right to inform the police about the presence of poisoned baits, as they are dangerous both for our pets and for our children and they are the cause of environmental pollution.

Furthermore, we shall not forget that the inappropriate use of dangerous substances represents a crime punishable by law with heavy penalties up to detention.

We hope that this short handbook has provided you useful information about the topic of poisoned baits!

See you next time!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

Let’s start from anthropology. There’s an ancestral reason, almost an instinct, for which all human beings wish to leave a sign in their existence.

Graffiti discovered by archaeologists are indeed a proof of this need, relating us to our ancestors. Graffiti are mainly engravings, often on metal or stone. Prehistory men communicated to their contemporaries and their descendants with these customized engravings.

Starting from this theory (that it’s important for all of us to leave a sign), and taking it for valid (except detractors), we can understand how customization industry has found a fruitful field for development.

Many companies have grown around customized objects and gadgets in any material, shape and purpose and this reaffirms the importance of the market arising following a real need.

Our company, specialized in the customization of tags for dogs and cats – in particular – and in key rings and pendants – in general – is a further confirmation.

Moving the customization issue to the Pet world, you certainly wonder: “How can I take advantage of this matter of fact?”. The answer is customizing by any means and all that you can.

 

You can work on customization at least on three desired fronts:

Products

A trend seeming to associate many retailers (according to a survey by ZooMark and Assalco), which started a few years ago and has been recently confirmed, is the trend to concentrate on accessories to the detriment of animal feeds.  In this sense, you are obliged to make some choices in the catalogue of the goods displayed. According to our opinion, the best choices should reward the products with a greater depth of catalogue, more than width. In other words: it’s better to have fewer products with many variations than many products with few variations. With a very deep catalogue the customer can easily find what he prefers (the colour which suits his doggie, matching his new coat, etc.).  The catalogue depth, which seems a “replacement” of customization, should be approached to the world of customization in the sale point.

In the case of our customers, for instance, we have verified that the immediate customization of the dog tag increases the number of sales very much, if compared with the postponed customization following an order got from the retailer. The possibility to offer an accessory which can be immediately customized encourages sales and customer loyalty. If possible, choose the products which lead you to this benefit, when available. Have the possibility to offer an accessory to be customized.

Services

Services (in particular dog sitting and toelet) seem to represent a trend among your colleagues retailers. Services customization is both pleasure and pain. It’s really easy to customize a service, if it is carried out at a low customer extent. If the users of a customized service grow – as home delivery – it’s important to keep profit (profit = price paid by the customer – cost for the service). Services should also be arranged, considering the target customer they concern. Does a service of “food consultation” to a customer buying his fourth pet make sense?  And which working range shall a home service have? All these considerations should be evaluated before making the service available to customers.

Buying experience

Good barmen generally remember their usual customers’ favourite drink.  We notice it in Italy when at the coffee shop counter, waiting for our espresso, we hear the barman greeting Mr. Rossi and asking, “As usual?”  The barman is customizing his customer’s “buying experience”.  Companies usually use special softwares (named CRM Customer Relationship Management), which become as much important, as the number of customers grow. Many CRM are available online, even free of charge.  CRM allows you to customize your customer’s buying experience, taking note of his hairy friend’s name, his food preferences and the date of his last visit in the shop.

If you organize data precisely, you can also extract groups of customers and find out those who are to be developed or those on whom a focused activity shall be carried out. You can get information from your customers in many ways. The most popular in these last years is the fidelity card, but you can find out many others more, if you think about it.

 

Conclusions

Customization is a subject which should involve anyone who works with the end user. Products customization moves from the selection of suppliers, who have best understood this “use habit”.  The supply of customized services shall be carefully evaluated in order to avoid them to become a boomerang (from a business point of view).

Customization allow the customer to leave a sign, making him unique and permitting him to express satisfactorily his distinctiveness.

 

The importance of customization in the world of pet

Let’s start from anthropology. There’s an ancestral reason, almost an instinct, for which all human beings wish to leave a sign in their existence.

Graffiti discovered by archaeologists are indeed a proof of this need, relating us to our ancestors. Graffiti are mainly engravings, often on metal or stone. Prehistory men communicated to their contemporaries and their descendants with these customized engravings.

Starting from this theory (that it’s important for all of us to leave a sign), and taking it for valid (except detractors), we can understand how customization industry has found a fruitful field for development.

Many companies have grown around customized objects and gadgets in any material, shape and purpose and this reaffirms the importance of the market arising following a real need.

Our company, specialized in the customization of tags for dogs and cats – in particular – and in key rings and pendants – in general – is a further confirmation.

Moving the customization issue to the Pet world, you certainly wonder: “How can I take advantage of this matter of fact?”. The answer is customizing by any means and all that you can.

 

You can work on customization at least on three desired fronts:

Products

A trend seeming to associate many retailers (according to a survey by ZooMark and Assalco), which started a few years ago and has been recently confirmed, is the trend to concentrate on accessories to the detriment of animal feeds.  In this sense, you are obliged to make some choices in the catalogue of the goods displayed. According to our opinion, the best choices should reward the products with a greater depth of catalogue, more than width. In other words: it’s better to have fewer products with many variations than many products with few variations. With a very deep catalogue the customer can easily find what he prefers (the colour which suits his doggie, matching his new coat, etc.).  The catalogue depth, which seems a “replacement” of customization, should be approached to the world of customization in the sale point.

In the case of our customers, for instance, we have verified that the immediate customization of the dog tag increases the number of sales very much, if compared with the postponed customization following an order got from the retailer. The possibility to offer an accessory which can be immediately customized encourages sales and customer loyalty. If possible, choose the products which lead you to this benefit, when available. Have the possibility to offer an accessory to be customized.

Services

Services (in particular dog sitting and toelet) seem to represent a trend among your colleagues retailers. Services customization is both pleasure and pain. It’s really easy to customize a service, if it is carried out at a low customer extent. If the users of a customized service grow – as home delivery – it’s important to keep profit (profit = price paid by the customer – cost for the service). Services should also be arranged, considering the target customer they concern. Does a service of “food consultation” to a customer buying his fourth pet make sense?  And which working range shall a home service have? All these considerations should be evaluated before making the service available to customers.

Buying experience

Good barmen generally remember their usual customers’ favourite drink.  We notice it in Italy when at the coffee shop counter, waiting for our espresso, we hear the barman greeting Mr. Rossi and asking, “As usual?”  The barman is customizing his customer’s “buying experience”.  Companies usually use special softwares (named CRM Customer Relationship Management), which become as much important, as the number of customers grow. Many CRM are available online, even free of charge.  CRM allows you to customize your customer’s buying experience, taking note of his hairy friend’s name, his food preferences and the date of his last visit in the shop.

If you organize data precisely, you can also extract groups of customers and find out those who are to be developed or those on whom a focused activity shall be carried out. You can get information from your customers in many ways. The most popular in these last years is the fidelity card, but you can find out many others more, if you think about it.

 

Conclusions

Customization is a subject which should involve anyone who works with the end user. Products customization moves from the selection of suppliers, who have best understood this “use habit”.  The supply of customized services shall be carefully evaluated in order to avoid them to become a boomerang (from a business point of view).

Customization allow the customer to leave a sign, making him unique and permitting him to express satisfactorily his distinctiveness.

 

 

Objects’ customization acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.

The customization of tags for dogs and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. 

Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (there are electrical and electronic components, softwares and hardware, parts of metal shell, etc).   

Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.

The machines for tags customization have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.

The customization of pet tags is indeed made directly in the sale point (excluding the world of online sales) and according to a customization desired by the customer.  For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (typical features of products meant for end consumer) should be very important in the machine design.

The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start.  

Myfamily Techla engraving machine gathers these features more than all other tags engraving machines in the world. Look at the demo video to have a confirmation.

Technologies for tags customization

 

Objects’ customization acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.

The customization of tags for dogs and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. 

Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (there are electrical and electronic components, softwares and hardware, parts of metal shell, etc).   

Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.

The machines for tags customization have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.

The customization of pet tags is indeed made directly in the sale point (excluding the world of online sales) and according to a customization desired by the customer.  For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (typical features of products meant for end consumer) should be very important in the machine design.

The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start.  

Myfamily Techla engraving machine gathers these features more than all other tags engraving machines in the world. Look at the demo video to have a confirmation.

Un chat qui va arriver?

L'arrivée d'un chat dans votre maison garantit beaucoup d'amusement, de câlins et de ronronnements continus. Entre la mise en place de tous les nouveaux articles achetés pour le nouveau venu et la tentation permanente de le prendre en photo, vous devriez prendre quelques minutes pour choisir un nom approprié pour votre petit poilu. Internet est plein de suggestions à ce sujet, mais le choix entre des centaines de milliers de noms de chats peut être long, ennuyeux et peu utile. Heureusement, je suis là pour vous aider ! Dans ma vie, j'ai adopté tellement de chats que je pourrais presque me considérer comme un expert dans le choix des noms ! Dans cet article, vous trouverez une liste de noms populaires pour chats avec des suggestions moins traditionnelles mais toujours originales!

Choisir de la meilleure façon

Beaucoup de gens considèrent qu'il est très facile de choisir le nom du chat, convaincus qu'il n'apprendra jamais à le reconnaître et, si c'est le cas, il ne répondra jamais. Cette croyance est totalement fausse: les chats apprennent leur nom et répondent si appelés. Ils sont certainement beaucoup plus têtus que les chiens et la plupart du temps ils apprendront à réagir s'ils associent leur nom à quelque chose d'agréable.

Avant de commencer avec des suggestions, cependant, certains points clés doivent être spécifiés dans la recherche du nom du chat.Before starting with suggestions, however, some key points must be specified in the search for cat's name.

  • Longueur du nom/span> À éviter les noms longs, sauf dans les cas où la version abrégée serait utilisée pratiquement tous les jours. Les chats ne perçoivent pas les mots comme nous, ils apprennent le son dans l'ensemble donc un nom court devient essentiel.
  • Attendez de connaître le chat..Je sais, une fois que vous avez reçu la nouvelle de l'arrivée d'un chiot à la maison, vous ne pouvez pas vous empêcher de dresser une liste de beaux noms possibles, mais en réalité cela ne fonctionne pas de cette façon. Parfois, un regard suffit et vous savez que vous ne pouvez plus l'appeler « Prince », mais « Brouillon ». N'oubliez pas que les chats aux caractéristiques différentes peuvent inspirer des noms différents.
  • Pas ouvert à une mauvaise interprétation.Le nom choisi ne doit pas coïncider avec les noms des autres membres de la famille, y compris les animaux déjà à la maison. Non seulement vous confondriez le chat, mais vous lui témoigneriez peu de respect car tout le monde mérite un nom propre et original. Évitez également de choisir un nom similaire à des mots d'obéissance comme « Viens », « Non », « Nourriture » et ainsi de suite.

Incluez la famille. N'oubliez pas d'inclure toute la famille lors du choix du nom du chat ! On ne sait jamais, les plus petits pourraient faire des propositions très originales.

 

NOMS POUR CHAT MALES

 
     
  • Alex
  • Charlie
  • Coco
  • Cosmo
  • Felix
  • Figaro
  • Fluffy
  • Gatsby
  • Harry
  • Jack 
  • Jasper
  • Julius
  • Leo
  • Lucky
  • Luigi
  • Max
  • Micio
  • Milo
  • Oliver
  • Oreo
  • Oscar
  • Rocky
  • Romeo
  • Sammy
  • Shadow
  • Simon
  • Sonny
  • Tiger
  • Toby
  • Tom
 
     

NOMS POUR CHAT FEMMES

 
     
  • Alice
  • Bella
  • Briciola
  • Chloe
  • Daisy
  • Eve
  • Fiona
  • Kiki
  • Kitty
  • Lady
  • Lilly
  • Lisa
  • Lola
  • Lucy
  • Luna
  • Mia
  • Mina
  • Molly
  • Nala
  • Pallina
  • Pearl
  • Princess
  • Rose
  • Ruby
  • Sissy
  • Stella
  • Susi
  • Trilly
  • Xena
  • Zelda
 
     
 

 

Nomi per gatti particolari

Se sei arrivato qui e non hai ancora trovato niente che si addice al tuo gatto ho preparato per te altre liste curiose e particolari.

NOMS D'ANCIENNE DIVINITES POUR CHATS

 
     
  • Zeus 
  • Thor
  • Hadès
  • Athéna
  • Héra
  • Aphrodite
  • Freya
  • Loki
  • Odino
  • Anubis
  • Amon
  • Ra
  • Horus
 
     

NOMS DES PERSONNAGES DE DESSINES ANIMES POUR CHATS:

 
     
  • Minni
  • Aurora
  • Bambi 
  • Bolt
  • Elsa
  • Shang
  • Lilli
  • Lilli
  • Olaf
  • Simba 
  • Tarzan
  • Mushu
  • Lilo
  • Baymax
 
     

NOMES RUSSES POUR CHATS

 
     
  • Igor 
  • Boris
  • Ivan
  • Lev
  • Sasha
  • Nikita
  • Katia
  • Alina
  • Vera
  • Misha
  • Yuri
 
     

 

NOMS JAPONAISE POUR CHATS

 
     
  • Akira
  • Neko
  • Sakura 
  • Yuki
  • Sue
  • Shang
  • Midori
  • Ren 
  • Taro
  • Ichi
  • Jou
 

 

   

NOMS DES PERSONAGGES TV POUR CHATS

 
     
  • Homer
  • Spock
  • Buffy 
  • Kermit
  • Dean
  • Spike
  • Arya
  • Joker 
  • Xena
  • Sherlock
 
     

Je vous ai laissé quelques suggestions, maintenant c'est à vous. N'oubliez pas que la seule limite est votre imagination !

Avez-vous trouvé le nom parfait ? Écrivez-le dans les commentaires :) :)

 

 

 

 
 
 
 

 

Noms de chats: idées originales et populaires

Un chat qui va arriver?

L'arrivée d'un chat dans votre maison garantit beaucoup d'amusement, de câlins et de ronronnements continus. Entre la mise en place de tous les nouveaux articles achetés pour le nouveau venu et la tentation permanente de le prendre en photo, vous devriez prendre quelques minutes pour choisir un nom approprié pour votre petit poilu. Internet est plein de suggestions à ce sujet, mais le choix entre des centaines de milliers de noms de chats peut être long, ennuyeux et peu utile. Heureusement, je suis là pour vous aider ! Dans ma vie, j'ai adopté tellement de chats que je pourrais presque me considérer comme un expert dans le choix des noms ! Dans cet article, vous trouverez une liste de noms populaires pour chats avec des suggestions moins traditionnelles mais toujours originales!

Choisir de la meilleure façon

Beaucoup de gens considèrent qu'il est très facile de choisir le nom du chat, convaincus qu'il n'apprendra jamais à le reconnaître et, si c'est le cas, il ne répondra jamais. Cette croyance est totalement fausse: les chats apprennent leur nom et répondent si appelés. Ils sont certainement beaucoup plus têtus que les chiens et la plupart du temps ils apprendront à réagir s'ils associent leur nom à quelque chose d'agréable.

Avant de commencer avec des suggestions, cependant, certains points clés doivent être spécifiés dans la recherche du nom du chat.Before starting with suggestions, however, some key points must be specified in the search for cat's name.

  • Longueur du nom/span> À éviter les noms longs, sauf dans les cas où la version abrégée serait utilisée pratiquement tous les jours. Les chats ne perçoivent pas les mots comme nous, ils apprennent le son dans l'ensemble donc un nom court devient essentiel.
  • Attendez de connaître le chat..Je sais, une fois que vous avez reçu la nouvelle de l'arrivée d'un chiot à la maison, vous ne pouvez pas vous empêcher de dresser une liste de beaux noms possibles, mais en réalité cela ne fonctionne pas de cette façon. Parfois, un regard suffit et vous savez que vous ne pouvez plus l'appeler « Prince », mais « Brouillon ». N'oubliez pas que les chats aux caractéristiques différentes peuvent inspirer des noms différents.
  • Pas ouvert à une mauvaise interprétation.Le nom choisi ne doit pas coïncider avec les noms des autres membres de la famille, y compris les animaux déjà à la maison. Non seulement vous confondriez le chat, mais vous lui témoigneriez peu de respect car tout le monde mérite un nom propre et original. Évitez également de choisir un nom similaire à des mots d'obéissance comme « Viens », « Non », « Nourriture » et ainsi de suite.

Incluez la famille. N'oubliez pas d'inclure toute la famille lors du choix du nom du chat ! On ne sait jamais, les plus petits pourraient faire des propositions très originales.

 

NOMS POUR CHAT MALES

 
     
  • Alex
  • Charlie
  • Coco
  • Cosmo
  • Felix
  • Figaro
  • Fluffy
  • Gatsby
  • Harry
  • Jack 
  • Jasper
  • Julius
  • Leo
  • Lucky
  • Luigi
  • Max
  • Micio
  • Milo
  • Oliver
  • Oreo
  • Oscar
  • Rocky
  • Romeo
  • Sammy
  • Shadow
  • Simon
  • Sonny
  • Tiger
  • Toby
  • Tom
 
     

NOMS POUR CHAT FEMMES

 
     
  • Alice
  • Bella
  • Briciola
  • Chloe
  • Daisy
  • Eve
  • Fiona
  • Kiki
  • Kitty
  • Lady
  • Lilly
  • Lisa
  • Lola
  • Lucy
  • Luna
  • Mia
  • Mina
  • Molly
  • Nala
  • Pallina
  • Pearl
  • Princess
  • Rose
  • Ruby
  • Sissy
  • Stella
  • Susi
  • Trilly
  • Xena
  • Zelda
 
     
 

 

Nomi per gatti particolari

Se sei arrivato qui e non hai ancora trovato niente che si addice al tuo gatto ho preparato per te altre liste curiose e particolari.

NOMS D'ANCIENNE DIVINITES POUR CHATS

 
     
  • Zeus 
  • Thor
  • Hadès
  • Athéna
  • Héra
  • Aphrodite
  • Freya
  • Loki
  • Odino
  • Anubis
  • Amon
  • Ra
  • Horus
 
     

NOMS DES PERSONNAGES DE DESSINES ANIMES POUR CHATS:

 
     
  • Minni
  • Aurora
  • Bambi 
  • Bolt
  • Elsa
  • Shang
  • Lilli
  • Lilli
  • Olaf
  • Simba 
  • Tarzan
  • Mushu
  • Lilo
  • Baymax
 
     

NOMES RUSSES POUR CHATS

 
     
  • Igor 
  • Boris
  • Ivan
  • Lev
  • Sasha
  • Nikita
  • Katia
  • Alina
  • Vera
  • Misha
  • Yuri
 
     

 

NOMS JAPONAISE POUR CHATS

 
     
  • Akira
  • Neko
  • Sakura 
  • Yuki
  • Sue
  • Shang
  • Midori
  • Ren 
  • Taro
  • Ichi
  • Jou
 

 

   

NOMS DES PERSONAGGES TV POUR CHATS

 
     
  • Homer
  • Spock
  • Buffy 
  • Kermit
  • Dean
  • Spike
  • Arya
  • Joker 
  • Xena
  • Sherlock
 
     

Je vous ai laissé quelques suggestions, maintenant c'est à vous. N'oubliez pas que la seule limite est votre imagination !

Avez-vous trouvé le nom parfait ? Écrivez-le dans les commentaires :) :)

 

 

 

 
 
 
 

 

La semaine dernière, nous avons interviewé un de nos clients. La société sicilienne avec laquelle nous avons plaisamment dialogué et qui est la propriétaire de la marque Hobbyzoo, inaugure une série de témoignages que nous allons publier sur notre blog. L'objectif de cette initiative est de divulguer la culture entrepreneuriale dans le monde du PET et de partager des informations précieuses et qui proviennent d'opérateurs qualifiés dans le secteur Michele Monteforte travaille depuis plusieurs années dans l'industrie PET et il a acquis, dans le récent passé (il était 2011), une activité qui est maintenant de plus en plus en croissance.

Bonne lecture :)

Profil de votre réalité, afin de spécifier au lecteur le contexte dans lequel vous vous placez

Activité presente du: 2013 premier pdv, 2016 deuxième pdv

Surface du magazin: 240 mq e 800 mq

Surface totale des magazins: 1040 mq

Chiffre d’affaire: 1,8 MLN di Euro

Nombre d'employés: 11 employés dont 4 pharmaciens

Offre commerciale: 16 000 références à l’étagères et services de toilettage et pharmacie vétérinaire

Beaucoup des marchés dans lesquels les entreprises opèrent ont souffert d’une contraction. Au delà de ce que les analystes financiers disent, quelle histoire vivez-vous? Quelles sont les tendances de cette industrie et quels changements ont été remarqués dans les attitudes des consommateurs?

R : « Comme les autres operateurs du PET, nous avons la chance de peupler un secteur avec une croissance à 2 chiffres, malgré d'autres marchés matures ou en déclin. Cette croissance, cependant, voit comme protagonistes principalement les chaînes et le commerce en ligne ».
« Les consommateurs sont de plus en plus sensibilisés et informés. C'est à cause de cela que nous constatons une réduction du «volume» des achats, mais une augmentation des dépenses par habitant. Vous vous rendez compte que les acheteurs sont disposés à une dépense plus élevée en échange de produits de qualité superieure. »

D: « Quels sont les éléments qui caractérisent Hobbyzoo et quels sont les mouvements «stratégiques» des prochaines années ? »

R: «nos points forts sont: L'offre que les consommateurs trouvent à nos 2 points de vente, avec plus de 16 000 étagères et services offerts: toilettage et pharmacie vétérinaire.

La compétence et le professionnalisme de nos employés. Le client, en fait, veut être guidé et conseillé et la valeur ajoutée que nous donnons demeure précisément dans la forme de consultation avec laquelle nous savons comment nous rapporter.

4 des 11 éléments de notre équipe sont des pharmaciens et la mise à jour est un processus que nous continuons à accompagner avec des moments de convivialité.

Les ressources humaines motivées et qualifiées sont difficiles à trouver et c'est le véritable défi que nous avons avec l'ouverture des prochains points de vente

En regardant vers l'avenir, on pense à l’ouverture de 6 autres magasins dans les 2 prochaines années et commencer un projet de marketing en ligne.
Si nous regardons le passé, au lieu, et nous pourrions examiner les choix faits, nous traiterions avec le commerce électronique à l'avance.

Comment avez-vous connu Myfamily et quels sont les avantages sur lesquels la société qui produit le Medailles peut compter.

R: "Avec myfamily nous avons commencé une collaboration gratifiante basée sur l'estime mutuelle. Les produits sont qualitativement supérieurs et la capacité de les communiquer est un élément qui les distingue des concurrents. MyFamily, à mon avis, est habile dans la rapidité avec laquelle il parvient à mettre à jour son offre de produits et de machines et de suivre les changements soudains qui distinguent les marchés d'aujourd'hui"

Si vous désirez faire une suggestion aux propriétaires des boutiques indépendantes, que diriez-vous ?

Je voudrais leur faire un vœu qui est d'observer les grands changements qui sont en place afin de les savoir gérer et exploiter comme des opportunités
Voulez-vous donner votre témoignage?

Écrivez un mail à marketing@myfamily.it

ENTREVUE AVEC MICHELE MONTEFORTE DE HOBBYZOO

La semaine dernière, nous avons interviewé un de nos clients. La société sicilienne avec laquelle nous avons plaisamment dialogué et qui est la propriétaire de la marque Hobbyzoo, inaugure une série de témoignages que nous allons publier sur notre blog. L'objectif de cette initiative est de divulguer la culture entrepreneuriale dans le monde du PET et de partager des informations précieuses et qui proviennent d'opérateurs qualifiés dans le secteur Michele Monteforte travaille depuis plusieurs années dans l'industrie PET et il a acquis, dans le récent passé (il était 2011), une activité qui est maintenant de plus en plus en croissance.

Bonne lecture :)

Profil de votre réalité, afin de spécifier au lecteur le contexte dans lequel vous vous placez

Activité presente du: 2013 premier pdv, 2016 deuxième pdv

Surface du magazin: 240 mq e 800 mq

Surface totale des magazins: 1040 mq

Chiffre d’affaire: 1,8 MLN di Euro

Nombre d'employés: 11 employés dont 4 pharmaciens

Offre commerciale: 16 000 références à l’étagères et services de toilettage et pharmacie vétérinaire

Beaucoup des marchés dans lesquels les entreprises opèrent ont souffert d’une contraction. Au delà de ce que les analystes financiers disent, quelle histoire vivez-vous? Quelles sont les tendances de cette industrie et quels changements ont été remarqués dans les attitudes des consommateurs?

R : « Comme les autres operateurs du PET, nous avons la chance de peupler un secteur avec une croissance à 2 chiffres, malgré d'autres marchés matures ou en déclin. Cette croissance, cependant, voit comme protagonistes principalement les chaînes et le commerce en ligne ».
« Les consommateurs sont de plus en plus sensibilisés et informés. C'est à cause de cela que nous constatons une réduction du «volume» des achats, mais une augmentation des dépenses par habitant. Vous vous rendez compte que les acheteurs sont disposés à une dépense plus élevée en échange de produits de qualité superieure. »

D: « Quels sont les éléments qui caractérisent Hobbyzoo et quels sont les mouvements «stratégiques» des prochaines années ? »

R: «nos points forts sont: L'offre que les consommateurs trouvent à nos 2 points de vente, avec plus de 16 000 étagères et services offerts: toilettage et pharmacie vétérinaire.

La compétence et le professionnalisme de nos employés. Le client, en fait, veut être guidé et conseillé et la valeur ajoutée que nous donnons demeure précisément dans la forme de consultation avec laquelle nous savons comment nous rapporter.

4 des 11 éléments de notre équipe sont des pharmaciens et la mise à jour est un processus que nous continuons à accompagner avec des moments de convivialité.

Les ressources humaines motivées et qualifiées sont difficiles à trouver et c'est le véritable défi que nous avons avec l'ouverture des prochains points de vente

En regardant vers l'avenir, on pense à l’ouverture de 6 autres magasins dans les 2 prochaines années et commencer un projet de marketing en ligne.
Si nous regardons le passé, au lieu, et nous pourrions examiner les choix faits, nous traiterions avec le commerce électronique à l'avance.

Comment avez-vous connu Myfamily et quels sont les avantages sur lesquels la société qui produit le Medailles peut compter.

R: "Avec myfamily nous avons commencé une collaboration gratifiante basée sur l'estime mutuelle. Les produits sont qualitativement supérieurs et la capacité de les communiquer est un élément qui les distingue des concurrents. MyFamily, à mon avis, est habile dans la rapidité avec laquelle il parvient à mettre à jour son offre de produits et de machines et de suivre les changements soudains qui distinguent les marchés d'aujourd'hui"

Si vous désirez faire une suggestion aux propriétaires des boutiques indépendantes, que diriez-vous ?

Je voudrais leur faire un vœu qui est d'observer les grands changements qui sont en place afin de les savoir gérer et exploiter comme des opportunités
Voulez-vous donner votre témoignage?

Écrivez un mail à marketing@myfamily.it

X