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The first time I met Lagotto in my vet clynic, I have been immediately fascinated by his cheerfulness and by the natural affection he showed in a situation which is usually unfriendly for the patients.
Before this occasion, I just heard about that breed, but I never had the chance to personally meet it.
The visit took place in a unique climate, with a dog that was not standing still, constantly trying to lick me, greeting me,  demanding caresses, cuddles and as soon as I stopped, he tried to draw my attention again. A hurricane of happiness!
So his owner began to tell me about his love for this little known breed and his passion for truffles and the visit became special.

I want to share with you the story of this curly dog starting from his origins, so you can know who the Lagotto is.

 

The LAGOTTO ROMAGNOLO, his story.

 

The Lagotto Romagnolo, also known as Lagotto, has been recognized in Italy by ENCI as a breed only in 1990, but it seems to be an ancient breed because it appears in some Italian paintings of 1400.
It is therefore deduced that this breed has Italian origins, particularly related to the swampy areas of Ravenna and Comacchio valleys where he was defined, in the local dialect, the "lake dog". Lagotto initially was a hunting dog, used as a retriver for waterfowl game. 
With the great reclamation of the valleys of the late '800, the Lagotto lost his active role in the economy of the territory, but his good character, his peculiar ease of learning and a developed smell made him soon a skilled truffle hunter.
In this way, he became the only breed in the world which is specialized in truffle hunting.
Obviously the man has made his hunting instinct gradually vanish to avoid distractions during his work.

In recent times, the knowledge of the breed has spread and the Civil Defense has also taken it into consideration to help in finding lost people thanks to his versatility and his easy adaptation to any type of environment.

 

Breed 's features and character

 

That day, I was immediately impressed by the hair of this dog: it was woolly, curly, thick; you could see the skin with difficulty and the hand sank into this soft mass. It seemed to touch a soft toy.
His blue eyes could hardly be seen. His coat was reddish brown. He was funny, he looked like a puppy despite he was 2 years old.
These are the distinguishing features of Lagotto. In particular the quality of the coat has made this breed suitable for any environment and situation.
Nothing stops him, he is able to look for truffles in the brambles, to withstand very low temperatures and to work in any type of environment, even for hours in the water; his coat is water repellent and it dries quickly. He does not have a real seasonal molt, but a minimum one and the hair, continuously growing, needs to be constantly cut. The recognized hair colors are: uniform white, white with brown spots, roan, brown liver uniform, orange and other various combinations of colors. Some white spots may appear during growth.
He is considered a small-medium size dog, the standards define him square in shape, since the height and length must correspond to shape a square.
He loves working, he considers everything as a game and this makes him unique in his being. The Lagotto can be easily trained and he can be a good truffle searcher even when is just 18 months old. His intelligence allows him to quickly learn what other breeds would learn in a much longer time.
This dog that loves to stay with his owner, but despite the fact that he loves sofa and cuddles, he needs to move and work in order to be happy. His work dog nature is perfectly expressed in his desire to play up to adulthood and this desire must be addressed and adequately exploited. Obviously this breed is not only appreciated by truffle searchers but also by dogs lovers.  If you are not fond of truffles you can still have fun with many sports such as agility, freestyle, disc dog, swimming, obedience.
He's a great playmate for children with whom he gets along very well and joins forces to make some pranks.
This dog can adapt himself to any situation, always seeing the positive side. He is calm and balanced, but, being a working dog, he needs incentives, goals, precise tasks to run near the man of whom he knows how to be a fun companion. He is not a conflicting dog, so it is enough to clearly teach him the rules to be followed since his early age and the life with him will be simple and pleasant.
In recent years, this breed has had a great success, worldwide. This dog's  working intelligence and excellent character make him a winning mix that will achieve great success in the coming future.
 

I hope this article has been useful and I invite you to get in touch with me in case of any curiosity you may have... you could rather propose the next topic to deal with, I will be happy to receive your suggestions! 

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

Lagotto and his love for truffles.

The first time I met Lagotto in my vet clynic, I have been immediately fascinated by his cheerfulness and by the natural affection he showed in a situation which is usually unfriendly for the patients.
Before this occasion, I just heard about that breed, but I never had the chance to personally meet it.
The visit took place in a unique climate, with a dog that was not standing still, constantly trying to lick me, greeting me,  demanding caresses, cuddles and as soon as I stopped, he tried to draw my attention again. A hurricane of happiness!
So his owner began to tell me about his love for this little known breed and his passion for truffles and the visit became special.

I want to share with you the story of this curly dog starting from his origins, so you can know who the Lagotto is.

 

The LAGOTTO ROMAGNOLO, his story.

 

The Lagotto Romagnolo, also known as Lagotto, has been recognized in Italy by ENCI as a breed only in 1990, but it seems to be an ancient breed because it appears in some Italian paintings of 1400.
It is therefore deduced that this breed has Italian origins, particularly related to the swampy areas of Ravenna and Comacchio valleys where he was defined, in the local dialect, the "lake dog". Lagotto initially was a hunting dog, used as a retriver for waterfowl game. 
With the great reclamation of the valleys of the late '800, the Lagotto lost his active role in the economy of the territory, but his good character, his peculiar ease of learning and a developed smell made him soon a skilled truffle hunter.
In this way, he became the only breed in the world which is specialized in truffle hunting.
Obviously the man has made his hunting instinct gradually vanish to avoid distractions during his work.

In recent times, the knowledge of the breed has spread and the Civil Defense has also taken it into consideration to help in finding lost people thanks to his versatility and his easy adaptation to any type of environment.

 

Breed 's features and character

 

That day, I was immediately impressed by the hair of this dog: it was woolly, curly, thick; you could see the skin with difficulty and the hand sank into this soft mass. It seemed to touch a soft toy.
His blue eyes could hardly be seen. His coat was reddish brown. He was funny, he looked like a puppy despite he was 2 years old.
These are the distinguishing features of Lagotto. In particular the quality of the coat has made this breed suitable for any environment and situation.
Nothing stops him, he is able to look for truffles in the brambles, to withstand very low temperatures and to work in any type of environment, even for hours in the water; his coat is water repellent and it dries quickly. He does not have a real seasonal molt, but a minimum one and the hair, continuously growing, needs to be constantly cut. The recognized hair colors are: uniform white, white with brown spots, roan, brown liver uniform, orange and other various combinations of colors. Some white spots may appear during growth.
He is considered a small-medium size dog, the standards define him square in shape, since the height and length must correspond to shape a square.
He loves working, he considers everything as a game and this makes him unique in his being. The Lagotto can be easily trained and he can be a good truffle searcher even when is just 18 months old. His intelligence allows him to quickly learn what other breeds would learn in a much longer time.
This dog that loves to stay with his owner, but despite the fact that he loves sofa and cuddles, he needs to move and work in order to be happy. His work dog nature is perfectly expressed in his desire to play up to adulthood and this desire must be addressed and adequately exploited. Obviously this breed is not only appreciated by truffle searchers but also by dogs lovers.  If you are not fond of truffles you can still have fun with many sports such as agility, freestyle, disc dog, swimming, obedience.
He's a great playmate for children with whom he gets along very well and joins forces to make some pranks.
This dog can adapt himself to any situation, always seeing the positive side. He is calm and balanced, but, being a working dog, he needs incentives, goals, precise tasks to run near the man of whom he knows how to be a fun companion. He is not a conflicting dog, so it is enough to clearly teach him the rules to be followed since his early age and the life with him will be simple and pleasant.
In recent years, this breed has had a great success, worldwide. This dog's  working intelligence and excellent character make him a winning mix that will achieve great success in the coming future.
 

I hope this article has been useful and I invite you to get in touch with me in case of any curiosity you may have... you could rather propose the next topic to deal with, I will be happy to receive your suggestions! 

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

medaglietta incisa

Nowadays, the importance of the identification tag for a dog isn't so obvious for everyone, so far.

Luckely, in many countries of the world (as for example in the United Kingdom, in Canada, in Australia ...) it is mandatory by law; it is given to the owner as soon as the dog is registered with the application of the microchip and the dog will have to wear it everywhere during his whole life, so that he can be identified easily at any time.
It is important to clarify the differences between microchip and identification tag, as they are two important identification methods that should coexist and about which there is often a lot of confusion, thinking that one excludes the other.
 

Microchip

 

It is a small transponder, mandatory by law in Italy and in several foreign countries, put by the vet in the subcutaneous side of the neck, identifying the animal with a personal, 13-digits code that can be read by a special device. 
Its usefulness is undeniable because it allows to identify the dog and his owner. This means that a dog who gets lost can be brought back home. It also means that, in case of crimes and abandonments of the pet by the owner, it is easier to find out the responsible.
However, it's not so clear that:
  • it is not a GPS, so it does not detect the animal
  • in order to read the code it is necessary to have a compatible reader, provided to vets, shelters and law enforcement agencies
  • once the code has been identified, the correspondence will be searched on the national dog registry website (where the registration was accomplished), in order to find out the owner's data.
It follows that the recovery procedure based on microchip is not so immediate.
Imagine to drive your car and to find a dog who got lost:
  • you have to get close to him
  • to carry him into your car
  • to take him to the nearest place provided with a reader, in order to make sure that he has got a microchip
  • in case of a positive outcome, to wait for the owner's data and to find him.
You have also to consider that there is no international dog registry, but only a national one. For this reason, it will be difficult to immediately find out the correspondence between microchip and owner, in the event that the loss occurred outside your registration area.
 

Identification tag

 

It is a strong and biocompatible metal plate on which the following information is usually engraved: dog's name, owner's telephone and possibly address.
It is essential that the pet always wears it, attached to the collar, so that in case he gets lost, anyone who finds him, getting close to him, will be able to find out his owner and contact him immediately.
It represents a simple and old, quick and direct method, avoiding the dangers that a scared animal wandering on the street could cause both to himself and to others.
Do you understand why the identification tag is mandatory in many countries of the world ?! I want to mention some examples.

"A 1992 decree states that in the UK any dog ​​in any public place must wear a collar with the owner's name and the address engraved on a tag or written on it. The postcode is optional (but it is strongly recommended) and the telephone number is optional (but advisable). A penalty is expected for those who break this rule.

In Montreal, Canada, the dogs owners are expected to pay an annual fee for the ID tag and dogs have always to wear it with their collars. In Florida, instead, each dog has to mandatorily wear a tag with the date of the latest rabies vaccination. "

If you travel very often abroad it is also advisable to mention the country of origin, in order to use the correct area code in case of call.
The identification tag should therefore not be considered as an object of beauty, but mainly as an old and very useful accessory that can protect our pet in any dangerous situation.

In fact, this object began to acquire great importance at the beginning of the 20th century, in order to identify soldiers in any situation.

 

Where can you buy it?

 

You can buy it in pet stores, online and you can choose among a wide range of models of any kind.
It is a strong, cheap, tough object that guarantees safety in dangerous situations.
For this reason, let us not forget to leave our pet without this essential accessory! ... and above all, don't wait until it's too late to think about buying it.
Among our collections you can find the perfect tag for your pet. Click here!
 
The importance of the identification tag.

medaglietta incisa

Nowadays, the importance of the identification tag for a dog isn't so obvious for everyone, so far.

Luckely, in many countries of the world (as for example in the United Kingdom, in Canada, in Australia ...) it is mandatory by law; it is given to the owner as soon as the dog is registered with the application of the microchip and the dog will have to wear it everywhere during his whole life, so that he can be identified easily at any time.
It is important to clarify the differences between microchip and identification tag, as they are two important identification methods that should coexist and about which there is often a lot of confusion, thinking that one excludes the other.
 

Microchip

 

It is a small transponder, mandatory by law in Italy and in several foreign countries, put by the vet in the subcutaneous side of the neck, identifying the animal with a personal, 13-digits code that can be read by a special device. 
Its usefulness is undeniable because it allows to identify the dog and his owner. This means that a dog who gets lost can be brought back home. It also means that, in case of crimes and abandonments of the pet by the owner, it is easier to find out the responsible.
However, it's not so clear that:
  • it is not a GPS, so it does not detect the animal
  • in order to read the code it is necessary to have a compatible reader, provided to vets, shelters and law enforcement agencies
  • once the code has been identified, the correspondence will be searched on the national dog registry website (where the registration was accomplished), in order to find out the owner's data.
It follows that the recovery procedure based on microchip is not so immediate.
Imagine to drive your car and to find a dog who got lost:
  • you have to get close to him
  • to carry him into your car
  • to take him to the nearest place provided with a reader, in order to make sure that he has got a microchip
  • in case of a positive outcome, to wait for the owner's data and to find him.
You have also to consider that there is no international dog registry, but only a national one. For this reason, it will be difficult to immediately find out the correspondence between microchip and owner, in the event that the loss occurred outside your registration area.
 

Identification tag

 

It is a strong and biocompatible metal plate on which the following information is usually engraved: dog's name, owner's telephone and possibly address.
It is essential that the pet always wears it, attached to the collar, so that in case he gets lost, anyone who finds him, getting close to him, will be able to find out his owner and contact him immediately.
It represents a simple and old, quick and direct method, avoiding the dangers that a scared animal wandering on the street could cause both to himself and to others.
Do you understand why the identification tag is mandatory in many countries of the world ?! I want to mention some examples.

"A 1992 decree states that in the UK any dog ​​in any public place must wear a collar with the owner's name and the address engraved on a tag or written on it. The postcode is optional (but it is strongly recommended) and the telephone number is optional (but advisable). A penalty is expected for those who break this rule.

In Montreal, Canada, the dogs owners are expected to pay an annual fee for the ID tag and dogs have always to wear it with their collars. In Florida, instead, each dog has to mandatorily wear a tag with the date of the latest rabies vaccination. "

If you travel very often abroad it is also advisable to mention the country of origin, in order to use the correct area code in case of call.
The identification tag should therefore not be considered as an object of beauty, but mainly as an old and very useful accessory that can protect our pet in any dangerous situation.

In fact, this object began to acquire great importance at the beginning of the 20th century, in order to identify soldiers in any situation.

 

Where can you buy it?

 

You can buy it in pet stores, online and you can choose among a wide range of models of any kind.
It is a strong, cheap, tough object that guarantees safety in dangerous situations.
For this reason, let us not forget to leave our pet without this essential accessory! ... and above all, don't wait until it's too late to think about buying it.
Among our collections you can find the perfect tag for your pet. Click here!
 

MEMO PET IDENTITY, what it is.

Is it possible to always remember everything in the modern everyday life?

Many times you have happened to forget an appointment or to find yourself in a place, lacking some details related to your animal, such as the number of its microchip or its passport, the name of a drug that usually uses ... That's why we have created MEMO PET ID.

This is an APP, signed MyFamily available on Apple, Play Store and Windows Store, free, easily downloadable on your mobile and can be consulted anytime and anywhere.

Once installed on your device, its use is very simple, let's see it in detail to make the most of it.

USER MANUAL

On the "HOME" screen with the "add" option, you can create the personalized card for each of your pets.

In this way you will have available:

  • 2 possibility of e-mail address to send reminders
  • Date of vaccination
  • Date of the pesticide
  • Date of antiphilaria prophylaxis
  • Appointment to the vet
  • Appointment to grooming
  • Various notices (for example in this section you could insert to buy a drug of usual use, to buy the food ...)


Once saved, these data will become part of the "My friends" section and the appointments you will save will be remembered by e-mail on the appropriate expiration date.

It will therefore not be easier to manage your daily life!?

In the section below, in addition to this item there are the items "Find vet" and "Find a reseller" that will allow you according to your position to find the figure closest to you, so you do not waste time in case of need.

The last entry is "Settings" where you can find your registration data made initially that you can change at any time (remember if your email address changes).

We can therefore define MEMO PET ID as a true digital identity card that provides you with all the data of your pet in any situation.

All these data are also written on his health card, but obviously it is not always with you unlike your phone.

Download MEMO PET IDENTITY, you will not forget any more appointments and you will never find yourself unprepared on any data related to your pet that will be requested.

MEMO PET IDENTITY, all you need to know

MEMO PET IDENTITY, what it is.

Is it possible to always remember everything in the modern everyday life?

Many times you have happened to forget an appointment or to find yourself in a place, lacking some details related to your animal, such as the number of its microchip or its passport, the name of a drug that usually uses ... That's why we have created MEMO PET ID.

This is an APP, signed MyFamily available on Apple, Play Store and Windows Store, free, easily downloadable on your mobile and can be consulted anytime and anywhere.

Once installed on your device, its use is very simple, let's see it in detail to make the most of it.

USER MANUAL

On the "HOME" screen with the "add" option, you can create the personalized card for each of your pets.

In this way you will have available:

  • 2 possibility of e-mail address to send reminders
  • Date of vaccination
  • Date of the pesticide
  • Date of antiphilaria prophylaxis
  • Appointment to the vet
  • Appointment to grooming
  • Various notices (for example in this section you could insert to buy a drug of usual use, to buy the food ...)


Once saved, these data will become part of the "My friends" section and the appointments you will save will be remembered by e-mail on the appropriate expiration date.

It will therefore not be easier to manage your daily life!?

In the section below, in addition to this item there are the items "Find vet" and "Find a reseller" that will allow you according to your position to find the figure closest to you, so you do not waste time in case of need.

The last entry is "Settings" where you can find your registration data made initially that you can change at any time (remember if your email address changes).

We can therefore define MEMO PET ID as a true digital identity card that provides you with all the data of your pet in any situation.

All these data are also written on his health card, but obviously it is not always with you unlike your phone.

Download MEMO PET IDENTITY, you will not forget any more appointments and you will never find yourself unprepared on any data related to your pet that will be requested.


Instagram
: a social network among many others

Internet is now full of socials and it's even more difficult to choose among them which one is the most suitable for your business.

Facebook, by now a giant among socials, is obviously the most quoted because it offers the possibility to create a page of your company and a wide choice of subjects to post and actions to take.

If you are interested in receiving more information about this, please read also our article about managing a Facebook page for a Pet Shop.

Besides Facebook, which other social media can be useful to establish the presence of your Pet Shop?

There are many, but today I will talk about Instagram. This social was born as an app for smartphones and then evolved into what is now one of the most relevant social networks for a business promotion. It's a product focused on sharing of visual contents (pictures and videos) that significantly feed visual marketing. It was created to take and/or share photos/videos aiming at creating a positive and viral reaction from users. Its success comes from the fact that it raises emotions and feelings that go beyond the original photo. There is nothing better than a picture to tell a story and Instagram takes full advantage of this peculiarity.

Humans are naturally predisposed to visual processing, so colors and movements are much more attractive than any text.

Besides tools to share visual contents, it also gives you the opportunity to send privately messages to other users; this allows you to connect directly with your potential customers. Users on Instagram are usually more willing to interact with the different business affairs in comparison with other social networks.

You can customize pictures also through hashtags that allow you to increase the access of new users to your profile without having to resort to sponsored promotions.

You can share on Instagram "Stories", photos or videos that remain visible only for 24 hours. It's an easy and fast way to update your users about your activities, without taking too much care of the content.

Several companies have chosen to use Instagram for their advertising, even in the Pet World! MyFamily is among them!

Thanks to its features, Instagram has both pros and cons. Before deciding if it is for you, you have to keep them in mind.

 

Pros

  • Visibility: Many people say they prefer Instagram to Facebook thanks to the visibility that a post has on Instagram compared to Facebook. Since 2012, Facebook's visibility has decreased by 60%: this means that many people, even if they are your users, cannot see your posts unless you pay. On the contrary, Instagram, thanks to its hashtag system, encourages visibility much more.
    If your business has an unusual visual content to share, such as photos of your pet shop's mascot or your contributions to animal shelters, Instagram allows you to show this content to the utmost.
  • Hashtags: Hashtag is the most suitable tool to reach an audience that is not necessarily part of the users registered to your profile, but who is definitely interested in the subject. Now you can include 30 hashtags in each post.
    For a Pet Shop it is very simple to find hashtags related to their business. You can find not only the most popular words of your business field, but also aim at a special niche group of users without much difficulty.
  • Visual content: The attention to visual content allows you to communicate better through more focused posts. Instagram offers a quick and easy way not only to upload / capture the desired picture, but also to change it with a set of pre-existing filters. This way you can take care of the uniformity of the colors of your Pet Shop photos without much effort.

 

Cons

  • Visual content: it can be a positive factor, as mentioned before, but also negative. Instagram is based only on sharing images and videos; therefore you have to invent, create and share only that kind of content. You must pay great attention to what you post because the images of low visual or communication quality will be disregarded by potential customers.
    The information and contents about your pet store are poor, so you have to strive constantly to create new ones.
  • App: Unlike many other social medias, Instagram is still mainly an application. For this reason, to obtain the best from this social, you have to use it on mobile devices. The access is also possible from a PC but with many restrictions, such as the inability to view and reply to direct messages or to post photos.
  • Physical Pet Store: Instagram attracts audiences from  all over the world. According to the hashtags used, you can reach users not only close to you, but also nationally and worldwide . This however becomes a problem if your business is a physical store that does not allow online purchases. With Instagram, it's much more difficult to aim at the local market than with any other social networks such as Facebook; it's more suited to global advertising. You only risk to invest your time in something that doesn't offer you much in terms of productivity.

 

These are main pros and cons of Instagram for your Pet Shop. Now it's up to you to evaluate and decide what is best for you and for your business.

Do you have any more suggestions about positive and negative sides of Instagram? Let me know your opinion in the comment below.

 

 

Instagram for a Pet Shop: Pros and Cons


Instagram
: a social network among many others

Internet is now full of socials and it's even more difficult to choose among them which one is the most suitable for your business.

Facebook, by now a giant among socials, is obviously the most quoted because it offers the possibility to create a page of your company and a wide choice of subjects to post and actions to take.

If you are interested in receiving more information about this, please read also our article about managing a Facebook page for a Pet Shop.

Besides Facebook, which other social media can be useful to establish the presence of your Pet Shop?

There are many, but today I will talk about Instagram. This social was born as an app for smartphones and then evolved into what is now one of the most relevant social networks for a business promotion. It's a product focused on sharing of visual contents (pictures and videos) that significantly feed visual marketing. It was created to take and/or share photos/videos aiming at creating a positive and viral reaction from users. Its success comes from the fact that it raises emotions and feelings that go beyond the original photo. There is nothing better than a picture to tell a story and Instagram takes full advantage of this peculiarity.

Humans are naturally predisposed to visual processing, so colors and movements are much more attractive than any text.

Besides tools to share visual contents, it also gives you the opportunity to send privately messages to other users; this allows you to connect directly with your potential customers. Users on Instagram are usually more willing to interact with the different business affairs in comparison with other social networks.

You can customize pictures also through hashtags that allow you to increase the access of new users to your profile without having to resort to sponsored promotions.

You can share on Instagram "Stories", photos or videos that remain visible only for 24 hours. It's an easy and fast way to update your users about your activities, without taking too much care of the content.

Several companies have chosen to use Instagram for their advertising, even in the Pet World! MyFamily is among them!

Thanks to its features, Instagram has both pros and cons. Before deciding if it is for you, you have to keep them in mind.

 

Pros

  • Visibility: Many people say they prefer Instagram to Facebook thanks to the visibility that a post has on Instagram compared to Facebook. Since 2012, Facebook's visibility has decreased by 60%: this means that many people, even if they are your users, cannot see your posts unless you pay. On the contrary, Instagram, thanks to its hashtag system, encourages visibility much more.
    If your business has an unusual visual content to share, such as photos of your pet shop's mascot or your contributions to animal shelters, Instagram allows you to show this content to the utmost.
  • Hashtags: Hashtag is the most suitable tool to reach an audience that is not necessarily part of the users registered to your profile, but who is definitely interested in the subject. Now you can include 30 hashtags in each post.
    For a Pet Shop it is very simple to find hashtags related to their business. You can find not only the most popular words of your business field, but also aim at a special niche group of users without much difficulty.
  • Visual content: The attention to visual content allows you to communicate better through more focused posts. Instagram offers a quick and easy way not only to upload / capture the desired picture, but also to change it with a set of pre-existing filters. This way you can take care of the uniformity of the colors of your Pet Shop photos without much effort.

 

Cons

  • Visual content: it can be a positive factor, as mentioned before, but also negative. Instagram is based only on sharing images and videos; therefore you have to invent, create and share only that kind of content. You must pay great attention to what you post because the images of low visual or communication quality will be disregarded by potential customers.
    The information and contents about your pet store are poor, so you have to strive constantly to create new ones.
  • App: Unlike many other social medias, Instagram is still mainly an application. For this reason, to obtain the best from this social, you have to use it on mobile devices. The access is also possible from a PC but with many restrictions, such as the inability to view and reply to direct messages or to post photos.
  • Physical Pet Store: Instagram attracts audiences from  all over the world. According to the hashtags used, you can reach users not only close to you, but also nationally and worldwide . This however becomes a problem if your business is a physical store that does not allow online purchases. With Instagram, it's much more difficult to aim at the local market than with any other social networks such as Facebook; it's more suited to global advertising. You only risk to invest your time in something that doesn't offer you much in terms of productivity.

 

These are main pros and cons of Instagram for your Pet Shop. Now it's up to you to evaluate and decide what is best for you and for your business.

Do you have any more suggestions about positive and negative sides of Instagram? Let me know your opinion in the comment below.

 

 

From 27 to 30 September 2018, MyFamily will attend the 22nd edition of CIPS exhibition in Guangzhou (booth 11.3 A35+). This is the most important exhibition of pet products and aquariums in the Asia Pacific region.

CIPS 2018 will host 1500 exhibitors on 120,000 square meters of exhibition space and MyFamily, always keeping pace with the new trends, is proud to meet the Asian and international market.

An opportunity to closely know:

- Our tags collections; more than 500 customized models, handcrafted, made in Italy, enamelled and focused on the smallest details to meet all pet world needs.

- Our Techla, the new instantaneous engraving system for MyFamily products that makes the personalization of the tags, easier, faster and more intuitive. A design object that represents the new technology of simplicity for all the POS.

and to discover the new Collars e Leashes collection in the important Asian and international market; this collection has been totally created and handcrafted in our company (that means MADE IN ITALY) from design to small metal parts production. It has been manufactured with high quality materials to offer a cutting-edge product. The Tag Holder and the Always Ready D-Ring are the distinctive features of this MyFamily collection, designed not only to be beautiful but also useful and practical for the dogs owners' everyday life.

 

CIPS 2018, Guangzhou, 27-30 September.

From 27 to 30 September 2018, MyFamily will attend the 22nd edition of CIPS exhibition in Guangzhou (booth 11.3 A35+). This is the most important exhibition of pet products and aquariums in the Asia Pacific region.

CIPS 2018 will host 1500 exhibitors on 120,000 square meters of exhibition space and MyFamily, always keeping pace with the new trends, is proud to meet the Asian and international market.

An opportunity to closely know:

- Our tags collections; more than 500 customized models, handcrafted, made in Italy, enamelled and focused on the smallest details to meet all pet world needs.

- Our Techla, the new instantaneous engraving system for MyFamily products that makes the personalization of the tags, easier, faster and more intuitive. A design object that represents the new technology of simplicity for all the POS.

and to discover the new Collars e Leashes collection in the important Asian and international market; this collection has been totally created and handcrafted in our company (that means MADE IN ITALY) from design to small metal parts production. It has been manufactured with high quality materials to offer a cutting-edge product. The Tag Holder and the Always Ready D-Ring are the distinctive features of this MyFamily collection, designed not only to be beautiful but also useful and practical for the dogs owners' everyday life.

 


PARKZOO 2018, will be held in Moscow at the Sokolniki convention center, from 19 to 21 September 2018. 

Parkzoo is one of the largest fairs in the Russian industry and presents the full range of products and services for all pets. It is the meeting place between producers and buyers; this event will help all those working for the pet world to be aware of current trends in this sector. MyFamily, with its worldwide success, is proud to be part of it, at the stand n. 4 - B6, where it will be possible to see the complete collection of medals, designed and created specifically for the pet and made unique thanks to our Techla, a durable design machine. in aluminum created to customize our product in just a few minutes.

Parkzoo the opportunity to meet MyFamily and the quality dedicated to the pet world.

MOSCOW, PARKZOO 2018


PARKZOO 2018, will be held in Moscow at the Sokolniki convention center, from 19 to 21 September 2018. 

Parkzoo is one of the largest fairs in the Russian industry and presents the full range of products and services for all pets. It is the meeting place between producers and buyers; this event will help all those working for the pet world to be aware of current trends in this sector. MyFamily, with its worldwide success, is proud to be part of it, at the stand n. 4 - B6, where it will be possible to see the complete collection of medals, designed and created specifically for the pet and made unique thanks to our Techla, a durable design machine. in aluminum created to customize our product in just a few minutes.

Parkzoo the opportunity to meet MyFamily and the quality dedicated to the pet world.


Today, the veterinary drug field is still a small reality if evaluated on a commercial level, but an interesting opportunity if considered in terms of customer loyalty. In recent years, in fact, there has been a strong and unexpected growth in the business related to this field which is connected to the growth of pet care.

The collaboration among veterinarian, pharmacist and pet corner nowadays is therefore the right web to focus your business on to make it better and more productive.

 

THE REALITY OF PET AND PET CARE.

With the term "pet care" we mean the care and welfare of pets and animal in general, in all its facets.

A few numbers to give you clearer and more precise ideas about the business that can derive from it.

Another important aspect that should not be underestimated is that thanks to care and healthy eating, life expectancy for our many 4-legged friends has also considerably increased in the last 30 years.

Recently, many studies have been carried out concerning the affective functions of the pet, which have highlighted their importance in our daily life; an international study has even highlighted how children who live with an animal get sick rarely, they lose 18 days of school less than their peers who do not own animals. Just think about the recent spread of pet-therapy in every area, to realize the importance that animals have conquered today.

 

The PET business.

The list of Top 25 retailers in 2018 Pet Business shows that the largest pet stores in North America have continued to grow significantly in the last year, a phenomenon that shows no sign of slowing, which has reached about $ 69 billion in sales.

From an American interview, which involved 1000 owners of animals from different States, it emerged that the monthly expenditure for their animals:

Many American chains within their stores offer health-related services from occasional vaccination events to genuine veterinary clinics within their businesses. Additional services are an effort to get more buyers in the store, encourage impulse buying and strengthen the store's image as a place to find pet health products and skills.

Japan has a highly developed pet market, with a value of about 1,450 billion yen, where the total sales of pet food and accessories amount to about 900 billion JPY; in China, on the other hand, given the exponential growth of the last few years, it will reach $ 7 billion in 2022 (based on Euromonitor data).

The pet business in Italy, in 2017 has exceeded 2 billion in turnover, with food at the first place, followed by products for the care and well-being and immediately after the drugs; the following drugs leading the ranking:

  • pesticides
  • anti-inflammatories
  • antibiotics

In Italy, when a pet owner need a drug, has to go to the pharmacy because a veterinarian can not dispense medicines, except the first few doses to start the treatment. Abroad the situation in different.

There are also many veterinary products which although they do not need medical prescription, require specialized advice from the pharmacist who is often unable to give it. These products are treatment for skin and hair, otologis products, lactic ferments, pesticides and, in general, products for prevention, supplements.

This is why lately there are several courses designed to train the pharmacist specifically on products of veterinary interest, to be able to give competent opinions and collaborate in the best possible way with the veterinarian. Outside our country (Italy), there are various and interesting conferences and activities around the role of the veterinary pharmacist who is a professional who is at the vet like the pharmacist is at the doctor. The presence of these specialized figures represents further proof of how we should prepare ourselves for a real explosion of requests.

In this specific field, the pharmacist, as a health professional, can perform in synergy with the veterinarian, a significant educational function towards the public, but also adapt and prepare their structure in order to meet the needs of easy availability of specific products for pet care. A constant connection with the veterinary clinics adjacent to the pharmacy could be useful and useful to promptly meet the needs of procurement of drugs by the pet owner, keeping an adequate supply of the most frequent prescription drugs. They could aldo organize a pet corner.

Read also the interview we did with Michele Monteforte of HOBBYZOO.

After the boom in sales related to products for children, after the increase of organic and food intolerances, now great results are coming from the "pets" field.

After all, it has only been for a few years now that the pet world has definitively become part of ours, so much that it is now a fundamental part of it; not only the dog and the cat have win people over but also birds, rodents, fish and more and more particular animals.

Often the true nature of the animal is ignored by the owner who comes to treat his pet as a human; many times he transforms his affection into pathology; but all this creates business.

Marketing tries to push where the demand grows; this is what must happen in the pet business: to create the demand starting from the offer.
Browsing online, I have found some specialized Italian veterinary pharmacies that only sell products for animals: medicines, feed and accessories. This type of activity has multiplied over the years, opening up several stores and expanding their product offerings.

Their presence, increasing on the territory, makes us understand the attention that consumers have in the purchase of products which are specific for their animals. The era in which the dog ate the leftovers of the house is finished; today, thanks to the information, the level of sensitivity of the owners has increased and they have understood the importance of feeding and cuddling their pet.

 

ADDITIONAL STRATEGIES

Another aspect that should not be underestimated for these activities is the online sale, which offers the opportunity to comfortably receive the goods at home, many times without even shipping costs. Many shops have improved their business thanks to their presence on social networks like facebook, instagram.

If you want to know more about FaceBook, read here.

Through this channel, with a minimum of effort, the shops can do promotions or give useful information on some product, or communicate news regarding the animals or some activity organized directly on the spot.

 

Thanks for your attention! Today I want to say hello to you like this:

  • "Today, finding winning and successful ideas is not a condition for a few people, but a necessity for everyone."
  • "The problem is not having ideas; the world is full of wonderful ideas; people wishing to realize them is the only missing thing".



See you soon!

Pet business: the strategy to improve it


Today, the veterinary drug field is still a small reality if evaluated on a commercial level, but an interesting opportunity if considered in terms of customer loyalty. In recent years, in fact, there has been a strong and unexpected growth in the business related to this field which is connected to the growth of pet care.

The collaboration among veterinarian, pharmacist and pet corner nowadays is therefore the right web to focus your business on to make it better and more productive.

 

THE REALITY OF PET AND PET CARE.

With the term "pet care" we mean the care and welfare of pets and animal in general, in all its facets.

A few numbers to give you clearer and more precise ideas about the business that can derive from it.

Another important aspect that should not be underestimated is that thanks to care and healthy eating, life expectancy for our many 4-legged friends has also considerably increased in the last 30 years.

Recently, many studies have been carried out concerning the affective functions of the pet, which have highlighted their importance in our daily life; an international study has even highlighted how children who live with an animal get sick rarely, they lose 18 days of school less than their peers who do not own animals. Just think about the recent spread of pet-therapy in every area, to realize the importance that animals have conquered today.

 

The PET business.

The list of Top 25 retailers in 2018 Pet Business shows that the largest pet stores in North America have continued to grow significantly in the last year, a phenomenon that shows no sign of slowing, which has reached about $ 69 billion in sales.

From an American interview, which involved 1000 owners of animals from different States, it emerged that the monthly expenditure for their animals:

Many American chains within their stores offer health-related services from occasional vaccination events to genuine veterinary clinics within their businesses. Additional services are an effort to get more buyers in the store, encourage impulse buying and strengthen the store's image as a place to find pet health products and skills.

Japan has a highly developed pet market, with a value of about 1,450 billion yen, where the total sales of pet food and accessories amount to about 900 billion JPY; in China, on the other hand, given the exponential growth of the last few years, it will reach $ 7 billion in 2022 (based on Euromonitor data).

The pet business in Italy, in 2017 has exceeded 2 billion in turnover, with food at the first place, followed by products for the care and well-being and immediately after the drugs; the following drugs leading the ranking:

  • pesticides
  • anti-inflammatories
  • antibiotics

In Italy, when a pet owner need a drug, has to go to the pharmacy because a veterinarian can not dispense medicines, except the first few doses to start the treatment. Abroad the situation in different.

There are also many veterinary products which although they do not need medical prescription, require specialized advice from the pharmacist who is often unable to give it. These products are treatment for skin and hair, otologis products, lactic ferments, pesticides and, in general, products for prevention, supplements.

This is why lately there are several courses designed to train the pharmacist specifically on products of veterinary interest, to be able to give competent opinions and collaborate in the best possible way with the veterinarian. Outside our country (Italy), there are various and interesting conferences and activities around the role of the veterinary pharmacist who is a professional who is at the vet like the pharmacist is at the doctor. The presence of these specialized figures represents further proof of how we should prepare ourselves for a real explosion of requests.

In this specific field, the pharmacist, as a health professional, can perform in synergy with the veterinarian, a significant educational function towards the public, but also adapt and prepare their structure in order to meet the needs of easy availability of specific products for pet care. A constant connection with the veterinary clinics adjacent to the pharmacy could be useful and useful to promptly meet the needs of procurement of drugs by the pet owner, keeping an adequate supply of the most frequent prescription drugs. They could aldo organize a pet corner.

Read also the interview we did with Michele Monteforte of HOBBYZOO.

After the boom in sales related to products for children, after the increase of organic and food intolerances, now great results are coming from the "pets" field.

After all, it has only been for a few years now that the pet world has definitively become part of ours, so much that it is now a fundamental part of it; not only the dog and the cat have win people over but also birds, rodents, fish and more and more particular animals.

Often the true nature of the animal is ignored by the owner who comes to treat his pet as a human; many times he transforms his affection into pathology; but all this creates business.

Marketing tries to push where the demand grows; this is what must happen in the pet business: to create the demand starting from the offer.
Browsing online, I have found some specialized Italian veterinary pharmacies that only sell products for animals: medicines, feed and accessories. This type of activity has multiplied over the years, opening up several stores and expanding their product offerings.

Their presence, increasing on the territory, makes us understand the attention that consumers have in the purchase of products which are specific for their animals. The era in which the dog ate the leftovers of the house is finished; today, thanks to the information, the level of sensitivity of the owners has increased and they have understood the importance of feeding and cuddling their pet.

 

ADDITIONAL STRATEGIES

Another aspect that should not be underestimated for these activities is the online sale, which offers the opportunity to comfortably receive the goods at home, many times without even shipping costs. Many shops have improved their business thanks to their presence on social networks like facebook, instagram.

If you want to know more about FaceBook, read here.

Through this channel, with a minimum of effort, the shops can do promotions or give useful information on some product, or communicate news regarding the animals or some activity organized directly on the spot.

 

Thanks for your attention! Today I want to say hello to you like this:

  • "Today, finding winning and successful ideas is not a condition for a few people, but a necessity for everyone."
  • "The problem is not having ideas; the world is full of wonderful ideas; people wishing to realize them is the only missing thing".



See you soon!




A common fear among dog owners is represented by poisoned baits.

In 2016, 23,500 dogs were poisoned in Italy and the 30% of them died of terrible pains.  In the first three months of 2017, cases had increased in comparison with the previous year.

For this reason, we thought to create this informational "handbook" that could be a help to you.


Poisoned baits

Poisoning means a change of the normal physiological balance of the organism because of a respiratory, cutaneous, alimentary contact with a toxic substance.

The most used substances to create baits are rat poison or other kinds of very dangerous poison like metaldehyde, strychnine, ethylene glycol (antifreeze liquid).

These tasty morsels are prepared to attract your animal, by using ham, meat, sausage, etc. Once ingested, the poison contained in them starts to circulate in a short time, causing damages. There are obviously some variables, related to the ingested dose, the size and breed of the animal, the kind of poison and the promptness of action.


Good habits

We suggest you not to worry, but to follow these simple basic measures:

  • Watch carefully where your dog goes and pay close attention to what he could swallow.
  • Try to instruct him not to eat what is on the ground.


First aid

There is a useful method that we suggest you to know in order to save your friend's life: to induce vomit. You shall obviously use it only if you are sure about the ingestion.

Induce vomit as quickly as possible in case of need is essential, except in the case a caustic substance has been ingested (for example muriatic acid, hydrochloric acid, etc) which would cause additional damages by flowing again in the passage.


How can you induce vomit?

The easiest and most effective method to use in case of urgent need is to let your dog swallow 1-2 tablespoons of hydrogen peroxide by a syringe without needle or a solution of water and salt. This will cause instant vomit, avoiding the poison to circulate or at least limiting the damages. After this, you shall go anyway to your veterinary.

What are the most used poisons? What symptoms will your pet show? What could you notice?

Most of the times, unfortunately you don't catch out your pet, but after some time (a few minutes or even a few days) you will notice that your dog has a problem and therefore it is very important to be able to recognize the symptoms.

The most used substance and the easiest to find on the market is rat poison (rodenticide, anticoagulant). Once it starts to circulate, it causes bleedings, which are more or less serious according to the affected area and to the ingested quantity.

The active ingredient of this product doesn't let the blood clot; therefore, the diagnosis is immediate after a simple blood sample (the blood will always be liquid in the syringe).

Symptoms will be more or less clear and fast, depending on the ingested quantity; sometimes they may even appear after a week.

Therefore, you can mainly notice:

  • tiredness, apathy
  • short of breath, in case of hemorrhages in the respiratory system
  • external hemorrhages
  • pale mucous membranes

 

Another product used is the metaldehyde (lumachicide), which consists of blue and green granules, used to combat snail infestation in crops.

Symptoms appear within 2-3 hours of ingestion:

  • tremors
  • convulsions
  • dilated pupils
  • greenish diarrhea
  • short of breath

 

Similar but more serious symptoms are associated with strychnine, a substance commonly used in the countryside to poison rats, foxes and wild animals, which acts quickly causing:

  • tremors
  • dilated pupils
  • short of breath
  • body rigidity
  • rich salivation
  • respiratory block and death


If the animal outlives the first 24 hours after ingestion, he will have a good chance of survival, if treated with the appropriate medicines.

 

The last substance we would like to consider is ethylene glycol (antifreeze liquid, used by mechanics, plumbers, liquid put into the tank to wash the car's windows, ect), which can be accidentally swallowed, as it has a very pleasant and sweet taste, loved by animals.

The symptomatology caused can be divided into three phases:

  • in the first phase, the nervous system is compromised: after about 30 minutes, the animal seems "drunk", has vomit, nausea, rich urination, thirst, uncertain gait, tremors, convulsions
  • in the second phase, after about 24 hours, the cardiac and pulmonary problems begin: you could see your pet with short of breath, with a difficult breathing
  • after about 48 hours, there is a serious renal impairment, with consequent dehydration, coma and death

Also in this last case a quick action is essential: it will be difficult to save the animal if the intervention is not carried out within 12 hours after ingestion.
The lethal dose for animals varies according to weight, but it is anyway low: for a cat, two teaspoons and for a dog of 10 kg, 2 big tablespoons of liquid are enough.

Therefore you should follow the following, simple suggestions:

  • don't leave these products containing ethylene glycol or any used, dirty containers unattended
  • don't take pets into construction sites, workshops, garages ... where this substance is used
  • do not let your pet drink from puddles on the street


There are many other dangerous products, we have listed the most commonly used in the preparation of baits.

In any case it is very important to identify the substance in question and show it to the veterinary, in order to operate properly. The more data you have, the better chance you'll have to save your friend.

It is always right to inform the police about the presence of poisoned baits, as they are dangerous both for our pets and for our children and they are the cause of environmental pollution.

Furthermore, we shall not forget that the inappropriate use of dangerous substances represents a crime punishable by law with heavy penalties up to detention.

We hope that this short handbook has provided you useful information about the topic of poisoned baits!

See you next time!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

How to save your dog from poisoned baits




A common fear among dog owners is represented by poisoned baits.

In 2016, 23,500 dogs were poisoned in Italy and the 30% of them died of terrible pains.  In the first three months of 2017, cases had increased in comparison with the previous year.

For this reason, we thought to create this informational "handbook" that could be a help to you.


Poisoned baits

Poisoning means a change of the normal physiological balance of the organism because of a respiratory, cutaneous, alimentary contact with a toxic substance.

The most used substances to create baits are rat poison or other kinds of very dangerous poison like metaldehyde, strychnine, ethylene glycol (antifreeze liquid).

These tasty morsels are prepared to attract your animal, by using ham, meat, sausage, etc. Once ingested, the poison contained in them starts to circulate in a short time, causing damages. There are obviously some variables, related to the ingested dose, the size and breed of the animal, the kind of poison and the promptness of action.


Good habits

We suggest you not to worry, but to follow these simple basic measures:

  • Watch carefully where your dog goes and pay close attention to what he could swallow.
  • Try to instruct him not to eat what is on the ground.


First aid

There is a useful method that we suggest you to know in order to save your friend's life: to induce vomit. You shall obviously use it only if you are sure about the ingestion.

Induce vomit as quickly as possible in case of need is essential, except in the case a caustic substance has been ingested (for example muriatic acid, hydrochloric acid, etc) which would cause additional damages by flowing again in the passage.


How can you induce vomit?

The easiest and most effective method to use in case of urgent need is to let your dog swallow 1-2 tablespoons of hydrogen peroxide by a syringe without needle or a solution of water and salt. This will cause instant vomit, avoiding the poison to circulate or at least limiting the damages. After this, you shall go anyway to your veterinary.

What are the most used poisons? What symptoms will your pet show? What could you notice?

Most of the times, unfortunately you don't catch out your pet, but after some time (a few minutes or even a few days) you will notice that your dog has a problem and therefore it is very important to be able to recognize the symptoms.

The most used substance and the easiest to find on the market is rat poison (rodenticide, anticoagulant). Once it starts to circulate, it causes bleedings, which are more or less serious according to the affected area and to the ingested quantity.

The active ingredient of this product doesn't let the blood clot; therefore, the diagnosis is immediate after a simple blood sample (the blood will always be liquid in the syringe).

Symptoms will be more or less clear and fast, depending on the ingested quantity; sometimes they may even appear after a week.

Therefore, you can mainly notice:

  • tiredness, apathy
  • short of breath, in case of hemorrhages in the respiratory system
  • external hemorrhages
  • pale mucous membranes

 

Another product used is the metaldehyde (lumachicide), which consists of blue and green granules, used to combat snail infestation in crops.

Symptoms appear within 2-3 hours of ingestion:

  • tremors
  • convulsions
  • dilated pupils
  • greenish diarrhea
  • short of breath

 

Similar but more serious symptoms are associated with strychnine, a substance commonly used in the countryside to poison rats, foxes and wild animals, which acts quickly causing:

  • tremors
  • dilated pupils
  • short of breath
  • body rigidity
  • rich salivation
  • respiratory block and death


If the animal outlives the first 24 hours after ingestion, he will have a good chance of survival, if treated with the appropriate medicines.

 

The last substance we would like to consider is ethylene glycol (antifreeze liquid, used by mechanics, plumbers, liquid put into the tank to wash the car's windows, ect), which can be accidentally swallowed, as it has a very pleasant and sweet taste, loved by animals.

The symptomatology caused can be divided into three phases:

  • in the first phase, the nervous system is compromised: after about 30 minutes, the animal seems "drunk", has vomit, nausea, rich urination, thirst, uncertain gait, tremors, convulsions
  • in the second phase, after about 24 hours, the cardiac and pulmonary problems begin: you could see your pet with short of breath, with a difficult breathing
  • after about 48 hours, there is a serious renal impairment, with consequent dehydration, coma and death

Also in this last case a quick action is essential: it will be difficult to save the animal if the intervention is not carried out within 12 hours after ingestion.
The lethal dose for animals varies according to weight, but it is anyway low: for a cat, two teaspoons and for a dog of 10 kg, 2 big tablespoons of liquid are enough.

Therefore you should follow the following, simple suggestions:

  • don't leave these products containing ethylene glycol or any used, dirty containers unattended
  • don't take pets into construction sites, workshops, garages ... where this substance is used
  • do not let your pet drink from puddles on the street


There are many other dangerous products, we have listed the most commonly used in the preparation of baits.

In any case it is very important to identify the substance in question and show it to the veterinary, in order to operate properly. The more data you have, the better chance you'll have to save your friend.

It is always right to inform the police about the presence of poisoned baits, as they are dangerous both for our pets and for our children and they are the cause of environmental pollution.

Furthermore, we shall not forget that the inappropriate use of dangerous substances represents a crime punishable by law with heavy penalties up to detention.

We hope that this short handbook has provided you useful information about the topic of poisoned baits!

See you next time!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

Hello! Welcome to our new appointment!

I've decided to deal with this topic, because it is a very common event. I hope you will find it useful!


Foxtails

Foxtail is a generic term used to describe various species of wild grass, belonging to the family of Gramineae; Sativa Avena and Murine Barley are part of this group.  In spring and summer it's very common  in flowerbeds, fields and meadows. When it ripens, it dries and takes on a colour that goes from yellow to brownish, thus representing a real danger for your pet.

Why are they so feared?

Spike has a particular spear shape and a knurled, bristly, notched surface to the touch, which allows it to "walk" into the fur,  especially when it is thick, long or felted,  piercing , in case of permanence, the skin.

In this latter case, real fistulous paths are developped and their slow, gradual progression always moves forwards, because of their structure. They never spontaneously come out. 

Which body areas does it mostly affect?

In my work experience in this field, I often met dogs with a foxtail in a nostril. Dogs repeatedly sneezed and bleeded.

In this case, the extraction of the foxtail is mostly carried out through an endoscopy with the animal under general anesthesia, before the damage becomes too serious (for instance, the foreign body getting into the pulmonary tissue).

As you can see, the process is labored, expensive and with some related risks, but luckily most of the times the foreign body comes out through sneeze.

In most cases, the area concerned is the interdigital space, as foxtail easily slips into this area during walks.

If we act promptly and are lucky, foxtail will be pulled out by the vet with special tweezers even without sedating the pet, if he cooperates.

If the removal is not immediate, the foxtail could pierce the skin, creating a fistulous path, with abscess, pain and bother for the pet and in case of ascent along the tendinous canal, the procedure will be more complex: it will be necessary a real surgery.

Another common site, is the ear canal, especially for the breeds that do not have pendulous ears and for hunting dogs.

Also in this case, if we act promptly, the removal will be quick and painless, but if the foxtail deepens we will be in front of a purulent and painful otitis which can be also dangerous in case of the eardrum is perforated. In this case the removal will require a total anesthesia and a subsequent long antibiotic cure.

If the foxtail hits the eye, the annoyance will be considerable; the veterinarian, after applying a drop of local anesthetic, will extract the foreign body which may have caused a simple irritation or, in the worst case, a real ulcer, depending on the time of staying.

Also in the latter case, secondary antibiotic therapies are necessary to avoid dangerous infections that could further damage the eye or spread systemically.

What symptoms will your dog show?

Depending on the affected district, you will notice that your dog:

  • will continuously lick the affected area, which may be swollen and reddened
  • may sneeze in an uncontrollable manner. This sneezing may even be accompanied by a bloody discharge. Bloody discharge accompanying sneezing is a fairly good indicator that a foxtail is lodged in the nose
  • will repeatedly scroll the head, due to the discomfort inside the ear
  • will abundantly tear and the eye that be kept closed or semi-closed

The veterinarian will assess the severity of the situation and intervene in the most appropriate way.


How can you avoid these unpleasant inconveniences?

Timely intervention is essential:

  • after the walk, minutely check your dog' s hair, interdigital spaces, axillary, inguinal, perineal areas (under the tail) and the ears; the latter together with the eyes are the most dangerous areas where the greatest damage can occur;
  • avoid infested areas during the walks and keep your garden clean
  • remove all the foxtail that you find on your pet before they "move"

Doing so, you will avoid the most serious damages and make the walks with your faithful companion free from the dangerous foxtail!


See you next time! I hope this tips have been useful for you.

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

Foxtails, a danger for your dog.

Hello! Welcome to our new appointment!

I've decided to deal with this topic, because it is a very common event. I hope you will find it useful!


Foxtails

Foxtail is a generic term used to describe various species of wild grass, belonging to the family of Gramineae; Sativa Avena and Murine Barley are part of this group.  In spring and summer it's very common  in flowerbeds, fields and meadows. When it ripens, it dries and takes on a colour that goes from yellow to brownish, thus representing a real danger for your pet.

Why are they so feared?

Spike has a particular spear shape and a knurled, bristly, notched surface to the touch, which allows it to "walk" into the fur,  especially when it is thick, long or felted,  piercing , in case of permanence, the skin.

In this latter case, real fistulous paths are developped and their slow, gradual progression always moves forwards, because of their structure. They never spontaneously come out. 

Which body areas does it mostly affect?

In my work experience in this field, I often met dogs with a foxtail in a nostril. Dogs repeatedly sneezed and bleeded.

In this case, the extraction of the foxtail is mostly carried out through an endoscopy with the animal under general anesthesia, before the damage becomes too serious (for instance, the foreign body getting into the pulmonary tissue).

As you can see, the process is labored, expensive and with some related risks, but luckily most of the times the foreign body comes out through sneeze.

In most cases, the area concerned is the interdigital space, as foxtail easily slips into this area during walks.

If we act promptly and are lucky, foxtail will be pulled out by the vet with special tweezers even without sedating the pet, if he cooperates.

If the removal is not immediate, the foxtail could pierce the skin, creating a fistulous path, with abscess, pain and bother for the pet and in case of ascent along the tendinous canal, the procedure will be more complex: it will be necessary a real surgery.

Another common site, is the ear canal, especially for the breeds that do not have pendulous ears and for hunting dogs.

Also in this case, if we act promptly, the removal will be quick and painless, but if the foxtail deepens we will be in front of a purulent and painful otitis which can be also dangerous in case of the eardrum is perforated. In this case the removal will require a total anesthesia and a subsequent long antibiotic cure.

If the foxtail hits the eye, the annoyance will be considerable; the veterinarian, after applying a drop of local anesthetic, will extract the foreign body which may have caused a simple irritation or, in the worst case, a real ulcer, depending on the time of staying.

Also in the latter case, secondary antibiotic therapies are necessary to avoid dangerous infections that could further damage the eye or spread systemically.

What symptoms will your dog show?

Depending on the affected district, you will notice that your dog:

  • will continuously lick the affected area, which may be swollen and reddened
  • may sneeze in an uncontrollable manner. This sneezing may even be accompanied by a bloody discharge. Bloody discharge accompanying sneezing is a fairly good indicator that a foxtail is lodged in the nose
  • will repeatedly scroll the head, due to the discomfort inside the ear
  • will abundantly tear and the eye that be kept closed or semi-closed

The veterinarian will assess the severity of the situation and intervene in the most appropriate way.


How can you avoid these unpleasant inconveniences?

Timely intervention is essential:

  • after the walk, minutely check your dog' s hair, interdigital spaces, axillary, inguinal, perineal areas (under the tail) and the ears; the latter together with the eyes are the most dangerous areas where the greatest damage can occur;
  • avoid infested areas during the walks and keep your garden clean
  • remove all the foxtail that you find on your pet before they "move"

Doing so, you will avoid the most serious damages and make the walks with your faithful companion free from the dangerous foxtail!


See you next time! I hope this tips have been useful for you.

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

 

Objects’ customization acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.

The customization of tags for dogs and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. 

Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (there are electrical and electronic components, softwares and hardware, parts of metal shell, etc).   

Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.

The machines for tags customization have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.

The customization of pet tags is indeed made directly in the sale point (excluding the world of online sales) and according to a customization desired by the customer.  For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (typical features of products meant for end consumer) should be very important in the machine design.

The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start.  

Myfamily Techla engraving machine gathers these features more than all other tags engraving machines in the world. Look at the demo video to have a confirmation.

Technologies for tags customization

 

Objects’ customization acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.

The customization of tags for dogs and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. 

Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (there are electrical and electronic components, softwares and hardware, parts of metal shell, etc).   

Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.

The machines for tags customization have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.

The customization of pet tags is indeed made directly in the sale point (excluding the world of online sales) and according to a customization desired by the customer.  For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (typical features of products meant for end consumer) should be very important in the machine design.

The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start.  

Myfamily Techla engraving machine gathers these features more than all other tags engraving machines in the world. Look at the demo video to have a confirmation.

An incoming cat.

The arrival of a cat in your home grants a lot of fun, cuddles and continuous purring. Between setting up all new purchased items for the newcomer and the costant temptation to take pictures of him, you should take few minutes to choose a suitable name for your cutie.
Internet is full of suggestions about it, but choosing between hundreds of thousands of names for cats may be long, boring and not very useful.
Luckily I'm here to help you! In my life I have adopted so many cats that I could almost call myself an expert in choosing names! In this article you will find a list of popular names for cats with some less traditional but always original suggestions!

 

Choose in the best way.

Many people consider very easy choosing the cat name as they are convinced that he will never learn to recognize it and, if so, he won't ever answer it. This belief is totally false: cats learn their name and answer if so called. They are certainly much more stubborn that dogs and most of the time they will learn to respond if they associate their name with something pleasant.

Before starting with suggestions, however, some key points must be specified in the search for cat's name.

Lenght of the name. To be avoided long names, except in cases where the abbreviated version would be used practically everyday. Cats do not perceive words like us, they learn the overall sound therefore a short name becomes essential.
Wait until you know the cat. I know, once you get the exciting news of the new arrival in family, you can't help but draw up a list of possible beautiful names for cats, but actually it doesn't work that way. Sometimes a look is enough and you know that you can no longer call him "Prince", but "Messy". Remember that cats with different characteristics could inspire different names. 

Not open to misinterpretation. The choosen name should not coincide with the names of other family members, including pets already at home. Not only you would confuse the cat, but you would show few respect for him since everyone deserves a proper and original name. Avoid also choosing a name similar to obidience words like "Come", "No", "Food" and so on.
Include the family. Don't forget to include the whole family when choosing the cat name! You never know, the little ones could make very original proposals.

 

Male cat names:

Alex - Charlie - Coco - Cosmo - Felix - Figaro - Fluffy - Gatsby - Harry - Jack - Jasper - Julius - Leo - Lucky - Luigi - Max - Micio - Milo - Oliver - Oreo - Oscar - Rocky - Romeo - Sammy - Shadow - Simon - Sonny - Tiger - Toby - Tom

 

Female cat names:

Alice - Bella - Briciola - Chloe - Daisy - Eve - Fiona - Kiki - Kitty - Lady - Lilly - Lisa - Lola - Lucy - Luna - Mia - Mina - Molly - Nala - Pallina - Pearl -Princess - Rose - Ruby - Sissy - Stella - Susi - Trilly - Xena - Zelda

 

Particular names for cats

If you have arrived here and you still haven't found anything that suits your cat, I have prepared for you some curious and particular lists.

Names of ancient deities for cats:
Zeus - Thor - Hades - Athena - Hera - Aphrodite - Freya - Loki - Odin - Anubis - Amun - Ra - Horus

Names of cartoon characters for cats:
Minni - Aurora - Bambi - Bolt - Elsa - Shang - Lilli - Olaf - Simba - Tarzan - Mushu - Lilo - Baymax

Russian names for cats:
Igor - Boris - Ivan - Lev - Sasha - Nikita - Katia - Alina - Vera - Misha - Yuri

Japanese names for cats:
Akira - Neko - Sakura - Yuki - Sue - Midori - Ren - Taro - Ichi - Jou

Names of TV characters for cats:
Homer - Spock - Buffy - Kermit - Dean - Spike - Arya - Joker - Xena - Sherlock


I left you some suggestions, now it's up to you. Remember that the only limit is your imagination!

Have you found the perfect name? Let me know in the comments what is it :)

Cat names: original and popular ideas

An incoming cat.

The arrival of a cat in your home grants a lot of fun, cuddles and continuous purring. Between setting up all new purchased items for the newcomer and the costant temptation to take pictures of him, you should take few minutes to choose a suitable name for your cutie.
Internet is full of suggestions about it, but choosing between hundreds of thousands of names for cats may be long, boring and not very useful.
Luckily I'm here to help you! In my life I have adopted so many cats that I could almost call myself an expert in choosing names! In this article you will find a list of popular names for cats with some less traditional but always original suggestions!

 

Choose in the best way.

Many people consider very easy choosing the cat name as they are convinced that he will never learn to recognize it and, if so, he won't ever answer it. This belief is totally false: cats learn their name and answer if so called. They are certainly much more stubborn that dogs and most of the time they will learn to respond if they associate their name with something pleasant.

Before starting with suggestions, however, some key points must be specified in the search for cat's name.

Lenght of the name. To be avoided long names, except in cases where the abbreviated version would be used practically everyday. Cats do not perceive words like us, they learn the overall sound therefore a short name becomes essential.
Wait until you know the cat. I know, once you get the exciting news of the new arrival in family, you can't help but draw up a list of possible beautiful names for cats, but actually it doesn't work that way. Sometimes a look is enough and you know that you can no longer call him "Prince", but "Messy". Remember that cats with different characteristics could inspire different names. 

Not open to misinterpretation. The choosen name should not coincide with the names of other family members, including pets already at home. Not only you would confuse the cat, but you would show few respect for him since everyone deserves a proper and original name. Avoid also choosing a name similar to obidience words like "Come", "No", "Food" and so on.
Include the family. Don't forget to include the whole family when choosing the cat name! You never know, the little ones could make very original proposals.

 

Male cat names:

Alex - Charlie - Coco - Cosmo - Felix - Figaro - Fluffy - Gatsby - Harry - Jack - Jasper - Julius - Leo - Lucky - Luigi - Max - Micio - Milo - Oliver - Oreo - Oscar - Rocky - Romeo - Sammy - Shadow - Simon - Sonny - Tiger - Toby - Tom

 

Female cat names:

Alice - Bella - Briciola - Chloe - Daisy - Eve - Fiona - Kiki - Kitty - Lady - Lilly - Lisa - Lola - Lucy - Luna - Mia - Mina - Molly - Nala - Pallina - Pearl -Princess - Rose - Ruby - Sissy - Stella - Susi - Trilly - Xena - Zelda

 

Particular names for cats

If you have arrived here and you still haven't found anything that suits your cat, I have prepared for you some curious and particular lists.

Names of ancient deities for cats:
Zeus - Thor - Hades - Athena - Hera - Aphrodite - Freya - Loki - Odin - Anubis - Amun - Ra - Horus

Names of cartoon characters for cats:
Minni - Aurora - Bambi - Bolt - Elsa - Shang - Lilli - Olaf - Simba - Tarzan - Mushu - Lilo - Baymax

Russian names for cats:
Igor - Boris - Ivan - Lev - Sasha - Nikita - Katia - Alina - Vera - Misha - Yuri

Japanese names for cats:
Akira - Neko - Sakura - Yuki - Sue - Midori - Ren - Taro - Ichi - Jou

Names of TV characters for cats:
Homer - Spock - Buffy - Kermit - Dean - Spike - Arya - Joker - Xena - Sherlock


I left you some suggestions, now it's up to you. Remember that the only limit is your imagination!

Have you found the perfect name? Let me know in the comments what is it :)

Last week we interviewed one of our customers. The Sicilian company with whom we spoke, owner of the brand Hobbyzoo, introduced some comments that we will post in our blog. This action is aimed to make the business culture known in the pet world and share valuable information, coming from skilled operators in the sector.

Michele Monteforte has been working in pet industry for many years and has recently taken over (it was 2011) a growing business. 

Enjoy your reading :)

 

Profile of your enterprise, to explain your background to the reader:

Sign name: Hobbyzoo

Enterprise existing from: 2013 (first shop), 2016 (second one)

Shop surface: 240 sq. meters and 800 sq. meters

Total surface of the shops of this chain (if owner of a chain): 1040 sq. meters

Turnover: 1,8 millions of Euros

Number of persons in charge: 11, among those 4 chemists

Commercial offer: 16.000 references for each shelf + grooming service + vet pharmacy service

 

D: Many of the markets where sales activities are working have suffered a decrease. Disregarding what financial analysts say, what is your situation? Which business trends and which changes in the behaviour of end users do you observe?

R: Like other operators in the world of PET, we have the chance to work in a field with a 2 digit growth, though other balanced or declining markets. However, this growth concerns above all chains and online commerce.

End users are more and more aware and well-informed. That's why the "amount" of purchases decreases, but the expenses per person grow. We noticed that buyers are disposed to pay more for products having a better quality

D: Which are the peculiarities distinguishing Hobbyzoo and which are the "strategic" moves of next years?

R: Our strong points are: the wide offer that end users can find in our shops, with more than 16.000 references for each shelf and the offered services: grooming and vet pharmacy competence and skill of our staff. The customer wants to be guided and suggested and this is the added value we give. 4 of the 11 members of our staff are chemists and training is for us a continuous process, that we combine with convivial moments. It's difficult to find motivated and skilled human resources and this represents our real challenge for the opening of the next shops. Looking at the future, we plan to open 6 other shops in the next 2 years and to start a project of online marketing. On the contrary, if we look at the past and could revise our choices, we would deal with e-commerce in advance.

D: How did you know MyFamily and what are the advantages on which the company producing The tags can count.

R: With MyFamily we immediately started a gratifying cooperation based on mutual respect.

Products are of higher quality and the capacity to spread them differentiate MyFamily from its competitors. According to my opinion, MyFamily is very skilfull in quickly updating its offer of products and machines and in keeping up with the sudden changes which are typical in today's markets

D: If you would like to give a suggestion to the owners of independent shops, what would you tell them?

R: I would wish them to watch the current changes, in order to be able to monitor them and use them as an opportunity

Would you like to leave your comments? Write an e-mail to marketing@myfamily.it

INTERVIEW WITH MICHELE MONTEFORTE OF HOBBYZOO

Last week we interviewed one of our customers. The Sicilian company with whom we spoke, owner of the brand Hobbyzoo, introduced some comments that we will post in our blog. This action is aimed to make the business culture known in the pet world and share valuable information, coming from skilled operators in the sector.

Michele Monteforte has been working in pet industry for many years and has recently taken over (it was 2011) a growing business. 

Enjoy your reading :)

 

Profile of your enterprise, to explain your background to the reader:

Sign name: Hobbyzoo

Enterprise existing from: 2013 (first shop), 2016 (second one)

Shop surface: 240 sq. meters and 800 sq. meters

Total surface of the shops of this chain (if owner of a chain): 1040 sq. meters

Turnover: 1,8 millions of Euros

Number of persons in charge: 11, among those 4 chemists

Commercial offer: 16.000 references for each shelf + grooming service + vet pharmacy service

 

D: Many of the markets where sales activities are working have suffered a decrease. Disregarding what financial analysts say, what is your situation? Which business trends and which changes in the behaviour of end users do you observe?

R: Like other operators in the world of PET, we have the chance to work in a field with a 2 digit growth, though other balanced or declining markets. However, this growth concerns above all chains and online commerce.

End users are more and more aware and well-informed. That's why the "amount" of purchases decreases, but the expenses per person grow. We noticed that buyers are disposed to pay more for products having a better quality

D: Which are the peculiarities distinguishing Hobbyzoo and which are the "strategic" moves of next years?

R: Our strong points are: the wide offer that end users can find in our shops, with more than 16.000 references for each shelf and the offered services: grooming and vet pharmacy competence and skill of our staff. The customer wants to be guided and suggested and this is the added value we give. 4 of the 11 members of our staff are chemists and training is for us a continuous process, that we combine with convivial moments. It's difficult to find motivated and skilled human resources and this represents our real challenge for the opening of the next shops. Looking at the future, we plan to open 6 other shops in the next 2 years and to start a project of online marketing. On the contrary, if we look at the past and could revise our choices, we would deal with e-commerce in advance.

D: How did you know MyFamily and what are the advantages on which the company producing The tags can count.

R: With MyFamily we immediately started a gratifying cooperation based on mutual respect.

Products are of higher quality and the capacity to spread them differentiate MyFamily from its competitors. According to my opinion, MyFamily is very skilfull in quickly updating its offer of products and machines and in keeping up with the sudden changes which are typical in today's markets

D: If you would like to give a suggestion to the owners of independent shops, what would you tell them?

R: I would wish them to watch the current changes, in order to be able to monitor them and use them as an opportunity

Would you like to leave your comments? Write an e-mail to marketing@myfamily.it