¿Quieres el envío a Estados Unidos? ¡Visita el sitio MyFamily USA!

RSS

Blog

Today, Take Your Dog to Work Day is celebrated. It is the annual opportunity to go to work with your own four-legged friend.

When was this event born?

This Take Your Dog to Work Day is a very recent celebration, but it has immediately taken hold on many continents. The event was born in 1996 in The United Kingdom by Pet Sitter International association, reaching United States and Canada in 1999. Nowadays it has become a sort of tradition and it is calculated that one in five companies is pet-friendly and some allow employees to take their dogs to the office.

Now you're probably wondering why a person should ever take his dog to the office if not for a simple vice... Well, there is a reason and it's also a valid one!

The slogan of this event is "More pets, less stress", because according to many studies, to stay with your dog in the office reduces stress and increases productivity and professional satisfaction for both employees and the company. Having your dog nearby generally improves mood and blood pressure.

 

Let me introduce Joolio to you! He is the mascot of MyFamily that, day after day, works together with the employees. He takes care of testing ID Tags resistance and he always pays a meticulous attention to the movements of food in the company. Joolio is free to go everywhere checking each employee's work and to run around the private garden of the building thought as relaxation area. The best ideas come to him there.

And what do you think about the presence of dogs in the office? Let us know your opinion :)

Take Your Dog to Work Day

Today, Take Your Dog to Work Day is celebrated. It is the annual opportunity to go to work with your own four-legged friend.

When was this event born?

This Take Your Dog to Work Day is a very recent celebration, but it has immediately taken hold on many continents. The event was born in 1996 in The United Kingdom by Pet Sitter International association, reaching United States and Canada in 1999. Nowadays it has become a sort of tradition and it is calculated that one in five companies is pet-friendly and some allow employees to take their dogs to the office.

Now you're probably wondering why a person should ever take his dog to the office if not for a simple vice... Well, there is a reason and it's also a valid one!

The slogan of this event is "More pets, less stress", because according to many studies, to stay with your dog in the office reduces stress and increases productivity and professional satisfaction for both employees and the company. Having your dog nearby generally improves mood and blood pressure.

 

Let me introduce Joolio to you! He is the mascot of MyFamily that, day after day, works together with the employees. He takes care of testing ID Tags resistance and he always pays a meticulous attention to the movements of food in the company. Joolio is free to go everywhere checking each employee's work and to run around the private garden of the building thought as relaxation area. The best ideas come to him there.

And what do you think about the presence of dogs in the office? Let us know your opinion :)

The external parasites that most commonly affect our four-legged friends are fleas, ticks, mosquitoes and phlebotomus; obviously with some variables related to the area in which we live with our pet.

My goal, with this ARTICLE, is to provide the basic knowledge to best protect your dog from these "little animals" and to face them without panic.

We are all happier when spring comes, and our four-legged friend can finally enjoy more freedom; nevertheless we have to be careful and to know how to defend ourselves against the annoying parasites hiding behind these "warm and smiling" months.


What is a parasite?

A parasite is an organism living in symbiosis with another one from which it benefits (nourishment, protection). Fleas, ticks, phlebotomists and mosquitoes are ematophagous parasites.

Their danger is related to the fact that these parasites, which feed on blood, through their bites can act as carrier of dangerous diseases for your 4-legged friend, some of which can even affect people (zoonosis).

For this reason it is important to have clear ideas on how to avoid unpleasant consequences. 

Fleas, what to know.

It is a small parasite of dark brown color, with a body about 1-3 mm long, widespread throughout the world, which mainly chooses dogs and cats, only occasionally people.

  • They are the best jumping insects, they have the ability to jump up to 200 times their body length.
  • You could find their feces throughout the fur of your dog as small black dots that if you put on a wet paper sheet will leave a dark red halo, as it is digested blood.
  • They haunt dog's bed, houses, kennels, flowerbeds, gardens ... and they are very resistant even in the absence of animals.
  • They are able to cause allergies and important itching.
  • They can carry intestinal verminoses, as if swallowed they are the vector of the canine tapeworm (Dipylidium caninum).


How to realize that your dog is infested?

You will notice that it has a lot of itching, it scratches and it is annoyed; it bites its legs, thighs and the area above the tail. It could experience real skin inflammation, hair loss, reddening due to the allergy caused by the saliva of the flea. A decisive test is the search for feces into the fur or for the flea itself.


Ticks

They are hematophagous parasites, able to significantly increase their body size after their abundant blood meal, which can last even 10 days
there are two ticks types: the hard ticks (those of the woods that we find more frequently on the dogs, fam. Ixodidae) and the soft ones, typical of the pigeons (fam. Argasidae)

  • they haunt gardens, parks, woods...
  • they do not jump but they pass from one animal to another, quickly sticking to the fur with their saliva, if infected, they can transmit dangerous diseases, starting from 12-24 hours after the attack on the skin, such as:

    ehrlichiosis
    piroplasmosis
    rickettsiosis
    anaplasmosis
    Lyme disease

For this reason it is important to remove them as quickly as possible.


Important note: how to detach the tick?

You will find many conflicting opinions on how to do so. The basic concept is that when you find a tick on your pet, it is important to remove it intact, including its head, to decrease the risk to transmit any disease with its saliva and to avoid a subsequent skin reaction.

My advice is to use tweezers, with which you will grasp the tick as close to the skin as possible, trying not to break it or crush it. At this point you can remove it with a slight rotation and eliminate it, only after burning it or immersing it into alcohol.

The tick in fact contains many eggs in its abdomen that, thanks to the burning or to the immersion, will not be released into the environment.
In the tick bite area, it could create a swelling that will disappear within a few days.


How to fight fleas and ticks?

The best thing you can do is to prevent, treating your pets with the appropriate pesticide, given on a regular basis in the spring-autumn period. Then contact your veterinarian, possibly around March to carefully define the perfect program.

In winter, with low temperatures, these parasites theoretically should not be there, even if sometimes they can nest in the dog's beds, on the carpets ... so the treatment in this period must be evaluated in every specific case.

You must know that the eggs, containing new ticks, are released into the environment so in case your dog is infested, in addition to the treatment, it is good practice to disinfect the environment with the appropriate products to avoid the cycle to continue.


Mosquitoes and phlebotomus.

  • These insects feed on blood and they are present from April to October
  • they are particularly active in the evening and at night
  • mosquitoes are widespread everywhere, the phlebotomus more in the coastal areas of central and southern Italy, although in recent years they have also colonized flat and hilly regions of the north.

 

Filaria, what is this?

the mosquito bite can transmit to the dog an internal parasite, the filaria, which is established at cardiac and pulmonary level and if not discovered and treated early, leads the dog to death.

For this reason, in the infested areas it is essential to perform prophylaxis, using tablets or injections, as they are the only defense that you have to protect your pet. 

The symptoms.

The symptoms that you will notice in case of illness, will be manifest only when the parasite have caused a cardiac and/or pulmonary damage such as to have altered the normal functioning of the organ. This is why in case of an incorrect prophylaxis, a simple blood test will allow you to discover early if your animal is positive to the disease. The veterinarian can then prescribe the appropriate treatment, before the organic damage becomes too serious and irreparable.


Lehismania what is it?

  • The phlebotomus is instead able to transmit, with its bite, the dreaded leishmania.
  • The leishmania is the third most prevalent disease in the world transmitted by vectors.
  • Unlike the filariasis, from this disease the dog does not recover; it is controlled by pharmacological therapy but ultimately leads to death.
  • This disease can also affect people (zoonoses) but always through the puncture of the infected insect; remember that dog-people transmission can not take place.


What symptoms can be mainly noticed?

  • enlarged lymph nodes
  • eye problems
  • skin problems
  • nasal bleeding
  • kidney problems
  • slimming
  • tiredness

 

The advice I would like to give you, is to avoid or limit the bites of these insects as much as possible, through the regular use of appropriate pesticides (tablets, sprays, repellents, spot-on, collars ...) providing to your faithful friend an effective coverage throughout the spring-summer season. If you want to know more about pesticides treatment, read here!


PREVENTION IS ALWAYS BETTER THAN CURE!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

4 DOG'S EXTERNAL PARASITES: fleas, ticks, mosquitoes and phlebotomus

The external parasites that most commonly affect our four-legged friends are fleas, ticks, mosquitoes and phlebotomus; obviously with some variables related to the area in which we live with our pet.

My goal, with this ARTICLE, is to provide the basic knowledge to best protect your dog from these "little animals" and to face them without panic.

We are all happier when spring comes, and our four-legged friend can finally enjoy more freedom; nevertheless we have to be careful and to know how to defend ourselves against the annoying parasites hiding behind these "warm and smiling" months.


What is a parasite?

A parasite is an organism living in symbiosis with another one from which it benefits (nourishment, protection). Fleas, ticks, phlebotomists and mosquitoes are ematophagous parasites.

Their danger is related to the fact that these parasites, which feed on blood, through their bites can act as carrier of dangerous diseases for your 4-legged friend, some of which can even affect people (zoonosis).

For this reason it is important to have clear ideas on how to avoid unpleasant consequences. 

Fleas, what to know.

It is a small parasite of dark brown color, with a body about 1-3 mm long, widespread throughout the world, which mainly chooses dogs and cats, only occasionally people.

  • They are the best jumping insects, they have the ability to jump up to 200 times their body length.
  • You could find their feces throughout the fur of your dog as small black dots that if you put on a wet paper sheet will leave a dark red halo, as it is digested blood.
  • They haunt dog's bed, houses, kennels, flowerbeds, gardens ... and they are very resistant even in the absence of animals.
  • They are able to cause allergies and important itching.
  • They can carry intestinal verminoses, as if swallowed they are the vector of the canine tapeworm (Dipylidium caninum).


How to realize that your dog is infested?

You will notice that it has a lot of itching, it scratches and it is annoyed; it bites its legs, thighs and the area above the tail. It could experience real skin inflammation, hair loss, reddening due to the allergy caused by the saliva of the flea. A decisive test is the search for feces into the fur or for the flea itself.


Ticks

They are hematophagous parasites, able to significantly increase their body size after their abundant blood meal, which can last even 10 days
there are two ticks types: the hard ticks (those of the woods that we find more frequently on the dogs, fam. Ixodidae) and the soft ones, typical of the pigeons (fam. Argasidae)

  • they haunt gardens, parks, woods...
  • they do not jump but they pass from one animal to another, quickly sticking to the fur with their saliva, if infected, they can transmit dangerous diseases, starting from 12-24 hours after the attack on the skin, such as:

    ehrlichiosis
    piroplasmosis
    rickettsiosis
    anaplasmosis
    Lyme disease

For this reason it is important to remove them as quickly as possible.


Important note: how to detach the tick?

You will find many conflicting opinions on how to do so. The basic concept is that when you find a tick on your pet, it is important to remove it intact, including its head, to decrease the risk to transmit any disease with its saliva and to avoid a subsequent skin reaction.

My advice is to use tweezers, with which you will grasp the tick as close to the skin as possible, trying not to break it or crush it. At this point you can remove it with a slight rotation and eliminate it, only after burning it or immersing it into alcohol.

The tick in fact contains many eggs in its abdomen that, thanks to the burning or to the immersion, will not be released into the environment.
In the tick bite area, it could create a swelling that will disappear within a few days.


How to fight fleas and ticks?

The best thing you can do is to prevent, treating your pets with the appropriate pesticide, given on a regular basis in the spring-autumn period. Then contact your veterinarian, possibly around March to carefully define the perfect program.

In winter, with low temperatures, these parasites theoretically should not be there, even if sometimes they can nest in the dog's beds, on the carpets ... so the treatment in this period must be evaluated in every specific case.

You must know that the eggs, containing new ticks, are released into the environment so in case your dog is infested, in addition to the treatment, it is good practice to disinfect the environment with the appropriate products to avoid the cycle to continue.


Mosquitoes and phlebotomus.

  • These insects feed on blood and they are present from April to October
  • they are particularly active in the evening and at night
  • mosquitoes are widespread everywhere, the phlebotomus more in the coastal areas of central and southern Italy, although in recent years they have also colonized flat and hilly regions of the north.

 

Filaria, what is this?

the mosquito bite can transmit to the dog an internal parasite, the filaria, which is established at cardiac and pulmonary level and if not discovered and treated early, leads the dog to death.

For this reason, in the infested areas it is essential to perform prophylaxis, using tablets or injections, as they are the only defense that you have to protect your pet. 

The symptoms.

The symptoms that you will notice in case of illness, will be manifest only when the parasite have caused a cardiac and/or pulmonary damage such as to have altered the normal functioning of the organ. This is why in case of an incorrect prophylaxis, a simple blood test will allow you to discover early if your animal is positive to the disease. The veterinarian can then prescribe the appropriate treatment, before the organic damage becomes too serious and irreparable.


Lehismania what is it?

  • The phlebotomus is instead able to transmit, with its bite, the dreaded leishmania.
  • The leishmania is the third most prevalent disease in the world transmitted by vectors.
  • Unlike the filariasis, from this disease the dog does not recover; it is controlled by pharmacological therapy but ultimately leads to death.
  • This disease can also affect people (zoonoses) but always through the puncture of the infected insect; remember that dog-people transmission can not take place.


What symptoms can be mainly noticed?

  • enlarged lymph nodes
  • eye problems
  • skin problems
  • nasal bleeding
  • kidney problems
  • slimming
  • tiredness

 

The advice I would like to give you, is to avoid or limit the bites of these insects as much as possible, through the regular use of appropriate pesticides (tablets, sprays, repellents, spot-on, collars ...) providing to your faithful friend an effective coverage throughout the spring-summer season. If you want to know more about pesticides treatment, read here!


PREVENTION IS ALWAYS BETTER THAN CURE!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

If you are looking for any suggestions about how to better deal with the Facebook page of your Pet Store, you are in the right place. This article would like to give you some suggestions about how to support your Pet Shop through a Facebook page in the best way. I don't want to offer you a miraculous handbook and I have certainly addressed only a small part of the subjects that we can deal with (let's say that we could write a whole book about FB posts:), but I am sure that here you can find all the main subjects that are often overlooked or underestimated.

The main purpose is to create a page with the basic information, to write something about pets or about the products you sell, to publish some photos and wait for an influx of people into your Pet Shop.

It seems easy, doesn't it?

Unfortunately it isn't. If you join the fray of the big quantity of pages, groups and Facebook profiles without any knowledge nor project, you could waste a lot of time without obtaining any remarkable results.

 

Explain who you are and differentiate yourself

It might seem taken for granted, but in your page you should put all the information concerning your Pet Shop. It's important to underline: phone number, address, website, opening hours, offered services, the products you sell, scheduled events and promotions. Above all, it's essential to put in the field "about" some information in order to convince people, with a few words, to choose you among all the other shops in the neighborhood.

 

 

Content: what and how.

Now you have a page which is complete and ready to be used.  A new doubt naturally arises: which contents can I post and above all, how can I express them? Keep in mind that Facebook is first of all a social network, ruled by peculiar regulations and it has particular requirements. Here below you can find the requirements for posts: you can make a checklist and verify it before publishing your contents.

Short: Facebook posts have a limit of 63,206 characters, approximately 70 pages of a word document. Although this space may seem useful, you should avoid writing very long posts. When you write, you should put yourself in a user's shoes, who sees in the homepage a neverending post: you could scare him.

Nobody will dedicate much time for a reading on socials, although it could be interesting. The optimal length for a post is one or two lines. Catch the reader's attention, do not bore him to death.

Interesting information: sharing important information to your customers is a must. If you have a pet store and you want to promote it, you have to share the information concerning your business. The community visits your page only to learn about animals, about your Pet Shop, nothing else.  If you are in trouble, for instance, you can share new arrivals in the shop, promotions about products, news about events for pets in your area, the original services offered by your store, and much more. In other words, you have to try to publish contents that are important for your current customers and also for the potential ones.

Interaction: This is one of the main parts of the management of a Facebook page. The aim of a "social" activity is to trigger an interaction with users. Contrary to traditional means of communication, on the social networks the interaction is of utmost importance. It's essential to ask questions and to answer other users' questions. This encourages interaction with your possible customers, by increasing confidence towards yourself, also enhancing your reputation. This way, you can receive important feedbacks in order to improve your service. A good subject to deal with is your customers' furry friends. Remember that a pet lover adores to "give voice" to his loyal pet.

Tone: The big mistake you must necessarily avoid is to address to users with a very professional tone. A friendly tone is suggested, in order to establish a connection with your customers. Remember that people look for somebody who put them at their ease and is easy to approach.

Picture: Which is the best way to draw the attention of someone, if not visually? Never underestimate the importance of a picture associated with a post. Let's suppose you want to promote the new food for cats you have just received: you can share the picture of the brand with the post or you can share the picture of the cat to whom it is addressed. The instrument "picture" is strong also for your customers: ask them to share the photos showing them with your products, allow them to interact.

Video: it's arduous to create videos. Accurate videos require a lot of processing time, and for this reason they are less frequent in Facebook but they provoque a stronger impact. A well structured, educational video can considerably increase the influx of people in your page.

Hashtags: They are very useful to increase the number of people who will see your post. If used, they will have to concern your market field. Let's suppose you have just written a post about a promotion in your shop; the hashtags to promote this post might be #nameOfYourShop#sales #NameOfTheProductOnSale#PetsProducts#petShop.

 

 

Posts: how many and when.

The main instrument allowing you to understand how to better deal with your posts is Insights. You should learn to use it to the fullest, because it offers you quantitative information that might be of great help. FB Insights provides you with the report of the following data: the number of people reached by your posts and the number of those who have interacted, the number of people who called your company from the Page, the number of answers to customers and your average answering time and the number of people who "registered" (that is to say who stated to be in your store) in their posts.

 

Little, but often and assiduously: The main mistake made by those who deal with FB for the first time is to post at once all the available news and to forget the page for a week. If you wish to start a relationship with your customers (and potential customers) you need perseverance, otherwise you risk to fall into obscurity. Perseverance becomes important if combined with usefulness. Remember that your aim is to enrich people by supplying quality contents. You must avoid spam.

According to proven surveys, the best number of posts to daily publish is one. If it is not possible, the perseverance criteria is to be preferred.

At the right time: Through Insights you can check the time when there's a great influx of active users. Programming the publishing of posts (opportunity given by FB) allows to reach as many users as possible. The best time for posting is between 1pm and 4pm, although it changes according to the context.

 

Call-to-action

Each Facebook page allows to create a "button" (called Call To Action in technical jargon, shorten CTA) which allows the user to make a certain action. The possible actions are: contact (through Messenger, e-mail, phone or Web site), purchase or reservation of a service. If you know you are too busy to answer any doubt of your online customers during the day, I suggest you to add the button "call". This way, you can encourage users to directly call and verify if your shop can satisfy their needs.

 

 

Paid promotion

All users have the possibility to advertise the posts they publish on FB by investing an economic budget. This doesn't mean that you must necessarily pay to promote your posts (even though these costs allow you to get more visibility, time being equal). Posts promotion allows to give more emphasis to your contents and to reach a wider community. It's important to decide the addressee of the promotion: you can choose between those who have already interacted with your page (or with other contents) and the people selected through targeting (that is people resulting from a selection based on geographical position, age, gender and interests).

Let's make an example. Let's suppose that your shop is in Milan and that you want to advertise the arrival of the new Techla machine for the immediate engraving of pets ID tags.

What will you do?

Firstly, prepare the promotional post: the text, max two-three lines, and a picture that could be the engravers that you have just bought or en engraved tag (you can also prepare a short video of the engraving made in your shop for a customer).

After that, you shall decide to whom the message will be addressed. If you live in Milan, your can select this city as geographical area of your reference public. You could have the temptation to include also the surroundings or the whole nation, but this is not the best strategy if you have a shop, because few people outside Milan would find your message useful if they have to drive long distances to reach you. You uselessly risk to waste money.

 

As regards your target's interests, it is suggested to always include them in order to specifically reach who is really interested. You could mention the following interests: pets' owners, pets, cats lovers, dogs lovers, petshop, dogs owners, cats owners, pets products, dogs products, cats products.

And now?

What we have debated in this article is only the tip of the iceberg. The next step is up to you. My suggestion is to experiment as much as possible. For instance, try different kinds of posts and observe which fits better your situation. Vary text posts, pictures, videos and external links, so that you can stimulate the different kinds of users as much as possible.

If you have already dealt with the promotion of your shop on Facebook, leave your comment and share your experience :)

 

First steps to deal with the Facebook page of your Pet Store

If you are looking for any suggestions about how to better deal with the Facebook page of your Pet Store, you are in the right place. This article would like to give you some suggestions about how to support your Pet Shop through a Facebook page in the best way. I don't want to offer you a miraculous handbook and I have certainly addressed only a small part of the subjects that we can deal with (let's say that we could write a whole book about FB posts:), but I am sure that here you can find all the main subjects that are often overlooked or underestimated.

The main purpose is to create a page with the basic information, to write something about pets or about the products you sell, to publish some photos and wait for an influx of people into your Pet Shop.

It seems easy, doesn't it?

Unfortunately it isn't. If you join the fray of the big quantity of pages, groups and Facebook profiles without any knowledge nor project, you could waste a lot of time without obtaining any remarkable results.

 

Explain who you are and differentiate yourself

It might seem taken for granted, but in your page you should put all the information concerning your Pet Shop. It's important to underline: phone number, address, website, opening hours, offered services, the products you sell, scheduled events and promotions. Above all, it's essential to put in the field "about" some information in order to convince people, with a few words, to choose you among all the other shops in the neighborhood.

 

 

Content: what and how.

Now you have a page which is complete and ready to be used.  A new doubt naturally arises: which contents can I post and above all, how can I express them? Keep in mind that Facebook is first of all a social network, ruled by peculiar regulations and it has particular requirements. Here below you can find the requirements for posts: you can make a checklist and verify it before publishing your contents.

Short: Facebook posts have a limit of 63,206 characters, approximately 70 pages of a word document. Although this space may seem useful, you should avoid writing very long posts. When you write, you should put yourself in a user's shoes, who sees in the homepage a neverending post: you could scare him.

Nobody will dedicate much time for a reading on socials, although it could be interesting. The optimal length for a post is one or two lines. Catch the reader's attention, do not bore him to death.

Interesting information: sharing important information to your customers is a must. If you have a pet store and you want to promote it, you have to share the information concerning your business. The community visits your page only to learn about animals, about your Pet Shop, nothing else.  If you are in trouble, for instance, you can share new arrivals in the shop, promotions about products, news about events for pets in your area, the original services offered by your store, and much more. In other words, you have to try to publish contents that are important for your current customers and also for the potential ones.

Interaction: This is one of the main parts of the management of a Facebook page. The aim of a "social" activity is to trigger an interaction with users. Contrary to traditional means of communication, on the social networks the interaction is of utmost importance. It's essential to ask questions and to answer other users' questions. This encourages interaction with your possible customers, by increasing confidence towards yourself, also enhancing your reputation. This way, you can receive important feedbacks in order to improve your service. A good subject to deal with is your customers' furry friends. Remember that a pet lover adores to "give voice" to his loyal pet.

Tone: The big mistake you must necessarily avoid is to address to users with a very professional tone. A friendly tone is suggested, in order to establish a connection with your customers. Remember that people look for somebody who put them at their ease and is easy to approach.

Picture: Which is the best way to draw the attention of someone, if not visually? Never underestimate the importance of a picture associated with a post. Let's suppose you want to promote the new food for cats you have just received: you can share the picture of the brand with the post or you can share the picture of the cat to whom it is addressed. The instrument "picture" is strong also for your customers: ask them to share the photos showing them with your products, allow them to interact.

Video: it's arduous to create videos. Accurate videos require a lot of processing time, and for this reason they are less frequent in Facebook but they provoque a stronger impact. A well structured, educational video can considerably increase the influx of people in your page.

Hashtags: They are very useful to increase the number of people who will see your post. If used, they will have to concern your market field. Let's suppose you have just written a post about a promotion in your shop; the hashtags to promote this post might be #nameOfYourShop#sales #NameOfTheProductOnSale#PetsProducts#petShop.

 

 

Posts: how many and when.

The main instrument allowing you to understand how to better deal with your posts is Insights. You should learn to use it to the fullest, because it offers you quantitative information that might be of great help. FB Insights provides you with the report of the following data: the number of people reached by your posts and the number of those who have interacted, the number of people who called your company from the Page, the number of answers to customers and your average answering time and the number of people who "registered" (that is to say who stated to be in your store) in their posts.

 

Little, but often and assiduously: The main mistake made by those who deal with FB for the first time is to post at once all the available news and to forget the page for a week. If you wish to start a relationship with your customers (and potential customers) you need perseverance, otherwise you risk to fall into obscurity. Perseverance becomes important if combined with usefulness. Remember that your aim is to enrich people by supplying quality contents. You must avoid spam.

According to proven surveys, the best number of posts to daily publish is one. If it is not possible, the perseverance criteria is to be preferred.

At the right time: Through Insights you can check the time when there's a great influx of active users. Programming the publishing of posts (opportunity given by FB) allows to reach as many users as possible. The best time for posting is between 1pm and 4pm, although it changes according to the context.

 

Call-to-action

Each Facebook page allows to create a "button" (called Call To Action in technical jargon, shorten CTA) which allows the user to make a certain action. The possible actions are: contact (through Messenger, e-mail, phone or Web site), purchase or reservation of a service. If you know you are too busy to answer any doubt of your online customers during the day, I suggest you to add the button "call". This way, you can encourage users to directly call and verify if your shop can satisfy their needs.

 

 

Paid promotion

All users have the possibility to advertise the posts they publish on FB by investing an economic budget. This doesn't mean that you must necessarily pay to promote your posts (even though these costs allow you to get more visibility, time being equal). Posts promotion allows to give more emphasis to your contents and to reach a wider community. It's important to decide the addressee of the promotion: you can choose between those who have already interacted with your page (or with other contents) and the people selected through targeting (that is people resulting from a selection based on geographical position, age, gender and interests).

Let's make an example. Let's suppose that your shop is in Milan and that you want to advertise the arrival of the new Techla machine for the immediate engraving of pets ID tags.

What will you do?

Firstly, prepare the promotional post: the text, max two-three lines, and a picture that could be the engravers that you have just bought or en engraved tag (you can also prepare a short video of the engraving made in your shop for a customer).

After that, you shall decide to whom the message will be addressed. If you live in Milan, your can select this city as geographical area of your reference public. You could have the temptation to include also the surroundings or the whole nation, but this is not the best strategy if you have a shop, because few people outside Milan would find your message useful if they have to drive long distances to reach you. You uselessly risk to waste money.

 

As regards your target's interests, it is suggested to always include them in order to specifically reach who is really interested. You could mention the following interests: pets' owners, pets, cats lovers, dogs lovers, petshop, dogs owners, cats owners, pets products, dogs products, cats products.

And now?

What we have debated in this article is only the tip of the iceberg. The next step is up to you. My suggestion is to experiment as much as possible. For instance, try different kinds of posts and observe which fits better your situation. Vary text posts, pictures, videos and external links, so that you can stimulate the different kinds of users as much as possible.

If you have already dealt with the promotion of your shop on Facebook, leave your comment and share your experience :)

 

Are you planning a holiday abroad with your dog? I wrote this article to provide you a guide with some essential information to plan your holiday. I hope this can help. First of all, your pet, like every citizen of the European Union, must have a passport.


The passport
The European passport for pets is issued by the Veterinary agency of the Local Health Centres when:

  • the animal has a microchip or a readable tattoo done before 2011;
  • has been registered in the Canine Registry;
  • the dog was given an anti-rabies vaccination (not before the application of the microchip) or it has a valid vaccination. 

The passport will contain all data relating to the animal and his owner as well as information about the pet's health (vaccinations, any carried out pesticide treatments, etc.).


Rabies vaccination

Rabies is a viral disease affecting wild and domestic animals which can be trasmitted to human (zoonoses) and to other animals throught infected saliva, bites, scratches and wounds.

From an epidemiological point of view, the dog, in the urban cycle, and the fox, in the sylvan cycle, are the animals who are the most affected by rabies. This disease causes acute encephalitis and, when the symptoms are manifest, the outcome is always fatal both for animals and humans. Rabies is throughout the world, but 95% of deaths occurs in Asia and Africa. In Italy, between 1997 and 2008, the rabies was considered eradicated but in 2008 some cases were identified again in the north-east of the country, referable to the sylvan form, occuring in the nearby Slovenia.

Prevention in pets is carried out by vaccination, which consists of an injection giving one year immunity and perfomed by a veterinarian. Rabies vaccination cannot be carried out on pets younger than 12 weeks old. So, depending on the travel situation, it is advisable to check the rules to follow. 
For the ones travelling to Italy, for example, no exception is allowed.

With the word "valid vaccination", instead, it is meant a vaccination carried out at least 21 days before the pets arrival to the destination country, or with an outstanding recall.

Since diseases do not have boundaries and in certain areas some of them, including rabies, have been eradicated or do not exist, it is important to know that there may be stricter rules to respect. Some countries as the United Kingdom, Ireland, Sweden and Malta require additional measures for pets entering from some countries where the disease has a non-negligible risk, like a certificate on antibody titration, which guarantees 100% vaccination coverage and the quarantine. Titration has to be performed on a blood sample taken at least 30 days after vaccination and analyzed in a laboratory which is recognized by the European Commission in accordance with Article 3 of the Act 2000/258/CE. 
(Ref: Istituto Zooprofilattico Sperimentale delle Venezie : titer rabies antibody )

Sometimes this certificate takes a long time to be issued and, if you are planning a particular trip to foreign countries, I suggest you to collect some information even 5 months before the leaving in order to avoid unpleasant surprises, like leaving your beloved friend at home or giving the desired trip up.


Necessary documents

If your trip is to a EU country, your pet will need:

  •  European passport
  •  Certificate of good health issued by a veterinarian
  •  Valid anti-rabies vaccination. 

If your trip is to an EXTRA EU country, in addition to the documents listed above, you may be asked for specific health requirements and additional documents depending on the destination and specific conditions, so it is always better to consult the embassy of the country of destination in Italy, the veterinary agency of the Local Health Centres or the Ministry of Health website.

An example is the preventive antiparasitic treatment for the Echinococcus Multilocularis, which is required for trips to Finland, Malta, United Kingdom, Ireland and Norway. This treatment must be administered by a veterinarian between 24 and 120 hours before departure and certified on the passport.


Two other important tips concern: 

• INSURANCE, in case you do not have it yet, consider to underwrite a policy for your dog, which covers civil liability and veterinary expenses, as in some countries they could be rather onerous

• the obligation to have an IDENTIFICATION TAG as provided, for example, in public places in the United Kingdom and in other countries, showing the address and telephone details of the pet's owner.

Some countries have very strict laws, which may even include quarantine periods, which can separate you from your dog for long periods of time. Information is essential!

And remember that the maximum number of animals that you can carry is 5!


Which means of transport?

You will also need to evaluate the vehicle you will travel on.

• If you choose the plane, it will be necessary to contact the airline, some low cost airlines, for example, provide only the transport of guide animals following the owner. The general rule is that medium and large size dogs are placed in appropriate, waterproof and comfortable doghouses, placed in the pressurized hold. Since these seats are limited, it is important to book well in advance.
Small size dogs (weighing up to 10 kg) will be able to travel close to the owner, even if inside their homologated carrier.
If the flight includes a stopover, take some information on eventual rule to respect.

• If you choose the train, there is instead a handbook of good behavioral standards to follow, but in general dogs can travel with their owners, inside a carrier, equipped with a document, microchip, valid vaccinations and antiparasitic treatments.

 • If you choose the ferry, you have to follow the same rules as the plane, where the animal can travel in the common carrier if it has the allowed characteristics which protect the animal. But getting information from the line is always the best solution to avoid unpleasant surprises.

• If you travel by car, you have to be in compliance with Art. 169 of the new Traffic Code "Transport of people, animals and objects on motor vehicles" that, at point 6, prohibits the transport of pets that constitute obstacle or danger to driving. It allows the transport of pets, even more than 1, only if kept in a special cage, container or in the rear compartment, provided that it is specially divided by a network or other similar suitable means that, if installed permanently, must be authorized by the competent provincial office of the General Directorate of the MCTC. In case the trip is long, it will be necessary to plan very well the stages, to let your four-legged friend drink, eat and do his business. I strongly reccomend to pay attention to heat!

Guide dogs can always travel near the owner, provided that they have a leash and a muzzle. Based on the selected transport means, please ascertain well in advance that your friend does not suffer from car, airplane, ferry sickness...in this case you can ask vet for some pharmacological advice or some precaution to take (such as pausing, giving food at the right times) which will make the travelling more comfortable.

At last but not least, remember any drug your pet usually uses, it could be difficult to find them, especially in certain countries.

I hope you found this information clear and useful ... see you next time and enjoy your holiday!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

WHAT YOU NEED TO KNOW TO GO ON HOLIDAY ABROAD WITH YOUR DOG

Are you planning a holiday abroad with your dog? I wrote this article to provide you a guide with some essential information to plan your holiday. I hope this can help. First of all, your pet, like every citizen of the European Union, must have a passport.


The passport
The European passport for pets is issued by the Veterinary agency of the Local Health Centres when:

  • the animal has a microchip or a readable tattoo done before 2011;
  • has been registered in the Canine Registry;
  • the dog was given an anti-rabies vaccination (not before the application of the microchip) or it has a valid vaccination. 

The passport will contain all data relating to the animal and his owner as well as information about the pet's health (vaccinations, any carried out pesticide treatments, etc.).


Rabies vaccination

Rabies is a viral disease affecting wild and domestic animals which can be trasmitted to human (zoonoses) and to other animals throught infected saliva, bites, scratches and wounds.

From an epidemiological point of view, the dog, in the urban cycle, and the fox, in the sylvan cycle, are the animals who are the most affected by rabies. This disease causes acute encephalitis and, when the symptoms are manifest, the outcome is always fatal both for animals and humans. Rabies is throughout the world, but 95% of deaths occurs in Asia and Africa. In Italy, between 1997 and 2008, the rabies was considered eradicated but in 2008 some cases were identified again in the north-east of the country, referable to the sylvan form, occuring in the nearby Slovenia.

Prevention in pets is carried out by vaccination, which consists of an injection giving one year immunity and perfomed by a veterinarian. Rabies vaccination cannot be carried out on pets younger than 12 weeks old. So, depending on the travel situation, it is advisable to check the rules to follow. 
For the ones travelling to Italy, for example, no exception is allowed.

With the word "valid vaccination", instead, it is meant a vaccination carried out at least 21 days before the pets arrival to the destination country, or with an outstanding recall.

Since diseases do not have boundaries and in certain areas some of them, including rabies, have been eradicated or do not exist, it is important to know that there may be stricter rules to respect. Some countries as the United Kingdom, Ireland, Sweden and Malta require additional measures for pets entering from some countries where the disease has a non-negligible risk, like a certificate on antibody titration, which guarantees 100% vaccination coverage and the quarantine. Titration has to be performed on a blood sample taken at least 30 days after vaccination and analyzed in a laboratory which is recognized by the European Commission in accordance with Article 3 of the Act 2000/258/CE. 
(Ref: Istituto Zooprofilattico Sperimentale delle Venezie : titer rabies antibody )

Sometimes this certificate takes a long time to be issued and, if you are planning a particular trip to foreign countries, I suggest you to collect some information even 5 months before the leaving in order to avoid unpleasant surprises, like leaving your beloved friend at home or giving the desired trip up.


Necessary documents

If your trip is to a EU country, your pet will need:

  •  European passport
  •  Certificate of good health issued by a veterinarian
  •  Valid anti-rabies vaccination. 

If your trip is to an EXTRA EU country, in addition to the documents listed above, you may be asked for specific health requirements and additional documents depending on the destination and specific conditions, so it is always better to consult the embassy of the country of destination in Italy, the veterinary agency of the Local Health Centres or the Ministry of Health website.

An example is the preventive antiparasitic treatment for the Echinococcus Multilocularis, which is required for trips to Finland, Malta, United Kingdom, Ireland and Norway. This treatment must be administered by a veterinarian between 24 and 120 hours before departure and certified on the passport.


Two other important tips concern: 

• INSURANCE, in case you do not have it yet, consider to underwrite a policy for your dog, which covers civil liability and veterinary expenses, as in some countries they could be rather onerous

• the obligation to have an IDENTIFICATION TAG as provided, for example, in public places in the United Kingdom and in other countries, showing the address and telephone details of the pet's owner.

Some countries have very strict laws, which may even include quarantine periods, which can separate you from your dog for long periods of time. Information is essential!

And remember that the maximum number of animals that you can carry is 5!


Which means of transport?

You will also need to evaluate the vehicle you will travel on.

• If you choose the plane, it will be necessary to contact the airline, some low cost airlines, for example, provide only the transport of guide animals following the owner. The general rule is that medium and large size dogs are placed in appropriate, waterproof and comfortable doghouses, placed in the pressurized hold. Since these seats are limited, it is important to book well in advance.
Small size dogs (weighing up to 10 kg) will be able to travel close to the owner, even if inside their homologated carrier.
If the flight includes a stopover, take some information on eventual rule to respect.

• If you choose the train, there is instead a handbook of good behavioral standards to follow, but in general dogs can travel with their owners, inside a carrier, equipped with a document, microchip, valid vaccinations and antiparasitic treatments.

 • If you choose the ferry, you have to follow the same rules as the plane, where the animal can travel in the common carrier if it has the allowed characteristics which protect the animal. But getting information from the line is always the best solution to avoid unpleasant surprises.

• If you travel by car, you have to be in compliance with Art. 169 of the new Traffic Code "Transport of people, animals and objects on motor vehicles" that, at point 6, prohibits the transport of pets that constitute obstacle or danger to driving. It allows the transport of pets, even more than 1, only if kept in a special cage, container or in the rear compartment, provided that it is specially divided by a network or other similar suitable means that, if installed permanently, must be authorized by the competent provincial office of the General Directorate of the MCTC. In case the trip is long, it will be necessary to plan very well the stages, to let your four-legged friend drink, eat and do his business. I strongly reccomend to pay attention to heat!

Guide dogs can always travel near the owner, provided that they have a leash and a muzzle. Based on the selected transport means, please ascertain well in advance that your friend does not suffer from car, airplane, ferry sickness...in this case you can ask vet for some pharmacological advice or some precaution to take (such as pausing, giving food at the right times) which will make the travelling more comfortable.

At last but not least, remember any drug your pet usually uses, it could be difficult to find them, especially in certain countries.

I hope you found this information clear and useful ... see you next time and enjoy your holiday!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

Tuvimos el placer de tener un intercambio de ideas con Cristina Foglietti de Giulius, marca de la empresa Demas Srl. Durante la conversación hemos recogido unas impresiones importantes sobre el mundo de las mascotas. Este testimonio llega de uno de los actores más importantes de la zona de Roma e italiana y ésto lo hace aún más atractivo para todos los operadores del sector. Espero que también para ti, que estás leyendo en este momento, sea importante la información publicada en la entrevista que sigue. iFeliz lectura!

Perfil de vuestra realidad, para entregar al lector el contexto en el que se sitúa:
Nombre del letrero: Giulius
Activo de: 2003
Superficie de la tienda: 3.000 m2 (Gregna Sant’Andrea); 2.000 m2 (Saxa
Rubra); 400 m2 (Testa di Lepre); 200 m2 (Via dei Colli Portuensi) – Próxima apertura
Superficie total de las tiendas: 5.600 m2
Negocio: 12,950 MLN de euros
Número de empleados: 40 empleados, de los cuales 7 farmacéuticos
Oferta comercial: 18.000 referencias de estante +  servicio de parafarmacia
Página Web con 6.000 referencias.

D: Muchos de los mercados en los que actúan las actividades comerciales sufrieron una reducción.  A pesar de que dicen los analistas financieros, ¿en qué situación os encontráis? Además, ¿cuáles  tendencias de esta industria y cuáles cambios de actitud de los consumidores destacáis?

R: "Hemos sufrido también nosotros de esta disminución, pero nos ha estimulado a desarrollar iniciativas para atraer a nuevos clientes hacia nuestros puntos de venta.
Las iniciativas de mayor éxito son las que implican activamente a nuestros clientes. "Te presento a una raza" es un formato en el que un entrenador profesional presenta, en el punto de venta, una raza a los participantes.  El objetivo, sin duda, es de divulgación y cada edición encuentra un éxito que llega también de la  promoción a través de las redes sociales. También las iniciativas durante el periodo navideño, como el "truccabimbi" (maquillaje para niños), siempre tienen un cierto éxito.

El consumidor es cada vez más orientado al mercado electrónico y probablemente será así  en el futuro también. Para nosotros el canal de distribución en línea es complementario, porque creemos que la experiencia de compra en la tienda física siempre tendrá un valor añadido. Nuestra página web www.giuliuspetshop.it preve un surtido  más pequeño en comparación con lo disponible en las tiendas, también por razón de complejidad de gestión que crece con el número de referencias.

D: ¿Cuáles son los elementos que caracterizan a Giulius y cuáles son los pasos estratégicos que preveis para los próximos años?

R:  El momento de compra en nuestro punto de venta pretende ser una verdadera experiencia emocional. Al servicio de este objetivo nos dirigimos a superficies vastas, con una variedad importante de elementos y trabajando a una búsqueda continúa de productos que representen una novedad a los ojos del consumidor. Además, la profesionalidad y la pasión que caracteriza a nuestros empleados son un elemento llave para satisfacer a los clientes que nos visitan. MyFamily hizo su parte, en este sentido. De hecho, para que la experiencia en el punto de venta fuera aún más rica y gracias a la colaboración con vuestra realidad, en el punto de venta de Saxa Rubra hemos establecido una pared de alrededor 4 metros para acoger a 2.000 chapas: el impacto visual de esta presentación es de verdad  excepcional a los ojos del visitante.

D: ¿Cómo habéis conocido a MyFamily y cuáles son los beneficios en los que puede contar la empresa que produce Las Chapas?

R: Entre MyFamily y nosotros se ha establecido inmediatamente una relación de colaboración. Esta cooperación permitió a ambos de alcanzar objetivos positivos y  satisfactorios, hemos logrado realizar por cada punto de venta un equipamiento casi personalizado que valoriza el producto al máximo. Los  artículos de MyFamily son únicos y simples al mismo tiempo. El vasto surtido permite satisfacer cada exigencia del consumidor y las chapas que representan las razas dan al cliente la idea de poseer un artículo único y personal para su amigo de 4 patas.

D: Si quisiera dar un consejo a los dueños de tiendas independientes, ¿qué les diría?

R:"El consejo estratégico que quiero dar es de concentrarse sobre los servicios de valor añadido, que entregan utilidad al consumidor y son típicos de las tiendas "de proximidad". Concentrarse unicamente sobre los alimentos puede ser restrictivo, mientras el mundo de los accesorios es el que ofrece mayores garantías en términos de satisfacción y fidelización de clientes.

¿Te gustaría dejar tu testimonio? Escribe un correo a marketing@myfamily.it

Entervista a Cristina Foglietti

Tuvimos el placer de tener un intercambio de ideas con Cristina Foglietti de Giulius, marca de la empresa Demas Srl. Durante la conversación hemos recogido unas impresiones importantes sobre el mundo de las mascotas. Este testimonio llega de uno de los actores más importantes de la zona de Roma e italiana y ésto lo hace aún más atractivo para todos los operadores del sector. Espero que también para ti, que estás leyendo en este momento, sea importante la información publicada en la entrevista que sigue. iFeliz lectura!

Perfil de vuestra realidad, para entregar al lector el contexto en el que se sitúa:
Nombre del letrero: Giulius
Activo de: 2003
Superficie de la tienda: 3.000 m2 (Gregna Sant’Andrea); 2.000 m2 (Saxa
Rubra); 400 m2 (Testa di Lepre); 200 m2 (Via dei Colli Portuensi) – Próxima apertura
Superficie total de las tiendas: 5.600 m2
Negocio: 12,950 MLN de euros
Número de empleados: 40 empleados, de los cuales 7 farmacéuticos
Oferta comercial: 18.000 referencias de estante +  servicio de parafarmacia
Página Web con 6.000 referencias.

D: Muchos de los mercados en los que actúan las actividades comerciales sufrieron una reducción.  A pesar de que dicen los analistas financieros, ¿en qué situación os encontráis? Además, ¿cuáles  tendencias de esta industria y cuáles cambios de actitud de los consumidores destacáis?

R: "Hemos sufrido también nosotros de esta disminución, pero nos ha estimulado a desarrollar iniciativas para atraer a nuevos clientes hacia nuestros puntos de venta.
Las iniciativas de mayor éxito son las que implican activamente a nuestros clientes. "Te presento a una raza" es un formato en el que un entrenador profesional presenta, en el punto de venta, una raza a los participantes.  El objetivo, sin duda, es de divulgación y cada edición encuentra un éxito que llega también de la  promoción a través de las redes sociales. También las iniciativas durante el periodo navideño, como el "truccabimbi" (maquillaje para niños), siempre tienen un cierto éxito.

El consumidor es cada vez más orientado al mercado electrónico y probablemente será así  en el futuro también. Para nosotros el canal de distribución en línea es complementario, porque creemos que la experiencia de compra en la tienda física siempre tendrá un valor añadido. Nuestra página web www.giuliuspetshop.it preve un surtido  más pequeño en comparación con lo disponible en las tiendas, también por razón de complejidad de gestión que crece con el número de referencias.

D: ¿Cuáles son los elementos que caracterizan a Giulius y cuáles son los pasos estratégicos que preveis para los próximos años?

R:  El momento de compra en nuestro punto de venta pretende ser una verdadera experiencia emocional. Al servicio de este objetivo nos dirigimos a superficies vastas, con una variedad importante de elementos y trabajando a una búsqueda continúa de productos que representen una novedad a los ojos del consumidor. Además, la profesionalidad y la pasión que caracteriza a nuestros empleados son un elemento llave para satisfacer a los clientes que nos visitan. MyFamily hizo su parte, en este sentido. De hecho, para que la experiencia en el punto de venta fuera aún más rica y gracias a la colaboración con vuestra realidad, en el punto de venta de Saxa Rubra hemos establecido una pared de alrededor 4 metros para acoger a 2.000 chapas: el impacto visual de esta presentación es de verdad  excepcional a los ojos del visitante.

D: ¿Cómo habéis conocido a MyFamily y cuáles son los beneficios en los que puede contar la empresa que produce Las Chapas?

R: Entre MyFamily y nosotros se ha establecido inmediatamente una relación de colaboración. Esta cooperación permitió a ambos de alcanzar objetivos positivos y  satisfactorios, hemos logrado realizar por cada punto de venta un equipamiento casi personalizado que valoriza el producto al máximo. Los  artículos de MyFamily son únicos y simples al mismo tiempo. El vasto surtido permite satisfacer cada exigencia del consumidor y las chapas que representan las razas dan al cliente la idea de poseer un artículo único y personal para su amigo de 4 patas.

D: Si quisiera dar un consejo a los dueños de tiendas independientes, ¿qué les diría?

R:"El consejo estratégico que quiero dar es de concentrarse sobre los servicios de valor añadido, que entregan utilidad al consumidor y son típicos de las tiendas "de proximidad". Concentrarse unicamente sobre los alimentos puede ser restrictivo, mientras el mundo de los accesorios es el que ofrece mayores garantías en términos de satisfacción y fidelización de clientes.

¿Te gustaría dejar tu testimonio? Escribe un correo a marketing@myfamily.it

La feria Superzoo de Las Vegas representa uno de los acontecimientos más importantes del año que los profesionales del sector no pueden perder. En esta feria encontrarán las tendencias e intuiciones del sector y las mejores empresas capaces de desarrollar un negocio único y de vanguardia. Es la más grande feria de América del Norte, con 1000 exhibidores y 10.000 visitadores previstos. Por esta razón la MyFamily Inc., nuestra sede americana, está orgullosa de atender a este evento en el espacio 3213. Este evento presenta todos los últimos productos del sector de mascotas, así como las mejores competencias y profundizaciones necesarias a montar las actividades de los sectores de venta al por menor, peluquería, bienestar animal y veterinario. Superzoo pone en relación productores y proveedores de nicho para construir realidades comerciales sólidas. Después del gran éxito de Interzoo en Núremberg, estamos impacientes de presentar todas nuestras novedades, únicas desde el punto de vista tanto estético como calitativo, incluso en Las Vegas.

Superzoo 2018, ¡Las Vegas nos está esperando!

La feria Superzoo de Las Vegas representa uno de los acontecimientos más importantes del año que los profesionales del sector no pueden perder. En esta feria encontrarán las tendencias e intuiciones del sector y las mejores empresas capaces de desarrollar un negocio único y de vanguardia. Es la más grande feria de América del Norte, con 1000 exhibidores y 10.000 visitadores previstos. Por esta razón la MyFamily Inc., nuestra sede americana, está orgullosa de atender a este evento en el espacio 3213. Este evento presenta todos los últimos productos del sector de mascotas, así como las mejores competencias y profundizaciones necesarias a montar las actividades de los sectores de venta al por menor, peluquería, bienestar animal y veterinario. Superzoo pone en relación productores y proveedores de nicho para construir realidades comerciales sólidas. Después del gran éxito de Interzoo en Núremberg, estamos impacientes de presentar todas nuestras novedades, únicas desde el punto de vista tanto estético como calitativo, incluso en Las Vegas.

Interzoo is the greatest Pet exhibition in the world and will take place from 8th to 11th May at the Exhibition Centre in Nuremberg. This event takes place every two years in Nuremberg, where 1.800 international companies show their novelties for pets. This exhibition, with the attendance of about 40.000 visitors, is the place where you can discover the evolution of the Pet industry.  

MyFamily will attend this event with a lot of novelties. 
The new HushTag collection is unmissable: hushed tags arising from the mixture of metal and rubber, available in different colours and materials. 

The exclusive collection of collars and leashes having a refined Italian design, with precious materials and attention to details, is also a first preview for Interzoo. MyFamily collars and leashes have been completely conceived and manufactured in our workshop, with the intention of ffering a high-quality product, unique in the world.

During this important event, the tags, which are very appreciated in the Pet industry, will be implemented by the new collection of hand glazed tags representing the most typical animals of Zoos and Aquariums.  They will have various applications...they can even become beautiful magnets! 

Don't miss the opportunity to discover these important novelties; visit our booth 242 in Hall 5. 

MyFamily staff will welcome you with great pleasure.

Interzoo 2018, unmissable novelties branded MyFamily

Interzoo is the greatest Pet exhibition in the world and will take place from 8th to 11th May at the Exhibition Centre in Nuremberg. This event takes place every two years in Nuremberg, where 1.800 international companies show their novelties for pets. This exhibition, with the attendance of about 40.000 visitors, is the place where you can discover the evolution of the Pet industry.  

MyFamily will attend this event with a lot of novelties. 
The new HushTag collection is unmissable: hushed tags arising from the mixture of metal and rubber, available in different colours and materials. 

The exclusive collection of collars and leashes having a refined Italian design, with precious materials and attention to details, is also a first preview for Interzoo. MyFamily collars and leashes have been completely conceived and manufactured in our workshop, with the intention of ffering a high-quality product, unique in the world.

During this important event, the tags, which are very appreciated in the Pet industry, will be implemented by the new collection of hand glazed tags representing the most typical animals of Zoos and Aquariums.  They will have various applications...they can even become beautiful magnets! 

Don't miss the opportunity to discover these important novelties; visit our booth 242 in Hall 5. 

MyFamily staff will welcome you with great pleasure.

Empecemos por la antropología. Existe una razón ancestral, como fuera un instinto, por la que todos los seres humanos desean dejar una impronta en su existencia.

De hecho, testimonian esta exigencia, que nos acerca a nuestros predecesores, los graffitis descubiertos por los arqueólogos. Se trata, por la mayoría, de grabados sobre metal o piedra. Con estos grabados personalizados, los hombres de la prehistoria comunicaban con sus coetáneos y sus descendientes.

A partir de esta hipótesis (es decir, la importancia para todos de dejar una impronta), y considerándola válida, se comprende el fácil desarrollo de la industria de la personalización.

Muchísimas empresas se han desarrollado alrededor de objetos o gadgets personalizados de diversos materiales, utilizo y forma y, por eso, este mercado se puede considerar muy concreto como concreta es la necesidad de ese mercado mismo.

Nuestra empresa, especializada en la personalización de las placas identificativas para mascotas – en particular – y de llaveros y dijes – más en general –, representa una confirmación.

Evaluando el tema de la personalización desde el punto de vista del sector de los productos para mascotas, se te podría ocurrir una pregunta: “¿Cómo puedo traer beneficio de esto?”. La respuesta es: personalizar todo y a toda costa.

Puedes trabajar sobre la personalización en 3 diferentes ámbitos:

Productos

Una tendencia que en los últimos años acerca a muchos empresarios (según una investigación de ZooMark y Assalco) es concentrarse en la venta de accesorios en lugar de piensos. En mi opinión sería mejor tratar pocos productos con muchas variantes (profundidad de catálogo) en lugar de muchos productos con pocas variantes (largueza de catálogo). De esta forma el cliente encuentra más fácilmente el producto que satisface sus preferencias (color adapto a su mascota y, por ejemplo, al abrigo). Se tendría que combinar la personalización en el punto de venta con esta profundidad de catálogo.

En el caso de nuestros clientes, por ejemplo, hemos destacado que la inmediata personalización de la placa identificativa, si comparada con la personalización sucesiva al pedido hecho al negociante, incrementa las ventas. Poder personalizar un accesorio de inmediato, por lo tanto, aumenta las ventas y fideliza al cliente. Cuando puedas, por esta razón, elige productos que te den acceso a esta oportunidad de beneficio.

Servicios

Otra tendencia entre tus colegas está representada por los servicios personalizados: sobre todo cuidado de mascotas y peluquerías caninas. Estos servicios son, para quien los lleva a cabo, una cruz y una alegría, al mismo tiempo.

Personalizar un servicio es muy simple, si efectuado para pocos clientes. Si aumentan los clientes es importante que se continúe a mantener el beneficio económico. Los servicios se tienen que desarrollar considerando siempre quien es el cliente objetivo del servicio. ¿Tiene sentido ofrecer un servicio de consultoría alimentar a un cliente que ya tiene 4 animales?  Y, ¿hasta dónde es conveniente entregar a domicilio? Será necesario reflexionar sobre estos puntos antes de ofrecer un cualquier servicio a los clientes.

Experiencia de compra

Es habitual que los baristas recuerden las bebidas preferidas por sus clientes habituales. Nos damos cuenta de esto en Italia cuando, esperando nuestro café en la barra, escuchamos al barista saludar el señor Rossi y decir ¿Lo habitual? El barista está de hecho personalizando la “experiencia de compra” de su cliente. Las empresas, normalmente, para desarrollar esta iniciativa se dotan de específicos software (llamados CRM, Customer Relationship Management) que adquieren más importancia al aumentar el número de clientes. Puedes encontrar muchos CRM gratuitos, incluso en la red. El CRM te permite personalizar la experiencia de compra de tu cliente, tomando nota del nombre de su mascota, sus alimentos preferidos, su última compra. Organizando las informaciones con precisión, podrás agrupar los clientes y descubrir los que necesitan ser desarrollados y los que necesitan, en cambio, una actividad específica. Puedes obtener los datos de tus clientes en muchas maneras. La más difusa en los últimos años es la tarjeta de socio; sin embargo existen muchas más.

El tema de la personalización es un tema que todos los que se relacionan con el consumidor final tendrían que atesorar. La personalización de los productos presupone la selección de los proveedores que se comprometen con este “hábito de consumo”. Por lo que concierne los servicios personalizados, en cambio, es necesario tener cuidado de que no se transformen en un búmeran (bajo el perfil empresarial).

Conclusión

Gracias a la personalización, se permite al cliente dejar su impronta peculiar e inigualable que pueda destacar con gratificación su unicidad.

LA IMPORTANCIA DE LA PERSONALIZACIÓN EN EL SECTOR DE PRODUCTOS PARA MASCOTAS

Empecemos por la antropología. Existe una razón ancestral, como fuera un instinto, por la que todos los seres humanos desean dejar una impronta en su existencia.

De hecho, testimonian esta exigencia, que nos acerca a nuestros predecesores, los graffitis descubiertos por los arqueólogos. Se trata, por la mayoría, de grabados sobre metal o piedra. Con estos grabados personalizados, los hombres de la prehistoria comunicaban con sus coetáneos y sus descendientes.

A partir de esta hipótesis (es decir, la importancia para todos de dejar una impronta), y considerándola válida, se comprende el fácil desarrollo de la industria de la personalización.

Muchísimas empresas se han desarrollado alrededor de objetos o gadgets personalizados de diversos materiales, utilizo y forma y, por eso, este mercado se puede considerar muy concreto como concreta es la necesidad de ese mercado mismo.

Nuestra empresa, especializada en la personalización de las placas identificativas para mascotas – en particular – y de llaveros y dijes – más en general –, representa una confirmación.

Evaluando el tema de la personalización desde el punto de vista del sector de los productos para mascotas, se te podría ocurrir una pregunta: “¿Cómo puedo traer beneficio de esto?”. La respuesta es: personalizar todo y a toda costa.

Puedes trabajar sobre la personalización en 3 diferentes ámbitos:

Productos

Una tendencia que en los últimos años acerca a muchos empresarios (según una investigación de ZooMark y Assalco) es concentrarse en la venta de accesorios en lugar de piensos. En mi opinión sería mejor tratar pocos productos con muchas variantes (profundidad de catálogo) en lugar de muchos productos con pocas variantes (largueza de catálogo). De esta forma el cliente encuentra más fácilmente el producto que satisface sus preferencias (color adapto a su mascota y, por ejemplo, al abrigo). Se tendría que combinar la personalización en el punto de venta con esta profundidad de catálogo.

En el caso de nuestros clientes, por ejemplo, hemos destacado que la inmediata personalización de la placa identificativa, si comparada con la personalización sucesiva al pedido hecho al negociante, incrementa las ventas. Poder personalizar un accesorio de inmediato, por lo tanto, aumenta las ventas y fideliza al cliente. Cuando puedas, por esta razón, elige productos que te den acceso a esta oportunidad de beneficio.

Servicios

Otra tendencia entre tus colegas está representada por los servicios personalizados: sobre todo cuidado de mascotas y peluquerías caninas. Estos servicios son, para quien los lleva a cabo, una cruz y una alegría, al mismo tiempo.

Personalizar un servicio es muy simple, si efectuado para pocos clientes. Si aumentan los clientes es importante que se continúe a mantener el beneficio económico. Los servicios se tienen que desarrollar considerando siempre quien es el cliente objetivo del servicio. ¿Tiene sentido ofrecer un servicio de consultoría alimentar a un cliente que ya tiene 4 animales?  Y, ¿hasta dónde es conveniente entregar a domicilio? Será necesario reflexionar sobre estos puntos antes de ofrecer un cualquier servicio a los clientes.

Experiencia de compra

Es habitual que los baristas recuerden las bebidas preferidas por sus clientes habituales. Nos damos cuenta de esto en Italia cuando, esperando nuestro café en la barra, escuchamos al barista saludar el señor Rossi y decir ¿Lo habitual? El barista está de hecho personalizando la “experiencia de compra” de su cliente. Las empresas, normalmente, para desarrollar esta iniciativa se dotan de específicos software (llamados CRM, Customer Relationship Management) que adquieren más importancia al aumentar el número de clientes. Puedes encontrar muchos CRM gratuitos, incluso en la red. El CRM te permite personalizar la experiencia de compra de tu cliente, tomando nota del nombre de su mascota, sus alimentos preferidos, su última compra. Organizando las informaciones con precisión, podrás agrupar los clientes y descubrir los que necesitan ser desarrollados y los que necesitan, en cambio, una actividad específica. Puedes obtener los datos de tus clientes en muchas maneras. La más difusa en los últimos años es la tarjeta de socio; sin embargo existen muchas más.

El tema de la personalización es un tema que todos los que se relacionan con el consumidor final tendrían que atesorar. La personalización de los productos presupone la selección de los proveedores que se comprometen con este “hábito de consumo”. Por lo que concierne los servicios personalizados, en cambio, es necesario tener cuidado de que no se transformen en un búmeran (bajo el perfil empresarial).

Conclusión

Gracias a la personalización, se permite al cliente dejar su impronta peculiar e inigualable que pueda destacar con gratificación su unicidad.

 

From 15th to 17th March, MyFamily will share a booth with its distributor at the annual national exhibition held in Madrid: Iberzoo.

The latest edition of Iberzoo has been attended by 480 companies coming from 53 countries and by 16.200 professionals of the Pet industry.

MyFamily will have the opportunity to have a good showcase to introduce all its 2018 novelties about ID tags for dogs and cats.
The main protagonist will always be our Techla engraving machine that, thanks to its advanced technology, in just two minutes provides customized ID tags for the end users.

IBERZOO 2018

 

From 15th to 17th March, MyFamily will share a booth with its distributor at the annual national exhibition held in Madrid: Iberzoo.

The latest edition of Iberzoo has been attended by 480 companies coming from 53 countries and by 16.200 professionals of the Pet industry.

MyFamily will have the opportunity to have a good showcase to introduce all its 2018 novelties about ID tags for dogs and cats.
The main protagonist will always be our Techla engraving machine that, thanks to its advanced technology, in just two minutes provides customized ID tags for the end users.

Desde 21 hasta 23 de marzo MyFamily atenderá Global Pet Expo en Orlando, la más grande feria en el mundo dedicada exclusivamente a revendedores, distribuidores y profesionales del sector de productos para animales de compañía.

En 2017 han atendido este evento 1.130 exhibidores y hubo unos 3.437 espacios.

Cada edición, las empresas tienen la oportunidad de pre-estrenar los nuevos productos; en 2017 se lanzaron 3.000 productos a un público de 7.000 profesionales del sector.

El evento tendrá lugar en la misma ciudad de la sede de MyFamily USA y es un gran orgullo para nosotros estar presentes con todas nuestras fantásticas novedades!  

Global Pet Expo – Orlando 2018

Desde 21 hasta 23 de marzo MyFamily atenderá Global Pet Expo en Orlando, la más grande feria en el mundo dedicada exclusivamente a revendedores, distribuidores y profesionales del sector de productos para animales de compañía.

En 2017 han atendido este evento 1.130 exhibidores y hubo unos 3.437 espacios.

Cada edición, las empresas tienen la oportunidad de pre-estrenar los nuevos productos; en 2017 se lanzaron 3.000 productos a un público de 7.000 profesionales del sector.

El evento tendrá lugar en la misma ciudad de la sede de MyFamily USA y es un gran orgullo para nosotros estar presentes con todas nuestras fantásticas novedades!  

Si estás buscando métodos eficaces para aumentar las ventas en tu tienda para animales, lee este artículo

cuyas ideas derivan de la experiencia con miles de negociantes del sector. Somos expertos de Pet y
conocemos bien las dinámicas comerciales y los clientes de este mercado.
Este artículo quiere darte unos estímulos, unas inspiraciones sobre cómo mejorar los ingresos de tu tienda
para animales y “sus colegas”, aunque no pueda aumentar de un día para otro las visitas de nuevos
clientes. Es cierto que unas simples sugerencias comerciales para el mundo del Pet, así como para todas las
otras categorías mercadológicas, pueden ser una ayuda eficaz si seguidas con método y perseverancia.

Consejo 1: colabora con tus compañeros.
¿Hay otras tiendas que atienden a nuestros amigos Animales en tu barrio? Para lograr incrementar el “Walk
In” (es decir el número de personas que visitan a tu tienda), intenta cooperar con los dueños de las otras
tiendas para animales. Piensa en las peluquerías caninas, los veterinarios o en otras actividades que se
dirigen a tus mismos clientes. Puedes invitarles a visitar tu tienda, haciendo que este evento sea una
ocasión agradable. Para tener éxito, concéntrate en lo que pueda interesarles. Piensa en sus intereses
antes que en los tuyos. Esta táctica te ayudará a conquistar a nuevos clientes.

Consejo 2: concéntrate en lo que desean los clientes.
Los clientes son cada día más exigentes y ganar su atención es un desafío que tienes que vencer.
Esto es cierto tanto para quien está en el sector del Pet como para quien trabaja en cualquier otro sector.
En este caso, tienes que pensar en quién es el cliente. ¿Es el dueño de la mascota o es la mascota misma?
¿Son ambos? Y ¿Cuáles son sus reales exigencias?
Reflexionando sobre esto, orientarás el nivel del servicio hacia las reales necesidades y los reales deseos del
comprador. Podrías predisponer una zona de tu tienda donde ofrecer una prueba de pienso para los
amigos de 4 patas o encontrar una idea que satisfaga tanto a los dueños cuanto a las mascotas. Esta táctica
te ayudará a fidelizar a tus clientes, a verles volver más a menudo y a evitar que los competidores les
atraigan hacia ellos.

Consejo 3: Convierte tu tienda en una tienda “social”.
El mundo se ha convertido en “social”. Todo lo relacionado con los productos y servicios de mayor éxito
gravita alrededor de las relativas comunidades en línea. Ya no es moda o tendencia sino una verdadera
actitud social a las que se ha podido acceder gracias a Internet.
Escuchando a los clientes o leyendo sus solicitudes, comentarios y quejas te darás cuenta de que todo
puede agruparse en temas. Podrás publicar los mismos temas en tu blog o en Facebook para que alguien
pueda a su vez compartirlos.
Si sabrás aplicar esta táctica, favorecerás la popularidad de tu marca, creando la “Brand Awarness”.

Consejo 4: conoce a tus clientes mejor que puedas.
¿Cuánto es importante tu nombre para ti? Ser llamados por nombre es algo muy gratificante para todos.
Piensa en la elección del nombre para nuestras mascotas, es un momento de placer y satisfacción.
Trabajar diligentemente para recoger toda la información sobre tus clientes tiene la misma finalidad:
gratificar propio a tus clientes.
Para poder recoger y manejar la información obtenida, necesitas organizarte. Si no estás acostumbrado a
utilizar el ordenador, utiliza un papel y un bolígrafo.
Si prefieres utilizar los soportes informáticos, podrás trabajar con los programas de gestión clientes (CRM,
es decir Customer Relationship Management).

Los soportes informáticos tienen la ventaja de gestionar muchos datos que se pueden luego fácilmente
investigar.
Cuando pondrás en práctica esta actividad, ten en cuenta quién es tu cliente: vuelve a leer el punto 2 para
recoger la información importante y utilizarla de la mejor manera.
Si lograrás manejar de forma eficaz la relación con tus clientes, obtendrás que se fidelicen y que nuevos
clientes visiten tu tienda gracias a las recomendaciones.
Finalmente, una gestión más consciente de tus clientes, te permite organizarles en subgrupos con
necesidades específicas que pueden ser mejor satisfechas. Por ejemplo, los clientes que poseen perros de
tamaño pequeño estarán interesados en servicios diferentes de los que poseen un gato (¿tiene sentido
ofrecer el servicio de prueba de pienso a los gatos? Es raro que los gatos visiten el punto de venta con los
dueños).

Conclusión: la receta mágica es la tuya.
Los consejos de este artículo son de carácter general y la verdad es que no existe la receta mágica para
tener una tienda exitosa para animales. Lo importante son las actitudes diarias que deben tener en cuenta
lo indicado en este artículo.
Como última sugerencia, puedes preguntarte cómo te pones frente a estos 4 consejos e intentar hacerlos
tuyos con perseverancia.

Tener una máquina de grabado en tu tienda te ayuda a satisfacer cada vez más clientes y a fidelizarles.

4 consejos para aumentar las ventas de tu tienda para animales

Si estás buscando métodos eficaces para aumentar las ventas en tu tienda para animales, lee este artículo

cuyas ideas derivan de la experiencia con miles de negociantes del sector. Somos expertos de Pet y
conocemos bien las dinámicas comerciales y los clientes de este mercado.
Este artículo quiere darte unos estímulos, unas inspiraciones sobre cómo mejorar los ingresos de tu tienda
para animales y “sus colegas”, aunque no pueda aumentar de un día para otro las visitas de nuevos
clientes. Es cierto que unas simples sugerencias comerciales para el mundo del Pet, así como para todas las
otras categorías mercadológicas, pueden ser una ayuda eficaz si seguidas con método y perseverancia.

Consejo 1: colabora con tus compañeros.
¿Hay otras tiendas que atienden a nuestros amigos Animales en tu barrio? Para lograr incrementar el “Walk
In” (es decir el número de personas que visitan a tu tienda), intenta cooperar con los dueños de las otras
tiendas para animales. Piensa en las peluquerías caninas, los veterinarios o en otras actividades que se
dirigen a tus mismos clientes. Puedes invitarles a visitar tu tienda, haciendo que este evento sea una
ocasión agradable. Para tener éxito, concéntrate en lo que pueda interesarles. Piensa en sus intereses
antes que en los tuyos. Esta táctica te ayudará a conquistar a nuevos clientes.

Consejo 2: concéntrate en lo que desean los clientes.
Los clientes son cada día más exigentes y ganar su atención es un desafío que tienes que vencer.
Esto es cierto tanto para quien está en el sector del Pet como para quien trabaja en cualquier otro sector.
En este caso, tienes que pensar en quién es el cliente. ¿Es el dueño de la mascota o es la mascota misma?
¿Son ambos? Y ¿Cuáles son sus reales exigencias?
Reflexionando sobre esto, orientarás el nivel del servicio hacia las reales necesidades y los reales deseos del
comprador. Podrías predisponer una zona de tu tienda donde ofrecer una prueba de pienso para los
amigos de 4 patas o encontrar una idea que satisfaga tanto a los dueños cuanto a las mascotas. Esta táctica
te ayudará a fidelizar a tus clientes, a verles volver más a menudo y a evitar que los competidores les
atraigan hacia ellos.

Consejo 3: Convierte tu tienda en una tienda “social”.
El mundo se ha convertido en “social”. Todo lo relacionado con los productos y servicios de mayor éxito
gravita alrededor de las relativas comunidades en línea. Ya no es moda o tendencia sino una verdadera
actitud social a las que se ha podido acceder gracias a Internet.
Escuchando a los clientes o leyendo sus solicitudes, comentarios y quejas te darás cuenta de que todo
puede agruparse en temas. Podrás publicar los mismos temas en tu blog o en Facebook para que alguien
pueda a su vez compartirlos.
Si sabrás aplicar esta táctica, favorecerás la popularidad de tu marca, creando la “Brand Awarness”.

Consejo 4: conoce a tus clientes mejor que puedas.
¿Cuánto es importante tu nombre para ti? Ser llamados por nombre es algo muy gratificante para todos.
Piensa en la elección del nombre para nuestras mascotas, es un momento de placer y satisfacción.
Trabajar diligentemente para recoger toda la información sobre tus clientes tiene la misma finalidad:
gratificar propio a tus clientes.
Para poder recoger y manejar la información obtenida, necesitas organizarte. Si no estás acostumbrado a
utilizar el ordenador, utiliza un papel y un bolígrafo.
Si prefieres utilizar los soportes informáticos, podrás trabajar con los programas de gestión clientes (CRM,
es decir Customer Relationship Management).

Los soportes informáticos tienen la ventaja de gestionar muchos datos que se pueden luego fácilmente
investigar.
Cuando pondrás en práctica esta actividad, ten en cuenta quién es tu cliente: vuelve a leer el punto 2 para
recoger la información importante y utilizarla de la mejor manera.
Si lograrás manejar de forma eficaz la relación con tus clientes, obtendrás que se fidelicen y que nuevos
clientes visiten tu tienda gracias a las recomendaciones.
Finalmente, una gestión más consciente de tus clientes, te permite organizarles en subgrupos con
necesidades específicas que pueden ser mejor satisfechas. Por ejemplo, los clientes que poseen perros de
tamaño pequeño estarán interesados en servicios diferentes de los que poseen un gato (¿tiene sentido
ofrecer el servicio de prueba de pienso a los gatos? Es raro que los gatos visiten el punto de venta con los
dueños).

Conclusión: la receta mágica es la tuya.
Los consejos de este artículo son de carácter general y la verdad es que no existe la receta mágica para
tener una tienda exitosa para animales. Lo importante son las actitudes diarias que deben tener en cuenta
lo indicado en este artículo.
Como última sugerencia, puedes preguntarte cómo te pones frente a estos 4 consejos e intentar hacerlos
tuyos con perseverancia.

Tener una máquina de grabado en tu tienda te ayuda a satisfacer cada vez más clientes y a fidelizarles.

The nineteenth edition of Global Pet Forum will be held in Venice from January 24th to 26th 2018.

MyFamily will be the Main Sponsor of this important international event where all the greatest exponents of the Pet market will meet to talk about the latest pet news and trends.

During this event, an area will be devoted to our brand where we will show all our products and services to many professionals.

We are always careful to the details and we have been proud to produce a special tag for all Forum participants.

Being Sponsor of this event is for MyFamily an opportunity of growth and development inside the World Pet market.

As official sponsor we are in many pages of the Pets International magazine.

By clicking on this link: https://view.publitas.com/pets-international/globalpets-forum-europe-2018/ you can see the article about the Global Pet Forum.

GLOBAL PET FORUM 2018 SPONSORED BY MYFAMILY

The nineteenth edition of Global Pet Forum will be held in Venice from January 24th to 26th 2018.

MyFamily will be the Main Sponsor of this important international event where all the greatest exponents of the Pet market will meet to talk about the latest pet news and trends.

During this event, an area will be devoted to our brand where we will show all our products and services to many professionals.

We are always careful to the details and we have been proud to produce a special tag for all Forum participants.

Being Sponsor of this event is for MyFamily an opportunity of growth and development inside the World Pet market.

As official sponsor we are in many pages of the Pets International magazine.

By clicking on this link: https://view.publitas.com/pets-international/globalpets-forum-europe-2018/ you can see the article about the Global Pet Forum.