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Let’s start from anthropology. There’s an ancestral reason, almost an instinct, for which all human beings wish to leave a sign in their existence.

Graffiti discovered by archaeologists are indeed a proof of this need, relating us to our ancestors. Graffiti are mainly engravings, often on metal or stone. Prehistory men communicated to their contemporaries and their descendants with these customized engravings.

Starting from this theory (that it’s important for all of us to leave a sign), and taking it for valid (except detractors), we can understand how customization industry has found a fruitful field for development.

Many companies have grown around customized objects and gadgets in any material, shape and purpose and this reaffirms the importance of the market arising following a real need.

Our company, specialized in the customization of tags for dogs and cats – in particular – and in key rings and pendants – in general – is a further confirmation.

Moving the customization issue to the Pet world, you certainly wonder: “How can I take advantage of this matter of fact?”. The answer is customizing by any means and all that you can.

 

You can work on customization at least on three desired fronts:

Products

A trend seeming to associate many retailers (according to a survey by ZooMark and Assalco), which started a few years ago and has been recently confirmed, is the trend to concentrate on accessories to the detriment of animal feeds.  In this sense, you are obliged to make some choices in the catalogue of the goods displayed. According to our opinion, the best choices should reward the products with a greater depth of catalogue, more than width. In other words: it’s better to have fewer products with many variations than many products with few variations. With a very deep catalogue the customer can easily find what he prefers (the colour which suits his doggie, matching his new coat, etc.).  The catalogue depth, which seems a “replacement” of customization, should be approached to the world of customization in the sale point.

In the case of our customers, for instance, we have verified that the immediate customization of the dog tag increases the number of sales very much, if compared with the postponed customization following an order got from the retailer. The possibility to offer an accessory which can be immediately customized encourages sales and customer loyalty. If possible, choose the products which lead you to this benefit, when available. Have the possibility to offer an accessory to be customized.

Services

Services (in particular dog sitting and toelet) seem to represent a trend among your colleagues retailers. Services customization is both pleasure and pain. It’s really easy to customize a service, if it is carried out at a low customer extent. If the users of a customized service grow – as home delivery – it’s important to keep profit (profit = price paid by the customer – cost for the service). Services should also be arranged, considering the target customer they concern. Does a service of “food consultation” to a customer buying his fourth pet make sense?  And which working range shall a home service have? All these considerations should be evaluated before making the service available to customers.

Buying experience

Good barmen generally remember their usual customers’ favourite drink.  We notice it in Italy when at the coffee shop counter, waiting for our espresso, we hear the barman greeting Mr. Rossi and asking, “As usual?”  The barman is customizing his customer’s “buying experience”.  Companies usually use special softwares (named CRM Customer Relationship Management), which become as much important, as the number of customers grow. Many CRM are available online, even free of charge.  CRM allows you to customize your customer’s buying experience, taking note of his hairy friend’s name, his food preferences and the date of his last visit in the shop.

If you organize data precisely, you can also extract groups of customers and find out those who are to be developed or those on whom a focused activity shall be carried out. You can get information from your customers in many ways. The most popular in these last years is the fidelity card, but you can find out many others more, if you think about it.

 

Conclusions

Customization is a subject which should involve anyone who works with the end user. Products customization moves from the selection of suppliers, who have best understood this “use habit”.  The supply of customized services shall be carefully evaluated in order to avoid them to become a boomerang (from a business point of view).

Customization allow the customer to leave a sign, making him unique and permitting him to express satisfactorily his distinctiveness.

 

THE IMPORTANCE OF CUSTOMIZATION IN THE WORLD OF PET

Let’s start from anthropology. There’s an ancestral reason, almost an instinct, for which all human beings wish to leave a sign in their existence.

Graffiti discovered by archaeologists are indeed a proof of this need, relating us to our ancestors. Graffiti are mainly engravings, often on metal or stone. Prehistory men communicated to their contemporaries and their descendants with these customized engravings.

Starting from this theory (that it’s important for all of us to leave a sign), and taking it for valid (except detractors), we can understand how customization industry has found a fruitful field for development.

Many companies have grown around customized objects and gadgets in any material, shape and purpose and this reaffirms the importance of the market arising following a real need.

Our company, specialized in the customization of tags for dogs and cats – in particular – and in key rings and pendants – in general – is a further confirmation.

Moving the customization issue to the Pet world, you certainly wonder: “How can I take advantage of this matter of fact?”. The answer is customizing by any means and all that you can.

 

You can work on customization at least on three desired fronts:

Products

A trend seeming to associate many retailers (according to a survey by ZooMark and Assalco), which started a few years ago and has been recently confirmed, is the trend to concentrate on accessories to the detriment of animal feeds.  In this sense, you are obliged to make some choices in the catalogue of the goods displayed. According to our opinion, the best choices should reward the products with a greater depth of catalogue, more than width. In other words: it’s better to have fewer products with many variations than many products with few variations. With a very deep catalogue the customer can easily find what he prefers (the colour which suits his doggie, matching his new coat, etc.).  The catalogue depth, which seems a “replacement” of customization, should be approached to the world of customization in the sale point.

In the case of our customers, for instance, we have verified that the immediate customization of the dog tag increases the number of sales very much, if compared with the postponed customization following an order got from the retailer. The possibility to offer an accessory which can be immediately customized encourages sales and customer loyalty. If possible, choose the products which lead you to this benefit, when available. Have the possibility to offer an accessory to be customized.

Services

Services (in particular dog sitting and toelet) seem to represent a trend among your colleagues retailers. Services customization is both pleasure and pain. It’s really easy to customize a service, if it is carried out at a low customer extent. If the users of a customized service grow – as home delivery – it’s important to keep profit (profit = price paid by the customer – cost for the service). Services should also be arranged, considering the target customer they concern. Does a service of “food consultation” to a customer buying his fourth pet make sense?  And which working range shall a home service have? All these considerations should be evaluated before making the service available to customers.

Buying experience

Good barmen generally remember their usual customers’ favourite drink.  We notice it in Italy when at the coffee shop counter, waiting for our espresso, we hear the barman greeting Mr. Rossi and asking, “As usual?”  The barman is customizing his customer’s “buying experience”.  Companies usually use special softwares (named CRM Customer Relationship Management), which become as much important, as the number of customers grow. Many CRM are available online, even free of charge.  CRM allows you to customize your customer’s buying experience, taking note of his hairy friend’s name, his food preferences and the date of his last visit in the shop.

If you organize data precisely, you can also extract groups of customers and find out those who are to be developed or those on whom a focused activity shall be carried out. You can get information from your customers in many ways. The most popular in these last years is the fidelity card, but you can find out many others more, if you think about it.

 

Conclusions

Customization is a subject which should involve anyone who works with the end user. Products customization moves from the selection of suppliers, who have best understood this “use habit”.  The supply of customized services shall be carefully evaluated in order to avoid them to become a boomerang (from a business point of view).

Customization allow the customer to leave a sign, making him unique and permitting him to express satisfactorily his distinctiveness.

 

 

Objects’ customization acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.

The customization of tags for dogs and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. 

Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (there are electrical and electronic components, softwares and hardware, parts of metal shell, etc).   

Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.

The machines for tags customization have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.

The customization of pet tags is indeed made directly in the sale point (excluding the world of online sales) and according to a customization desired by the customer.  For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (typical features of products meant for end consumer) should be very important in the machine design.

The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start.  

Myfamily Techla engraving machine gathers these features more than all other tags engraving machines in the world. Look at the demo video to have a confirmation.

Technologies for tags customization

 

Objects’ customization acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.

The customization of tags for dogs and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. 

Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (there are electrical and electronic components, softwares and hardware, parts of metal shell, etc).   

Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.

The machines for tags customization have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.

The customization of pet tags is indeed made directly in the sale point (excluding the world of online sales) and according to a customization desired by the customer.  For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (typical features of products meant for end consumer) should be very important in the machine design.

The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start.  

Myfamily Techla engraving machine gathers these features more than all other tags engraving machines in the world. Look at the demo video to have a confirmation.

An incoming cat.

The arrival of a cat in your home grants a lot of fun, cuddles and continuous purring. Between setting up all new purchased items for the newcomer and the costant temptation to take pictures of him, you should take few minutes to choose a suitable name for your cutie.
Internet is full of suggestions about it, but choosing between hundreds of thousands of names for cats may be long, boring and not very useful.
Luckily I'm here to help you! In my life I have adopted so many cats that I could almost call myself an expert in choosing names! In this article you will find a list of popular names for cats with some less traditional but always original suggestions!

 

Choose in the best way.

Many people consider very easy choosing the cat name as they are convinced that he will never learn to recognize it and, if so, he won't ever answer it. This belief is totally false: cats learn their name and answer if so called. They are certainly much more stubborn that dogs and most of the time they will learn to respond if they associate their name with something pleasant.

Before starting with suggestions, however, some key points must be specified in the search for cat's name.

Lenght of the name. To be avoided long names, except in cases where the abbreviated version would be used practically everyday. Cats do not perceive words like us, they learn the overall sound therefore a short name becomes essential.
Wait until you know the cat. I know, once you get the exciting news of the new arrival in family, you can't help but draw up a list of possible beautiful names for cats, but actually it doesn't work that way. Sometimes a look is enough and you know that you can no longer call him "Prince", but "Messy". Remember that cats with different characteristics could inspire different names. 

Not open to misinterpretation. The choosen name should not coincide with the names of other family members, including pets already at home. Not only you would confuse the cat, but you would show few respect for him since everyone deserves a proper and original name. Avoid also choosing a name similar to obidience words like "Come", "No", "Food" and so on.
Include the family. Don't forget to include the whole family when choosing the cat name! You never know, the little ones could make very original proposals.

 

Male cat names:

Alex - Charlie - Coco - Cosmo - Felix - Figaro - Fluffy - Gatsby - Harry - Jack - Jasper - Julius - Leo - Lucky - Luigi - Max - Micio - Milo - Oliver - Oreo - Oscar - Rocky - Romeo - Sammy - Shadow - Simon - Sonny - Tiger - Toby - Tom

 

Female cat names:

Alice - Bella - Briciola - Chloe - Daisy - Eve - Fiona - Kiki - Kitty - Lady - Lilly - Lisa - Lola - Lucy - Luna - Mia - Mina - Molly - Nala - Pallina - Pearl -Princess - Rose - Ruby - Sissy - Stella - Susi - Trilly - Xena - Zelda

 

Particular names for cats

If you have arrived here and you still haven't found anything that suits your cat, I have prepared for you some curious and particular lists.

Names of ancient deities for cats:
Zeus - Thor - Hades - Athena - Hera - Aphrodite - Freya - Loki - Odin - Anubis - Amun - Ra - Horus

Names of cartoon characters for cats:
Minni - Aurora - Bambi - Bolt - Elsa - Shang - Lilli - Olaf - Simba - Tarzan - Mushu - Lilo - Baymax

Russian names for cats:
Igor - Boris - Ivan - Lev - Sasha - Nikita - Katia - Alina - Vera - Misha - Yuri

Japanese names for cats:
Akira - Neko - Sakura - Yuki - Sue - Midori - Ren - Taro - Ichi - Jou

Names of TV characters for cats:
Homer - Spock - Buffy - Kermit - Dean - Spike - Arya - Joker - Xena - Sherlock


I left you some suggestions, now it's up to you. Remember that the only limit is your imagination!

Have you found the perfect name? Let me know in the comments what is it :)

Cat names: original and popular ideas

An incoming cat.

The arrival of a cat in your home grants a lot of fun, cuddles and continuous purring. Between setting up all new purchased items for the newcomer and the costant temptation to take pictures of him, you should take few minutes to choose a suitable name for your cutie.
Internet is full of suggestions about it, but choosing between hundreds of thousands of names for cats may be long, boring and not very useful.
Luckily I'm here to help you! In my life I have adopted so many cats that I could almost call myself an expert in choosing names! In this article you will find a list of popular names for cats with some less traditional but always original suggestions!

 

Choose in the best way.

Many people consider very easy choosing the cat name as they are convinced that he will never learn to recognize it and, if so, he won't ever answer it. This belief is totally false: cats learn their name and answer if so called. They are certainly much more stubborn that dogs and most of the time they will learn to respond if they associate their name with something pleasant.

Before starting with suggestions, however, some key points must be specified in the search for cat's name.

Lenght of the name. To be avoided long names, except in cases where the abbreviated version would be used practically everyday. Cats do not perceive words like us, they learn the overall sound therefore a short name becomes essential.
Wait until you know the cat. I know, once you get the exciting news of the new arrival in family, you can't help but draw up a list of possible beautiful names for cats, but actually it doesn't work that way. Sometimes a look is enough and you know that you can no longer call him "Prince", but "Messy". Remember that cats with different characteristics could inspire different names. 

Not open to misinterpretation. The choosen name should not coincide with the names of other family members, including pets already at home. Not only you would confuse the cat, but you would show few respect for him since everyone deserves a proper and original name. Avoid also choosing a name similar to obidience words like "Come", "No", "Food" and so on.
Include the family. Don't forget to include the whole family when choosing the cat name! You never know, the little ones could make very original proposals.

 

Male cat names:

Alex - Charlie - Coco - Cosmo - Felix - Figaro - Fluffy - Gatsby - Harry - Jack - Jasper - Julius - Leo - Lucky - Luigi - Max - Micio - Milo - Oliver - Oreo - Oscar - Rocky - Romeo - Sammy - Shadow - Simon - Sonny - Tiger - Toby - Tom

 

Female cat names:

Alice - Bella - Briciola - Chloe - Daisy - Eve - Fiona - Kiki - Kitty - Lady - Lilly - Lisa - Lola - Lucy - Luna - Mia - Mina - Molly - Nala - Pallina - Pearl -Princess - Rose - Ruby - Sissy - Stella - Susi - Trilly - Xena - Zelda

 

Particular names for cats

If you have arrived here and you still haven't found anything that suits your cat, I have prepared for you some curious and particular lists.

Names of ancient deities for cats:
Zeus - Thor - Hades - Athena - Hera - Aphrodite - Freya - Loki - Odin - Anubis - Amun - Ra - Horus

Names of cartoon characters for cats:
Minni - Aurora - Bambi - Bolt - Elsa - Shang - Lilli - Olaf - Simba - Tarzan - Mushu - Lilo - Baymax

Russian names for cats:
Igor - Boris - Ivan - Lev - Sasha - Nikita - Katia - Alina - Vera - Misha - Yuri

Japanese names for cats:
Akira - Neko - Sakura - Yuki - Sue - Midori - Ren - Taro - Ichi - Jou

Names of TV characters for cats:
Homer - Spock - Buffy - Kermit - Dean - Spike - Arya - Joker - Xena - Sherlock


I left you some suggestions, now it's up to you. Remember that the only limit is your imagination!

Have you found the perfect name? Let me know in the comments what is it :)

Pesticides on the market are many, so it is not so easy to choose the right one, you will find them in pharmacies, specialized shops and veterinary clinics. I would like to help you not to make mistakes.

Parasites that can infest dogs and cats are many and with different consequences, from simple itch to transmission of serious and severe illnesses.
The best care I recommend you is prevention, therefore from end of March till end of October, pesticides are crucial for your four-legged friend's protection.


What product to use?

It is important to take into consideration the parasite type but also the component of the pesticide. On the market you will find spot-on, collars, spray, shampoo and powders. Let's see them in detail.

  • Spot-on: they are active on fleas, ticks and lice, some even on mosquitoes, sandfly and horsefly for a period of time that covers 3-4 weeks, depending on brand. They can be easily applied on the area between the shoulder blades, where the dog won't be able to lick it away, and it's important that the application is done on the skin and not on the fur.

  • Collars: they slowly release an active toxic substance on fleas, ticks and some collars even on mosquitoes and phlebotomists, for some months, depending on the brand. Other ones, instead, release on the skin a toxin able of killing the flea that will try to bite the animal. Their limitation is given by the fact that they protect well the area close to the collar (head and neck) and are less effective on the more distant areas (legs and torso). It is important to choose the product based on the size of your animal and remove it immediately, in case you notice an irritation of the skin in the area of application.

  • Shampoo: it is perfect for the removal of adult parasites; the type of product (low contact time and rinsing), lowers the risk of toxicity but obviously makes it less effective to protect from infestations for a long time, it lasts a few weeks depending on the animal's habits (where he lives, how much he gets wet ...). The way you use it is very important; you have to apply the product starting from the neck, in order to create an obstacle to fleas, not to let them nest in the areas behind the ears. Then proceed along the body, insisting in particular on the areas where the animal scratches himself and then proceed to a thorough rinsing. The most of shampoos on the market are cosmetic products because they contain only essential oils and detergent ingredients listed in the so-called INCI (list of ingredients) and therefore they don't carry out targeted action on parasites. The ones which are effective to eradicate parasites contain active biocides substances (able to eliminate microorganisms) that appear listed with a ministerial authorization (AIC n° ...)

  • Spray and powders: these products are very useful to disinfest environments from fleas and lice (pet beds, carpets..) and their action lasts from few weeks to a few months according to the used brand. Instead, their use on pets is uncomfortable, because it's difficult to well spread the product and besides there is a high risk to inhale it and ingest it.



How does a pesticide work?

There are 3 different families of active substances, everyone suitable to different parasites or different species:

  • Fipronil: it's an active substance contained in products such as Flevox or first Frontline; it acts by quickly repelling adult parasites of ticks, fleas and lice (24h for fleas and 48h for ticks), it doesn't kill eggs and larvae. The duration of the protection is of 30 days for ticks and 90 days for fleas and lice.

  • Fipronil + S-methoprene: it's the active substance of Frontline Combo that, like above, has the same level of protection. The difference with the previous one is the presence of S- Methoprene that acts on eggs too, inhibiting the consequent growth of larvae. The action will be indirect also on environment, preventing the reinfestation for at least 8 weeks.

  • Permethrin: it's the active substance of Exspot spot-on, indicated for treatment of the main external parasites (fleas, lice, ticks and mosquitos). It must be applied exclusively on dogs and on puppies being at least two weeks years old. Warning: it's toxic for cats.

  • Fipronil + Permetrina: this one is highly toxic for cats, it is contained in the pesticides for dogs like Frontline Tri-Act and Virbac Effitix.

  • Imidacloprid: it's the unic active substance of Advantage, repellent pesticide in spot-on for cats and rabbits. Useful in case of allergic dermatitis from fleas.

  • Imidacloprid + Permetrina: it's contained in Advantix products, to use only for dogs protection. It acts quickly (in 24h) killing adult parasites and it has a repellent effect until exhaustion of substance. It is water resistant and it is valid for 30 days.

  • Imidacloprid + Flumethrin: it is the combination of active substances of the dog's Seresto collars; it works also on sandflies, flies, mosquitoes, fleas, ticks and lice. it's ideal for the protection of your four-legged friend even against Leishmaniasis, it offers protection up to 6 months if correctly used.

  • Deltamethrin: it's the active substance of pesticide collar Scalibor for dogs. Deltamethrin acts quickly when it comes in contact with the parasite. It can be used combined with fipronil and has multiple effects:

Repellent effect: mosquitos tend not to get close to host.
Knock-down effect: insects that manage to get close to the host are affected by motor incoordination.
Anti-feeding effect: the neurological signs prevent feeding.
Lethal effect: parasite is killed.

 

Natural remedies: do they work?

Nowdays on the market there is a great variety of natural pesticides. There are many essencial oils with repellent properties (thyme, eucalyptus, lemongrass, geranium...)  but keep in mind that not always everything that is natural is risk and danger free and to up to now there is no documented studies for effectiveness on parasites and on health safety of our pets. One of the best current products is Neem oil which is considered, in veterinary field, a valid pesticide with repellent action against mosquitoes, sandflies, fleas, ticks and lice. It can be used as a spray, pure or added to shampoo.
The limit that you must consider is that, if the chemical pesticide has an immediate and lasting "effect", natural products are not so fast. Their action, to be complete, must work in synergy with other pesticides.

Most of these products will be part of, as already mentioned above, cosmetic products (they will have a list of ingredients, INCI), they will report repellent sign, repellent shield, remove insects, but they will not contain any effective active ingredient authorized by the ministry. It is important to always read labels, according to these concepts, to choose the product that best suits your needs.

How to use pesticides?

Given their characteristics, we can not expect these products to be harmless! Here are some tips to use them properly:

  • Always use the dosage based on the precise weight of your pet
  • Follow the use advice shown on the label
  • Be careful not to use products for dogs on other species. Some can even be fatal if used for example on the cat!
  • Never use them on a sick or debilitated subject, ask your vet for advice first
  • Do not use different products at the same time which would otherwise increase their toxicity (eg shampoo and collar)
  • Ventilate the environment after using these substances
  • Keep them out of reach of children and pay attention to contact with the product if it is just administered to the animal
  • Always follow the administration instructions well, avoid contact, use gloves, do not inhale ...
  • When you spray the product into the environment, cover any terrariums, aquariums to avoid contamination.

 

Now you have all the basics to buy a good pesticide. I hope this has been useful. See you next time!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

 

Pesticides: how to make the right choice

Pesticides on the market are many, so it is not so easy to choose the right one, you will find them in pharmacies, specialized shops and veterinary clinics. I would like to help you not to make mistakes.

Parasites that can infest dogs and cats are many and with different consequences, from simple itch to transmission of serious and severe illnesses.
The best care I recommend you is prevention, therefore from end of March till end of October, pesticides are crucial for your four-legged friend's protection.


What product to use?

It is important to take into consideration the parasite type but also the component of the pesticide. On the market you will find spot-on, collars, spray, shampoo and powders. Let's see them in detail.

  • Spot-on: they are active on fleas, ticks and lice, some even on mosquitoes, sandfly and horsefly for a period of time that covers 3-4 weeks, depending on brand. They can be easily applied on the area between the shoulder blades, where the dog won't be able to lick it away, and it's important that the application is done on the skin and not on the fur.

  • Collars: they slowly release an active toxic substance on fleas, ticks and some collars even on mosquitoes and phlebotomists, for some months, depending on the brand. Other ones, instead, release on the skin a toxin able of killing the flea that will try to bite the animal. Their limitation is given by the fact that they protect well the area close to the collar (head and neck) and are less effective on the more distant areas (legs and torso). It is important to choose the product based on the size of your animal and remove it immediately, in case you notice an irritation of the skin in the area of application.

  • Shampoo: it is perfect for the removal of adult parasites; the type of product (low contact time and rinsing), lowers the risk of toxicity but obviously makes it less effective to protect from infestations for a long time, it lasts a few weeks depending on the animal's habits (where he lives, how much he gets wet ...). The way you use it is very important; you have to apply the product starting from the neck, in order to create an obstacle to fleas, not to let them nest in the areas behind the ears. Then proceed along the body, insisting in particular on the areas where the animal scratches himself and then proceed to a thorough rinsing. The most of shampoos on the market are cosmetic products because they contain only essential oils and detergent ingredients listed in the so-called INCI (list of ingredients) and therefore they don't carry out targeted action on parasites. The ones which are effective to eradicate parasites contain active biocides substances (able to eliminate microorganisms) that appear listed with a ministerial authorization (AIC n° ...)

  • Spray and powders: these products are very useful to disinfest environments from fleas and lice (pet beds, carpets..) and their action lasts from few weeks to a few months according to the used brand. Instead, their use on pets is uncomfortable, because it's difficult to well spread the product and besides there is a high risk to inhale it and ingest it.



How does a pesticide work?

There are 3 different families of active substances, everyone suitable to different parasites or different species:

  • Fipronil: it's an active substance contained in products such as Flevox or first Frontline; it acts by quickly repelling adult parasites of ticks, fleas and lice (24h for fleas and 48h for ticks), it doesn't kill eggs and larvae. The duration of the protection is of 30 days for ticks and 90 days for fleas and lice.

  • Fipronil + S-methoprene: it's the active substance of Frontline Combo that, like above, has the same level of protection. The difference with the previous one is the presence of S- Methoprene that acts on eggs too, inhibiting the consequent growth of larvae. The action will be indirect also on environment, preventing the reinfestation for at least 8 weeks.

  • Permethrin: it's the active substance of Exspot spot-on, indicated for treatment of the main external parasites (fleas, lice, ticks and mosquitos). It must be applied exclusively on dogs and on puppies being at least two weeks years old. Warning: it's toxic for cats.

  • Fipronil + Permetrina: this one is highly toxic for cats, it is contained in the pesticides for dogs like Frontline Tri-Act and Virbac Effitix.

  • Imidacloprid: it's the unic active substance of Advantage, repellent pesticide in spot-on for cats and rabbits. Useful in case of allergic dermatitis from fleas.

  • Imidacloprid + Permetrina: it's contained in Advantix products, to use only for dogs protection. It acts quickly (in 24h) killing adult parasites and it has a repellent effect until exhaustion of substance. It is water resistant and it is valid for 30 days.

  • Imidacloprid + Flumethrin: it is the combination of active substances of the dog's Seresto collars; it works also on sandflies, flies, mosquitoes, fleas, ticks and lice. it's ideal for the protection of your four-legged friend even against Leishmaniasis, it offers protection up to 6 months if correctly used.

  • Deltamethrin: it's the active substance of pesticide collar Scalibor for dogs. Deltamethrin acts quickly when it comes in contact with the parasite. It can be used combined with fipronil and has multiple effects:

Repellent effect: mosquitos tend not to get close to host.
Knock-down effect: insects that manage to get close to the host are affected by motor incoordination.
Anti-feeding effect: the neurological signs prevent feeding.
Lethal effect: parasite is killed.

 

Natural remedies: do they work?

Nowdays on the market there is a great variety of natural pesticides. There are many essencial oils with repellent properties (thyme, eucalyptus, lemongrass, geranium...)  but keep in mind that not always everything that is natural is risk and danger free and to up to now there is no documented studies for effectiveness on parasites and on health safety of our pets. One of the best current products is Neem oil which is considered, in veterinary field, a valid pesticide with repellent action against mosquitoes, sandflies, fleas, ticks and lice. It can be used as a spray, pure or added to shampoo.
The limit that you must consider is that, if the chemical pesticide has an immediate and lasting "effect", natural products are not so fast. Their action, to be complete, must work in synergy with other pesticides.

Most of these products will be part of, as already mentioned above, cosmetic products (they will have a list of ingredients, INCI), they will report repellent sign, repellent shield, remove insects, but they will not contain any effective active ingredient authorized by the ministry. It is important to always read labels, according to these concepts, to choose the product that best suits your needs.

How to use pesticides?

Given their characteristics, we can not expect these products to be harmless! Here are some tips to use them properly:

  • Always use the dosage based on the precise weight of your pet
  • Follow the use advice shown on the label
  • Be careful not to use products for dogs on other species. Some can even be fatal if used for example on the cat!
  • Never use them on a sick or debilitated subject, ask your vet for advice first
  • Do not use different products at the same time which would otherwise increase their toxicity (eg shampoo and collar)
  • Ventilate the environment after using these substances
  • Keep them out of reach of children and pay attention to contact with the product if it is just administered to the animal
  • Always follow the administration instructions well, avoid contact, use gloves, do not inhale ...
  • When you spray the product into the environment, cover any terrariums, aquariums to avoid contamination.

 

Now you have all the basics to buy a good pesticide. I hope this has been useful. See you next time!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

 

 

 

MyFamily participated in the Nomination and in the Exhibition for the 25th Edition of the Compasso d'Oro Award (an industrial design award) with TECHLA, the automatic engraving system for ID pet tags. This engraving machine has been designed for us by Design Gang company. It is manufactured in Italy and entirely made in aluminum.

The Compasso d'Oro competition, conceived by ADI (Industrial Design Association)  is the oldest and most prestigious design award, created in 1954 to enhance Italian design, which in this edition has seen more than 1200 candidates. The latter were subjected to a careful selection by a jury of experts who decreed the 16 winning products and 56 Honorable mentions.

TECHLA has honored us and all our customers, being considered among the best products chosen to be shown at the exhibition that will be held until June 26 in the courtyard of the Rocchetta in the Castello Sforzesco of Milan.

Created to offer our customers an exclusive service, TECHLA is able to transform an useful ID tag in an accessory that can also be unique and personalized; and this operation takes only 2 minutes.

Have you already got your TECHLA? If you do, be conscious that you own not only a productive tool but also an object with a recognized added value thanks to its Design.

Don't you know about our Techla? Discover it, it will give you great results and you will be immediately satisfied.

 

  

 

 

TECHLA at Compasso d'Oro, the oldest and most prestigious design award

 

 

MyFamily participated in the Nomination and in the Exhibition for the 25th Edition of the Compasso d'Oro Award (an industrial design award) with TECHLA, the automatic engraving system for ID pet tags. This engraving machine has been designed for us by Design Gang company. It is manufactured in Italy and entirely made in aluminum.

The Compasso d'Oro competition, conceived by ADI (Industrial Design Association)  is the oldest and most prestigious design award, created in 1954 to enhance Italian design, which in this edition has seen more than 1200 candidates. The latter were subjected to a careful selection by a jury of experts who decreed the 16 winning products and 56 Honorable mentions.

TECHLA has honored us and all our customers, being considered among the best products chosen to be shown at the exhibition that will be held until June 26 in the courtyard of the Rocchetta in the Castello Sforzesco of Milan.

Created to offer our customers an exclusive service, TECHLA is able to transform an useful ID tag in an accessory that can also be unique and personalized; and this operation takes only 2 minutes.

Have you already got your TECHLA? If you do, be conscious that you own not only a productive tool but also an object with a recognized added value thanks to its Design.

Don't you know about our Techla? Discover it, it will give you great results and you will be immediately satisfied.

 

  

 

 

Today, Take Your Dog to Work Day is celebrated. It is the annual opportunity to go to work with your own four-legged friend.

When was this event born?

This Take Your Dog to Work Day is a very recent celebration, but it has immediately taken hold on many continents. The event was born in 1996 in The United Kingdom by Pet Sitter International association, reaching United States and Canada in 1999. Nowadays it has become a sort of tradition and it is calculated that one in five companies is pet-friendly and some allow employees to take their dogs to the office.

Now you're probably wondering why a person should ever take his dog to the office if not for a simple vice... Well, there is a reason and it's also a valid one!

The slogan of this event is "More pets, less stress", because according to many studies, to stay with your dog in the office reduces stress and increases productivity and professional satisfaction for both employees and the company. Having your dog nearby generally improves mood and blood pressure.

 

Let me introduce Joolio to you! He is the mascot of MyFamily that, day after day, works together with the employees. He takes care of testing ID Tags resistance and he always pays a meticulous attention to the movements of food in the company. Joolio is free to go everywhere checking each employee's work and to run around the private garden of the building thought as relaxation area. The best ideas come to him there.

And what do you think about the presence of dogs in the office? Let us know your opinion :)

Take Your Dog to Work Day

Today, Take Your Dog to Work Day is celebrated. It is the annual opportunity to go to work with your own four-legged friend.

When was this event born?

This Take Your Dog to Work Day is a very recent celebration, but it has immediately taken hold on many continents. The event was born in 1996 in The United Kingdom by Pet Sitter International association, reaching United States and Canada in 1999. Nowadays it has become a sort of tradition and it is calculated that one in five companies is pet-friendly and some allow employees to take their dogs to the office.

Now you're probably wondering why a person should ever take his dog to the office if not for a simple vice... Well, there is a reason and it's also a valid one!

The slogan of this event is "More pets, less stress", because according to many studies, to stay with your dog in the office reduces stress and increases productivity and professional satisfaction for both employees and the company. Having your dog nearby generally improves mood and blood pressure.

 

Let me introduce Joolio to you! He is the mascot of MyFamily that, day after day, works together with the employees. He takes care of testing ID Tags resistance and he always pays a meticulous attention to the movements of food in the company. Joolio is free to go everywhere checking each employee's work and to run around the private garden of the building thought as relaxation area. The best ideas come to him there.

And what do you think about the presence of dogs in the office? Let us know your opinion :)

The external parasites that most commonly affect our four-legged friends are fleas, ticks, mosquitoes and phlebotomus; obviously with some variables related to the area in which we live with our pet.

My goal, with this article, is to provide the basic knowledge to best protect your dog from these "little animals" and to face them without panic.

We are all happier when spring comes, and our four-legged friend can finally enjoy more freedom; nevertheless we have to be careful and to know how to defend ourselves against the annoying parasites hiding behind these "warm and smiling" months.


What is a parasite?

A parasite is an organism living in symbiosis with another one from which it benefits (nourishment, protection). Fleas, ticks, phlebotomists and mosquitoes are ematophagous parasites.

Their danger is related to the fact that these parasites, which feed on blood, through their bites can act as carrier of dangerous diseases for your 4-legged friend, some of which can even affect people (zoonosis).

For this reason it is important to have clear ideas on how to avoid unpleasant consequences.

Fleas, what to know.

It is a small parasite of dark brown color, with a body about 1-3 mm long, widespread throughout the world, which mainly chooses dogs and cats, only occasionally people.

  • They are the best jumping insects, they have the ability to jump up to 200 times their body length.
  • You could find their feces throughout the fur of your dog as small black dots that if you put on a wet paper sheet will leave a dark red halo, as it is digested blood.
  • They haunt dog's bed, houses, kennels, flowerbeds, gardens ... and they are very resistant even in the absence of animals.
  • They are able to cause allergies and important itching.
  • They can carry intestinal verminoses, as if swallowed they are the vector of the canine tapeworm (Dipylidium caninum).


How to realize that your dog is infested?

You will notice that it has a lot of itching, it scratches and it is annoyed; it bites its legs, thighs and the area above the tail. It could experience real skin inflammation, hair loss, reddening due to the allergy caused by the saliva of the flea. A decisive test is the search for feces into the fur or for the flea itself.


Ticks

They are hematophagous parasites, able to significantly increase their body size after their abundant blood meal, which can last even 10 days
there are two ticks types: the hard ticks (those of the woods that we find more frequently on the dogs, fam. Ixodidae) and the soft ones, typical of the pigeons (fam. Argasidae)

  • they haunt gardens, parks, woods...
  • they do not jump but they pass from one animal to another, quickly sticking to the fur with their saliva, if infected, they can transmit dangerous diseases, starting from 12-24 hours after the attack on the skin, such as:

    ehrlichiosis
    piroplasmosis
    rickettsiosis
    anaplasmosis
    Lyme disease

For this reason it is important to remove them as quickly as possible.


Important note: how to detach the tick?

You will find many conflicting opinions on how to do so. The basic concept is that when you find a tick on your pet, it is important to remove it intact, including its head, to decrease the risk to transmit any disease with its saliva and to avoid a subsequent skin reaction.

My advice is to use tweezers, with which you will grasp the tick as close to the skin as possible, trying not to break it or crush it. At this point you can remove it with a slight rotation and eliminate it, only after burning it or immersing it into alcohol.

The tick in fact contains many eggs in its abdomen that, thanks to the burning or to the immersion, will not be released into the environment.
In the tick bite area, it could create a swelling that will disappear within a few days.


How to fight fleas and ticks?

The best thing you can do is to prevent, treating your pets with the appropriate pesticide, given on a regular basis in the spring-autumn period. Then contact your veterinarian, possibly around March to carefully define the perfect program.

In winter, with low temperatures, these parasites theoretically should not be there, even if sometimes they can nest in the dog's beds, on the carpets ... so the treatment in this period must be evaluated in every specific case.

You must know that the eggs, containing new ticks, are released into the environment so in case your dog is infested, in addition to the treatment, it is good practice to disinfect the environment with the appropriate products to avoid the cycle to continue.


Mosquitoes and phlebotomus.

  • These insects feed on blood and they are present from April to October
  • they are particularly active in the evening and at night
  • mosquitoes are widespread everywhere, the phlebotomus more in the coastal areas of central and southern Italy, although in recent years they have also colonized flat and hilly regions of the north.

 

Filaria, what is this?

the mosquito bite can transmit to the dog an internal parasite, the filaria, which is established at cardiac and pulmonary level and if not discovered and treated early, leads the dog to death.

For this reason, in the infested areas it is essential to perform prophylaxis, using tablets or injections, as they are the only defense that you have to protect your pet. 

The symptoms.

The symptoms that you will notice in case of illness, will be manifest only when the parasite have caused a cardiac and/or pulmonary damage such as to have altered the normal functioning of the organ. This is why in case of an incorrect prophylaxis, a simple blood test will allow you to discover early if your animal is positive to the disease. The veterinarian can then prescribe the appropriate treatment, before the organic damage becomes too serious and irreparable.


Lehismania what is it?

  • The phlebotomus is instead able to transmit, with its bite, the dreaded leishmania.
  • The leishmania is the third most prevalent disease in the world transmitted by vectors.
  • Unlike the filariasis, from this disease the dog does not recover; it is controlled by pharmacological therapy but ultimately leads to death.
  • This disease can also affect people (zoonoses) but always through the puncture of the infected insect; remember that dog-people transmission can not take place.


What symptoms can be mainly noticed?

  • enlarged lymph nodes
  • eye problems
  • skin problems
  • nasal bleeding
  • kidney problems
  • slimming
  • tiredness

 

The advice I would like to give you, is to avoid or limit the bites of these insects as much as possible, through the regular use of appropriate pesticides (tablets, sprays, repellents, spot-on, collars ...) providing to your faithful friend an effective coverage throughout the spring-summer season. If you want to know more about pesticides treatment, read here!


PREVENTION IS ALWAYS BETTER THAN CURE!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

4 DOG'S EXTERNAL PARASITES: fleas, ticks, mosquitoes and phlebotomus

The external parasites that most commonly affect our four-legged friends are fleas, ticks, mosquitoes and phlebotomus; obviously with some variables related to the area in which we live with our pet.

My goal, with this article, is to provide the basic knowledge to best protect your dog from these "little animals" and to face them without panic.

We are all happier when spring comes, and our four-legged friend can finally enjoy more freedom; nevertheless we have to be careful and to know how to defend ourselves against the annoying parasites hiding behind these "warm and smiling" months.


What is a parasite?

A parasite is an organism living in symbiosis with another one from which it benefits (nourishment, protection). Fleas, ticks, phlebotomists and mosquitoes are ematophagous parasites.

Their danger is related to the fact that these parasites, which feed on blood, through their bites can act as carrier of dangerous diseases for your 4-legged friend, some of which can even affect people (zoonosis).

For this reason it is important to have clear ideas on how to avoid unpleasant consequences.

Fleas, what to know.

It is a small parasite of dark brown color, with a body about 1-3 mm long, widespread throughout the world, which mainly chooses dogs and cats, only occasionally people.

  • They are the best jumping insects, they have the ability to jump up to 200 times their body length.
  • You could find their feces throughout the fur of your dog as small black dots that if you put on a wet paper sheet will leave a dark red halo, as it is digested blood.
  • They haunt dog's bed, houses, kennels, flowerbeds, gardens ... and they are very resistant even in the absence of animals.
  • They are able to cause allergies and important itching.
  • They can carry intestinal verminoses, as if swallowed they are the vector of the canine tapeworm (Dipylidium caninum).


How to realize that your dog is infested?

You will notice that it has a lot of itching, it scratches and it is annoyed; it bites its legs, thighs and the area above the tail. It could experience real skin inflammation, hair loss, reddening due to the allergy caused by the saliva of the flea. A decisive test is the search for feces into the fur or for the flea itself.


Ticks

They are hematophagous parasites, able to significantly increase their body size after their abundant blood meal, which can last even 10 days
there are two ticks types: the hard ticks (those of the woods that we find more frequently on the dogs, fam. Ixodidae) and the soft ones, typical of the pigeons (fam. Argasidae)

  • they haunt gardens, parks, woods...
  • they do not jump but they pass from one animal to another, quickly sticking to the fur with their saliva, if infected, they can transmit dangerous diseases, starting from 12-24 hours after the attack on the skin, such as:

    ehrlichiosis
    piroplasmosis
    rickettsiosis
    anaplasmosis
    Lyme disease

For this reason it is important to remove them as quickly as possible.


Important note: how to detach the tick?

You will find many conflicting opinions on how to do so. The basic concept is that when you find a tick on your pet, it is important to remove it intact, including its head, to decrease the risk to transmit any disease with its saliva and to avoid a subsequent skin reaction.

My advice is to use tweezers, with which you will grasp the tick as close to the skin as possible, trying not to break it or crush it. At this point you can remove it with a slight rotation and eliminate it, only after burning it or immersing it into alcohol.

The tick in fact contains many eggs in its abdomen that, thanks to the burning or to the immersion, will not be released into the environment.
In the tick bite area, it could create a swelling that will disappear within a few days.


How to fight fleas and ticks?

The best thing you can do is to prevent, treating your pets with the appropriate pesticide, given on a regular basis in the spring-autumn period. Then contact your veterinarian, possibly around March to carefully define the perfect program.

In winter, with low temperatures, these parasites theoretically should not be there, even if sometimes they can nest in the dog's beds, on the carpets ... so the treatment in this period must be evaluated in every specific case.

You must know that the eggs, containing new ticks, are released into the environment so in case your dog is infested, in addition to the treatment, it is good practice to disinfect the environment with the appropriate products to avoid the cycle to continue.


Mosquitoes and phlebotomus.

  • These insects feed on blood and they are present from April to October
  • they are particularly active in the evening and at night
  • mosquitoes are widespread everywhere, the phlebotomus more in the coastal areas of central and southern Italy, although in recent years they have also colonized flat and hilly regions of the north.

 

Filaria, what is this?

the mosquito bite can transmit to the dog an internal parasite, the filaria, which is established at cardiac and pulmonary level and if not discovered and treated early, leads the dog to death.

For this reason, in the infested areas it is essential to perform prophylaxis, using tablets or injections, as they are the only defense that you have to protect your pet. 

The symptoms.

The symptoms that you will notice in case of illness, will be manifest only when the parasite have caused a cardiac and/or pulmonary damage such as to have altered the normal functioning of the organ. This is why in case of an incorrect prophylaxis, a simple blood test will allow you to discover early if your animal is positive to the disease. The veterinarian can then prescribe the appropriate treatment, before the organic damage becomes too serious and irreparable.


Lehismania what is it?

  • The phlebotomus is instead able to transmit, with its bite, the dreaded leishmania.
  • The leishmania is the third most prevalent disease in the world transmitted by vectors.
  • Unlike the filariasis, from this disease the dog does not recover; it is controlled by pharmacological therapy but ultimately leads to death.
  • This disease can also affect people (zoonoses) but always through the puncture of the infected insect; remember that dog-people transmission can not take place.


What symptoms can be mainly noticed?

  • enlarged lymph nodes
  • eye problems
  • skin problems
  • nasal bleeding
  • kidney problems
  • slimming
  • tiredness

 

The advice I would like to give you, is to avoid or limit the bites of these insects as much as possible, through the regular use of appropriate pesticides (tablets, sprays, repellents, spot-on, collars ...) providing to your faithful friend an effective coverage throughout the spring-summer season. If you want to know more about pesticides treatment, read here!


PREVENTION IS ALWAYS BETTER THAN CURE!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

Are you planning a holiday abroad with your dog? I wrote this article to provide you a guide with some essential information to plan your holiday. I hope this can help. First of all, your pet, like every citizen of the European Union, must have a passport.


The passport
The European passport for pets is issued by the Veterinary agency of the Local Health Centres when:

  • the animal has a microchip or a readable tattoo done before 2011;
  • has been registered in the Canine Registry;
  • the dog was given an anti-rabies vaccination (not before the application of the microchip) or it has a valid vaccination. 

The passport will contain all data relating to the animal and his owner as well as information about the pet's health (vaccinations, any carried out pesticide treatments, etc.).


Rabies vaccination

Rabies is a viral disease affecting wild and domestic animals which can be trasmitted to human (zoonoses) and to other animals throught infected saliva, bites, scratches and wounds.

From an epidemiological point of view, the dog, in the urban cycle, and the fox, in the sylvan cycle, are the animals who are the most affected by rabies. This disease causes acute encephalitis and, when the symptoms are manifest, the outcome is always fatal both for animals and humans. Rabies is throughout the world, but 95% of deaths occurs in Asia and Africa. In Italy, between 1997 and 2008, the rabies was considered eradicated but in 2008 some cases were identified again in the north-east of the country, referable to the sylvan form, occuring in the nearby Slovenia.

Prevention in pets is carried out by vaccination, which consists of an injection giving one year immunity and perfomed by a veterinarian. Rabies vaccination cannot be carried out on pets younger than 12 weeks old. So, depending on the travel situation, it is advisable to check the rules to follow.
For the ones travelling to Italy, for example, no exception is allowed.

With the word "valid vaccination", instead, it is meant a vaccination carried out at least 21 days before the pets arrival to the destination country, or with an outstanding recall.

Since diseases do not have boundaries and in certain areas some of them, including rabies, have been eradicated or do not exist, it is important to know that there may be stricter rules to respect. Some countries as the United Kingdom, Ireland, Sweden and Malta require additional measures for pets entering from some countries where the disease has a non-negligible risk, like a certificate on antibody titration, which guarantees 100% vaccination coverage and the quarantine. Titration has to be performed on a blood sample taken at least 30 days after vaccination and analyzed in a laboratory which is recognized by the European Commission in accordance with Article 3 of the Act 2000/258/CE.
(Ref: Istituto Zooprofilattico Sperimentale delle Venezie : titer rabies antibody )

Sometimes this certificate takes a long time to be issued and, if you are planning a particular trip to foreign countries, I suggest you to collect some information even 5 months before the leaving in order to avoid unpleasant surprises, like leaving your beloved friend at home or giving the desired trip up.


Necessary documents

If your trip is to a EU country, your pet will need:

  •  European passport
  •  Certificate of good health issued by a veterinarian
  •  Valid anti-rabies vaccination. 

If your trip is to an EXTRA EU country, in addition to the documents listed above, you may be asked for specific health requirements and additional documents depending on the destination and specific conditions, so it is always better to consult the embassy of the country of destination in Italy, the veterinary agency of the Local Health Centres or the Ministry of Health website.

An example is the preventive antiparasitic treatment for the Echinococcus Multilocularis, which is required for trips to Finland, Malta, United Kingdom, Ireland and Norway. This treatment must be administered by a veterinarian between 24 and 120 hours before departure and certified on the passport.


Two other important tips concern: 

INSURANCE, in case you do not have it yet, consider to underwrite a policy for your dog, which covers civil liability and veterinary expenses, as in some countries they could be rather onerous

• the obligation to have an IDENTIFICATION TAG as provided, for example, in public places in the United Kingdom and in other countries, showing the address and telephone details of the pet's owner.

Some countries have very strict laws, which may even include quarantine periods, which can separate you from your dog for long periods of time. Information is essential!

And remember that the maximum number of animals that you can carry is 5!


Which means of transport?

You will also need to evaluate the vehicle you will travel on.

• If you choose the plane, it will be necessary to contact the airline, some low cost airlines, for example, provide only the transport of guide animals following the owner. The general rule is that medium and large size dogs are placed in appropriate, waterproof and comfortable doghouses, placed in the pressurized hold. Since these seats are limited, it is important to book well in advance.
Small size dogs (weighing up to 10 kg) will be able to travel close to the owner, even if inside their homologated carrier.
If the flight includes a stopover, take some information on eventual rule to respect.

• If you choose the train, there is instead a handbook of good behavioral standards to follow, but in general dogs can travel with their owners, inside a carrier, equipped with a document, microchip, valid vaccinations and antiparasitic treatments.

 • If you choose the ferry, you have to follow the same rules as the plane, where the animal can travel in the common carrier if it has the allowed characteristics which protect the animal. But getting information from the line is always the best solution to avoid unpleasant surprises.

• If you travel by car, you have to be in compliance with Art. 169 of the new Traffic Code "Transport of people, animals and objects on motor vehicles" that, at point 6, prohibits the transport of pets that constitute obstacle or danger to driving. It allows the transport of pets, even more than 1, only if kept in a special cage, container or in the rear compartment, provided that it is specially divided by a network or other similar suitable means that, if installed permanently, must be authorized by the competent provincial office of the General Directorate of the MCTC. In case the trip is long, it will be necessary to plan very well the stages, to let your four-legged friend drink, eat and do his business. I strongly reccomend to pay attention to heat!

Guide dogs can always travel near the owner, provided that they have a leash and a muzzle. Based on the selected transport means, please ascertain well in advance that your friend does not suffer from car, airplane, ferry sickness...in this case you can ask vet for some pharmacological advice or some precaution to take (such as pausing, giving food at the right times) which will make the travelling more comfortable.

At last but not least, remember any drug your pet usually uses, it could be difficult to find them, especially in certain countries.

I hope you found this information clear and useful ... see you next time and enjoy your holiday!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

What you need to know to go on holiday abroad with your dog

Are you planning a holiday abroad with your dog? I wrote this article to provide you a guide with some essential information to plan your holiday. I hope this can help. First of all, your pet, like every citizen of the European Union, must have a passport.


The passport
The European passport for pets is issued by the Veterinary agency of the Local Health Centres when:

  • the animal has a microchip or a readable tattoo done before 2011;
  • has been registered in the Canine Registry;
  • the dog was given an anti-rabies vaccination (not before the application of the microchip) or it has a valid vaccination. 

The passport will contain all data relating to the animal and his owner as well as information about the pet's health (vaccinations, any carried out pesticide treatments, etc.).


Rabies vaccination

Rabies is a viral disease affecting wild and domestic animals which can be trasmitted to human (zoonoses) and to other animals throught infected saliva, bites, scratches and wounds.

From an epidemiological point of view, the dog, in the urban cycle, and the fox, in the sylvan cycle, are the animals who are the most affected by rabies. This disease causes acute encephalitis and, when the symptoms are manifest, the outcome is always fatal both for animals and humans. Rabies is throughout the world, but 95% of deaths occurs in Asia and Africa. In Italy, between 1997 and 2008, the rabies was considered eradicated but in 2008 some cases were identified again in the north-east of the country, referable to the sylvan form, occuring in the nearby Slovenia.

Prevention in pets is carried out by vaccination, which consists of an injection giving one year immunity and perfomed by a veterinarian. Rabies vaccination cannot be carried out on pets younger than 12 weeks old. So, depending on the travel situation, it is advisable to check the rules to follow.
For the ones travelling to Italy, for example, no exception is allowed.

With the word "valid vaccination", instead, it is meant a vaccination carried out at least 21 days before the pets arrival to the destination country, or with an outstanding recall.

Since diseases do not have boundaries and in certain areas some of them, including rabies, have been eradicated or do not exist, it is important to know that there may be stricter rules to respect. Some countries as the United Kingdom, Ireland, Sweden and Malta require additional measures for pets entering from some countries where the disease has a non-negligible risk, like a certificate on antibody titration, which guarantees 100% vaccination coverage and the quarantine. Titration has to be performed on a blood sample taken at least 30 days after vaccination and analyzed in a laboratory which is recognized by the European Commission in accordance with Article 3 of the Act 2000/258/CE.
(Ref: Istituto Zooprofilattico Sperimentale delle Venezie : titer rabies antibody )

Sometimes this certificate takes a long time to be issued and, if you are planning a particular trip to foreign countries, I suggest you to collect some information even 5 months before the leaving in order to avoid unpleasant surprises, like leaving your beloved friend at home or giving the desired trip up.


Necessary documents

If your trip is to a EU country, your pet will need:

  •  European passport
  •  Certificate of good health issued by a veterinarian
  •  Valid anti-rabies vaccination. 

If your trip is to an EXTRA EU country, in addition to the documents listed above, you may be asked for specific health requirements and additional documents depending on the destination and specific conditions, so it is always better to consult the embassy of the country of destination in Italy, the veterinary agency of the Local Health Centres or the Ministry of Health website.

An example is the preventive antiparasitic treatment for the Echinococcus Multilocularis, which is required for trips to Finland, Malta, United Kingdom, Ireland and Norway. This treatment must be administered by a veterinarian between 24 and 120 hours before departure and certified on the passport.


Two other important tips concern: 

INSURANCE, in case you do not have it yet, consider to underwrite a policy for your dog, which covers civil liability and veterinary expenses, as in some countries they could be rather onerous

• the obligation to have an IDENTIFICATION TAG as provided, for example, in public places in the United Kingdom and in other countries, showing the address and telephone details of the pet's owner.

Some countries have very strict laws, which may even include quarantine periods, which can separate you from your dog for long periods of time. Information is essential!

And remember that the maximum number of animals that you can carry is 5!


Which means of transport?

You will also need to evaluate the vehicle you will travel on.

• If you choose the plane, it will be necessary to contact the airline, some low cost airlines, for example, provide only the transport of guide animals following the owner. The general rule is that medium and large size dogs are placed in appropriate, waterproof and comfortable doghouses, placed in the pressurized hold. Since these seats are limited, it is important to book well in advance.
Small size dogs (weighing up to 10 kg) will be able to travel close to the owner, even if inside their homologated carrier.
If the flight includes a stopover, take some information on eventual rule to respect.

• If you choose the train, there is instead a handbook of good behavioral standards to follow, but in general dogs can travel with their owners, inside a carrier, equipped with a document, microchip, valid vaccinations and antiparasitic treatments.

 • If you choose the ferry, you have to follow the same rules as the plane, where the animal can travel in the common carrier if it has the allowed characteristics which protect the animal. But getting information from the line is always the best solution to avoid unpleasant surprises.

• If you travel by car, you have to be in compliance with Art. 169 of the new Traffic Code "Transport of people, animals and objects on motor vehicles" that, at point 6, prohibits the transport of pets that constitute obstacle or danger to driving. It allows the transport of pets, even more than 1, only if kept in a special cage, container or in the rear compartment, provided that it is specially divided by a network or other similar suitable means that, if installed permanently, must be authorized by the competent provincial office of the General Directorate of the MCTC. In case the trip is long, it will be necessary to plan very well the stages, to let your four-legged friend drink, eat and do his business. I strongly reccomend to pay attention to heat!

Guide dogs can always travel near the owner, provided that they have a leash and a muzzle. Based on the selected transport means, please ascertain well in advance that your friend does not suffer from car, airplane, ferry sickness...in this case you can ask vet for some pharmacological advice or some precaution to take (such as pausing, giving food at the right times) which will make the travelling more comfortable.

At last but not least, remember any drug your pet usually uses, it could be difficult to find them, especially in certain countries.

I hope you found this information clear and useful ... see you next time and enjoy your holiday!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

We had the pleasure of having an exchange of ideas with Cristina from Giulius, trademark of the company Demas Srl. 
During the conversation we collected a number of important impressions about the world of pet. This testimony comes from one of the most important players on Rome and Italian market, which makes it even more appealing for all operators in the segment. I hope that what reported in the following interview is significant even for you reading in this very moment. Good reading:)

Profile of your reality, in order to specify to the reader the contest in which you are placed:
Name of the banner: Giulius
In activity since : 2003
Shop surface: 3.000 sq m (Gregna Sant’Andrea); 2.000 sq m (SaxaRubra); 400 sq m (Testa di Lepre); 200 sq m (Via dei Colli Portuensi) – Next opening
Shops total surface: 5.600 sq m
Turnover 12,950 MLN Euro
Number of employees: 40 employees, of which 7 pharmacists
Commercial offer: 18,000 shelf references + parapharmacy service
E-commerce site with 6,000 references

 

D: Most of the markets in which commercial activities operate, have suffered a contraction. Regardless what financial analysts say, what situation are you actually living in? Furthermore, which trends in this segment and which changes in consumers attitudes are you detecting?

R: We have also suffered from this contraction, but it has stimulated us developping initiatives in order to attract new customers in our stores. The most successful initiatives are the ones actively involving our customers. " I introduce you a breed" is a format during which a race is introduced by a professional breeder in one of our stores.  Clearly the scope is promotional and each edition meets a success which also comes from promotion on social networks. Even Christmas initiatives, like "truccabimbi" (children fancy make up) usually have discreet success. The consumer is more and more oriented to e-commerce and it will be the same in the near future. For us the online distribution channel is complementary, because we believe that shopping experience in the physical store will always have an added value. Our E-Commerce site www.giuliuspetshop.it provides a smaller assortment compared to what available in stores, also because of the complexity of management that grows with the number of references.

D: Which are the distinguishing elements of Giulius and which are the startegies you are planning to apply for the next years?

R: The moment of purchase at our stores aims to be a real emotional experience. According to this purpose we orient ourselves to large surfaces, with a range of important items and work on a continuous search of products that represent a novelty to consumer' s eyes. Moreover the skills and the passion that characterize our employees are key elements for the satisfaction of the buyers who visit us. MyFamily did his part, in this direction. In fact, to make the experience in the store even richer, and thanks to the teamwork with your reality, at the Saxa Rubra store we have set up a wall of about 4 meters with a display to accommodate 2,000 tags: the visual impact to this presentation is really exceptional to visitor’s eyes.

D: How did you know MyFamily and what are the advantages on which the company that produces The Tags can count?

R: Between us and MyFamily a partnership has been established immediately. This collaboration allowed both to achieve positive and satisfactory goals, for each store we have been able to make an almost customized layout that could enhance the product to the best. MyFamily's products are unique and simple at the same time. The wide assortment allows to satisfy every need of the consumer and the TAGS that portray the breeds give the customer the idea of owning a unique and personal object for their four-legged friend.


D: And if you had to give a suggestion to the independent stores owners, what would you say?

R: The strategic recommendation I would like to give is to focus on value-added services that bring utilities to the consumer and are typical of the "neighborhood" shops. Focusing only on food can be reductive, while the world of accessories is the one that offers more guarantees in terms of customer satisfaction and customer loyalty.

 

Would you like to leave your opinion? Write an email to marketing@myfamily.it

Interview with Cristina Foglietti of Giulius Demas SRL

We had the pleasure of having an exchange of ideas with Cristina from Giulius, trademark of the company Demas Srl. 
During the conversation we collected a number of important impressions about the world of pet. This testimony comes from one of the most important players on Rome and Italian market, which makes it even more appealing for all operators in the segment. I hope that what reported in the following interview is significant even for you reading in this very moment. Good reading:)

Profile of your reality, in order to specify to the reader the contest in which you are placed:
Name of the banner: Giulius
In activity since : 2003
Shop surface: 3.000 sq m (Gregna Sant’Andrea); 2.000 sq m (SaxaRubra); 400 sq m (Testa di Lepre); 200 sq m (Via dei Colli Portuensi) – Next opening
Shops total surface: 5.600 sq m
Turnover 12,950 MLN Euro
Number of employees: 40 employees, of which 7 pharmacists
Commercial offer: 18,000 shelf references + parapharmacy service
E-commerce site with 6,000 references

 

D: Most of the markets in which commercial activities operate, have suffered a contraction. Regardless what financial analysts say, what situation are you actually living in? Furthermore, which trends in this segment and which changes in consumers attitudes are you detecting?

R: We have also suffered from this contraction, but it has stimulated us developping initiatives in order to attract new customers in our stores. The most successful initiatives are the ones actively involving our customers. " I introduce you a breed" is a format during which a race is introduced by a professional breeder in one of our stores.  Clearly the scope is promotional and each edition meets a success which also comes from promotion on social networks. Even Christmas initiatives, like "truccabimbi" (children fancy make up) usually have discreet success. The consumer is more and more oriented to e-commerce and it will be the same in the near future. For us the online distribution channel is complementary, because we believe that shopping experience in the physical store will always have an added value. Our E-Commerce site www.giuliuspetshop.it provides a smaller assortment compared to what available in stores, also because of the complexity of management that grows with the number of references.

D: Which are the distinguishing elements of Giulius and which are the startegies you are planning to apply for the next years?

R: The moment of purchase at our stores aims to be a real emotional experience. According to this purpose we orient ourselves to large surfaces, with a range of important items and work on a continuous search of products that represent a novelty to consumer' s eyes. Moreover the skills and the passion that characterize our employees are key elements for the satisfaction of the buyers who visit us. MyFamily did his part, in this direction. In fact, to make the experience in the store even richer, and thanks to the teamwork with your reality, at the Saxa Rubra store we have set up a wall of about 4 meters with a display to accommodate 2,000 tags: the visual impact to this presentation is really exceptional to visitor’s eyes.

D: How did you know MyFamily and what are the advantages on which the company that produces The Tags can count?

R: Between us and MyFamily a partnership has been established immediately. This collaboration allowed both to achieve positive and satisfactory goals, for each store we have been able to make an almost customized layout that could enhance the product to the best. MyFamily's products are unique and simple at the same time. The wide assortment allows to satisfy every need of the consumer and the TAGS that portray the breeds give the customer the idea of owning a unique and personal object for their four-legged friend.


D: And if you had to give a suggestion to the independent stores owners, what would you say?

R: The strategic recommendation I would like to give is to focus on value-added services that bring utilities to the consumer and are typical of the "neighborhood" shops. Focusing only on food can be reductive, while the world of accessories is the one that offers more guarantees in terms of customer satisfaction and customer loyalty.

 

Would you like to leave your opinion? Write an email to marketing@myfamily.it

Superzoo of Las Vegas, represents one of the events of the year that cannot be missed for all the professionals of PET in the world, that right here will find the trends, the intuitions of the industry and the best companies able to make their business unique and forefront. It is the largest trade show in North America, with approximately 1000 exhibitors and 10,000 visitors planned. For this My Family INC, our American office, is proud to attend the event at Stand 3213! This event provides all the latest best products concerning the world of pet, but also the best skills and insights needed to set up the activities of the retail segment, grooming, pet welfare and vet too. Superzoo directly meets manufacturers and niche products suppliers face-to-face, in order to build solid business relationships. After the amazing success of the Nuremberg Interzoo, we look forward to showing even beyond the ocean all our novelties, unique in aesthetics and quality.

Superzoo 2018, Las Vegas is waiting for us!

Superzoo of Las Vegas, represents one of the events of the year that cannot be missed for all the professionals of PET in the world, that right here will find the trends, the intuitions of the industry and the best companies able to make their business unique and forefront. It is the largest trade show in North America, with approximately 1000 exhibitors and 10,000 visitors planned. For this My Family INC, our American office, is proud to attend the event at Stand 3213! This event provides all the latest best products concerning the world of pet, but also the best skills and insights needed to set up the activities of the retail segment, grooming, pet welfare and vet too. Superzoo directly meets manufacturers and niche products suppliers face-to-face, in order to build solid business relationships. After the amazing success of the Nuremberg Interzoo, we look forward to showing even beyond the ocean all our novelties, unique in aesthetics and quality.

Interzoo is the greatest Pet exhibition in the world and will take place from 8th to 11th May at the Exhibition Centre in Nuremberg. This event takes place every two years in Nuremberg, where 1.800 international companies show their novelties for pets. This exhibition, with the attendance of about 40.000 visitors, is the place where you can discover the evolution of the Pet industry.  

MyFamily will attend this event with a lot of novelties.
The new HushTag collection is unmissable: hushed tags arising from the mixture of metal and rubber, available in different colours and materials. 

The exclusive collection of collars and leashes having a refined Italian design, with precious materials and attention to details, is also a first preview for Interzoo. MyFamily collars and leashes have been completely conceived and manufactured in our workshop, with the intention of ffering a high-quality product, unique in the world.

During this important event, the tags, which are very appreciated in the Pet industry, will be implemented by the new collection of hand glazed tags representing the most typical animals of Zoos and Aquariums.  They will have various applications...they can even become beautiful magnets! 

Don't miss the opportunity to discover these important novelties; visit our booth 242 in Hall 5. 

MyFamily staff will welcome you with great pleasure.

Interzoo 2018, unmissable novelties branded MyFamily

Interzoo is the greatest Pet exhibition in the world and will take place from 8th to 11th May at the Exhibition Centre in Nuremberg. This event takes place every two years in Nuremberg, where 1.800 international companies show their novelties for pets. This exhibition, with the attendance of about 40.000 visitors, is the place where you can discover the evolution of the Pet industry.  

MyFamily will attend this event with a lot of novelties.
The new HushTag collection is unmissable: hushed tags arising from the mixture of metal and rubber, available in different colours and materials. 

The exclusive collection of collars and leashes having a refined Italian design, with precious materials and attention to details, is also a first preview for Interzoo. MyFamily collars and leashes have been completely conceived and manufactured in our workshop, with the intention of ffering a high-quality product, unique in the world.

During this important event, the tags, which are very appreciated in the Pet industry, will be implemented by the new collection of hand glazed tags representing the most typical animals of Zoos and Aquariums.  They will have various applications...they can even become beautiful magnets! 

Don't miss the opportunity to discover these important novelties; visit our booth 242 in Hall 5. 

MyFamily staff will welcome you with great pleasure.

Last week we interviewed one of our customers. The Sicilian company with whom we spoke, owner of the brand Hobbyzoo, introduced some comments that we will post in our blog. This action is aimed to make the business culture known in the pet world and share valuable information, coming from skilled operators in the sector.

Michele Monteforte has been working in pet industry for many years and has recently taken over (it was 2011) a growing business. 

Enjoy your reading :)

 

Profile of your enterprise, to explain your background to the reader:

Sign name: Hobbyzoo

Enterprise existing from: 2013 (first shop), 2016 (second one)

Shop surface: 240 sq. meters and 800 sq. meters

Total surface of the shops of this chain (if owner of a chain): 1040 sq. meters

Turnover: 1,8 millions of Euros

Number of persons in charge: 11, among those 4 chemists

Commercial offer: 16.000 references for each shelf + grooming service + vet pharmacy service

 

D: Many of the markets where sales activities are working have suffered a decrease. Disregarding what financial analysts say, what is your situation? Which business trends and which changes in the behaviour of end users do you observe?

R: Like other operators in the world of PET, we have the chance to work in a field with a 2 digit growth, though other balanced or declining markets. However, this growth concerns above all chains and online commerce.

End users are more and more aware and well-informed. That's why the "amount" of purchases decreases, but the expenses per person grow. We noticed that buyers are disposed to pay more for products having a better quality

D: Which are the peculiarities distinguishing Hobbyzoo and which are the "strategic" moves of next years?

R: Our strong points are: the wide offer that end users can find in our shops, with more than 16.000 references for each shelf and the offered services: grooming and vet pharmacy competence and skill of our staff. The customer wants to be guided and suggested and this is the added value we give. 4 of the 11 members of our staff are chemists and training is for us a continuous process, that we combine with convivial moments. It's difficult to find motivated and skilled human resources and this represents our real challenge for the opening of the next shops. Looking at the future, we plan to open 6 other shops in the next 2 years and to start a project of online marketing. On the contrary, if we look at the past and could revise our choices, we would deal with e-commerce in advance.

D: How did you know MyFamily and what are the advantages on which the company producing The tags can count.

R: With MyFamily we immediately started a gratifying cooperation based on mutual respect.

Products are of higher quality and the capacity to spread them differentiate MyFamily from its competitors. According to my opinion, MyFamily is very skilfull in quickly updating its offer of products and machines and in keeping up with the sudden changes which are typical in today's markets

D: If you would like to give a suggestion to the owners of independent shops, what would you tell them?

R: I would wish them to watch the current changes, in order to be able to monitor them and use them as an opportunity

Would you like to leave your comments? Write an e-mail to marketing@myfamily.it

INTERVIEW WITH MICHELE MONTEFORTE OF HOBBYZOO

Last week we interviewed one of our customers. The Sicilian company with whom we spoke, owner of the brand Hobbyzoo, introduced some comments that we will post in our blog. This action is aimed to make the business culture known in the pet world and share valuable information, coming from skilled operators in the sector.

Michele Monteforte has been working in pet industry for many years and has recently taken over (it was 2011) a growing business. 

Enjoy your reading :)

 

Profile of your enterprise, to explain your background to the reader:

Sign name: Hobbyzoo

Enterprise existing from: 2013 (first shop), 2016 (second one)

Shop surface: 240 sq. meters and 800 sq. meters

Total surface of the shops of this chain (if owner of a chain): 1040 sq. meters

Turnover: 1,8 millions of Euros

Number of persons in charge: 11, among those 4 chemists

Commercial offer: 16.000 references for each shelf + grooming service + vet pharmacy service

 

D: Many of the markets where sales activities are working have suffered a decrease. Disregarding what financial analysts say, what is your situation? Which business trends and which changes in the behaviour of end users do you observe?

R: Like other operators in the world of PET, we have the chance to work in a field with a 2 digit growth, though other balanced or declining markets. However, this growth concerns above all chains and online commerce.

End users are more and more aware and well-informed. That's why the "amount" of purchases decreases, but the expenses per person grow. We noticed that buyers are disposed to pay more for products having a better quality

D: Which are the peculiarities distinguishing Hobbyzoo and which are the "strategic" moves of next years?

R: Our strong points are: the wide offer that end users can find in our shops, with more than 16.000 references for each shelf and the offered services: grooming and vet pharmacy competence and skill of our staff. The customer wants to be guided and suggested and this is the added value we give. 4 of the 11 members of our staff are chemists and training is for us a continuous process, that we combine with convivial moments. It's difficult to find motivated and skilled human resources and this represents our real challenge for the opening of the next shops. Looking at the future, we plan to open 6 other shops in the next 2 years and to start a project of online marketing. On the contrary, if we look at the past and could revise our choices, we would deal with e-commerce in advance.

D: How did you know MyFamily and what are the advantages on which the company producing The tags can count.

R: With MyFamily we immediately started a gratifying cooperation based on mutual respect.

Products are of higher quality and the capacity to spread them differentiate MyFamily from its competitors. According to my opinion, MyFamily is very skilfull in quickly updating its offer of products and machines and in keeping up with the sudden changes which are typical in today's markets

D: If you would like to give a suggestion to the owners of independent shops, what would you tell them?

R: I would wish them to watch the current changes, in order to be able to monitor them and use them as an opportunity

Would you like to leave your comments? Write an e-mail to marketing@myfamily.it