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Si estás buscando métodos eficaces para aumentar las ventas en tu tienda para animales, lee este artículo

cuyas ideas derivan de la experiencia con miles de negociantes del sector. Somos expertos de Pet y
conocemos bien las dinámicas comerciales y los clientes de este mercado.
Este artículo quiere darte unos estímulos, unas inspiraciones sobre cómo mejorar los ingresos de tu tienda
para animales y “sus colegas”, aunque no pueda aumentar de un día para otro las visitas de nuevos
clientes. Es cierto que unas simples sugerencias comerciales para el mundo del Pet, así como para todas las
otras categorías mercadológicas, pueden ser una ayuda eficaz si seguidas con método y perseverancia.

Consejo 1: colabora con tus compañeros.
¿Hay otras tiendas que atienden a nuestros amigos Animales en tu barrio? Para lograr incrementar el “Walk
In” (es decir el número de personas que visitan a tu tienda), intenta cooperar con los dueños de las otras
tiendas para animales. Piensa en las peluquerías caninas, los veterinarios o en otras actividades que se
dirigen a tus mismos clientes. Puedes invitarles a visitar tu tienda, haciendo que este evento sea una
ocasión agradable. Para tener éxito, concéntrate en lo que pueda interesarles. Piensa en sus intereses
antes que en los tuyos. Esta táctica te ayudará a conquistar a nuevos clientes.

Consejo 2: concéntrate en lo que desean los clientes.
Los clientes son cada día más exigentes y ganar su atención es un desafío que tienes que vencer.
Esto es cierto tanto para quien está en el sector del Pet como para quien trabaja en cualquier otro sector.
En este caso, tienes que pensar en quién es el cliente. ¿Es el dueño de la mascota o es la mascota misma?
¿Son ambos? Y ¿Cuáles son sus reales exigencias?
Reflexionando sobre esto, orientarás el nivel del servicio hacia las reales necesidades y los reales deseos del
comprador. Podrías predisponer una zona de tu tienda donde ofrecer una prueba de pienso para los
amigos de 4 patas o encontrar una idea que satisfaga tanto a los dueños cuanto a las mascotas. Esta táctica
te ayudará a fidelizar a tus clientes, a verles volver más a menudo y a evitar que los competidores les
atraigan hacia ellos.

Consejo 3: Convierte tu tienda en una tienda “social”.
El mundo se ha convertido en “social”. Todo lo relacionado con los productos y servicios de mayor éxito
gravita alrededor de las relativas comunidades en línea. Ya no es moda o tendencia sino una verdadera
actitud social a las que se ha podido acceder gracias a Internet.
Escuchando a los clientes o leyendo sus solicitudes, comentarios y quejas te darás cuenta de que todo
puede agruparse en temas. Podrás publicar los mismos temas en tu blog o en Facebook para que alguien
pueda a su vez compartirlos.
Si sabrás aplicar esta táctica, favorecerás la popularidad de tu marca, creando la “Brand Awarness”.

Consejo 4: conoce a tus clientes mejor que puedas.
¿Cuánto es importante tu nombre para ti? Ser llamados por nombre es algo muy gratificante para todos.
Piensa en la elección del nombre para nuestras mascotas, es un momento de placer y satisfacción.
Trabajar diligentemente para recoger toda la información sobre tus clientes tiene la misma finalidad:
gratificar propio a tus clientes.
Para poder recoger y manejar la información obtenida, necesitas organizarte. Si no estás acostumbrado a
utilizar el ordenador, utiliza un papel y un bolígrafo.
Si prefieres utilizar los soportes informáticos, podrás trabajar con los programas de gestión clientes (CRM,
es decir Customer Relationship Management).

Los soportes informáticos tienen la ventaja de gestionar muchos datos que se pueden luego fácilmente
investigar.
Cuando pondrás en práctica esta actividad, ten en cuenta quién es tu cliente: vuelve a leer el punto 2 para
recoger la información importante y utilizarla de la mejor manera.
Si lograrás manejar de forma eficaz la relación con tus clientes, obtendrás que se fidelicen y que nuevos
clientes visiten tu tienda gracias a las recomendaciones.
Finalmente, una gestión más consciente de tus clientes, te permite organizarles en subgrupos con
necesidades específicas que pueden ser mejor satisfechas. Por ejemplo, los clientes que poseen perros de
tamaño pequeño estarán interesados en servicios diferentes de los que poseen un gato (¿tiene sentido
ofrecer el servicio de prueba de pienso a los gatos? Es raro que los gatos visiten el punto de venta con los
dueños).

Conclusión: la receta mágica es la tuya.
Los consejos de este artículo son de carácter general y la verdad es que no existe la receta mágica para
tener una tienda exitosa para animales. Lo importante son las actitudes diarias que deben tener en cuenta
lo indicado en este artículo.
Como última sugerencia, puedes preguntarte cómo te pones frente a estos 4 consejos e intentar hacerlos
tuyos con perseverancia.

Tener una máquina de grabado en tu tienda te ayuda a satisfacer cada vez más clientes y a fidelizarles.

4 consejos para aumentar las ventas de tu tienda para animales

Si estás buscando métodos eficaces para aumentar las ventas en tu tienda para animales, lee este artículo

cuyas ideas derivan de la experiencia con miles de negociantes del sector. Somos expertos de Pet y
conocemos bien las dinámicas comerciales y los clientes de este mercado.
Este artículo quiere darte unos estímulos, unas inspiraciones sobre cómo mejorar los ingresos de tu tienda
para animales y “sus colegas”, aunque no pueda aumentar de un día para otro las visitas de nuevos
clientes. Es cierto que unas simples sugerencias comerciales para el mundo del Pet, así como para todas las
otras categorías mercadológicas, pueden ser una ayuda eficaz si seguidas con método y perseverancia.

Consejo 1: colabora con tus compañeros.
¿Hay otras tiendas que atienden a nuestros amigos Animales en tu barrio? Para lograr incrementar el “Walk
In” (es decir el número de personas que visitan a tu tienda), intenta cooperar con los dueños de las otras
tiendas para animales. Piensa en las peluquerías caninas, los veterinarios o en otras actividades que se
dirigen a tus mismos clientes. Puedes invitarles a visitar tu tienda, haciendo que este evento sea una
ocasión agradable. Para tener éxito, concéntrate en lo que pueda interesarles. Piensa en sus intereses
antes que en los tuyos. Esta táctica te ayudará a conquistar a nuevos clientes.

Consejo 2: concéntrate en lo que desean los clientes.
Los clientes son cada día más exigentes y ganar su atención es un desafío que tienes que vencer.
Esto es cierto tanto para quien está en el sector del Pet como para quien trabaja en cualquier otro sector.
En este caso, tienes que pensar en quién es el cliente. ¿Es el dueño de la mascota o es la mascota misma?
¿Son ambos? Y ¿Cuáles son sus reales exigencias?
Reflexionando sobre esto, orientarás el nivel del servicio hacia las reales necesidades y los reales deseos del
comprador. Podrías predisponer una zona de tu tienda donde ofrecer una prueba de pienso para los
amigos de 4 patas o encontrar una idea que satisfaga tanto a los dueños cuanto a las mascotas. Esta táctica
te ayudará a fidelizar a tus clientes, a verles volver más a menudo y a evitar que los competidores les
atraigan hacia ellos.

Consejo 3: Convierte tu tienda en una tienda “social”.
El mundo se ha convertido en “social”. Todo lo relacionado con los productos y servicios de mayor éxito
gravita alrededor de las relativas comunidades en línea. Ya no es moda o tendencia sino una verdadera
actitud social a las que se ha podido acceder gracias a Internet.
Escuchando a los clientes o leyendo sus solicitudes, comentarios y quejas te darás cuenta de que todo
puede agruparse en temas. Podrás publicar los mismos temas en tu blog o en Facebook para que alguien
pueda a su vez compartirlos.
Si sabrás aplicar esta táctica, favorecerás la popularidad de tu marca, creando la “Brand Awarness”.

Consejo 4: conoce a tus clientes mejor que puedas.
¿Cuánto es importante tu nombre para ti? Ser llamados por nombre es algo muy gratificante para todos.
Piensa en la elección del nombre para nuestras mascotas, es un momento de placer y satisfacción.
Trabajar diligentemente para recoger toda la información sobre tus clientes tiene la misma finalidad:
gratificar propio a tus clientes.
Para poder recoger y manejar la información obtenida, necesitas organizarte. Si no estás acostumbrado a
utilizar el ordenador, utiliza un papel y un bolígrafo.
Si prefieres utilizar los soportes informáticos, podrás trabajar con los programas de gestión clientes (CRM,
es decir Customer Relationship Management).

Los soportes informáticos tienen la ventaja de gestionar muchos datos que se pueden luego fácilmente
investigar.
Cuando pondrás en práctica esta actividad, ten en cuenta quién es tu cliente: vuelve a leer el punto 2 para
recoger la información importante y utilizarla de la mejor manera.
Si lograrás manejar de forma eficaz la relación con tus clientes, obtendrás que se fidelicen y que nuevos
clientes visiten tu tienda gracias a las recomendaciones.
Finalmente, una gestión más consciente de tus clientes, te permite organizarles en subgrupos con
necesidades específicas que pueden ser mejor satisfechas. Por ejemplo, los clientes que poseen perros de
tamaño pequeño estarán interesados en servicios diferentes de los que poseen un gato (¿tiene sentido
ofrecer el servicio de prueba de pienso a los gatos? Es raro que los gatos visiten el punto de venta con los
dueños).

Conclusión: la receta mágica es la tuya.
Los consejos de este artículo son de carácter general y la verdad es que no existe la receta mágica para
tener una tienda exitosa para animales. Lo importante son las actitudes diarias que deben tener en cuenta
lo indicado en este artículo.
Como última sugerencia, puedes preguntarte cómo te pones frente a estos 4 consejos e intentar hacerlos
tuyos con perseverancia.

Tener una máquina de grabado en tu tienda te ayuda a satisfacer cada vez más clientes y a fidelizarles.

The nineteenth edition of Global Pet Forum will be held in Venice from January 24th to 26th 2018.

MyFamily will be the Main Sponsor of this important international event where all the greatest exponents of the Pet market will meet to talk about the latest pet news and trends.

During this event, an area will be devoted to our brand where we will show all our products and services to many professionals.

We are always careful to the details and we have been proud to produce a special tag for all Forum participants.

Being Sponsor of this event is for MyFamily an opportunity of growth and development inside the World Pet market.

As official sponsor we are in many pages of the Pets International magazine.

By clicking on this link: https://view.publitas.com/pets-international/globalpets-forum-europe-2018/ you can see the article about the Global Pet Forum.

GLOBAL PET FORUM 2018 SPONSORED BY MYFAMILY

The nineteenth edition of Global Pet Forum will be held in Venice from January 24th to 26th 2018.

MyFamily will be the Main Sponsor of this important international event where all the greatest exponents of the Pet market will meet to talk about the latest pet news and trends.

During this event, an area will be devoted to our brand where we will show all our products and services to many professionals.

We are always careful to the details and we have been proud to produce a special tag for all Forum participants.

Being Sponsor of this event is for MyFamily an opportunity of growth and development inside the World Pet market.

As official sponsor we are in many pages of the Pets International magazine.

By clicking on this link: https://view.publitas.com/pets-international/globalpets-forum-europe-2018/ you can see the article about the Global Pet Forum.

 

The Asian Pet Market is growing more and more, offering new opportunities to several international traders.

MyFamily will attend the CIPS fair of Shanghai, the greatest Asian exposure of Pet and Aquarius products.

CIPS is one of the more aspired events for pet articles producers and It will see the main distributors and supplies of the world.

MyFamily will show innovations about Its ID tags and engraving systems Techla and Techla XL inside the “Made in Italy” pavilion; the protagonists will be products characterized by care, beauty and attention to particular no toxic materials.

CIPS will be therefore an innovative and dynamic event, it is focused on pets, that are always more often a very important part of families of the whole world.

CIPS - SHANGHAI 2017

 

The Asian Pet Market is growing more and more, offering new opportunities to several international traders.

MyFamily will attend the CIPS fair of Shanghai, the greatest Asian exposure of Pet and Aquarius products.

CIPS is one of the more aspired events for pet articles producers and It will see the main distributors and supplies of the world.

MyFamily will show innovations about Its ID tags and engraving systems Techla and Techla XL inside the “Made in Italy” pavilion; the protagonists will be products characterized by care, beauty and attention to particular no toxic materials.

CIPS will be therefore an innovative and dynamic event, it is focused on pets, that are always more often a very important part of families of the whole world.

Dibevo is the exclusive Fair for the Dutch pet industry, attended by the principal retailers and manufacturers of the best pet products.

This year the fair will be held on 8th and 9th of October in the Dutch city of Rijswijk.

The principal aim of this event is to deal with the new animals lovers’ behaviors to always develop new projects that can attract their attention.

Dibevo is the best occasion to make business in an amusing and stimulating atmosphere and MyFamily won't lose the opportunity to show its products and all the new projects.

DIBEVO TRADE FAIR 2017

Dibevo is the exclusive Fair for the Dutch pet industry, attended by the principal retailers and manufacturers of the best pet products.

This year the fair will be held on 8th and 9th of October in the Dutch city of Rijswijk.

The principal aim of this event is to deal with the new animals lovers’ behaviors to always develop new projects that can attract their attention.

Dibevo is the best occasion to make business in an amusing and stimulating atmosphere and MyFamily won't lose the opportunity to show its products and all the new projects.

Every year in England it takes place the PATS show, the best national event for the Pet industry.

All the best Pet companies meet there to show their products.

This year the event will be held from 24th to 25th September in the city of Telford.

Every edition of this show is a great success, more than 100 new products are shown every year to both companies and pet stores.

Pats show is the “MUST” event that pet traders cannot miss if they want to stay up-to-date on all the last innovations of the pet industry.

MyFamily will attend Pats show with a great booth to show all our news about our ID tags which are famous all over the world; we will also introduce the innovative Techla engraving machine, that will allow the visitors to engrave on the spot their customized ID tag.

PATS SHOW 2017

Every year in England it takes place the PATS show, the best national event for the Pet industry.

All the best Pet companies meet there to show their products.

This year the event will be held from 24th to 25th September in the city of Telford.

Every edition of this show is a great success, more than 100 new products are shown every year to both companies and pet stores.

Pats show is the “MUST” event that pet traders cannot miss if they want to stay up-to-date on all the last innovations of the pet industry.

MyFamily will attend Pats show with a great booth to show all our news about our ID tags which are famous all over the world; we will also introduce the innovative Techla engraving machine, that will allow the visitors to engrave on the spot their customized ID tag.

MyFamily participation to fairs never stop.

From 15th  to 17th September MyFamily will attend the sixteenth edition of the International Pet Fair that will be held in the city of Lodz in Poland.

It will be a B2B event, which gives the possibility to meet professionals of the pet commerce and be up to date on the last innovations and technologies.

In 2015 took part to this show more than thousand retailers and producers of the pet sector.

In this fair we will have the opportunity to meet clients and producers of the pet poland market.

Show our products in these contexts is always a great moment of interaction and growth

16TH INTERNATIONAL PET FAIR

MyFamily participation to fairs never stop.

From 15th  to 17th September MyFamily will attend the sixteenth edition of the International Pet Fair that will be held in the city of Lodz in Poland.

It will be a B2B event, which gives the possibility to meet professionals of the pet commerce and be up to date on the last innovations and technologies.

In 2015 took part to this show more than thousand retailers and producers of the pet sector.

In this fair we will have the opportunity to meet clients and producers of the pet poland market.

Show our products in these contexts is always a great moment of interaction and growth

From 22/06 to 02/07 it will take place the sixtieth edition of Malta Trade Fair.

This fair will propose to the attendees various products from different industries, for this reason it will attract a vast international public.

MyFamily cannot miss it and it will be present with its colored collections of pet ID tags, characterized by the Made in Italy beauty and quality.

MALTA TRADE FAIR 2017

From 22/06 to 02/07 it will take place the sixtieth edition of Malta Trade Fair.

This fair will propose to the attendees various products from different industries, for this reason it will attract a vast international public.

MyFamily cannot miss it and it will be present with its colored collections of pet ID tags, characterized by the Made in Italy beauty and quality.

  

SuperZoo is the biggest annual pet exhibition of the North America; Pet Association has been organizing it since 1950.

Each year it represents a big event that gives the opportunity to meet new customers and suppliers and allows the attendees to be updated thanks to the several courses held by the industry experts.

The new American company MyFamily Inc will be at the Mandalay Bay Convention Center in Las Vegas to attend this important event and introduce all the MADE IN ITALY collections of tags and the exclusive Techla machine with its new customization technology.

SUPERZOO LAS VEGAS 2017

  

SuperZoo is the biggest annual pet exhibition of the North America; Pet Association has been organizing it since 1950.

Each year it represents a big event that gives the opportunity to meet new customers and suppliers and allows the attendees to be updated thanks to the several courses held by the industry experts.

The new American company MyFamily Inc will be at the Mandalay Bay Convention Center in Las Vegas to attend this important event and introduce all the MADE IN ITALY collections of tags and the exclusive Techla machine with its new customization technology.

Zoomark International is the exclusive Italian trade event for pet business, the second most important European exhibition.

Zoomark 2017 promises to be a record edition. In 2015, 615 exhibitors from 35 foreign countries and 22.299 buyers from all over the world attended the exposition.

This year, thanks to new pavilion 14 in addition to the four ones of the previous editions, the total area of the event will be 50.000 square meters.

Together with MyFamily, manufacturers and distributors of pet food, care and comfort products, service suppliers, trade associations and publishers’ companies are taking part in Zoomark International 2017.

MyFamily attends Zoomark International with some important and innovative news. The study of new materials and the research into new technologies are the aim of the company, always looking for quality and design for its made in Italy products.

Discover all MyFamily news at booth A55.B56, Pavilion 22.

ZOOMARK BOLOGNA 2017

Zoomark International is the exclusive Italian trade event for pet business, the second most important European exhibition.

Zoomark 2017 promises to be a record edition. In 2015, 615 exhibitors from 35 foreign countries and 22.299 buyers from all over the world attended the exposition.

This year, thanks to new pavilion 14 in addition to the four ones of the previous editions, the total area of the event will be 50.000 square meters.

Together with MyFamily, manufacturers and distributors of pet food, care and comfort products, service suppliers, trade associations and publishers’ companies are taking part in Zoomark International 2017.

MyFamily attends Zoomark International with some important and innovative news. The study of new materials and the research into new technologies are the aim of the company, always looking for quality and design for its made in Italy products.

Discover all MyFamily news at booth A55.B56, Pavilion 22.

From 24th to 26th March My Family will participate to the KOPET spring edition in Korea.

The best pet distributors and producers of the pet industry will be attending the event, as well.

Pet lovers from all over the world will have the possibility to visit, among many booths, our wide range of Made in Italy ID tags.

They will have also the advantage of immediately customizing the purchased tag thanks to the technology of our engraving machine “Techla”, entirely designed by My Family.

KOPET, Korea 2017

From 24th to 26th March My Family will participate to the KOPET spring edition in Korea.

The best pet distributors and producers of the pet industry will be attending the event, as well.

Pet lovers from all over the world will have the possibility to visit, among many booths, our wide range of Made in Italy ID tags.

They will have also the advantage of immediately customizing the purchased tag thanks to the technology of our engraving machine “Techla”, entirely designed by My Family.

My Family’s MADE IN ITALY products are also present in the Spanish pet market.

For the first time, Madrid will host an important event which will combine the two famous exhibitions of the professional Spanish pet industry: IBERZOO + PROPET.

PROPET, organized by IFEMA, has been considered for 9 years the reference annual exhibition for the vet industry in Spain.

IBERZOO, organized by AEDPAC, is a biennial fair, at its 6th edition, dealing with pet products distribution.

This event will be an exclusive occasion to show our products in a big scenario hosting many pet industry professionals

IBERZOO + PROPET MADRID 2017

My Family’s MADE IN ITALY products are also present in the Spanish pet market.

For the first time, Madrid will host an important event which will combine the two famous exhibitions of the professional Spanish pet industry: IBERZOO + PROPET.

PROPET, organized by IFEMA, has been considered for 9 years the reference annual exhibition for the vet industry in Spain.

IBERZOO, organized by AEDPAC, is a biennial fair, at its 6th edition, dealing with pet products distribution.

This event will be an exclusive occasion to show our products in a big scenario hosting many pet industry professionals

 

The Pet market is growing more and more, in China as well.

One of the most important event is the CPSE (China Pet Supplies Exhibition) which will take place 16 to 19 March 2017 in Beijing.

My Family will participate at the third edition of this event among the most important pet brands of the Chinese and International market.

We are strongly committed in taking part in the best exhibitions to get in touch with new customers from all over the world and show them our MADE IN ITALY products whose quality will be appreciated without any doubt.

CPSE, China Pet Supplies Exhibition

 

The Pet market is growing more and more, in China as well.

One of the most important event is the CPSE (China Pet Supplies Exhibition) which will take place 16 to 19 March 2017 in Beijing.

My Family will participate at the third edition of this event among the most important pet brands of the Chinese and International market.

We are strongly committed in taking part in the best exhibitions to get in touch with new customers from all over the world and show them our MADE IN ITALY products whose quality will be appreciated without any doubt.