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Instagram
: a social network among many others

Internet is now full of socials and it's even more difficult to choose among them which one is the most suitable for your business.

Facebook, by now a giant among socials, is obviously the most quoted because it offers the possibility to create a page of your company and a wide choice of subjects to post and actions to take.

If you are interested in receiving more information about this, please read also our article about managing a Facebook page for a Pet Shop.

Besides Facebook, which other social media can be useful to establish the presence of your Pet Shop?

There are many, but today I will talk about Instagram. This social was born as an app for smartphones and then evolved into what is now one of the most relevant social networks for a business promotion. It's a product focused on sharing of visual contents (pictures and videos) that significantly feed visual marketing. It was created to take and/or share photos/videos aiming at creating a positive and viral reaction from users. Its success comes from the fact that it raises emotions and feelings that go beyond the original photo. There is nothing better than a picture to tell a story and Instagram takes full advantage of this peculiarity.

Humans are naturally predisposed to visual processing, so colors and movements are much more attractive than any text.

Besides tools to share visual contents, it also gives you the opportunity to send privately messages to other users; this allows you to connect directly with your potential customers. Users on Instagram are usually more willing to interact with the different business affairs in comparison with other social networks.

You can customize pictures also through hashtags that allow you to increase the access of new users to your profile without having to resort to sponsored promotions.

You can share on Instagram "Stories", photos or videos that remain visible only for 24 hours. It's an easy and fast way to update your users about your activities, without taking too much care of the content.

Several companies have chosen to use Instagram for their advertising, even in the Pet World! MyFamily is among them!

Thanks to its features, Instagram has both pros and cons. Before deciding if it is for you, you have to keep them in mind.

 

Pros

  • Visibility: Many people say they prefer Instagram to Facebook thanks to the visibility that a post has on Instagram compared to Facebook. Since 2012, Facebook's visibility has decreased by 60%: this means that many people, even if they are your users, cannot see your posts unless you pay. On the contrary, Instagram, thanks to its hashtag system, encourages visibility much more.
    If your business has an unusual visual content to share, such as photos of your pet shop's mascot or your contributions to animal shelters, Instagram allows you to show this content to the utmost.
  • Hashtags: Hashtag is the most suitable tool to reach an audience that is not necessarily part of the users registered to your profile, but who is definitely interested in the subject. Now you can include 30 hashtags in each post.
    For a Pet Shop it is very simple to find hashtags related to their business. You can find not only the most popular words of your business field, but also aim at a special niche group of users without much difficulty.
  • Visual content: The attention to visual content allows you to communicate better through more focused posts. Instagram offers a quick and easy way not only to upload / capture the desired picture, but also to change it with a set of pre-existing filters. This way you can take care of the uniformity of the colors of your Pet Shop photos without much effort.

 

Cons

  • Visual content: it can be a positive factor, as mentioned before, but also negative. Instagram is based only on sharing images and videos; therefore you have to invent, create and share only that kind of content. You must pay great attention to what you post because the images of low visual or communication quality will be disregarded by potential customers.
    The information and contents about your pet store are poor, so you have to strive constantly to create new ones.
  • App: Unlike many other social medias, Instagram is still mainly an application. For this reason, to obtain the best from this social, you have to use it on mobile devices. The access is also possible from a PC but with many restrictions, such as the inability to view and reply to direct messages or to post photos.
  • Physical Pet Store: Instagram attracts audiences from  all over the world. According to the hashtags used, you can reach users not only close to you, but also nationally and worldwide . This however becomes a problem if your business is a physical store that does not allow online purchases. With Instagram, it's much more difficult to aim at the local market than with any other social networks such as Facebook; it's more suited to global advertising. You only risk to invest your time in something that doesn't offer you much in terms of productivity.

 

These are main pros and cons of Instagram for your Pet Shop. Now it's up to you to evaluate and decide what is best for you and for your business.

Do you have any more suggestions about positive and negative sides of Instagram? Let me know your opinion in the comment below.

 

 

Instagram for a Pet Shop: Pros and Cons


Instagram
: a social network among many others

Internet is now full of socials and it's even more difficult to choose among them which one is the most suitable for your business.

Facebook, by now a giant among socials, is obviously the most quoted because it offers the possibility to create a page of your company and a wide choice of subjects to post and actions to take.

If you are interested in receiving more information about this, please read also our article about managing a Facebook page for a Pet Shop.

Besides Facebook, which other social media can be useful to establish the presence of your Pet Shop?

There are many, but today I will talk about Instagram. This social was born as an app for smartphones and then evolved into what is now one of the most relevant social networks for a business promotion. It's a product focused on sharing of visual contents (pictures and videos) that significantly feed visual marketing. It was created to take and/or share photos/videos aiming at creating a positive and viral reaction from users. Its success comes from the fact that it raises emotions and feelings that go beyond the original photo. There is nothing better than a picture to tell a story and Instagram takes full advantage of this peculiarity.

Humans are naturally predisposed to visual processing, so colors and movements are much more attractive than any text.

Besides tools to share visual contents, it also gives you the opportunity to send privately messages to other users; this allows you to connect directly with your potential customers. Users on Instagram are usually more willing to interact with the different business affairs in comparison with other social networks.

You can customize pictures also through hashtags that allow you to increase the access of new users to your profile without having to resort to sponsored promotions.

You can share on Instagram "Stories", photos or videos that remain visible only for 24 hours. It's an easy and fast way to update your users about your activities, without taking too much care of the content.

Several companies have chosen to use Instagram for their advertising, even in the Pet World! MyFamily is among them!

Thanks to its features, Instagram has both pros and cons. Before deciding if it is for you, you have to keep them in mind.

 

Pros

  • Visibility: Many people say they prefer Instagram to Facebook thanks to the visibility that a post has on Instagram compared to Facebook. Since 2012, Facebook's visibility has decreased by 60%: this means that many people, even if they are your users, cannot see your posts unless you pay. On the contrary, Instagram, thanks to its hashtag system, encourages visibility much more.
    If your business has an unusual visual content to share, such as photos of your pet shop's mascot or your contributions to animal shelters, Instagram allows you to show this content to the utmost.
  • Hashtags: Hashtag is the most suitable tool to reach an audience that is not necessarily part of the users registered to your profile, but who is definitely interested in the subject. Now you can include 30 hashtags in each post.
    For a Pet Shop it is very simple to find hashtags related to their business. You can find not only the most popular words of your business field, but also aim at a special niche group of users without much difficulty.
  • Visual content: The attention to visual content allows you to communicate better through more focused posts. Instagram offers a quick and easy way not only to upload / capture the desired picture, but also to change it with a set of pre-existing filters. This way you can take care of the uniformity of the colors of your Pet Shop photos without much effort.

 

Cons

  • Visual content: it can be a positive factor, as mentioned before, but also negative. Instagram is based only on sharing images and videos; therefore you have to invent, create and share only that kind of content. You must pay great attention to what you post because the images of low visual or communication quality will be disregarded by potential customers.
    The information and contents about your pet store are poor, so you have to strive constantly to create new ones.
  • App: Unlike many other social medias, Instagram is still mainly an application. For this reason, to obtain the best from this social, you have to use it on mobile devices. The access is also possible from a PC but with many restrictions, such as the inability to view and reply to direct messages or to post photos.
  • Physical Pet Store: Instagram attracts audiences from  all over the world. According to the hashtags used, you can reach users not only close to you, but also nationally and worldwide . This however becomes a problem if your business is a physical store that does not allow online purchases. With Instagram, it's much more difficult to aim at the local market than with any other social networks such as Facebook; it's more suited to global advertising. You only risk to invest your time in something that doesn't offer you much in terms of productivity.

 

These are main pros and cons of Instagram for your Pet Shop. Now it's up to you to evaluate and decide what is best for you and for your business.

Do you have any more suggestions about positive and negative sides of Instagram? Let me know your opinion in the comment below.

 

 

From 27 to 30 September 2018, MyFamily will attend the 22nd edition of CIPS exhibition in Guangzhou (booth 11.3 A35+). This is the most important exhibition of pet products and aquariums in the Asia Pacific region.

CIPS 2018 will host 1500 exhibitors on 120,000 square meters of exhibition space and MyFamily, always keeping pace with the new trends, is proud to meet the Asian and international market.

An opportunity to closely know:

- Our tags collections; more than 500 customized models, handcrafted, made in Italy, enamelled and focused on the smallest details to meet all pet world needs.

- Our Techla, the new instantaneous engraving system for MyFamily products that makes the personalization of the tags, easier, faster and more intuitive. A design object that represents the new technology of simplicity for all the POS.

and to discover the new Collars e Leashes collection in the important Asian and international market; this collection has been totally created and handcrafted in our company (that means MADE IN ITALY) from design to small metal parts production. It has been manufactured with high quality materials to offer a cutting-edge product. The Tag Holder and the Always Ready D-Ring are the distinctive features of this MyFamily collection, designed not only to be beautiful but also useful and practical for the dogs owners' everyday life.

 

CIPS 2018, Guangzhou, 27-30 September.

From 27 to 30 September 2018, MyFamily will attend the 22nd edition of CIPS exhibition in Guangzhou (booth 11.3 A35+). This is the most important exhibition of pet products and aquariums in the Asia Pacific region.

CIPS 2018 will host 1500 exhibitors on 120,000 square meters of exhibition space and MyFamily, always keeping pace with the new trends, is proud to meet the Asian and international market.

An opportunity to closely know:

- Our tags collections; more than 500 customized models, handcrafted, made in Italy, enamelled and focused on the smallest details to meet all pet world needs.

- Our Techla, the new instantaneous engraving system for MyFamily products that makes the personalization of the tags, easier, faster and more intuitive. A design object that represents the new technology of simplicity for all the POS.

and to discover the new Collars e Leashes collection in the important Asian and international market; this collection has been totally created and handcrafted in our company (that means MADE IN ITALY) from design to small metal parts production. It has been manufactured with high quality materials to offer a cutting-edge product. The Tag Holder and the Always Ready D-Ring are the distinctive features of this MyFamily collection, designed not only to be beautiful but also useful and practical for the dogs owners' everyday life.

 


PARKZOO 2018, will be held in Moscow at the Sokolniki convention center, from 19 to 21 September 2018. 

Parkzoo is one of the largest fairs in the Russian industry and presents the full range of products and services for all pets. It is the meeting place between producers and buyers; this event will help all those working for the pet world to be aware of current trends in this sector. MyFamily, with its worldwide success, is proud to be part of it, at the stand n. 4 - B6, where it will be possible to see the complete collection of medals, designed and created specifically for the pet and made unique thanks to our Techla, a durable design machine. in aluminum created to customize our product in just a few minutes.

Parkzoo the opportunity to meet MyFamily and the quality dedicated to the pet world.

MOSCOW, PARKZOO 2018


PARKZOO 2018, will be held in Moscow at the Sokolniki convention center, from 19 to 21 September 2018. 

Parkzoo is one of the largest fairs in the Russian industry and presents the full range of products and services for all pets. It is the meeting place between producers and buyers; this event will help all those working for the pet world to be aware of current trends in this sector. MyFamily, with its worldwide success, is proud to be part of it, at the stand n. 4 - B6, where it will be possible to see the complete collection of medals, designed and created specifically for the pet and made unique thanks to our Techla, a durable design machine. in aluminum created to customize our product in just a few minutes.

Parkzoo the opportunity to meet MyFamily and the quality dedicated to the pet world.


Today, the veterinary drug field is still a small reality if evaluated on a commercial level, but an interesting opportunity if considered in terms of customer loyalty. In recent years, in fact, there has been a strong and unexpected growth in the business related to this field which is connected to the growth of pet care.

The collaboration among veterinarian, pharmacist and pet corner nowadays is therefore the right web to focus your business on to make it better and more productive.

 

THE REALITY OF PET AND PET CARE.

With the term "pet care" we mean the care and welfare of pets and animal in general, in all its facets.

A few numbers to give you clearer and more precise ideas about the business that can derive from it.

Another important aspect that should not be underestimated is that thanks to care and healthy eating, life expectancy for our many 4-legged friends has also considerably increased in the last 30 years.

Recently, many studies have been carried out concerning the affective functions of the pet, which have highlighted their importance in our daily life; an international study has even highlighted how children who live with an animal get sick rarely, they lose 18 days of school less than their peers who do not own animals. Just think about the recent spread of pet-therapy in every area, to realize the importance that animals have conquered today.

 

The PET business.

The list of Top 25 retailers in 2018 Pet Business shows that the largest pet stores in North America have continued to grow significantly in the last year, a phenomenon that shows no sign of slowing, which has reached about $ 69 billion in sales.

From an American interview, which involved 1000 owners of animals from different States, it emerged that the monthly expenditure for their animals:

Many American chains within their stores offer health-related services from occasional vaccination events to genuine veterinary clinics within their businesses. Additional services are an effort to get more buyers in the store, encourage impulse buying and strengthen the store's image as a place to find pet health products and skills.

Japan has a highly developed pet market, with a value of about 1,450 billion yen, where the total sales of pet food and accessories amount to about 900 billion JPY; in China, on the other hand, given the exponential growth of the last few years, it will reach $ 7 billion in 2022 (based on Euromonitor data).

The pet business in Italy, in 2017 has exceeded 2 billion in turnover, with food at the first place, followed by products for the care and well-being and immediately after the drugs; the following drugs leading the ranking:

  • pesticides
  • anti-inflammatories
  • antibiotics

In Italy, when a pet owner need a drug, has to go to the pharmacy because a veterinarian can not dispense medicines, except the first few doses to start the treatment. Abroad the situation in different.

There are also many veterinary products which although they do not need medical prescription, require specialized advice from the pharmacist who is often unable to give it. These products are treatment for skin and hair, otologis products, lactic ferments, pesticides and, in general, products for prevention, supplements.

This is why lately there are several courses designed to train the pharmacist specifically on products of veterinary interest, to be able to give competent opinions and collaborate in the best possible way with the veterinarian. Outside our country (Italy), there are various and interesting conferences and activities around the role of the veterinary pharmacist who is a professional who is at the vet like the pharmacist is at the doctor. The presence of these specialized figures represents further proof of how we should prepare ourselves for a real explosion of requests.

In this specific field, the pharmacist, as a health professional, can perform in synergy with the veterinarian, a significant educational function towards the public, but also adapt and prepare their structure in order to meet the needs of easy availability of specific products for pet care. A constant connection with the veterinary clinics adjacent to the pharmacy could be useful and useful to promptly meet the needs of procurement of drugs by the pet owner, keeping an adequate supply of the most frequent prescription drugs. They could aldo organize a pet corner.

Read also the interview we did with Michele Monteforte of HOBBYZOO.

After the boom in sales related to products for children, after the increase of organic and food intolerances, now great results are coming from the "pets" field.

After all, it has only been for a few years now that the pet world has definitively become part of ours, so much that it is now a fundamental part of it; not only the dog and the cat have win people over but also birds, rodents, fish and more and more particular animals.

Often the true nature of the animal is ignored by the owner who comes to treat his pet as a human; many times he transforms his affection into pathology; but all this creates business.

Marketing tries to push where the demand grows; this is what must happen in the pet business: to create the demand starting from the offer.
Browsing online, I have found some specialized Italian veterinary pharmacies that only sell products for animals: medicines, feed and accessories. This type of activity has multiplied over the years, opening up several stores and expanding their product offerings.

Their presence, increasing on the territory, makes us understand the attention that consumers have in the purchase of products which are specific for their animals. The era in which the dog ate the leftovers of the house is finished; today, thanks to the information, the level of sensitivity of the owners has increased and they have understood the importance of feeding and cuddling their pet.

 

ADDITIONAL STRATEGIES

Another aspect that should not be underestimated for these activities is the online sale, which offers the opportunity to comfortably receive the goods at home, many times without even shipping costs. Many shops have improved their business thanks to their presence on social networks like facebook, instagram.

If you want to know more about FaceBook, read here.

Through this channel, with a minimum of effort, the shops can do promotions or give useful information on some product, or communicate news regarding the animals or some activity organized directly on the spot.

 

Thanks for your attention! Today I want to say hello to you like this:

  • "Today, finding winning and successful ideas is not a condition for a few people, but a necessity for everyone."
  • "The problem is not having ideas; the world is full of wonderful ideas; people wishing to realize them is the only missing thing".



See you soon!

Pet business: the strategy to improve it


Today, the veterinary drug field is still a small reality if evaluated on a commercial level, but an interesting opportunity if considered in terms of customer loyalty. In recent years, in fact, there has been a strong and unexpected growth in the business related to this field which is connected to the growth of pet care.

The collaboration among veterinarian, pharmacist and pet corner nowadays is therefore the right web to focus your business on to make it better and more productive.

 

THE REALITY OF PET AND PET CARE.

With the term "pet care" we mean the care and welfare of pets and animal in general, in all its facets.

A few numbers to give you clearer and more precise ideas about the business that can derive from it.

Another important aspect that should not be underestimated is that thanks to care and healthy eating, life expectancy for our many 4-legged friends has also considerably increased in the last 30 years.

Recently, many studies have been carried out concerning the affective functions of the pet, which have highlighted their importance in our daily life; an international study has even highlighted how children who live with an animal get sick rarely, they lose 18 days of school less than their peers who do not own animals. Just think about the recent spread of pet-therapy in every area, to realize the importance that animals have conquered today.

 

The PET business.

The list of Top 25 retailers in 2018 Pet Business shows that the largest pet stores in North America have continued to grow significantly in the last year, a phenomenon that shows no sign of slowing, which has reached about $ 69 billion in sales.

From an American interview, which involved 1000 owners of animals from different States, it emerged that the monthly expenditure for their animals:

Many American chains within their stores offer health-related services from occasional vaccination events to genuine veterinary clinics within their businesses. Additional services are an effort to get more buyers in the store, encourage impulse buying and strengthen the store's image as a place to find pet health products and skills.

Japan has a highly developed pet market, with a value of about 1,450 billion yen, where the total sales of pet food and accessories amount to about 900 billion JPY; in China, on the other hand, given the exponential growth of the last few years, it will reach $ 7 billion in 2022 (based on Euromonitor data).

The pet business in Italy, in 2017 has exceeded 2 billion in turnover, with food at the first place, followed by products for the care and well-being and immediately after the drugs; the following drugs leading the ranking:

  • pesticides
  • anti-inflammatories
  • antibiotics

In Italy, when a pet owner need a drug, has to go to the pharmacy because a veterinarian can not dispense medicines, except the first few doses to start the treatment. Abroad the situation in different.

There are also many veterinary products which although they do not need medical prescription, require specialized advice from the pharmacist who is often unable to give it. These products are treatment for skin and hair, otologis products, lactic ferments, pesticides and, in general, products for prevention, supplements.

This is why lately there are several courses designed to train the pharmacist specifically on products of veterinary interest, to be able to give competent opinions and collaborate in the best possible way with the veterinarian. Outside our country (Italy), there are various and interesting conferences and activities around the role of the veterinary pharmacist who is a professional who is at the vet like the pharmacist is at the doctor. The presence of these specialized figures represents further proof of how we should prepare ourselves for a real explosion of requests.

In this specific field, the pharmacist, as a health professional, can perform in synergy with the veterinarian, a significant educational function towards the public, but also adapt and prepare their structure in order to meet the needs of easy availability of specific products for pet care. A constant connection with the veterinary clinics adjacent to the pharmacy could be useful and useful to promptly meet the needs of procurement of drugs by the pet owner, keeping an adequate supply of the most frequent prescription drugs. They could aldo organize a pet corner.

Read also the interview we did with Michele Monteforte of HOBBYZOO.

After the boom in sales related to products for children, after the increase of organic and food intolerances, now great results are coming from the "pets" field.

After all, it has only been for a few years now that the pet world has definitively become part of ours, so much that it is now a fundamental part of it; not only the dog and the cat have win people over but also birds, rodents, fish and more and more particular animals.

Often the true nature of the animal is ignored by the owner who comes to treat his pet as a human; many times he transforms his affection into pathology; but all this creates business.

Marketing tries to push where the demand grows; this is what must happen in the pet business: to create the demand starting from the offer.
Browsing online, I have found some specialized Italian veterinary pharmacies that only sell products for animals: medicines, feed and accessories. This type of activity has multiplied over the years, opening up several stores and expanding their product offerings.

Their presence, increasing on the territory, makes us understand the attention that consumers have in the purchase of products which are specific for their animals. The era in which the dog ate the leftovers of the house is finished; today, thanks to the information, the level of sensitivity of the owners has increased and they have understood the importance of feeding and cuddling their pet.

 

ADDITIONAL STRATEGIES

Another aspect that should not be underestimated for these activities is the online sale, which offers the opportunity to comfortably receive the goods at home, many times without even shipping costs. Many shops have improved their business thanks to their presence on social networks like facebook, instagram.

If you want to know more about FaceBook, read here.

Through this channel, with a minimum of effort, the shops can do promotions or give useful information on some product, or communicate news regarding the animals or some activity organized directly on the spot.

 

Thanks for your attention! Today I want to say hello to you like this:

  • "Today, finding winning and successful ideas is not a condition for a few people, but a necessity for everyone."
  • "The problem is not having ideas; the world is full of wonderful ideas; people wishing to realize them is the only missing thing".



See you soon!




A common fear among dog owners is represented by poisoned baits.

In 2016, 23,500 dogs were poisoned in Italy and the 30% of them died of terrible pains.  In the first three months of 2017, cases had increased in comparison with the previous year.

For this reason, we thought to create this informational "handbook" that could be a help to you.


Poisoned baits

Poisoning means a change of the normal physiological balance of the organism because of a respiratory, cutaneous, alimentary contact with a toxic substance.

The most used substances to create baits are rat poison or other kinds of very dangerous poison like metaldehyde, strychnine, ethylene glycol (antifreeze liquid).

These tasty morsels are prepared to attract your animal, by using ham, meat, sausage, etc. Once ingested, the poison contained in them starts to circulate in a short time, causing damages. There are obviously some variables, related to the ingested dose, the size and breed of the animal, the kind of poison and the promptness of action.


Good habits

We suggest you not to worry, but to follow these simple basic measures:

  • Watch carefully where your dog goes and pay close attention to what he could swallow.
  • Try to instruct him not to eat what is on the ground.


First aid

There is a useful method that we suggest you to know in order to save your friend's life: to induce vomit. You shall obviously use it only if you are sure about the ingestion.

Induce vomit as quickly as possible in case of need is essential, except in the case a caustic substance has been ingested (for example muriatic acid, hydrochloric acid, etc) which would cause additional damages by flowing again in the passage.


How can you induce vomit?

The easiest and most effective method to use in case of urgent need is to let your dog swallow 1-2 tablespoons of hydrogen peroxide by a syringe without needle or a solution of water and salt. This will cause instant vomit, avoiding the poison to circulate or at least limiting the damages. After this, you shall go anyway to your veterinary.

What are the most used poisons? What symptoms will your pet show? What could you notice?

Most of the times, unfortunately you don't catch out your pet, but after some time (a few minutes or even a few days) you will notice that your dog has a problem and therefore it is very important to be able to recognize the symptoms.

The most used substance and the easiest to find on the market is rat poison (rodenticide, anticoagulant). Once it starts to circulate, it causes bleedings, which are more or less serious according to the affected area and to the ingested quantity.

The active ingredient of this product doesn't let the blood clot; therefore, the diagnosis is immediate after a simple blood sample (the blood will always be liquid in the syringe).

Symptoms will be more or less clear and fast, depending on the ingested quantity; sometimes they may even appear after a week.

Therefore, you can mainly notice:

  • tiredness, apathy
  • short of breath, in case of hemorrhages in the respiratory system
  • external hemorrhages
  • pale mucous membranes

 

Another product used is the metaldehyde (lumachicide), which consists of blue and green granules, used to combat snail infestation in crops.

Symptoms appear within 2-3 hours of ingestion:

  • tremors
  • convulsions
  • dilated pupils
  • greenish diarrhea
  • short of breath

 

Similar but more serious symptoms are associated with strychnine, a substance commonly used in the countryside to poison rats, foxes and wild animals, which acts quickly causing:

  • tremors
  • dilated pupils
  • short of breath
  • body rigidity
  • rich salivation
  • respiratory block and death


If the animal outlives the first 24 hours after ingestion, he will have a good chance of survival, if treated with the appropriate medicines.

 

The last substance we would like to consider is ethylene glycol (antifreeze liquid, used by mechanics, plumbers, liquid put into the tank to wash the car's windows, ect), which can be accidentally swallowed, as it has a very pleasant and sweet taste, loved by animals.

The symptomatology caused can be divided into three phases:

  • in the first phase, the nervous system is compromised: after about 30 minutes, the animal seems "drunk", has vomit, nausea, rich urination, thirst, uncertain gait, tremors, convulsions
  • in the second phase, after about 24 hours, the cardiac and pulmonary problems begin: you could see your pet with short of breath, with a difficult breathing
  • after about 48 hours, there is a serious renal impairment, with consequent dehydration, coma and death

Also in this last case a quick action is essential: it will be difficult to save the animal if the intervention is not carried out within 12 hours after ingestion.
The lethal dose for animals varies according to weight, but it is anyway low: for a cat, two teaspoons and for a dog of 10 kg, 2 big tablespoons of liquid are enough.

Therefore you should follow the following, simple suggestions:

  • don't leave these products containing ethylene glycol or any used, dirty containers unattended
  • don't take pets into construction sites, workshops, garages ... where this substance is used
  • do not let your pet drink from puddles on the street


There are many other dangerous products, we have listed the most commonly used in the preparation of baits.

In any case it is very important to identify the substance in question and show it to the veterinary, in order to operate properly. The more data you have, the better chance you'll have to save your friend.

It is always right to inform the police about the presence of poisoned baits, as they are dangerous both for our pets and for our children and they are the cause of environmental pollution.

Furthermore, we shall not forget that the inappropriate use of dangerous substances represents a crime punishable by law with heavy penalties up to detention.

We hope that this short handbook has provided you useful information about the topic of poisoned baits!

See you next time!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

How to save your dog from poisoned baits




A common fear among dog owners is represented by poisoned baits.

In 2016, 23,500 dogs were poisoned in Italy and the 30% of them died of terrible pains.  In the first three months of 2017, cases had increased in comparison with the previous year.

For this reason, we thought to create this informational "handbook" that could be a help to you.


Poisoned baits

Poisoning means a change of the normal physiological balance of the organism because of a respiratory, cutaneous, alimentary contact with a toxic substance.

The most used substances to create baits are rat poison or other kinds of very dangerous poison like metaldehyde, strychnine, ethylene glycol (antifreeze liquid).

These tasty morsels are prepared to attract your animal, by using ham, meat, sausage, etc. Once ingested, the poison contained in them starts to circulate in a short time, causing damages. There are obviously some variables, related to the ingested dose, the size and breed of the animal, the kind of poison and the promptness of action.


Good habits

We suggest you not to worry, but to follow these simple basic measures:

  • Watch carefully where your dog goes and pay close attention to what he could swallow.
  • Try to instruct him not to eat what is on the ground.


First aid

There is a useful method that we suggest you to know in order to save your friend's life: to induce vomit. You shall obviously use it only if you are sure about the ingestion.

Induce vomit as quickly as possible in case of need is essential, except in the case a caustic substance has been ingested (for example muriatic acid, hydrochloric acid, etc) which would cause additional damages by flowing again in the passage.


How can you induce vomit?

The easiest and most effective method to use in case of urgent need is to let your dog swallow 1-2 tablespoons of hydrogen peroxide by a syringe without needle or a solution of water and salt. This will cause instant vomit, avoiding the poison to circulate or at least limiting the damages. After this, you shall go anyway to your veterinary.

What are the most used poisons? What symptoms will your pet show? What could you notice?

Most of the times, unfortunately you don't catch out your pet, but after some time (a few minutes or even a few days) you will notice that your dog has a problem and therefore it is very important to be able to recognize the symptoms.

The most used substance and the easiest to find on the market is rat poison (rodenticide, anticoagulant). Once it starts to circulate, it causes bleedings, which are more or less serious according to the affected area and to the ingested quantity.

The active ingredient of this product doesn't let the blood clot; therefore, the diagnosis is immediate after a simple blood sample (the blood will always be liquid in the syringe).

Symptoms will be more or less clear and fast, depending on the ingested quantity; sometimes they may even appear after a week.

Therefore, you can mainly notice:

  • tiredness, apathy
  • short of breath, in case of hemorrhages in the respiratory system
  • external hemorrhages
  • pale mucous membranes

 

Another product used is the metaldehyde (lumachicide), which consists of blue and green granules, used to combat snail infestation in crops.

Symptoms appear within 2-3 hours of ingestion:

  • tremors
  • convulsions
  • dilated pupils
  • greenish diarrhea
  • short of breath

 

Similar but more serious symptoms are associated with strychnine, a substance commonly used in the countryside to poison rats, foxes and wild animals, which acts quickly causing:

  • tremors
  • dilated pupils
  • short of breath
  • body rigidity
  • rich salivation
  • respiratory block and death


If the animal outlives the first 24 hours after ingestion, he will have a good chance of survival, if treated with the appropriate medicines.

 

The last substance we would like to consider is ethylene glycol (antifreeze liquid, used by mechanics, plumbers, liquid put into the tank to wash the car's windows, ect), which can be accidentally swallowed, as it has a very pleasant and sweet taste, loved by animals.

The symptomatology caused can be divided into three phases:

  • in the first phase, the nervous system is compromised: after about 30 minutes, the animal seems "drunk", has vomit, nausea, rich urination, thirst, uncertain gait, tremors, convulsions
  • in the second phase, after about 24 hours, the cardiac and pulmonary problems begin: you could see your pet with short of breath, with a difficult breathing
  • after about 48 hours, there is a serious renal impairment, with consequent dehydration, coma and death

Also in this last case a quick action is essential: it will be difficult to save the animal if the intervention is not carried out within 12 hours after ingestion.
The lethal dose for animals varies according to weight, but it is anyway low: for a cat, two teaspoons and for a dog of 10 kg, 2 big tablespoons of liquid are enough.

Therefore you should follow the following, simple suggestions:

  • don't leave these products containing ethylene glycol or any used, dirty containers unattended
  • don't take pets into construction sites, workshops, garages ... where this substance is used
  • do not let your pet drink from puddles on the street


There are many other dangerous products, we have listed the most commonly used in the preparation of baits.

In any case it is very important to identify the substance in question and show it to the veterinary, in order to operate properly. The more data you have, the better chance you'll have to save your friend.

It is always right to inform the police about the presence of poisoned baits, as they are dangerous both for our pets and for our children and they are the cause of environmental pollution.

Furthermore, we shall not forget that the inappropriate use of dangerous substances represents a crime punishable by law with heavy penalties up to detention.

We hope that this short handbook has provided you useful information about the topic of poisoned baits!

See you next time!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

Hello! Welcome to our new appointment!

I've decided to deal with this topic, because it is a very common event. I hope you will find it useful!


Foxtails

Foxtail is a generic term used to describe various species of wild grass, belonging to the family of Gramineae; Sativa Avena and Murine Barley are part of this group.  In spring and summer it's very common  in flowerbeds, fields and meadows. When it ripens, it dries and takes on a colour that goes from yellow to brownish, thus representing a real danger for your pet.

Why are they so feared?

Spike has a particular spear shape and a knurled, bristly, notched surface to the touch, which allows it to "walk" into the fur,  especially when it is thick, long or felted,  piercing , in case of permanence, the skin.

In this latter case, real fistulous paths are developped and their slow, gradual progression always moves forwards, because of their structure. They never spontaneously come out. 

Which body areas does it mostly affect?

In my work experience in this field, I often met dogs with a foxtail in a nostril. Dogs repeatedly sneezed and bleeded.

In this case, the extraction of the foxtail is mostly carried out through an endoscopy with the animal under general anesthesia, before the damage becomes too serious (for instance, the foreign body getting into the pulmonary tissue).

As you can see, the process is labored, expensive and with some related risks, but luckily most of the times the foreign body comes out through sneeze.

In most cases, the area concerned is the interdigital space, as foxtail easily slips into this area during walks.

If we act promptly and are lucky, foxtail will be pulled out by the vet with special tweezers even without sedating the pet, if he cooperates.

If the removal is not immediate, the foxtail could pierce the skin, creating a fistulous path, with abscess, pain and bother for the pet and in case of ascent along the tendinous canal, the procedure will be more complex: it will be necessary a real surgery.

Another common site, is the ear canal, especially for the breeds that do not have pendulous ears and for hunting dogs.

Also in this case, if we act promptly, the removal will be quick and painless, but if the foxtail deepens we will be in front of a purulent and painful otitis which can be also dangerous in case of the eardrum is perforated. In this case the removal will require a total anesthesia and a subsequent long antibiotic cure.

If the foxtail hits the eye, the annoyance will be considerable; the veterinarian, after applying a drop of local anesthetic, will extract the foreign body which may have caused a simple irritation or, in the worst case, a real ulcer, depending on the time of staying.

Also in the latter case, secondary antibiotic therapies are necessary to avoid dangerous infections that could further damage the eye or spread systemically.

What symptoms will your dog show?

Depending on the affected district, you will notice that your dog:

  • will continuously lick the affected area, which may be swollen and reddened
  • may sneeze in an uncontrollable manner. This sneezing may even be accompanied by a bloody discharge. Bloody discharge accompanying sneezing is a fairly good indicator that a foxtail is lodged in the nose
  • will repeatedly scroll the head, due to the discomfort inside the ear
  • will abundantly tear and the eye that be kept closed or semi-closed

The veterinarian will assess the severity of the situation and intervene in the most appropriate way.


How can you avoid these unpleasant inconveniences?

Timely intervention is essential:

  • after the walk, minutely check your dog' s hair, interdigital spaces, axillary, inguinal, perineal areas (under the tail) and the ears; the latter together with the eyes are the most dangerous areas where the greatest damage can occur;
  • avoid infested areas during the walks and keep your garden clean
  • remove all the foxtail that you find on your pet before they "move"

Doing so, you will avoid the most serious damages and make the walks with your faithful companion free from the dangerous foxtail!


See you next time! I hope this tips have been useful for you.

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

Foxtails, a danger for your dog.

Hello! Welcome to our new appointment!

I've decided to deal with this topic, because it is a very common event. I hope you will find it useful!


Foxtails

Foxtail is a generic term used to describe various species of wild grass, belonging to the family of Gramineae; Sativa Avena and Murine Barley are part of this group.  In spring and summer it's very common  in flowerbeds, fields and meadows. When it ripens, it dries and takes on a colour that goes from yellow to brownish, thus representing a real danger for your pet.

Why are they so feared?

Spike has a particular spear shape and a knurled, bristly, notched surface to the touch, which allows it to "walk" into the fur,  especially when it is thick, long or felted,  piercing , in case of permanence, the skin.

In this latter case, real fistulous paths are developped and their slow, gradual progression always moves forwards, because of their structure. They never spontaneously come out. 

Which body areas does it mostly affect?

In my work experience in this field, I often met dogs with a foxtail in a nostril. Dogs repeatedly sneezed and bleeded.

In this case, the extraction of the foxtail is mostly carried out through an endoscopy with the animal under general anesthesia, before the damage becomes too serious (for instance, the foreign body getting into the pulmonary tissue).

As you can see, the process is labored, expensive and with some related risks, but luckily most of the times the foreign body comes out through sneeze.

In most cases, the area concerned is the interdigital space, as foxtail easily slips into this area during walks.

If we act promptly and are lucky, foxtail will be pulled out by the vet with special tweezers even without sedating the pet, if he cooperates.

If the removal is not immediate, the foxtail could pierce the skin, creating a fistulous path, with abscess, pain and bother for the pet and in case of ascent along the tendinous canal, the procedure will be more complex: it will be necessary a real surgery.

Another common site, is the ear canal, especially for the breeds that do not have pendulous ears and for hunting dogs.

Also in this case, if we act promptly, the removal will be quick and painless, but if the foxtail deepens we will be in front of a purulent and painful otitis which can be also dangerous in case of the eardrum is perforated. In this case the removal will require a total anesthesia and a subsequent long antibiotic cure.

If the foxtail hits the eye, the annoyance will be considerable; the veterinarian, after applying a drop of local anesthetic, will extract the foreign body which may have caused a simple irritation or, in the worst case, a real ulcer, depending on the time of staying.

Also in the latter case, secondary antibiotic therapies are necessary to avoid dangerous infections that could further damage the eye or spread systemically.

What symptoms will your dog show?

Depending on the affected district, you will notice that your dog:

  • will continuously lick the affected area, which may be swollen and reddened
  • may sneeze in an uncontrollable manner. This sneezing may even be accompanied by a bloody discharge. Bloody discharge accompanying sneezing is a fairly good indicator that a foxtail is lodged in the nose
  • will repeatedly scroll the head, due to the discomfort inside the ear
  • will abundantly tear and the eye that be kept closed or semi-closed

The veterinarian will assess the severity of the situation and intervene in the most appropriate way.


How can you avoid these unpleasant inconveniences?

Timely intervention is essential:

  • after the walk, minutely check your dog' s hair, interdigital spaces, axillary, inguinal, perineal areas (under the tail) and the ears; the latter together with the eyes are the most dangerous areas where the greatest damage can occur;
  • avoid infested areas during the walks and keep your garden clean
  • remove all the foxtail that you find on your pet before they "move"

Doing so, you will avoid the most serious damages and make the walks with your faithful companion free from the dangerous foxtail!


See you next time! I hope this tips have been useful for you.

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

 

Objects’ customization acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.

The customization of tags for dogs and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. 

Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (there are electrical and electronic components, softwares and hardware, parts of metal shell, etc).   

Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.

The machines for tags customization have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.

The customization of pet tags is indeed made directly in the sale point (excluding the world of online sales) and according to a customization desired by the customer.  For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (typical features of products meant for end consumer) should be very important in the machine design.

The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start.  

Myfamily Techla engraving machine gathers these features more than all other tags engraving machines in the world. Look at the demo video to have a confirmation.

Technologies for tags customization

 

Objects’ customization acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.

The customization of tags for dogs and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. 

Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (there are electrical and electronic components, softwares and hardware, parts of metal shell, etc).   

Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.

The machines for tags customization have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.

The customization of pet tags is indeed made directly in the sale point (excluding the world of online sales) and according to a customization desired by the customer.  For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (typical features of products meant for end consumer) should be very important in the machine design.

The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start.  

Myfamily Techla engraving machine gathers these features more than all other tags engraving machines in the world. Look at the demo video to have a confirmation.

An incoming cat.

The arrival of a cat in your home grants a lot of fun, cuddles and continuous purring. Between setting up all new purchased items for the newcomer and the costant temptation to take pictures of him, you should take few minutes to choose a suitable name for your cutie.
Internet is full of suggestions about it, but choosing between hundreds of thousands of names for cats may be long, boring and not very useful.
Luckily I'm here to help you! In my life I have adopted so many cats that I could almost call myself an expert in choosing names! In this article you will find a list of popular names for cats with some less traditional but always original suggestions!

 

Choose in the best way.

Many people consider very easy choosing the cat name as they are convinced that he will never learn to recognize it and, if so, he won't ever answer it. This belief is totally false: cats learn their name and answer if so called. They are certainly much more stubborn that dogs and most of the time they will learn to respond if they associate their name with something pleasant.

Before starting with suggestions, however, some key points must be specified in the search for cat's name.

Lenght of the name. To be avoided long names, except in cases where the abbreviated version would be used practically everyday. Cats do not perceive words like us, they learn the overall sound therefore a short name becomes essential.
Wait until you know the cat. I know, once you get the exciting news of the new arrival in family, you can't help but draw up a list of possible beautiful names for cats, but actually it doesn't work that way. Sometimes a look is enough and you know that you can no longer call him "Prince", but "Messy". Remember that cats with different characteristics could inspire different names. 

Not open to misinterpretation. The choosen name should not coincide with the names of other family members, including pets already at home. Not only you would confuse the cat, but you would show few respect for him since everyone deserves a proper and original name. Avoid also choosing a name similar to obidience words like "Come", "No", "Food" and so on.
Include the family. Don't forget to include the whole family when choosing the cat name! You never know, the little ones could make very original proposals.

 

Male cat names:

Alex - Charlie - Coco - Cosmo - Felix - Figaro - Fluffy - Gatsby - Harry - Jack - Jasper - Julius - Leo - Lucky - Luigi - Max - Micio - Milo - Oliver - Oreo - Oscar - Rocky - Romeo - Sammy - Shadow - Simon - Sonny - Tiger - Toby - Tom

 

Female cat names:

Alice - Bella - Briciola - Chloe - Daisy - Eve - Fiona - Kiki - Kitty - Lady - Lilly - Lisa - Lola - Lucy - Luna - Mia - Mina - Molly - Nala - Pallina - Pearl -Princess - Rose - Ruby - Sissy - Stella - Susi - Trilly - Xena - Zelda

 

Particular names for cats

If you have arrived here and you still haven't found anything that suits your cat, I have prepared for you some curious and particular lists.

Names of ancient deities for cats:
Zeus - Thor - Hades - Athena - Hera - Aphrodite - Freya - Loki - Odin - Anubis - Amun - Ra - Horus

Names of cartoon characters for cats:
Minni - Aurora - Bambi - Bolt - Elsa - Shang - Lilli - Olaf - Simba - Tarzan - Mushu - Lilo - Baymax

Russian names for cats:
Igor - Boris - Ivan - Lev - Sasha - Nikita - Katia - Alina - Vera - Misha - Yuri

Japanese names for cats:
Akira - Neko - Sakura - Yuki - Sue - Midori - Ren - Taro - Ichi - Jou

Names of TV characters for cats:
Homer - Spock - Buffy - Kermit - Dean - Spike - Arya - Joker - Xena - Sherlock


I left you some suggestions, now it's up to you. Remember that the only limit is your imagination!

Have you found the perfect name? Let me know in the comments what is it :)

Cat names: original and popular ideas

An incoming cat.

The arrival of a cat in your home grants a lot of fun, cuddles and continuous purring. Between setting up all new purchased items for the newcomer and the costant temptation to take pictures of him, you should take few minutes to choose a suitable name for your cutie.
Internet is full of suggestions about it, but choosing between hundreds of thousands of names for cats may be long, boring and not very useful.
Luckily I'm here to help you! In my life I have adopted so many cats that I could almost call myself an expert in choosing names! In this article you will find a list of popular names for cats with some less traditional but always original suggestions!

 

Choose in the best way.

Many people consider very easy choosing the cat name as they are convinced that he will never learn to recognize it and, if so, he won't ever answer it. This belief is totally false: cats learn their name and answer if so called. They are certainly much more stubborn that dogs and most of the time they will learn to respond if they associate their name with something pleasant.

Before starting with suggestions, however, some key points must be specified in the search for cat's name.

Lenght of the name. To be avoided long names, except in cases where the abbreviated version would be used practically everyday. Cats do not perceive words like us, they learn the overall sound therefore a short name becomes essential.
Wait until you know the cat. I know, once you get the exciting news of the new arrival in family, you can't help but draw up a list of possible beautiful names for cats, but actually it doesn't work that way. Sometimes a look is enough and you know that you can no longer call him "Prince", but "Messy". Remember that cats with different characteristics could inspire different names. 

Not open to misinterpretation. The choosen name should not coincide with the names of other family members, including pets already at home. Not only you would confuse the cat, but you would show few respect for him since everyone deserves a proper and original name. Avoid also choosing a name similar to obidience words like "Come", "No", "Food" and so on.
Include the family. Don't forget to include the whole family when choosing the cat name! You never know, the little ones could make very original proposals.

 

Male cat names:

Alex - Charlie - Coco - Cosmo - Felix - Figaro - Fluffy - Gatsby - Harry - Jack - Jasper - Julius - Leo - Lucky - Luigi - Max - Micio - Milo - Oliver - Oreo - Oscar - Rocky - Romeo - Sammy - Shadow - Simon - Sonny - Tiger - Toby - Tom

 

Female cat names:

Alice - Bella - Briciola - Chloe - Daisy - Eve - Fiona - Kiki - Kitty - Lady - Lilly - Lisa - Lola - Lucy - Luna - Mia - Mina - Molly - Nala - Pallina - Pearl -Princess - Rose - Ruby - Sissy - Stella - Susi - Trilly - Xena - Zelda

 

Particular names for cats

If you have arrived here and you still haven't found anything that suits your cat, I have prepared for you some curious and particular lists.

Names of ancient deities for cats:
Zeus - Thor - Hades - Athena - Hera - Aphrodite - Freya - Loki - Odin - Anubis - Amun - Ra - Horus

Names of cartoon characters for cats:
Minni - Aurora - Bambi - Bolt - Elsa - Shang - Lilli - Olaf - Simba - Tarzan - Mushu - Lilo - Baymax

Russian names for cats:
Igor - Boris - Ivan - Lev - Sasha - Nikita - Katia - Alina - Vera - Misha - Yuri

Japanese names for cats:
Akira - Neko - Sakura - Yuki - Sue - Midori - Ren - Taro - Ichi - Jou

Names of TV characters for cats:
Homer - Spock - Buffy - Kermit - Dean - Spike - Arya - Joker - Xena - Sherlock


I left you some suggestions, now it's up to you. Remember that the only limit is your imagination!

Have you found the perfect name? Let me know in the comments what is it :)

Last week we interviewed one of our customers. The Sicilian company with whom we spoke, owner of the brand Hobbyzoo, introduced some comments that we will post in our blog. This action is aimed to make the business culture known in the pet world and share valuable information, coming from skilled operators in the sector.

Michele Monteforte has been working in pet industry for many years and has recently taken over (it was 2011) a growing business. 

Enjoy your reading :)

 

Profile of your enterprise, to explain your background to the reader:

Sign name: Hobbyzoo

Enterprise existing from: 2013 (first shop), 2016 (second one)

Shop surface: 240 sq. meters and 800 sq. meters

Total surface of the shops of this chain (if owner of a chain): 1040 sq. meters

Turnover: 1,8 millions of Euros

Number of persons in charge: 11, among those 4 chemists

Commercial offer: 16.000 references for each shelf + grooming service + vet pharmacy service

 

D: Many of the markets where sales activities are working have suffered a decrease. Disregarding what financial analysts say, what is your situation? Which business trends and which changes in the behaviour of end users do you observe?

R: Like other operators in the world of PET, we have the chance to work in a field with a 2 digit growth, though other balanced or declining markets. However, this growth concerns above all chains and online commerce.

End users are more and more aware and well-informed. That's why the "amount" of purchases decreases, but the expenses per person grow. We noticed that buyers are disposed to pay more for products having a better quality

D: Which are the peculiarities distinguishing Hobbyzoo and which are the "strategic" moves of next years?

R: Our strong points are: the wide offer that end users can find in our shops, with more than 16.000 references for each shelf and the offered services: grooming and vet pharmacy competence and skill of our staff. The customer wants to be guided and suggested and this is the added value we give. 4 of the 11 members of our staff are chemists and training is for us a continuous process, that we combine with convivial moments. It's difficult to find motivated and skilled human resources and this represents our real challenge for the opening of the next shops. Looking at the future, we plan to open 6 other shops in the next 2 years and to start a project of online marketing. On the contrary, if we look at the past and could revise our choices, we would deal with e-commerce in advance.

D: How did you know MyFamily and what are the advantages on which the company producing The tags can count.

R: With MyFamily we immediately started a gratifying cooperation based on mutual respect.

Products are of higher quality and the capacity to spread them differentiate MyFamily from its competitors. According to my opinion, MyFamily is very skilfull in quickly updating its offer of products and machines and in keeping up with the sudden changes which are typical in today's markets

D: If you would like to give a suggestion to the owners of independent shops, what would you tell them?

R: I would wish them to watch the current changes, in order to be able to monitor them and use them as an opportunity

Would you like to leave your comments? Write an e-mail to marketing@myfamily.it

INTERVIEW WITH MICHELE MONTEFORTE OF HOBBYZOO

Last week we interviewed one of our customers. The Sicilian company with whom we spoke, owner of the brand Hobbyzoo, introduced some comments that we will post in our blog. This action is aimed to make the business culture known in the pet world and share valuable information, coming from skilled operators in the sector.

Michele Monteforte has been working in pet industry for many years and has recently taken over (it was 2011) a growing business. 

Enjoy your reading :)

 

Profile of your enterprise, to explain your background to the reader:

Sign name: Hobbyzoo

Enterprise existing from: 2013 (first shop), 2016 (second one)

Shop surface: 240 sq. meters and 800 sq. meters

Total surface of the shops of this chain (if owner of a chain): 1040 sq. meters

Turnover: 1,8 millions of Euros

Number of persons in charge: 11, among those 4 chemists

Commercial offer: 16.000 references for each shelf + grooming service + vet pharmacy service

 

D: Many of the markets where sales activities are working have suffered a decrease. Disregarding what financial analysts say, what is your situation? Which business trends and which changes in the behaviour of end users do you observe?

R: Like other operators in the world of PET, we have the chance to work in a field with a 2 digit growth, though other balanced or declining markets. However, this growth concerns above all chains and online commerce.

End users are more and more aware and well-informed. That's why the "amount" of purchases decreases, but the expenses per person grow. We noticed that buyers are disposed to pay more for products having a better quality

D: Which are the peculiarities distinguishing Hobbyzoo and which are the "strategic" moves of next years?

R: Our strong points are: the wide offer that end users can find in our shops, with more than 16.000 references for each shelf and the offered services: grooming and vet pharmacy competence and skill of our staff. The customer wants to be guided and suggested and this is the added value we give. 4 of the 11 members of our staff are chemists and training is for us a continuous process, that we combine with convivial moments. It's difficult to find motivated and skilled human resources and this represents our real challenge for the opening of the next shops. Looking at the future, we plan to open 6 other shops in the next 2 years and to start a project of online marketing. On the contrary, if we look at the past and could revise our choices, we would deal with e-commerce in advance.

D: How did you know MyFamily and what are the advantages on which the company producing The tags can count.

R: With MyFamily we immediately started a gratifying cooperation based on mutual respect.

Products are of higher quality and the capacity to spread them differentiate MyFamily from its competitors. According to my opinion, MyFamily is very skilfull in quickly updating its offer of products and machines and in keeping up with the sudden changes which are typical in today's markets

D: If you would like to give a suggestion to the owners of independent shops, what would you tell them?

R: I would wish them to watch the current changes, in order to be able to monitor them and use them as an opportunity

Would you like to leave your comments? Write an e-mail to marketing@myfamily.it

Pesticides on the market are many, so it is not so easy to choose the right one, you will find them in pharmacies, specialized shops and veterinary clinics. I would like to help you not to make mistakes.

Parasites that can infest dogs and cats are many and with different consequences, from simple itch to transmission of serious and severe illnesses.
The best care I recommend you is prevention, therefore from end of March till end of October, pesticides are crucial for your four-legged friend's protection.


What product to use?

It is important to take into consideration the parasite type but also the component of the pesticide. On the market you will find spot-on, collars, spray, shampoo and powders. Let's see them in detail.

  • Spot-on: they are active on fleas, ticks and lice, some even on mosquitoes, sandfly and horsefly for a period of time that covers 3-4 weeks, depending on brand. They can be easily applied on the area between the shoulder blades, where the dog won't be able to lick it away, and it's important that the application is done on the skin and not on the fur.
  • Collars: they slowly release an active toxic substance on fleas, ticks and some collars even on mosquitoes and phlebotomists, for some months, depending on the brand. Other ones, instead, release on the skin a toxin able of killing the flea that will try to bite the animal. Their limitation is given by the fact that they protect well the area close to the collar (head and neck) and are less effective on the more distant areas (legs and torso). It is important to choose the product based on the size of your animal and remove it immediately, in case you notice an irritation of the skin in the area of application.
  • Shampoo: it is perfect for the removal of adult parasites; the type of product (low contact time and rinsing), lowers the risk of toxicity but obviously makes it less effective to protect from infestations for a long time, it lasts a few weeks depending on the animal's habits (where he lives, how much he gets wet ...). The way you use it is very important; you have to apply the product starting from the neck, in order to create an obstacle to fleas, not to let them nest in the areas behind the ears. Then proceed along the body, insisting in particular on the areas where the animal scratches himself and then proceed to a thorough rinsing. The most of shampoos on the market are cosmetic products because they contain only essential oils and detergent ingredients listed in the so-called INCI (list of ingredients) and therefore they don't carry out targeted action on parasites. The ones which are effective to eradicate parasites contain active biocides substances (able to eliminate microorganisms) that appear listed with a ministerial authorization (AIC n° ...)
  • Spray and powders: these products are very useful to disinfest environments from fleas and lice (pet beds, carpets..) and their action lasts from few weeks to a few months according to the used brand. Instead, their use on pets is uncomfortable, because it's difficult to well spread the product and besides there is a high risk to inhale it and ingest it.



How does a pesticide work?

There are 3 different families of active substances, everyone suitable to different parasites or different species:

  • Fipronil: it's an active substance contained in products such as Flevox or first Frontline; it acts by quickly repelling adult parasites of ticks, fleas and lice (24h for fleas and 48h for ticks), it doesn't kill eggs and larvae. The duration of the protection is of 30 days for ticks and 90 days for fleas and lice.
  • Fipronil + S-methoprene: it's the active substance of Frontline Combo that, like above, has the same level of protection. The difference with the previous one is the presence of S- Methoprene that acts on eggs too, inhibiting the consequent growth of larvae. The action will be indirect also on environment, preventing the reinfestation for at least 8 weeks.
  • Permethrin: it's the active substance of Exspot spot-on, indicated for treatment of the main external parasites (fleas, lice, ticks and mosquitos). It must be applied exclusively on dogs and on puppies being at least two weeks years old. Warning: it's toxic for cats.
  • Fipronil + Permetrina: this one is highly toxic for cats, it is contained in the pesticides for dogs like Frontline Tri-Act and Virbac Effitix.
  • Imidacloprid: it's the unic active substance of Advantage, repellent pesticide in spot-on for cats and rabbits. Useful in case of allergic dermatitis from fleas.
  • Imidacloprid + Permetrina: it's contained in Advantix products, to use only for dogs protection. It acts quickly (in 24h) killing adult parasites and it has a repellent effect until exhaustion of substance. It is water resistant and it is valid for 30 days.
  • Imidacloprid + Flumethrin: it is the combination of active substances of the dog's Seresto collars; it works also on sandflies, flies, mosquitoes, fleas, ticks and lice. it's ideal for the protection of your four-legged friend even against Leishmaniasis, it offers protection up to 6 months if correctly used.
  • Deltamethrin: it's the active substance of pesticide collar Scalibor for dogs. Deltamethrin acts quickly when it comes in contact with the parasite. It can be used combined with fipronil and has multiple effects:

Repellent effect: mosquitos tend not to get close to host.
Knock-down effect: insects that manage to get close to the host are affected by motor incoordination.
Anti-feeding effect: the neurological signs prevent feeding.
Lethal effect: parasite is killed.

 

Natural remedies: do they work?

Nowdays on the market there is a great variety of natural pesticides. There are many essencial oils with repellent properties (thyme, eucalyptus, lemongrass, geranium...)  but keep in mind that not always everything that is natural is risk and danger free and to up to now there is no documented studies for effectiveness on parasites and on health safety of our pets. One of the best current products is Neem oil which is considered, in veterinary field, a valid pesticide with repellent action against mosquitoes, sandflies, fleas, ticks and lice. It can be used as a spray, pure or added to shampoo.
The limit that you must consider is that, if the chemical pesticide has an immediate and lasting "effect", natural products are not so fast. Their action, to be complete, must work in synergy with other pesticides.

Most of these products will be part of, as already mentioned above, cosmetic products (they will have a list of ingredients, INCI), they will report repellent sign, repellent shield, remove insects, but they will not contain any effective active ingredient authorized by the ministry. It is important to always read labels, according to these concepts, to choose the product that best suits your needs.

How to use pesticides?

Given their characteristics, we can not expect these products to be harmless! Here are some tips to use them properly:

  • Always use the dosage based on the precise weight of your pet
  • Follow the use advice shown on the label
  • Be careful not to use products for dogs on other species. Some can even be fatal if used for example on the cat!
  • Never use them on a sick or debilitated subject, ask your vet for advice first
  • Do not use different products at the same time which would otherwise increase their toxicity (eg shampoo and collar)
  • Ventilate the environment after using these substances
  • Keep them out of reach of children and pay attention to contact with the product if it is just administered to the animal
  • Always follow the administration instructions well, avoid contact, use gloves, do not inhale ...
  • When you spray the product into the environment, cover any terrariums, aquariums to avoid contamination.

 

Now you have all the basics to buy a good pesticide. I hope this has been useful. See you next time!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

Pesticides: how to make the right choice

Pesticides on the market are many, so it is not so easy to choose the right one, you will find them in pharmacies, specialized shops and veterinary clinics. I would like to help you not to make mistakes.

Parasites that can infest dogs and cats are many and with different consequences, from simple itch to transmission of serious and severe illnesses.
The best care I recommend you is prevention, therefore from end of March till end of October, pesticides are crucial for your four-legged friend's protection.


What product to use?

It is important to take into consideration the parasite type but also the component of the pesticide. On the market you will find spot-on, collars, spray, shampoo and powders. Let's see them in detail.

  • Spot-on: they are active on fleas, ticks and lice, some even on mosquitoes, sandfly and horsefly for a period of time that covers 3-4 weeks, depending on brand. They can be easily applied on the area between the shoulder blades, where the dog won't be able to lick it away, and it's important that the application is done on the skin and not on the fur.
  • Collars: they slowly release an active toxic substance on fleas, ticks and some collars even on mosquitoes and phlebotomists, for some months, depending on the brand. Other ones, instead, release on the skin a toxin able of killing the flea that will try to bite the animal. Their limitation is given by the fact that they protect well the area close to the collar (head and neck) and are less effective on the more distant areas (legs and torso). It is important to choose the product based on the size of your animal and remove it immediately, in case you notice an irritation of the skin in the area of application.
  • Shampoo: it is perfect for the removal of adult parasites; the type of product (low contact time and rinsing), lowers the risk of toxicity but obviously makes it less effective to protect from infestations for a long time, it lasts a few weeks depending on the animal's habits (where he lives, how much he gets wet ...). The way you use it is very important; you have to apply the product starting from the neck, in order to create an obstacle to fleas, not to let them nest in the areas behind the ears. Then proceed along the body, insisting in particular on the areas where the animal scratches himself and then proceed to a thorough rinsing. The most of shampoos on the market are cosmetic products because they contain only essential oils and detergent ingredients listed in the so-called INCI (list of ingredients) and therefore they don't carry out targeted action on parasites. The ones which are effective to eradicate parasites contain active biocides substances (able to eliminate microorganisms) that appear listed with a ministerial authorization (AIC n° ...)
  • Spray and powders: these products are very useful to disinfest environments from fleas and lice (pet beds, carpets..) and their action lasts from few weeks to a few months according to the used brand. Instead, their use on pets is uncomfortable, because it's difficult to well spread the product and besides there is a high risk to inhale it and ingest it.



How does a pesticide work?

There are 3 different families of active substances, everyone suitable to different parasites or different species:

  • Fipronil: it's an active substance contained in products such as Flevox or first Frontline; it acts by quickly repelling adult parasites of ticks, fleas and lice (24h for fleas and 48h for ticks), it doesn't kill eggs and larvae. The duration of the protection is of 30 days for ticks and 90 days for fleas and lice.
  • Fipronil + S-methoprene: it's the active substance of Frontline Combo that, like above, has the same level of protection. The difference with the previous one is the presence of S- Methoprene that acts on eggs too, inhibiting the consequent growth of larvae. The action will be indirect also on environment, preventing the reinfestation for at least 8 weeks.
  • Permethrin: it's the active substance of Exspot spot-on, indicated for treatment of the main external parasites (fleas, lice, ticks and mosquitos). It must be applied exclusively on dogs and on puppies being at least two weeks years old. Warning: it's toxic for cats.
  • Fipronil + Permetrina: this one is highly toxic for cats, it is contained in the pesticides for dogs like Frontline Tri-Act and Virbac Effitix.
  • Imidacloprid: it's the unic active substance of Advantage, repellent pesticide in spot-on for cats and rabbits. Useful in case of allergic dermatitis from fleas.
  • Imidacloprid + Permetrina: it's contained in Advantix products, to use only for dogs protection. It acts quickly (in 24h) killing adult parasites and it has a repellent effect until exhaustion of substance. It is water resistant and it is valid for 30 days.
  • Imidacloprid + Flumethrin: it is the combination of active substances of the dog's Seresto collars; it works also on sandflies, flies, mosquitoes, fleas, ticks and lice. it's ideal for the protection of your four-legged friend even against Leishmaniasis, it offers protection up to 6 months if correctly used.
  • Deltamethrin: it's the active substance of pesticide collar Scalibor for dogs. Deltamethrin acts quickly when it comes in contact with the parasite. It can be used combined with fipronil and has multiple effects:

Repellent effect: mosquitos tend not to get close to host.
Knock-down effect: insects that manage to get close to the host are affected by motor incoordination.
Anti-feeding effect: the neurological signs prevent feeding.
Lethal effect: parasite is killed.

 

Natural remedies: do they work?

Nowdays on the market there is a great variety of natural pesticides. There are many essencial oils with repellent properties (thyme, eucalyptus, lemongrass, geranium...)  but keep in mind that not always everything that is natural is risk and danger free and to up to now there is no documented studies for effectiveness on parasites and on health safety of our pets. One of the best current products is Neem oil which is considered, in veterinary field, a valid pesticide with repellent action against mosquitoes, sandflies, fleas, ticks and lice. It can be used as a spray, pure or added to shampoo.
The limit that you must consider is that, if the chemical pesticide has an immediate and lasting "effect", natural products are not so fast. Their action, to be complete, must work in synergy with other pesticides.

Most of these products will be part of, as already mentioned above, cosmetic products (they will have a list of ingredients, INCI), they will report repellent sign, repellent shield, remove insects, but they will not contain any effective active ingredient authorized by the ministry. It is important to always read labels, according to these concepts, to choose the product that best suits your needs.

How to use pesticides?

Given their characteristics, we can not expect these products to be harmless! Here are some tips to use them properly:

  • Always use the dosage based on the precise weight of your pet
  • Follow the use advice shown on the label
  • Be careful not to use products for dogs on other species. Some can even be fatal if used for example on the cat!
  • Never use them on a sick or debilitated subject, ask your vet for advice first
  • Do not use different products at the same time which would otherwise increase their toxicity (eg shampoo and collar)
  • Ventilate the environment after using these substances
  • Keep them out of reach of children and pay attention to contact with the product if it is just administered to the animal
  • Always follow the administration instructions well, avoid contact, use gloves, do not inhale ...
  • When you spray the product into the environment, cover any terrariums, aquariums to avoid contamination.

 

Now you have all the basics to buy a good pesticide. I hope this has been useful. See you next time!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

 

 

MyFamily participated in the Nomination and in the Exhibition for the 25th Edition of the Compasso d'Oro Award (an industrial design award) with TECHLA, the automatic engraving system for ID pet tags. This engraving machine has been designed for us by Design Gang company. It is manufactured in Italy and entirely made in aluminum.

The Compasso d'Oro competition, conceived by ADI (Industrial Design Association)  is the oldest and most prestigious design award, created in 1954 to enhance Italian design, which in this edition has seen more than 1200 candidates. The latter were subjected to a careful selection by a jury of experts who decreed the 16 winning products and 56 Honorable mentions.

TECHLA has honored us and all our customers, being considered among the best products chosen to be shown at the exhibition that will be held until June 26 in the courtyard of the Rocchetta in the Castello Sforzesco of Milan.

Created to offer our customers an exclusive service, TECHLA is able to transform an useful ID tag in an accessory that can also be unique and personalized; and this operation takes only 2 minutes.

Have you already got your TECHLA? If you do, be conscious that you own not only a productive tool but also an object with a recognized added value thanks to its Design.

Don't you know about our Techla? Discover it, it will give you great results and you will be immediately satisfied.

 

  

 

 

TECHLA at Compasso d'Oro, the oldest and most prestigious design award

 

 

MyFamily participated in the Nomination and in the Exhibition for the 25th Edition of the Compasso d'Oro Award (an industrial design award) with TECHLA, the automatic engraving system for ID pet tags. This engraving machine has been designed for us by Design Gang company. It is manufactured in Italy and entirely made in aluminum.

The Compasso d'Oro competition, conceived by ADI (Industrial Design Association)  is the oldest and most prestigious design award, created in 1954 to enhance Italian design, which in this edition has seen more than 1200 candidates. The latter were subjected to a careful selection by a jury of experts who decreed the 16 winning products and 56 Honorable mentions.

TECHLA has honored us and all our customers, being considered among the best products chosen to be shown at the exhibition that will be held until June 26 in the courtyard of the Rocchetta in the Castello Sforzesco of Milan.

Created to offer our customers an exclusive service, TECHLA is able to transform an useful ID tag in an accessory that can also be unique and personalized; and this operation takes only 2 minutes.

Have you already got your TECHLA? If you do, be conscious that you own not only a productive tool but also an object with a recognized added value thanks to its Design.

Don't you know about our Techla? Discover it, it will give you great results and you will be immediately satisfied.

 

  

 

 

Today, Take Your Dog to Work Day is celebrated. It is the annual opportunity to go to work with your own four-legged friend.

When was this event born?

This Take Your Dog to Work Day is a very recent celebration, but it has immediately taken hold on many continents. The event was born in 1996 in The United Kingdom by Pet Sitter International association, reaching United States and Canada in 1999. Nowadays it has become a sort of tradition and it is calculated that one in five companies is pet-friendly and some allow employees to take their dogs to the office.

Now you're probably wondering why a person should ever take his dog to the office if not for a simple vice... Well, there is a reason and it's also a valid one!

The slogan of this event is "More pets, less stress", because according to many studies, to stay with your dog in the office reduces stress and increases productivity and professional satisfaction for both employees and the company. Having your dog nearby generally improves mood and blood pressure.

 

Let me introduce Joolio to you! He is the mascot of MyFamily that, day after day, works together with the employees. He takes care of testing ID Tags resistance and he always pays a meticulous attention to the movements of food in the company. Joolio is free to go everywhere checking each employee's work and to run around the private garden of the building thought as relaxation area. The best ideas come to him there.

And what do you think about the presence of dogs in the office? Let us know your opinion :)

Take Your Dog to Work Day

Today, Take Your Dog to Work Day is celebrated. It is the annual opportunity to go to work with your own four-legged friend.

When was this event born?

This Take Your Dog to Work Day is a very recent celebration, but it has immediately taken hold on many continents. The event was born in 1996 in The United Kingdom by Pet Sitter International association, reaching United States and Canada in 1999. Nowadays it has become a sort of tradition and it is calculated that one in five companies is pet-friendly and some allow employees to take their dogs to the office.

Now you're probably wondering why a person should ever take his dog to the office if not for a simple vice... Well, there is a reason and it's also a valid one!

The slogan of this event is "More pets, less stress", because according to many studies, to stay with your dog in the office reduces stress and increases productivity and professional satisfaction for both employees and the company. Having your dog nearby generally improves mood and blood pressure.

 

Let me introduce Joolio to you! He is the mascot of MyFamily that, day after day, works together with the employees. He takes care of testing ID Tags resistance and he always pays a meticulous attention to the movements of food in the company. Joolio is free to go everywhere checking each employee's work and to run around the private garden of the building thought as relaxation area. The best ideas come to him there.

And what do you think about the presence of dogs in the office? Let us know your opinion :)