Would you like to ship to United States? Go to MyFamily USA!

RSS

Blog

Interzoo is the greatest Pet exhibition in the world and will take place from 8th to 11th May at the Exhibition Centre in Nuremberg. This event takes place every two years in Nuremberg, where 1.800 international companies show their novelties for pets. This exhibition, with the attendance of about 40.000 visitors, is the place where you can discover the evolution of the Pet industry.  

MyFamily will attend this event with a lot of novelties.
The new HushTag collection is unmissable: hushed tags arising from the mixture of metal and rubber, available in different colours and materials. 

The exclusive collection of collars and leashes having a refined Italian design, with precious materials and attention to details, is also a first preview for Interzoo. MyFamily collars and leashes have been completely conceived and manufactured in our workshop, with the intention of ffering a high-quality product, unique in the world.

During this important event, the tags, which are very appreciated in the Pet industry, will be implemented by the new collection of hand glazed tags representing the most typical animals of Zoos and Aquariums.  They will have various applications...they can even become beautiful magnets! 

Don't miss the opportunity to discover these important novelties; visit our booth 242 in Hall 5. 

MyFamily staff will welcome you with great pleasure.

Interzoo 2018, unmissable novelties branded MyFamily

Interzoo is the greatest Pet exhibition in the world and will take place from 8th to 11th May at the Exhibition Centre in Nuremberg. This event takes place every two years in Nuremberg, where 1.800 international companies show their novelties for pets. This exhibition, with the attendance of about 40.000 visitors, is the place where you can discover the evolution of the Pet industry.  

MyFamily will attend this event with a lot of novelties.
The new HushTag collection is unmissable: hushed tags arising from the mixture of metal and rubber, available in different colours and materials. 

The exclusive collection of collars and leashes having a refined Italian design, with precious materials and attention to details, is also a first preview for Interzoo. MyFamily collars and leashes have been completely conceived and manufactured in our workshop, with the intention of ffering a high-quality product, unique in the world.

During this important event, the tags, which are very appreciated in the Pet industry, will be implemented by the new collection of hand glazed tags representing the most typical animals of Zoos and Aquariums.  They will have various applications...they can even become beautiful magnets! 

Don't miss the opportunity to discover these important novelties; visit our booth 242 in Hall 5. 

MyFamily staff will welcome you with great pleasure.

Last week we interviewed one of our customers. The Sicilian company with whom we spoke, owner of the brand Hobbyzoo, introduced some comments that we will post in our blog. This action is aimed to make the business culture known in the pet world and share valuable information, coming from skilled operators in the sector.

Michele Monteforte has been working in pet industry for many years and has recently taken over (it was 2011) a growing business. 

Enjoy your reading :)

 

Profile of your enterprise, to explain your background to the reader:

Sign name: Hobbyzoo

Enterprise existing from: 2013 (first shop), 2016 (second one)

Shop surface: 240 sq. meters and 800 sq. meters

Total surface of the shops of this chain (if owner of a chain): 1040 sq. meters

Turnover: 1,8 millions of Euros

Number of persons in charge: 11, among those 4 chemists

Commercial offer: 16.000 references for each shelf + grooming service + vet pharmacy service

 

D: Many of the markets where sales activities are working have suffered a decrease. Disregarding what financial analysts say, what is your situation? Which business trends and which changes in the behaviour of end users do you observe?

R: Like other operators in the world of PET, we have the chance to work in a field with a 2 digit growth, though other balanced or declining markets. However, this growth concerns above all chains and online commerce.

End users are more and more aware and well-informed. That's why the "amount" of purchases decreases, but the expenses per person grow. We noticed that buyers are disposed to pay more for products having a better quality

D: Which are the peculiarities distinguishing Hobbyzoo and which are the "strategic" moves of next years?

R: Our strong points are: the wide offer that end users can find in our shops, with more than 16.000 references for each shelf and the offered services: grooming and vet pharmacy competence and skill of our staff. The customer wants to be guided and suggested and this is the added value we give. 4 of the 11 members of our staff are chemists and training is for us a continuous process, that we combine with convivial moments. It's difficult to find motivated and skilled human resources and this represents our real challenge for the opening of the next shops. Looking at the future, we plan to open 6 other shops in the next 2 years and to start a project of online marketing. On the contrary, if we look at the past and could revise our choices, we would deal with e-commerce in advance.

D: How did you know MyFamily and what are the advantages on which the company producing The tags can count.

R: With MyFamily we immediately started a gratifying cooperation based on mutual respect.

Products are of higher quality and the capacity to spread them differentiate MyFamily from its competitors. According to my opinion, MyFamily is very skilfull in quickly updating its offer of products and machines and in keeping up with the sudden changes which are typical in today's markets

D: If you would like to give a suggestion to the owners of independent shops, what would you tell them?

R: I would wish them to watch the current changes, in order to be able to monitor them and use them as an opportunity

Would you like to leave your comments? Write an e-mail to marketing@myfamily.it

INTERVIEW WITH MICHELE MONTEFORTE OF HOBBYZOO

Last week we interviewed one of our customers. The Sicilian company with whom we spoke, owner of the brand Hobbyzoo, introduced some comments that we will post in our blog. This action is aimed to make the business culture known in the pet world and share valuable information, coming from skilled operators in the sector.

Michele Monteforte has been working in pet industry for many years and has recently taken over (it was 2011) a growing business. 

Enjoy your reading :)

 

Profile of your enterprise, to explain your background to the reader:

Sign name: Hobbyzoo

Enterprise existing from: 2013 (first shop), 2016 (second one)

Shop surface: 240 sq. meters and 800 sq. meters

Total surface of the shops of this chain (if owner of a chain): 1040 sq. meters

Turnover: 1,8 millions of Euros

Number of persons in charge: 11, among those 4 chemists

Commercial offer: 16.000 references for each shelf + grooming service + vet pharmacy service

 

D: Many of the markets where sales activities are working have suffered a decrease. Disregarding what financial analysts say, what is your situation? Which business trends and which changes in the behaviour of end users do you observe?

R: Like other operators in the world of PET, we have the chance to work in a field with a 2 digit growth, though other balanced or declining markets. However, this growth concerns above all chains and online commerce.

End users are more and more aware and well-informed. That's why the "amount" of purchases decreases, but the expenses per person grow. We noticed that buyers are disposed to pay more for products having a better quality

D: Which are the peculiarities distinguishing Hobbyzoo and which are the "strategic" moves of next years?

R: Our strong points are: the wide offer that end users can find in our shops, with more than 16.000 references for each shelf and the offered services: grooming and vet pharmacy competence and skill of our staff. The customer wants to be guided and suggested and this is the added value we give. 4 of the 11 members of our staff are chemists and training is for us a continuous process, that we combine with convivial moments. It's difficult to find motivated and skilled human resources and this represents our real challenge for the opening of the next shops. Looking at the future, we plan to open 6 other shops in the next 2 years and to start a project of online marketing. On the contrary, if we look at the past and could revise our choices, we would deal with e-commerce in advance.

D: How did you know MyFamily and what are the advantages on which the company producing The tags can count.

R: With MyFamily we immediately started a gratifying cooperation based on mutual respect.

Products are of higher quality and the capacity to spread them differentiate MyFamily from its competitors. According to my opinion, MyFamily is very skilfull in quickly updating its offer of products and machines and in keeping up with the sudden changes which are typical in today's markets

D: If you would like to give a suggestion to the owners of independent shops, what would you tell them?

R: I would wish them to watch the current changes, in order to be able to monitor them and use them as an opportunity

Would you like to leave your comments? Write an e-mail to marketing@myfamily.it

If you are looking for any suggestions about how to better deal with the Facebook page of your Pet Store, you are in the right place. This article would like to give you some suggestions about how to support your Pet Shop through a Facebook page in the best way. I don't want to offer you a miraculous handbook and I have certainly addressed only a small part of the subjects that we can deal with (let's say that we could write a whole book about FB posts:), but I am sure that here you can find all the main subjects that are often overlooked or underestimated.

The main purpose is to create a page with the basic information, to write something about pets or about the products you sell, to publish some photos and wait for an influx of people into your Pet Shop.

It seems easy, doesn't it?

Unfortunately it isn't. If you join the fray of the big quantity of pages, groups and Facebook profiles without any knowledge nor project, you could waste a lot of time without obtaining any remarkable results.

Explain who you are and differentiate yourself

It might seem taken for granted, but in your page you should put all the information concerning your Pet Shop. It's important to underline: phone number, address, website, opening hours, offered services, the products you sell, scheduled events and promotions. Above all, it's essential to put in the field "about" some information in order to convince people, with a few words, to choose you among all the other shops in the neighborhood.

 

Content: what and how.

Now you have a page which is complete and ready to be used.  A new doubt naturally arises: which contents can I post and above all, how can I express them? Keep in mind that Facebook is first of all a social network, ruled by peculiar regulations and it has particular requirements. Here below you can find the requirements for posts: you can make a checklist and verify it before publishing your contents.

Short: Facebook posts have a limit of 63,206 characters, approximately 70 pages of a word document. Although this space may seem useful, you should avoid writing very long posts. When you write, you should put yourself in a user's shoes, who sees in the homepage a neverending post: you could scare him.

Nobody will dedicate much time for a reading on socials, although it could be interesting. The optimal length for a post is one or two lines. Catch the reader's attention, do not bore him to death.

Interesting information: sharing important information to your customers is a must. If you have a pet store and you want to promote it, you have to share the information concerning your business. The community visits your page only to learn about animals, about your Pet Shop, nothing else.  If you are in trouble, for instance, you can share new arrivals in the shop, promotions about products, news about events for pets in your area, the original services offered by your store, and much more. In other words, you have to try to publish contents that are important for your current customers and also for the potential ones.

Interaction: This is one of the main parts of the management of a Facebook page. The aim of a "social" activity is to trigger an interaction with users. Contrary to traditional means of communication, on the social networks the interaction is of utmost importance. It's essential to ask questions and to answer other users' questions. This encourages interaction with your possible customers, by increasing confidence towards yourself, also enhancing your reputation. This way, you can receive important feedbacks in order to improve your service. A good subject to deal with is your customers' furry friends. Remember that a pet lover adores to "give voice" to his loyal pet.

Tone: The big mistake you must necessarily avoid is to address to users with a very professional tone. A friendly tone is suggested, in order to establish a connection with your customers. Remember that people look for somebody who put them at their ease and is easy to approach.

Picture: Which is the best way to draw the attention of someone, if not visually? Never underestimate the importance of a picture associated with a post. Let's suppose you want to promote the new food for cats you have just received: you can share the picture of the brand with the post or you can share the picture of the cat to whom it is addressed. The instrument "picture" is strong also for your customers: ask them to share the photos showing them with your products, allow them to interact.

Video: it's arduous to create videos. Accurate videos require a lot of processing time, and for this reason they are less frequent in Facebook but they provoque a stronger impact. A well structured, educational video can considerably increase the influx of people in your page.

Hashtags: They are very useful to increase the number of people who will see your post. If used, they will have to concern your market field. Let's suppose you have just written a post about a promotion in your shop; the hashtags to promote this post might be #nameOfYourShop#sales #NameOfTheProductOnSale#PetsProducts#petShop.

 

Posts: how many and when.

The main instrument allowing you to understand how to better deal with your posts is Insights. You should learn to use it to the fullest, because it offers you quantitative information that might be of great help. FB Insights provides you with the report of the following data: the number of people reached by your posts and the number of those who have interacted, the number of people who called your company from the Page, the number of answers to customers and your average answering time and the number of people who "registered" (that is to say who stated to be in your store) in their posts.

 

Little, but often and assiduously: The main mistake made by those who deal with FB for the first time is to post at once all the available news and to forget the page for a week. If you wish to start a relationship with your customers (and potential customers) you need perseverance, otherwise you risk to fall into obscurity. Perseverance becomes important if combined with usefulness. Remember that your aim is to enrich people by supplying quality contents. You must avoid spam.

According to proven surveys, the best number of posts to daily publish is one. If it is not possible, the perseverance criteria is to be preferred.

At the right time: Through Insights you can check the time when there's a great influx of active users. Programming the publishing of posts (opportunity given by FB) allows to reach as many users as possible. The best time for posting is between 1pm and 4pm, although it changes according to the context.

Call-to-action

Each Facebook page allows to create a "button" (called Call To Action in technical jargon, shorten CTA) which allows the user to make a certain action. The possible actions are: contact (through Messenger, e-mail, phone or Web site), purchase or reservation of a service. If you know you are too busy to answer any doubt of your online customers during the day, I suggest you to add the button "call". This way, you can encourage users to directly call and verify if your shop can satisfy their needs.

 

Paid promotion

All users have the possibility to advertise the posts they publish on FB by investing an economic budget. This doesn't mean that you must necessarily pay to promote your posts (even though these costs allow you to get more visibility, time being equal). Posts promotion allows to give more emphasis to your contents and to reach a wider community. It's important to decide the addressee of the promotion: you can choose between those who have already interacted with your page (or with other contents) and the people selected through targeting (that is people resulting from a selection based on geographical position, age, gender and interests).

Let's make an example. Let's suppose that your shop is in Milan and that you want to advertise the arrival of the new Techla machine for the immediate engraving of pets ID tags.

What will you do?

Firstly, prepare the promotional post: the text, max two-three lines, and a picture that could be the engravers that you have just bought or en engraved tag (you can also prepare a short video of the engraving made in your shop for a customer).

After that, you shall decide to whom the message will be addressed. If you live in Milan, your can select this city as geographical area of your reference public. You could have the temptation to include also the surroundings or the whole nation, but this is not the best strategy if you have a shop, because few people outside Milan would find your message useful if they have to drive long distances to reach you. You uselessly risk to waste money.

 

As regards your target's interests, it is suggested to always include them in order to specifically reach who is really interested. You could mention the following interests: pets' owners, pets, cats lovers, dogs lovers, petshop, dogs owners, cats owners, pets products, dogs products, cats products.

And now?

What we have debated in this article is only the tip of the iceberg. The next step is up to you. My suggestion is to experiment as much as possible. For instance, try different kinds of posts and observe which fits better your situation. Vary text posts, pictures, videos and external links, so that you can stimulate the different kinds of users as much as possible.

If you have already dealt with the promotion of your shop on Facebook, leave your comment and share your experience :)

 

First steps to deal with the Facebook page of your Pet Store

If you are looking for any suggestions about how to better deal with the Facebook page of your Pet Store, you are in the right place. This article would like to give you some suggestions about how to support your Pet Shop through a Facebook page in the best way. I don't want to offer you a miraculous handbook and I have certainly addressed only a small part of the subjects that we can deal with (let's say that we could write a whole book about FB posts:), but I am sure that here you can find all the main subjects that are often overlooked or underestimated.

The main purpose is to create a page with the basic information, to write something about pets or about the products you sell, to publish some photos and wait for an influx of people into your Pet Shop.

It seems easy, doesn't it?

Unfortunately it isn't. If you join the fray of the big quantity of pages, groups and Facebook profiles without any knowledge nor project, you could waste a lot of time without obtaining any remarkable results.

Explain who you are and differentiate yourself

It might seem taken for granted, but in your page you should put all the information concerning your Pet Shop. It's important to underline: phone number, address, website, opening hours, offered services, the products you sell, scheduled events and promotions. Above all, it's essential to put in the field "about" some information in order to convince people, with a few words, to choose you among all the other shops in the neighborhood.

 

Content: what and how.

Now you have a page which is complete and ready to be used.  A new doubt naturally arises: which contents can I post and above all, how can I express them? Keep in mind that Facebook is first of all a social network, ruled by peculiar regulations and it has particular requirements. Here below you can find the requirements for posts: you can make a checklist and verify it before publishing your contents.

Short: Facebook posts have a limit of 63,206 characters, approximately 70 pages of a word document. Although this space may seem useful, you should avoid writing very long posts. When you write, you should put yourself in a user's shoes, who sees in the homepage a neverending post: you could scare him.

Nobody will dedicate much time for a reading on socials, although it could be interesting. The optimal length for a post is one or two lines. Catch the reader's attention, do not bore him to death.

Interesting information: sharing important information to your customers is a must. If you have a pet store and you want to promote it, you have to share the information concerning your business. The community visits your page only to learn about animals, about your Pet Shop, nothing else.  If you are in trouble, for instance, you can share new arrivals in the shop, promotions about products, news about events for pets in your area, the original services offered by your store, and much more. In other words, you have to try to publish contents that are important for your current customers and also for the potential ones.

Interaction: This is one of the main parts of the management of a Facebook page. The aim of a "social" activity is to trigger an interaction with users. Contrary to traditional means of communication, on the social networks the interaction is of utmost importance. It's essential to ask questions and to answer other users' questions. This encourages interaction with your possible customers, by increasing confidence towards yourself, also enhancing your reputation. This way, you can receive important feedbacks in order to improve your service. A good subject to deal with is your customers' furry friends. Remember that a pet lover adores to "give voice" to his loyal pet.

Tone: The big mistake you must necessarily avoid is to address to users with a very professional tone. A friendly tone is suggested, in order to establish a connection with your customers. Remember that people look for somebody who put them at their ease and is easy to approach.

Picture: Which is the best way to draw the attention of someone, if not visually? Never underestimate the importance of a picture associated with a post. Let's suppose you want to promote the new food for cats you have just received: you can share the picture of the brand with the post or you can share the picture of the cat to whom it is addressed. The instrument "picture" is strong also for your customers: ask them to share the photos showing them with your products, allow them to interact.

Video: it's arduous to create videos. Accurate videos require a lot of processing time, and for this reason they are less frequent in Facebook but they provoque a stronger impact. A well structured, educational video can considerably increase the influx of people in your page.

Hashtags: They are very useful to increase the number of people who will see your post. If used, they will have to concern your market field. Let's suppose you have just written a post about a promotion in your shop; the hashtags to promote this post might be #nameOfYourShop#sales #NameOfTheProductOnSale#PetsProducts#petShop.

 

Posts: how many and when.

The main instrument allowing you to understand how to better deal with your posts is Insights. You should learn to use it to the fullest, because it offers you quantitative information that might be of great help. FB Insights provides you with the report of the following data: the number of people reached by your posts and the number of those who have interacted, the number of people who called your company from the Page, the number of answers to customers and your average answering time and the number of people who "registered" (that is to say who stated to be in your store) in their posts.

 

Little, but often and assiduously: The main mistake made by those who deal with FB for the first time is to post at once all the available news and to forget the page for a week. If you wish to start a relationship with your customers (and potential customers) you need perseverance, otherwise you risk to fall into obscurity. Perseverance becomes important if combined with usefulness. Remember that your aim is to enrich people by supplying quality contents. You must avoid spam.

According to proven surveys, the best number of posts to daily publish is one. If it is not possible, the perseverance criteria is to be preferred.

At the right time: Through Insights you can check the time when there's a great influx of active users. Programming the publishing of posts (opportunity given by FB) allows to reach as many users as possible. The best time for posting is between 1pm and 4pm, although it changes according to the context.

Call-to-action

Each Facebook page allows to create a "button" (called Call To Action in technical jargon, shorten CTA) which allows the user to make a certain action. The possible actions are: contact (through Messenger, e-mail, phone or Web site), purchase or reservation of a service. If you know you are too busy to answer any doubt of your online customers during the day, I suggest you to add the button "call". This way, you can encourage users to directly call and verify if your shop can satisfy their needs.

 

Paid promotion

All users have the possibility to advertise the posts they publish on FB by investing an economic budget. This doesn't mean that you must necessarily pay to promote your posts (even though these costs allow you to get more visibility, time being equal). Posts promotion allows to give more emphasis to your contents and to reach a wider community. It's important to decide the addressee of the promotion: you can choose between those who have already interacted with your page (or with other contents) and the people selected through targeting (that is people resulting from a selection based on geographical position, age, gender and interests).

Let's make an example. Let's suppose that your shop is in Milan and that you want to advertise the arrival of the new Techla machine for the immediate engraving of pets ID tags.

What will you do?

Firstly, prepare the promotional post: the text, max two-three lines, and a picture that could be the engravers that you have just bought or en engraved tag (you can also prepare a short video of the engraving made in your shop for a customer).

After that, you shall decide to whom the message will be addressed. If you live in Milan, your can select this city as geographical area of your reference public. You could have the temptation to include also the surroundings or the whole nation, but this is not the best strategy if you have a shop, because few people outside Milan would find your message useful if they have to drive long distances to reach you. You uselessly risk to waste money.

 

As regards your target's interests, it is suggested to always include them in order to specifically reach who is really interested. You could mention the following interests: pets' owners, pets, cats lovers, dogs lovers, petshop, dogs owners, cats owners, pets products, dogs products, cats products.

And now?

What we have debated in this article is only the tip of the iceberg. The next step is up to you. My suggestion is to experiment as much as possible. For instance, try different kinds of posts and observe which fits better your situation. Vary text posts, pictures, videos and external links, so that you can stimulate the different kinds of users as much as possible.

If you have already dealt with the promotion of your shop on Facebook, leave your comment and share your experience :)

 

From 15th to 17th March, MyFamily will share a booth with its distributor at the annual national exhibition held in Madrid: Iberzoo.
The latest edition of Iberzoo has been attended by 480 companies coming from 53 countries and by 16.200 professionals of the Pet industry.
MyFamily will have the opportunity to have a good showcase to introduce all its 2018 novelties about ID tags for dogs and cats.
The main protagonist will always be our Techla engraving machine that, thanks to its advanced technology, in just two minutes provides customized ID tags for the end users.

IBERZOO 2018

From 15th to 17th March, MyFamily will share a booth with its distributor at the annual national exhibition held in Madrid: Iberzoo.
The latest edition of Iberzoo has been attended by 480 companies coming from 53 countries and by 16.200 professionals of the Pet industry.
MyFamily will have the opportunity to have a good showcase to introduce all its 2018 novelties about ID tags for dogs and cats.
The main protagonist will always be our Techla engraving machine that, thanks to its advanced technology, in just two minutes provides customized ID tags for the end users.

From 21st  to 23rd March, Global Pet Expo, the world’s greatest exhibition will be held in Orlando and will be exclusively dedicated to retailers, distributors and professionals of the pet field.

The 2017 Show featured 1,130 exhibitors and 3,437 booths.

Every year, attendees have the opportunity to show a preview of their novelties; in 2017 more than 3,000 products have been launched to 7,000 pet professionals.

The event will take place in Orlando, where we established our U.S.A. headquarters. Therefore we are very proud to attend the show with all our 2018 novelties, not to be missed!

Global Pet Expo – Orlando 2018

From 21st  to 23rd March, Global Pet Expo, the world’s greatest exhibition will be held in Orlando and will be exclusively dedicated to retailers, distributors and professionals of the pet field.

The 2017 Show featured 1,130 exhibitors and 3,437 booths.

Every year, attendees have the opportunity to show a preview of their novelties; in 2017 more than 3,000 products have been launched to 7,000 pet professionals.

The event will take place in Orlando, where we established our U.S.A. headquarters. Therefore we are very proud to attend the show with all our 2018 novelties, not to be missed!

If you are looking for effective means in order to increase sales in your pet store, please read this article about our ideas which are the result of our experience with thousands of shopkeepers of this field.
We are Pet specialists and we know commercial habits as well as the customers of this market very well.
This article is meant to give you some cues about how to improve the economic performance of your store for four-legged friends and their “colleagues”, not to increase all of a sudden the number of customers in your shop.
On the other hand, some simple commercial suggestions for pet world – as for all other categories – can be of great help if followed with method and perseverance.

Suggestion 1: cooperate with your colleagues.
Are there any other store serving our friends Animals, in your neighborhood? Try to make a partnership with your colleagues, in order to increase the “walk in” (namely the number of people visiting your shop). Think about groomers, veterinarians or any business which has your same target of customers. You can invite them to visit your shop, trying to make this occasion an agreeable event. In order to succeed, focus on what can be interesting for them. Think about their interests before yours.
This effort will help you to achieve new customers.

Suggestion 2: focus on your customers’ wishes.
Customers are more and more picky and it’s a challenge to get their attention. This applies to those who are in pet business, whether they have a shop or not, as well as to all those who manage any business activity.
In this sense, wonder who actually the customer is. Is it the owner, or his hairy friend? Or both? And what are their actual needs?
Thinking about this question, you will adapt the level of service to your customer’s real needs and wishes. Perhaps you will decide to offer a croquettes testing for your customers’ four-legged friends, or you will develop a new service aiming at making both happy. This tactic will help you to gain your customers loyalty and to make them come back more often; you will also avoid the competitors to lure them away from you.

Suggestion 3: make your shop “social”.
World has become social. All that concerns successful products and services turns around the communities crystallizing all around. It’s no more a trend, a fashion, but a real social aptitude, thanks to internet.
Listening to customers and receiving requests, comments or complaints all day long, you will notice that they can be grouped into themes. The same themes can be retrieved and posted in your blog or on Facebook and commented and shared.
If you adopt this tactic, you will increase the popularity of your brand: the so named “Brand Awareness”.

Suggestion 4: know your customers the best you can.
How much is your name important for you? If you think for a while, to be called by name is very rewarding for all of us.
That’s why all pets’ owners choose with pleasure and satisfaction their own dog’s or cat’s name. If you work assiduously in order to collect the information about your customers, you will reach the same goal: gratifying them.

You need to be organized in order to collect and manage your customers’ information.
If you are not accustomed to software, you can equip yourself with paper and pen. If you prefer to use computer, you shall use customers’ management software (we are talking about CRM, meaning Customer Relationship Management). This option will give the advantage to be able to manage many data which can also be quickly queried.
When you deal with this topic, keep in mind who your customer is: read once again point 2 to collect the relevant information and to use them in the best way. If you are able to successfully manage the relationship with your customers, you will get customers loyalty and you will gain new customers thanks to recommendation.
Finally, a more conscious management of your customers allows you to organize them in subgroups with special needs (segmentation of customers) that can be better satisfied. For instance: customers having a small size dog may be interested in a different service compared to those who own a cat (does it make sense to offer croquettes testing service for cats, if they rarely visit the point of sale with their owner?).

Conclusion: your recipe is magic.
The suggestions we gave you in this short article are general and the truth is that there isn’t a magic recipe to have a successful pet shop. What really counts is the daily attitude that has necessarily to consider also what mentioned in this document.
As latest suggestion, you can wonder what your daily attitude with the four reported suggestions is and try to make them your own with perseverance.
To have an engraving machine in your shop helps you to have more and more faithful customers.

4 marketing suggestions to increase sales in your pet shop.

If you are looking for effective means in order to increase sales in your pet store, please read this article about our ideas which are the result of our experience with thousands of shopkeepers of this field.
We are Pet specialists and we know commercial habits as well as the customers of this market very well.
This article is meant to give you some cues about how to improve the economic performance of your store for four-legged friends and their “colleagues”, not to increase all of a sudden the number of customers in your shop.
On the other hand, some simple commercial suggestions for pet world – as for all other categories – can be of great help if followed with method and perseverance.

Suggestion 1: cooperate with your colleagues.
Are there any other store serving our friends Animals, in your neighborhood? Try to make a partnership with your colleagues, in order to increase the “walk in” (namely the number of people visiting your shop). Think about groomers, veterinarians or any business which has your same target of customers. You can invite them to visit your shop, trying to make this occasion an agreeable event. In order to succeed, focus on what can be interesting for them. Think about their interests before yours.
This effort will help you to achieve new customers.

Suggestion 2: focus on your customers’ wishes.
Customers are more and more picky and it’s a challenge to get their attention. This applies to those who are in pet business, whether they have a shop or not, as well as to all those who manage any business activity.
In this sense, wonder who actually the customer is. Is it the owner, or his hairy friend? Or both? And what are their actual needs?
Thinking about this question, you will adapt the level of service to your customer’s real needs and wishes. Perhaps you will decide to offer a croquettes testing for your customers’ four-legged friends, or you will develop a new service aiming at making both happy. This tactic will help you to gain your customers loyalty and to make them come back more often; you will also avoid the competitors to lure them away from you.

Suggestion 3: make your shop “social”.
World has become social. All that concerns successful products and services turns around the communities crystallizing all around. It’s no more a trend, a fashion, but a real social aptitude, thanks to internet.
Listening to customers and receiving requests, comments or complaints all day long, you will notice that they can be grouped into themes. The same themes can be retrieved and posted in your blog or on Facebook and commented and shared.
If you adopt this tactic, you will increase the popularity of your brand: the so named “Brand Awareness”.

Suggestion 4: know your customers the best you can.
How much is your name important for you? If you think for a while, to be called by name is very rewarding for all of us.
That’s why all pets’ owners choose with pleasure and satisfaction their own dog’s or cat’s name. If you work assiduously in order to collect the information about your customers, you will reach the same goal: gratifying them.

You need to be organized in order to collect and manage your customers’ information.
If you are not accustomed to software, you can equip yourself with paper and pen. If you prefer to use computer, you shall use customers’ management software (we are talking about CRM, meaning Customer Relationship Management). This option will give the advantage to be able to manage many data which can also be quickly queried.
When you deal with this topic, keep in mind who your customer is: read once again point 2 to collect the relevant information and to use them in the best way. If you are able to successfully manage the relationship with your customers, you will get customers loyalty and you will gain new customers thanks to recommendation.
Finally, a more conscious management of your customers allows you to organize them in subgroups with special needs (segmentation of customers) that can be better satisfied. For instance: customers having a small size dog may be interested in a different service compared to those who own a cat (does it make sense to offer croquettes testing service for cats, if they rarely visit the point of sale with their owner?).

Conclusion: your recipe is magic.
The suggestions we gave you in this short article are general and the truth is that there isn’t a magic recipe to have a successful pet shop. What really counts is the daily attitude that has necessarily to consider also what mentioned in this document.
As latest suggestion, you can wonder what your daily attitude with the four reported suggestions is and try to make them your own with perseverance.
To have an engraving machine in your shop helps you to have more and more faithful customers.

The nineteenth edition of Global Pet Forum will be held in Venice from January 24th to 26th 2018.

MyFamily will be the Main Sponsor of this important international event where all the greatest exponents of the Pet market will meet to talk about the latest pet news and trends.

During this event, an area will be devoted to our brand where we will show all our products and services to many professionals.

We are always careful to the details and we have been proud to produce a special tag for all Forum participants.

Being Sponsor of this event is for MyFamily an opportunity of growth and development inside the World Pet market.

As official sponsor we are in many pages of the Pets International magazine.

By clicking on this link: https://view.publitas.com/pets-international/globalpets-forum-europe-2018/ you can see the article about the Global Pet Forum.

GLOBAL PET FORUM 2018 SPONSORED BY MYFAMILY

The nineteenth edition of Global Pet Forum will be held in Venice from January 24th to 26th 2018.

MyFamily will be the Main Sponsor of this important international event where all the greatest exponents of the Pet market will meet to talk about the latest pet news and trends.

During this event, an area will be devoted to our brand where we will show all our products and services to many professionals.

We are always careful to the details and we have been proud to produce a special tag for all Forum participants.

Being Sponsor of this event is for MyFamily an opportunity of growth and development inside the World Pet market.

As official sponsor we are in many pages of the Pets International magazine.

By clicking on this link: https://view.publitas.com/pets-international/globalpets-forum-europe-2018/ you can see the article about the Global Pet Forum.

 

The Asian Pet Market is growing more and more, offering new opportunities to several international traders.

MyFamily will attend the CIPS fair of Shanghai, the greatest Asian exposure of Pet and Aquarius products.

CIPS is one of the more aspired events for pet articles producers and It will see the main distributors and supplies of the world.

MyFamily will show innovations about Its ID tags and engraving systems Techla and Techla XL inside the “Made in Italy” pavilion; the protagonists will be products characterized by care, beauty and attention to particular no toxic materials.

CIPS will be therefore an innovative and dynamic event, it is focused on pets, that are always more often a very important part of families of the whole world.

CIPS - SHANGHAI 2017

 

The Asian Pet Market is growing more and more, offering new opportunities to several international traders.

MyFamily will attend the CIPS fair of Shanghai, the greatest Asian exposure of Pet and Aquarius products.

CIPS is one of the more aspired events for pet articles producers and It will see the main distributors and supplies of the world.

MyFamily will show innovations about Its ID tags and engraving systems Techla and Techla XL inside the “Made in Italy” pavilion; the protagonists will be products characterized by care, beauty and attention to particular no toxic materials.

CIPS will be therefore an innovative and dynamic event, it is focused on pets, that are always more often a very important part of families of the whole world.

Dibevo is the exclusive Fair for the Dutch pet industry, attended by the principal retailers and manufacturers of the best pet products.

This year the fair will be held on 8th and 9th of October in the Dutch city of Rijswijk.

The principal aim of this event is to deal with the new animals lovers’ behaviors to always develop new projects that can attract their attention.

Dibevo is the best occasion to make business in an amusing and stimulating atmosphere and MyFamily won't lose the opportunity to show its products and all the new projects.

DIBEVO TRADE FAIR 2017

Dibevo is the exclusive Fair for the Dutch pet industry, attended by the principal retailers and manufacturers of the best pet products.

This year the fair will be held on 8th and 9th of October in the Dutch city of Rijswijk.

The principal aim of this event is to deal with the new animals lovers’ behaviors to always develop new projects that can attract their attention.

Dibevo is the best occasion to make business in an amusing and stimulating atmosphere and MyFamily won't lose the opportunity to show its products and all the new projects.

Every year in England it takes place the PATS show, the best national event for the Pet industry.

All the best Pet companies meet there to show their products.

This year the event will be held from 24th to 25th September in the city of Telford.

Every edition of this show is a great success, more than 100 new products are shown every year to both companies and pet stores.

Pats show is the “MUST” event that pet traders cannot miss if they want to stay up-to-date on all the last innovations of the pet industry.

MyFamily will attend Pats show with a great booth to show all our news about our ID tags which are famous all over the world; we will also introduce the innovative Techla engraving machine, that will allow the visitors to engrave on the spot their customized ID tag. Find us at booth D52 !

PATS SHOW 2017

Every year in England it takes place the PATS show, the best national event for the Pet industry.

All the best Pet companies meet there to show their products.

This year the event will be held from 24th to 25th September in the city of Telford.

Every edition of this show is a great success, more than 100 new products are shown every year to both companies and pet stores.

Pats show is the “MUST” event that pet traders cannot miss if they want to stay up-to-date on all the last innovations of the pet industry.

MyFamily will attend Pats show with a great booth to show all our news about our ID tags which are famous all over the world; we will also introduce the innovative Techla engraving machine, that will allow the visitors to engrave on the spot their customized ID tag. Find us at booth D52 !

MyFamily participation to fairs never stop.

 

From 15th  to 17th September MyFamily will attend the sixteenth edition of the International Pet Fair that will be held in the city of Lodz in Poland.

 

It will be a B2B event, which gives the possibility to meet professionals of the pet commerce and be up to date on the last innovations and technologies.

 

In 2015 took part to this show more than thousand retailers and producers of the pet sector.

 

In this fair we will have the opportunity to meet clients and producers of the pet poland market.

 

Show our products in these contexts is always a great moment of interaction and growth.

 

16TH INTERNATIONAL PET FAIR

MyFamily participation to fairs never stop.

 

From 15th  to 17th September MyFamily will attend the sixteenth edition of the International Pet Fair that will be held in the city of Lodz in Poland.

 

It will be a B2B event, which gives the possibility to meet professionals of the pet commerce and be up to date on the last innovations and technologies.

 

In 2015 took part to this show more than thousand retailers and producers of the pet sector.

 

In this fair we will have the opportunity to meet clients and producers of the pet poland market.

 

Show our products in these contexts is always a great moment of interaction and growth.

 

From 22/06 to 02/07 it will take place the sixtieth edition of Malta Trade Fair.

This fair will propose to the attendees various products from different industries, for this reason it will attract a vast international public.

MyFamily cannot miss it and it will be present with its colored collections of pet ID tags, characterized by the Made in Italy beauty and quality.

MALTA TRADE FAIR 2017

From 22/06 to 02/07 it will take place the sixtieth edition of Malta Trade Fair.

This fair will propose to the attendees various products from different industries, for this reason it will attract a vast international public.

MyFamily cannot miss it and it will be present with its colored collections of pet ID tags, characterized by the Made in Italy beauty and quality.