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PET SHOP EN

1.USEFUL FOR PET SAFETY
Identification tag is an essential accessory for the safety of our 4-legged friends that should not be missing in your store, as it is one of the first items to buy when a dog arrives in your family.
Your  pet customers should not be lacking their ID tag and above all their owners will not have to wait to buy it until it's too late.
 
WHAT IS IT IMPORTANT TO KNOW ABOUT IT?
In case  the dog gets lost,  ID tag is the best way to see him quickly come back home.
As a matter of fact its origins date back to the early 1900s to identify soldiers in any situation. Therefore, it represents an old and simple method, the most convincing today to protect your 4-legged friend.
Whoever meets him will be able to help him immediately and the tag will confirm that he is a domestic dog, of whom not to be afraid of.
Microchips and tags are two important realities that must coexist, do not think absolutely that one excludes the other.
Microchip in Italy and in other countries is mandatory by law and allows to find out the owners who might have  abandoned their dog on purpose. In order to read the identification code of the microchip, it will be necessary to contact the persons in charge (veterinaries, law enforcement agencies, local health authorities ...) who have the special device. On the contrary, the tag allows anyone who finds a dog in trouble, to get immediately in touch with his owner, thanks to the information engraved on the tag that he will wear attached to his collar.
A simple phone call will be enough!
These are the main notions that must be clear and that you should pass on to your customers about the safety of their pet.
Which person would not despair for the loss of his faithful friend?
 
2. QUALITY PRODUCT, 500 MODELS FOR ALL TASTES
MyFamily, allows you to offer your customer a medal that will not only be an essential accessory for his animal but also unique for quality and beauty.  SITE PRODUCTS
 
3. ENGRAVING SERVICE IN 2 MINUTES
Thanks to Techla, our engraving machine, tags can be free and easily engraved in your shop by you or even by your customer,  in a few minutes, to ensure a complete and performing service. VIEW OUR TECHLA
 
Should you need more detailed information about microchips and tags, please read: "The importance of the ID tag"
WHY IDENTIFICATION TAG IN YOUR PET SHOP? WHY MYFAMILY? THE 3 REASONS.

PET SHOP EN

1.USEFUL FOR PET SAFETY
Identification tag is an essential accessory for the safety of our 4-legged friends that should not be missing in your store, as it is one of the first items to buy when a dog arrives in your family.
Your  pet customers should not be lacking their ID tag and above all their owners will not have to wait to buy it until it's too late.
 
WHAT IS IT IMPORTANT TO KNOW ABOUT IT?
In case  the dog gets lost,  ID tag is the best way to see him quickly come back home.
As a matter of fact its origins date back to the early 1900s to identify soldiers in any situation. Therefore, it represents an old and simple method, the most convincing today to protect your 4-legged friend.
Whoever meets him will be able to help him immediately and the tag will confirm that he is a domestic dog, of whom not to be afraid of.
Microchips and tags are two important realities that must coexist, do not think absolutely that one excludes the other.
Microchip in Italy and in other countries is mandatory by law and allows to find out the owners who might have  abandoned their dog on purpose. In order to read the identification code of the microchip, it will be necessary to contact the persons in charge (veterinaries, law enforcement agencies, local health authorities ...) who have the special device. On the contrary, the tag allows anyone who finds a dog in trouble, to get immediately in touch with his owner, thanks to the information engraved on the tag that he will wear attached to his collar.
A simple phone call will be enough!
These are the main notions that must be clear and that you should pass on to your customers about the safety of their pet.
Which person would not despair for the loss of his faithful friend?
 
2. QUALITY PRODUCT, 500 MODELS FOR ALL TASTES
MyFamily, allows you to offer your customer a medal that will not only be an essential accessory for his animal but also unique for quality and beauty.  SITE PRODUCTS
 
3. ENGRAVING SERVICE IN 2 MINUTES
Thanks to Techla, our engraving machine, tags can be free and easily engraved in your shop by you or even by your customer,  in a few minutes, to ensure a complete and performing service. VIEW OUR TECHLA
 
Should you need more detailed information about microchips and tags, please read: "The importance of the ID tag"


Instagram
: a social network among many others

Internet is now full of socials and it's even more difficult to choose among them which one is the most suitable for your business.

Facebook, by now a giant among socials, is obviously the most quoted because it offers the possibility to create a page of your company and a wide choice of subjects to post and actions to take.

If you are interested in receiving more information about this, please read also our article about managing a Facebook page for a Pet Shop.

Besides Facebook, which other social media can be useful to establish the presence of your Pet Shop?

There are many, but today I will talk about Instagram. This social was born as an app for smartphones and then evolved into what is now one of the most relevant social networks for a business promotion. It's a product focused on sharing of visual contents (pictures and videos) that significantly feed visual marketing. It was created to take and/or share photos/videos aiming at creating a positive and viral reaction from users. Its success comes from the fact that it raises emotions and feelings that go beyond the original photo. There is nothing better than a picture to tell a story and Instagram takes full advantage of this peculiarity.

Humans are naturally predisposed to visual processing, so colors and movements are much more attractive than any text.

Besides tools to share visual contents, it also gives you the opportunity to send privately messages to other users; this allows you to connect directly with your potential customers. Users on Instagram are usually more willing to interact with the different business affairs in comparison with other social networks.

You can customize pictures also through hashtags that allow you to increase the access of new users to your profile without having to resort to sponsored promotions.

You can share on Instagram "Stories", photos or videos that remain visible only for 24 hours. It's an easy and fast way to update your users about your activities, without taking too much care of the content.

Several companies have chosen to use Instagram for their advertising, even in the Pet World! MyFamily is among them!

Thanks to its features, Instagram has both pros and cons. Before deciding if it is for you, you have to keep them in mind.

 

Pros

  • Visibility: Many people say they prefer Instagram to Facebook thanks to the visibility that a post has on Instagram compared to Facebook. Since 2012, Facebook's visibility has decreased by 60%: this means that many people, even if they are your users, cannot see your posts unless you pay. On the contrary, Instagram, thanks to its hashtag system, encourages visibility much more.
    If your business has an unusual visual content to share, such as photos of your pet shop's mascot or your contributions to animal shelters, Instagram allows you to show this content to the utmost.
  • Hashtags: Hashtag is the most suitable tool to reach an audience that is not necessarily part of the users registered to your profile, but who is definitely interested in the subject. Now you can include 30 hashtags in each post.
    For a Pet Shop it is very simple to find hashtags related to their business. You can find not only the most popular words of your business field, but also aim at a special niche group of users without much difficulty.
  • Visual content: The attention to visual content allows you to communicate better through more focused posts. Instagram offers a quick and easy way not only to upload / capture the desired picture, but also to change it with a set of pre-existing filters. This way you can take care of the uniformity of the colors of your Pet Shop photos without much effort.

 

Cons

  • Visual content: it can be a positive factor, as mentioned before, but also negative. Instagram is based only on sharing images and videos; therefore you have to invent, create and share only that kind of content. You must pay great attention to what you post because the images of low visual or communication quality will be disregarded by potential customers.
    The information and contents about your pet store are poor, so you have to strive constantly to create new ones.
  • App: Unlike many other social medias, Instagram is still mainly an application. For this reason, to obtain the best from this social, you have to use it on mobile devices. The access is also possible from a PC but with many restrictions, such as the inability to view and reply to direct messages or to post photos.
  • Physical Pet Store: Instagram attracts audiences from  all over the world. According to the hashtags used, you can reach users not only close to you, but also nationally and worldwide . This however becomes a problem if your business is a physical store that does not allow online purchases. With Instagram, it's much more difficult to aim at the local market than with any other social networks such as Facebook; it's more suited to global advertising. You only risk to invest your time in something that doesn't offer you much in terms of productivity.

 

These are main pros and cons of Instagram for your Pet Shop. Now it's up to you to evaluate and decide what is best for you and for your business.

Do you have any more suggestions about positive and negative sides of Instagram? Let me know your opinion in the comment below.

 

 

Instagram for a Pet Shop: Pros and Cons


Instagram
: a social network among many others

Internet is now full of socials and it's even more difficult to choose among them which one is the most suitable for your business.

Facebook, by now a giant among socials, is obviously the most quoted because it offers the possibility to create a page of your company and a wide choice of subjects to post and actions to take.

If you are interested in receiving more information about this, please read also our article about managing a Facebook page for a Pet Shop.

Besides Facebook, which other social media can be useful to establish the presence of your Pet Shop?

There are many, but today I will talk about Instagram. This social was born as an app for smartphones and then evolved into what is now one of the most relevant social networks for a business promotion. It's a product focused on sharing of visual contents (pictures and videos) that significantly feed visual marketing. It was created to take and/or share photos/videos aiming at creating a positive and viral reaction from users. Its success comes from the fact that it raises emotions and feelings that go beyond the original photo. There is nothing better than a picture to tell a story and Instagram takes full advantage of this peculiarity.

Humans are naturally predisposed to visual processing, so colors and movements are much more attractive than any text.

Besides tools to share visual contents, it also gives you the opportunity to send privately messages to other users; this allows you to connect directly with your potential customers. Users on Instagram are usually more willing to interact with the different business affairs in comparison with other social networks.

You can customize pictures also through hashtags that allow you to increase the access of new users to your profile without having to resort to sponsored promotions.

You can share on Instagram "Stories", photos or videos that remain visible only for 24 hours. It's an easy and fast way to update your users about your activities, without taking too much care of the content.

Several companies have chosen to use Instagram for their advertising, even in the Pet World! MyFamily is among them!

Thanks to its features, Instagram has both pros and cons. Before deciding if it is for you, you have to keep them in mind.

 

Pros

  • Visibility: Many people say they prefer Instagram to Facebook thanks to the visibility that a post has on Instagram compared to Facebook. Since 2012, Facebook's visibility has decreased by 60%: this means that many people, even if they are your users, cannot see your posts unless you pay. On the contrary, Instagram, thanks to its hashtag system, encourages visibility much more.
    If your business has an unusual visual content to share, such as photos of your pet shop's mascot or your contributions to animal shelters, Instagram allows you to show this content to the utmost.
  • Hashtags: Hashtag is the most suitable tool to reach an audience that is not necessarily part of the users registered to your profile, but who is definitely interested in the subject. Now you can include 30 hashtags in each post.
    For a Pet Shop it is very simple to find hashtags related to their business. You can find not only the most popular words of your business field, but also aim at a special niche group of users without much difficulty.
  • Visual content: The attention to visual content allows you to communicate better through more focused posts. Instagram offers a quick and easy way not only to upload / capture the desired picture, but also to change it with a set of pre-existing filters. This way you can take care of the uniformity of the colors of your Pet Shop photos without much effort.

 

Cons

  • Visual content: it can be a positive factor, as mentioned before, but also negative. Instagram is based only on sharing images and videos; therefore you have to invent, create and share only that kind of content. You must pay great attention to what you post because the images of low visual or communication quality will be disregarded by potential customers.
    The information and contents about your pet store are poor, so you have to strive constantly to create new ones.
  • App: Unlike many other social medias, Instagram is still mainly an application. For this reason, to obtain the best from this social, you have to use it on mobile devices. The access is also possible from a PC but with many restrictions, such as the inability to view and reply to direct messages or to post photos.
  • Physical Pet Store: Instagram attracts audiences from  all over the world. According to the hashtags used, you can reach users not only close to you, but also nationally and worldwide . This however becomes a problem if your business is a physical store that does not allow online purchases. With Instagram, it's much more difficult to aim at the local market than with any other social networks such as Facebook; it's more suited to global advertising. You only risk to invest your time in something that doesn't offer you much in terms of productivity.

 

These are main pros and cons of Instagram for your Pet Shop. Now it's up to you to evaluate and decide what is best for you and for your business.

Do you have any more suggestions about positive and negative sides of Instagram? Let me know your opinion in the comment below.

 

 


Today, the veterinary drug field is still a small reality if evaluated on a commercial level, but an interesting opportunity if considered in terms of customer loyalty. In recent years, in fact, there has been a strong and unexpected growth in the business related to this field which is connected to the growth of pet care.

The collaboration among veterinarian, pharmacist and pet corner nowadays is therefore the right web to focus your business on to make it better and more productive.

 

THE REALITY OF PET AND PET CARE.

With the term "pet care" we mean the care and welfare of pets and animal in general, in all its facets.

A few numbers to give you clearer and more precise ideas about the business that can derive from it.

Another important aspect that should not be underestimated is that thanks to care and healthy eating, life expectancy for our many 4-legged friends has also considerably increased in the last 30 years.

Recently, many studies have been carried out concerning the affective functions of the pet, which have highlighted their importance in our daily life; an international study has even highlighted how children who live with an animal get sick rarely, they lose 18 days of school less than their peers who do not own animals. Just think about the recent spread of pet-therapy in every area, to realize the importance that animals have conquered today.

 

The PET business.

The list of Top 25 retailers in 2018 Pet Business shows that the largest pet stores in North America have continued to grow significantly in the last year, a phenomenon that shows no sign of slowing, which has reached about $ 69 billion in sales.

From an American interview, which involved 1000 owners of animals from different States, it emerged that the monthly expenditure for their animals:

Many American chains within their stores offer health-related services from occasional vaccination events to genuine veterinary clinics within their businesses. Additional services are an effort to get more buyers in the store, encourage impulse buying and strengthen the store's image as a place to find pet health products and skills.

Japan has a highly developed pet market, with a value of about 1,450 billion yen, where the total sales of pet food and accessories amount to about 900 billion JPY; in China, on the other hand, given the exponential growth of the last few years, it will reach $ 7 billion in 2022 (based on Euromonitor data).

The pet business in Italy, in 2017 has exceeded 2 billion in turnover, with food at the first place, followed by products for the care and well-being and immediately after the drugs; the following drugs leading the ranking:

  • pesticides
  • anti-inflammatories
  • antibiotics

In Italy, when a pet owner need a drug, has to go to the pharmacy because a veterinarian can not dispense medicines, except the first few doses to start the treatment. Abroad the situation in different.

There are also many veterinary products which although they do not need medical prescription, require specialized advice from the pharmacist who is often unable to give it. These products are treatment for skin and hair, otologis products, lactic ferments, pesticides and, in general, products for prevention, supplements.

This is why lately there are several courses designed to train the pharmacist specifically on products of veterinary interest, to be able to give competent opinions and collaborate in the best possible way with the veterinarian. Outside our country (Italy), there are various and interesting conferences and activities around the role of the veterinary pharmacist who is a professional who is at the vet like the pharmacist is at the doctor. The presence of these specialized figures represents further proof of how we should prepare ourselves for a real explosion of requests.

In this specific field, the pharmacist, as a health professional, can perform in synergy with the veterinarian, a significant educational function towards the public, but also adapt and prepare their structure in order to meet the needs of easy availability of specific products for pet care. A constant connection with the veterinary clinics adjacent to the pharmacy could be useful and useful to promptly meet the needs of procurement of drugs by the pet owner, keeping an adequate supply of the most frequent prescription drugs. They could aldo organize a pet corner.

Read also the interview we did with Michele Monteforte of HOBBYZOO.

After the boom in sales related to products for children, after the increase of organic and food intolerances, now great results are coming from the "pets" field.

After all, it has only been for a few years now that the pet world has definitively become part of ours, so much that it is now a fundamental part of it; not only the dog and the cat have win people over but also birds, rodents, fish and more and more particular animals.

Often the true nature of the animal is ignored by the owner who comes to treat his pet as a human; many times he transforms his affection into pathology; but all this creates business.

Marketing tries to push where the demand grows; this is what must happen in the pet business: to create the demand starting from the offer.
Browsing online, I have found some specialized Italian veterinary pharmacies that only sell products for animals: medicines, feed and accessories. This type of activity has multiplied over the years, opening up several stores and expanding their product offerings.

Their presence, increasing on the territory, makes us understand the attention that consumers have in the purchase of products which are specific for their animals. The era in which the dog ate the leftovers of the house is finished; today, thanks to the information, the level of sensitivity of the owners has increased and they have understood the importance of feeding and cuddling their pet.

 

ADDITIONAL STRATEGIES

Another aspect that should not be underestimated for these activities is the online sale, which offers the opportunity to comfortably receive the goods at home, many times without even shipping costs. Many shops have improved their business thanks to their presence on social networks like facebook, instagram.

If you want to know more about FaceBook, read here.

Through this channel, with a minimum of effort, the shops can do promotions or give useful information on some product, or communicate news regarding the animals or some activity organized directly on the spot.

 

Thanks for your attention! Today I want to say hello to you like this:

  • "Today, finding winning and successful ideas is not a condition for a few people, but a necessity for everyone."
  • "The problem is not having ideas; the world is full of wonderful ideas; people wishing to realize them is the only missing thing".



See you soon!

Pet business: the strategy to improve it


Today, the veterinary drug field is still a small reality if evaluated on a commercial level, but an interesting opportunity if considered in terms of customer loyalty. In recent years, in fact, there has been a strong and unexpected growth in the business related to this field which is connected to the growth of pet care.

The collaboration among veterinarian, pharmacist and pet corner nowadays is therefore the right web to focus your business on to make it better and more productive.

 

THE REALITY OF PET AND PET CARE.

With the term "pet care" we mean the care and welfare of pets and animal in general, in all its facets.

A few numbers to give you clearer and more precise ideas about the business that can derive from it.

Another important aspect that should not be underestimated is that thanks to care and healthy eating, life expectancy for our many 4-legged friends has also considerably increased in the last 30 years.

Recently, many studies have been carried out concerning the affective functions of the pet, which have highlighted their importance in our daily life; an international study has even highlighted how children who live with an animal get sick rarely, they lose 18 days of school less than their peers who do not own animals. Just think about the recent spread of pet-therapy in every area, to realize the importance that animals have conquered today.

 

The PET business.

The list of Top 25 retailers in 2018 Pet Business shows that the largest pet stores in North America have continued to grow significantly in the last year, a phenomenon that shows no sign of slowing, which has reached about $ 69 billion in sales.

From an American interview, which involved 1000 owners of animals from different States, it emerged that the monthly expenditure for their animals:

Many American chains within their stores offer health-related services from occasional vaccination events to genuine veterinary clinics within their businesses. Additional services are an effort to get more buyers in the store, encourage impulse buying and strengthen the store's image as a place to find pet health products and skills.

Japan has a highly developed pet market, with a value of about 1,450 billion yen, where the total sales of pet food and accessories amount to about 900 billion JPY; in China, on the other hand, given the exponential growth of the last few years, it will reach $ 7 billion in 2022 (based on Euromonitor data).

The pet business in Italy, in 2017 has exceeded 2 billion in turnover, with food at the first place, followed by products for the care and well-being and immediately after the drugs; the following drugs leading the ranking:

  • pesticides
  • anti-inflammatories
  • antibiotics

In Italy, when a pet owner need a drug, has to go to the pharmacy because a veterinarian can not dispense medicines, except the first few doses to start the treatment. Abroad the situation in different.

There are also many veterinary products which although they do not need medical prescription, require specialized advice from the pharmacist who is often unable to give it. These products are treatment for skin and hair, otologis products, lactic ferments, pesticides and, in general, products for prevention, supplements.

This is why lately there are several courses designed to train the pharmacist specifically on products of veterinary interest, to be able to give competent opinions and collaborate in the best possible way with the veterinarian. Outside our country (Italy), there are various and interesting conferences and activities around the role of the veterinary pharmacist who is a professional who is at the vet like the pharmacist is at the doctor. The presence of these specialized figures represents further proof of how we should prepare ourselves for a real explosion of requests.

In this specific field, the pharmacist, as a health professional, can perform in synergy with the veterinarian, a significant educational function towards the public, but also adapt and prepare their structure in order to meet the needs of easy availability of specific products for pet care. A constant connection with the veterinary clinics adjacent to the pharmacy could be useful and useful to promptly meet the needs of procurement of drugs by the pet owner, keeping an adequate supply of the most frequent prescription drugs. They could aldo organize a pet corner.

Read also the interview we did with Michele Monteforte of HOBBYZOO.

After the boom in sales related to products for children, after the increase of organic and food intolerances, now great results are coming from the "pets" field.

After all, it has only been for a few years now that the pet world has definitively become part of ours, so much that it is now a fundamental part of it; not only the dog and the cat have win people over but also birds, rodents, fish and more and more particular animals.

Often the true nature of the animal is ignored by the owner who comes to treat his pet as a human; many times he transforms his affection into pathology; but all this creates business.

Marketing tries to push where the demand grows; this is what must happen in the pet business: to create the demand starting from the offer.
Browsing online, I have found some specialized Italian veterinary pharmacies that only sell products for animals: medicines, feed and accessories. This type of activity has multiplied over the years, opening up several stores and expanding their product offerings.

Their presence, increasing on the territory, makes us understand the attention that consumers have in the purchase of products which are specific for their animals. The era in which the dog ate the leftovers of the house is finished; today, thanks to the information, the level of sensitivity of the owners has increased and they have understood the importance of feeding and cuddling their pet.

 

ADDITIONAL STRATEGIES

Another aspect that should not be underestimated for these activities is the online sale, which offers the opportunity to comfortably receive the goods at home, many times without even shipping costs. Many shops have improved their business thanks to their presence on social networks like facebook, instagram.

If you want to know more about FaceBook, read here.

Through this channel, with a minimum of effort, the shops can do promotions or give useful information on some product, or communicate news regarding the animals or some activity organized directly on the spot.

 

Thanks for your attention! Today I want to say hello to you like this:

  • "Today, finding winning and successful ideas is not a condition for a few people, but a necessity for everyone."
  • "The problem is not having ideas; the world is full of wonderful ideas; people wishing to realize them is the only missing thing".



See you soon!

Let’s start from anthropology. There’s an ancestral reason, almost an instinct, for which all human beings wish to leave a sign in their existence.

Graffiti discovered by archaeologists are indeed a proof of this need, relating us to our ancestors. Graffiti are mainly engravings, often on metal or stone. Prehistory men communicated to their contemporaries and their descendants with these customized engravings.

Starting from this theory (that it’s important for all of us to leave a sign), and taking it for valid (except detractors), we can understand how customization industry has found a fruitful field for development.

Many companies have grown around customized objects and gadgets in any material, shape and purpose and this reaffirms the importance of the market arising following a real need.

Our company, specialized in the customization of tags for dogs and cats – in particular – and in key rings and pendants – in general – is a further confirmation.

Moving the customization issue to the Pet world, you certainly wonder: “How can I take advantage of this matter of fact?”. The answer is customizing by any means and all that you can.

 

You can work on customization at least on three desired fronts:

Products

A trend seeming to associate many retailers (according to a survey by ZooMark and Assalco), which started a few years ago and has been recently confirmed, is the trend to concentrate on accessories to the detriment of animal feeds.  In this sense, you are obliged to make some choices in the catalogue of the goods displayed. According to our opinion, the best choices should reward the products with a greater depth of catalogue, more than width. In other words: it’s better to have fewer products with many variations than many products with few variations. With a very deep catalogue the customer can easily find what he prefers (the colour which suits his doggie, matching his new coat, etc.).  The catalogue depth, which seems a “replacement” of customization, should be approached to the world of customization in the sale point.

In the case of our customers, for instance, we have verified that the immediate customization of the dog tag increases the number of sales very much, if compared with the postponed customization following an order got from the retailer. The possibility to offer an accessory which can be immediately customized encourages sales and customer loyalty. If possible, choose the products which lead you to this benefit, when available. Have the possibility to offer an accessory to be customized.

Services

Services (in particular dog sitting and toelet) seem to represent a trend among your colleagues retailers. Services customization is both pleasure and pain. It’s really easy to customize a service, if it is carried out at a low customer extent. If the users of a customized service grow – as home delivery – it’s important to keep profit (profit = price paid by the customer – cost for the service). Services should also be arranged, considering the target customer they concern. Does a service of “food consultation” to a customer buying his fourth pet make sense?  And which working range shall a home service have? All these considerations should be evaluated before making the service available to customers.

Buying experience

Good barmen generally remember their usual customers’ favourite drink.  We notice it in Italy when at the coffee shop counter, waiting for our espresso, we hear the barman greeting Mr. Rossi and asking, “As usual?”  The barman is customizing his customer’s “buying experience”.  Companies usually use special softwares (named CRM Customer Relationship Management), which become as much important, as the number of customers grow. Many CRM are available online, even free of charge.  CRM allows you to customize your customer’s buying experience, taking note of his hairy friend’s name, his food preferences and the date of his last visit in the shop.

If you organize data precisely, you can also extract groups of customers and find out those who are to be developed or those on whom a focused activity shall be carried out. You can get information from your customers in many ways. The most popular in these last years is the fidelity card, but you can find out many others more, if you think about it.

 

Conclusions

Customization is a subject which should involve anyone who works with the end user. Products customization moves from the selection of suppliers, who have best understood this “use habit”.  The supply of customized services shall be carefully evaluated in order to avoid them to become a boomerang (from a business point of view).

Customization allow the customer to leave a sign, making him unique and permitting him to express satisfactorily his distinctiveness.

 

THE IMPORTANCE OF CUSTOMIZATION IN THE WORLD OF PET

Let’s start from anthropology. There’s an ancestral reason, almost an instinct, for which all human beings wish to leave a sign in their existence.

Graffiti discovered by archaeologists are indeed a proof of this need, relating us to our ancestors. Graffiti are mainly engravings, often on metal or stone. Prehistory men communicated to their contemporaries and their descendants with these customized engravings.

Starting from this theory (that it’s important for all of us to leave a sign), and taking it for valid (except detractors), we can understand how customization industry has found a fruitful field for development.

Many companies have grown around customized objects and gadgets in any material, shape and purpose and this reaffirms the importance of the market arising following a real need.

Our company, specialized in the customization of tags for dogs and cats – in particular – and in key rings and pendants – in general – is a further confirmation.

Moving the customization issue to the Pet world, you certainly wonder: “How can I take advantage of this matter of fact?”. The answer is customizing by any means and all that you can.

 

You can work on customization at least on three desired fronts:

Products

A trend seeming to associate many retailers (according to a survey by ZooMark and Assalco), which started a few years ago and has been recently confirmed, is the trend to concentrate on accessories to the detriment of animal feeds.  In this sense, you are obliged to make some choices in the catalogue of the goods displayed. According to our opinion, the best choices should reward the products with a greater depth of catalogue, more than width. In other words: it’s better to have fewer products with many variations than many products with few variations. With a very deep catalogue the customer can easily find what he prefers (the colour which suits his doggie, matching his new coat, etc.).  The catalogue depth, which seems a “replacement” of customization, should be approached to the world of customization in the sale point.

In the case of our customers, for instance, we have verified that the immediate customization of the dog tag increases the number of sales very much, if compared with the postponed customization following an order got from the retailer. The possibility to offer an accessory which can be immediately customized encourages sales and customer loyalty. If possible, choose the products which lead you to this benefit, when available. Have the possibility to offer an accessory to be customized.

Services

Services (in particular dog sitting and toelet) seem to represent a trend among your colleagues retailers. Services customization is both pleasure and pain. It’s really easy to customize a service, if it is carried out at a low customer extent. If the users of a customized service grow – as home delivery – it’s important to keep profit (profit = price paid by the customer – cost for the service). Services should also be arranged, considering the target customer they concern. Does a service of “food consultation” to a customer buying his fourth pet make sense?  And which working range shall a home service have? All these considerations should be evaluated before making the service available to customers.

Buying experience

Good barmen generally remember their usual customers’ favourite drink.  We notice it in Italy when at the coffee shop counter, waiting for our espresso, we hear the barman greeting Mr. Rossi and asking, “As usual?”  The barman is customizing his customer’s “buying experience”.  Companies usually use special softwares (named CRM Customer Relationship Management), which become as much important, as the number of customers grow. Many CRM are available online, even free of charge.  CRM allows you to customize your customer’s buying experience, taking note of his hairy friend’s name, his food preferences and the date of his last visit in the shop.

If you organize data precisely, you can also extract groups of customers and find out those who are to be developed or those on whom a focused activity shall be carried out. You can get information from your customers in many ways. The most popular in these last years is the fidelity card, but you can find out many others more, if you think about it.

 

Conclusions

Customization is a subject which should involve anyone who works with the end user. Products customization moves from the selection of suppliers, who have best understood this “use habit”.  The supply of customized services shall be carefully evaluated in order to avoid them to become a boomerang (from a business point of view).

Customization allow the customer to leave a sign, making him unique and permitting him to express satisfactorily his distinctiveness.

 

 

Objects’ customization acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.

The customization of tags for dogs and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. 

Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (there are electrical and electronic components, softwares and hardware, parts of metal shell, etc).   

Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.

The machines for tags customization have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.

The customization of pet tags is indeed made directly in the sale point (excluding the world of online sales) and according to a customization desired by the customer.  For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (typical features of products meant for end consumer) should be very important in the machine design.

The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start.  

Myfamily Techla engraving machine gathers these features more than all other tags engraving machines in the world. Look at the demo video to have a confirmation.

Technologies for tags customization

 

Objects’ customization acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.

The customization of tags for dogs and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. 

Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (there are electrical and electronic components, softwares and hardware, parts of metal shell, etc).   

Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.

The machines for tags customization have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.

The customization of pet tags is indeed made directly in the sale point (excluding the world of online sales) and according to a customization desired by the customer.  For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (typical features of products meant for end consumer) should be very important in the machine design.

The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start.  

Myfamily Techla engraving machine gathers these features more than all other tags engraving machines in the world. Look at the demo video to have a confirmation.

If you are looking for any suggestions about how to better deal with the Facebook page of your Pet Store, you are in the right place. This article would like to give you some suggestions about how to support your Pet Shop through a Facebook page in the best way. I don't want to offer you a miraculous handbook and I have certainly addressed only a small part of the subjects that we can deal with (let's say that we could write a whole book about FB posts:), but I am sure that here you can find all the main subjects that are often overlooked or underestimated.

The main purpose is to create a page with the basic information, to write something about pets or about the products you sell, to publish some photos and wait for an influx of people into your Pet Shop.

It seems easy, doesn't it?

Unfortunately it isn't. If you join the fray of the big quantity of pages, groups and Facebook profiles without any knowledge nor project, you could waste a lot of time without obtaining any remarkable results.

Explain who you are and differentiate yourself

It might seem taken for granted, but in your page you should put all the information concerning your Pet Shop. It's important to underline: phone number, address, website, opening hours, offered services, the products you sell, scheduled events and promotions. Above all, it's essential to put in the field "about" some information in order to convince people, with a few words, to choose you among all the other shops in the neighborhood.

 

Content: what and how.

Now you have a page which is complete and ready to be used.  A new doubt naturally arises: which contents can I post and above all, how can I express them? Keep in mind that Facebook is first of all a social network, ruled by peculiar regulations and it has particular requirements. Here below you can find the requirements for posts: you can make a checklist and verify it before publishing your contents.

Short: Facebook posts have a limit of 63,206 characters, approximately 70 pages of a word document. Although this space may seem useful, you should avoid writing very long posts. When you write, you should put yourself in a user's shoes, who sees in the homepage a neverending post: you could scare him.

Nobody will dedicate much time for a reading on socials, although it could be interesting. The optimal length for a post is one or two lines. Catch the reader's attention, do not bore him to death.

Interesting information: sharing important information to your customers is a must. If you have a pet store and you want to promote it, you have to share the information concerning your business. The community visits your page only to learn about animals, about your Pet Shop, nothing else.  If you are in trouble, for instance, you can share new arrivals in the shop, promotions about products, news about events for pets in your area, the original services offered by your store, and much more. In other words, you have to try to publish contents that are important for your current customers and also for the potential ones.

Interaction: This is one of the main parts of the management of a Facebook page. The aim of a "social" activity is to trigger an interaction with users. Contrary to traditional means of communication, on the social networks the interaction is of utmost importance. It's essential to ask questions and to answer other users' questions. This encourages interaction with your possible customers, by increasing confidence towards yourself, also enhancing your reputation. This way, you can receive important feedbacks in order to improve your service. A good subject to deal with is your customers' furry friends. Remember that a pet lover adores to "give voice" to his loyal pet.

Tone: The big mistake you must necessarily avoid is to address to users with a very professional tone. A friendly tone is suggested, in order to establish a connection with your customers. Remember that people look for somebody who put them at their ease and is easy to approach.

Picture: Which is the best way to draw the attention of someone, if not visually? Never underestimate the importance of a picture associated with a post. Let's suppose you want to promote the new food for cats you have just received: you can share the picture of the brand with the post or you can share the picture of the cat to whom it is addressed. The instrument "picture" is strong also for your customers: ask them to share the photos showing them with your products, allow them to interact.

Video: it's arduous to create videos. Accurate videos require a lot of processing time, and for this reason they are less frequent in Facebook but they provoque a stronger impact. A well structured, educational video can considerably increase the influx of people in your page.

Hashtags: They are very useful to increase the number of people who will see your post. If used, they will have to concern your market field. Let's suppose you have just written a post about a promotion in your shop; the hashtags to promote this post might be #nameOfYourShop#sales #NameOfTheProductOnSale#PetsProducts#petShop.

 

Posts: how many and when.

The main instrument allowing you to understand how to better deal with your posts is Insights. You should learn to use it to the fullest, because it offers you quantitative information that might be of great help. FB Insights provides you with the report of the following data: the number of people reached by your posts and the number of those who have interacted, the number of people who called your company from the Page, the number of answers to customers and your average answering time and the number of people who "registered" (that is to say who stated to be in your store) in their posts.

 

Little, but often and assiduously: The main mistake made by those who deal with FB for the first time is to post at once all the available news and to forget the page for a week. If you wish to start a relationship with your customers (and potential customers) you need perseverance, otherwise you risk to fall into obscurity. Perseverance becomes important if combined with usefulness. Remember that your aim is to enrich people by supplying quality contents. You must avoid spam.

According to proven surveys, the best number of posts to daily publish is one. If it is not possible, the perseverance criteria is to be preferred.

At the right time: Through Insights you can check the time when there's a great influx of active users. Programming the publishing of posts (opportunity given by FB) allows to reach as many users as possible. The best time for posting is between 1pm and 4pm, although it changes according to the context.

Call-to-action

Each Facebook page allows to create a "button" (called Call To Action in technical jargon, shorten CTA) which allows the user to make a certain action. The possible actions are: contact (through Messenger, e-mail, phone or Web site), purchase or reservation of a service. If you know you are too busy to answer any doubt of your online customers during the day, I suggest you to add the button "call". This way, you can encourage users to directly call and verify if your shop can satisfy their needs.

 

Paid promotion

All users have the possibility to advertise the posts they publish on FB by investing an economic budget. This doesn't mean that you must necessarily pay to promote your posts (even though these costs allow you to get more visibility, time being equal). Posts promotion allows to give more emphasis to your contents and to reach a wider community. It's important to decide the addressee of the promotion: you can choose between those who have already interacted with your page (or with other contents) and the people selected through targeting (that is people resulting from a selection based on geographical position, age, gender and interests).

Let's make an example. Let's suppose that your shop is in Milan and that you want to advertise the arrival of the new Techla machine for the immediate engraving of pets ID tags.

What will you do?

Firstly, prepare the promotional post: the text, max two-three lines, and a picture that could be the engravers that you have just bought or en engraved tag (you can also prepare a short video of the engraving made in your shop for a customer).

After that, you shall decide to whom the message will be addressed. If you live in Milan, your can select this city as geographical area of your reference public. You could have the temptation to include also the surroundings or the whole nation, but this is not the best strategy if you have a shop, because few people outside Milan would find your message useful if they have to drive long distances to reach you. You uselessly risk to waste money.

 

As regards your target's interests, it is suggested to always include them in order to specifically reach who is really interested. You could mention the following interests: pets' owners, pets, cats lovers, dogs lovers, petshop, dogs owners, cats owners, pets products, dogs products, cats products.

And now?

What we have debated in this article is only the tip of the iceberg. The next step is up to you. My suggestion is to experiment as much as possible. For instance, try different kinds of posts and observe which fits better your situation. Vary text posts, pictures, videos and external links, so that you can stimulate the different kinds of users as much as possible.

If you have already dealt with the promotion of your shop on Facebook, leave your comment and share your experience :)

 

First steps to deal with the Facebook page of your Pet Store

If you are looking for any suggestions about how to better deal with the Facebook page of your Pet Store, you are in the right place. This article would like to give you some suggestions about how to support your Pet Shop through a Facebook page in the best way. I don't want to offer you a miraculous handbook and I have certainly addressed only a small part of the subjects that we can deal with (let's say that we could write a whole book about FB posts:), but I am sure that here you can find all the main subjects that are often overlooked or underestimated.

The main purpose is to create a page with the basic information, to write something about pets or about the products you sell, to publish some photos and wait for an influx of people into your Pet Shop.

It seems easy, doesn't it?

Unfortunately it isn't. If you join the fray of the big quantity of pages, groups and Facebook profiles without any knowledge nor project, you could waste a lot of time without obtaining any remarkable results.

Explain who you are and differentiate yourself

It might seem taken for granted, but in your page you should put all the information concerning your Pet Shop. It's important to underline: phone number, address, website, opening hours, offered services, the products you sell, scheduled events and promotions. Above all, it's essential to put in the field "about" some information in order to convince people, with a few words, to choose you among all the other shops in the neighborhood.

 

Content: what and how.

Now you have a page which is complete and ready to be used.  A new doubt naturally arises: which contents can I post and above all, how can I express them? Keep in mind that Facebook is first of all a social network, ruled by peculiar regulations and it has particular requirements. Here below you can find the requirements for posts: you can make a checklist and verify it before publishing your contents.

Short: Facebook posts have a limit of 63,206 characters, approximately 70 pages of a word document. Although this space may seem useful, you should avoid writing very long posts. When you write, you should put yourself in a user's shoes, who sees in the homepage a neverending post: you could scare him.

Nobody will dedicate much time for a reading on socials, although it could be interesting. The optimal length for a post is one or two lines. Catch the reader's attention, do not bore him to death.

Interesting information: sharing important information to your customers is a must. If you have a pet store and you want to promote it, you have to share the information concerning your business. The community visits your page only to learn about animals, about your Pet Shop, nothing else.  If you are in trouble, for instance, you can share new arrivals in the shop, promotions about products, news about events for pets in your area, the original services offered by your store, and much more. In other words, you have to try to publish contents that are important for your current customers and also for the potential ones.

Interaction: This is one of the main parts of the management of a Facebook page. The aim of a "social" activity is to trigger an interaction with users. Contrary to traditional means of communication, on the social networks the interaction is of utmost importance. It's essential to ask questions and to answer other users' questions. This encourages interaction with your possible customers, by increasing confidence towards yourself, also enhancing your reputation. This way, you can receive important feedbacks in order to improve your service. A good subject to deal with is your customers' furry friends. Remember that a pet lover adores to "give voice" to his loyal pet.

Tone: The big mistake you must necessarily avoid is to address to users with a very professional tone. A friendly tone is suggested, in order to establish a connection with your customers. Remember that people look for somebody who put them at their ease and is easy to approach.

Picture: Which is the best way to draw the attention of someone, if not visually? Never underestimate the importance of a picture associated with a post. Let's suppose you want to promote the new food for cats you have just received: you can share the picture of the brand with the post or you can share the picture of the cat to whom it is addressed. The instrument "picture" is strong also for your customers: ask them to share the photos showing them with your products, allow them to interact.

Video: it's arduous to create videos. Accurate videos require a lot of processing time, and for this reason they are less frequent in Facebook but they provoque a stronger impact. A well structured, educational video can considerably increase the influx of people in your page.

Hashtags: They are very useful to increase the number of people who will see your post. If used, they will have to concern your market field. Let's suppose you have just written a post about a promotion in your shop; the hashtags to promote this post might be #nameOfYourShop#sales #NameOfTheProductOnSale#PetsProducts#petShop.

 

Posts: how many and when.

The main instrument allowing you to understand how to better deal with your posts is Insights. You should learn to use it to the fullest, because it offers you quantitative information that might be of great help. FB Insights provides you with the report of the following data: the number of people reached by your posts and the number of those who have interacted, the number of people who called your company from the Page, the number of answers to customers and your average answering time and the number of people who "registered" (that is to say who stated to be in your store) in their posts.

 

Little, but often and assiduously: The main mistake made by those who deal with FB for the first time is to post at once all the available news and to forget the page for a week. If you wish to start a relationship with your customers (and potential customers) you need perseverance, otherwise you risk to fall into obscurity. Perseverance becomes important if combined with usefulness. Remember that your aim is to enrich people by supplying quality contents. You must avoid spam.

According to proven surveys, the best number of posts to daily publish is one. If it is not possible, the perseverance criteria is to be preferred.

At the right time: Through Insights you can check the time when there's a great influx of active users. Programming the publishing of posts (opportunity given by FB) allows to reach as many users as possible. The best time for posting is between 1pm and 4pm, although it changes according to the context.

Call-to-action

Each Facebook page allows to create a "button" (called Call To Action in technical jargon, shorten CTA) which allows the user to make a certain action. The possible actions are: contact (through Messenger, e-mail, phone or Web site), purchase or reservation of a service. If you know you are too busy to answer any doubt of your online customers during the day, I suggest you to add the button "call". This way, you can encourage users to directly call and verify if your shop can satisfy their needs.

 

Paid promotion

All users have the possibility to advertise the posts they publish on FB by investing an economic budget. This doesn't mean that you must necessarily pay to promote your posts (even though these costs allow you to get more visibility, time being equal). Posts promotion allows to give more emphasis to your contents and to reach a wider community. It's important to decide the addressee of the promotion: you can choose between those who have already interacted with your page (or with other contents) and the people selected through targeting (that is people resulting from a selection based on geographical position, age, gender and interests).

Let's make an example. Let's suppose that your shop is in Milan and that you want to advertise the arrival of the new Techla machine for the immediate engraving of pets ID tags.

What will you do?

Firstly, prepare the promotional post: the text, max two-three lines, and a picture that could be the engravers that you have just bought or en engraved tag (you can also prepare a short video of the engraving made in your shop for a customer).

After that, you shall decide to whom the message will be addressed. If you live in Milan, your can select this city as geographical area of your reference public. You could have the temptation to include also the surroundings or the whole nation, but this is not the best strategy if you have a shop, because few people outside Milan would find your message useful if they have to drive long distances to reach you. You uselessly risk to waste money.

 

As regards your target's interests, it is suggested to always include them in order to specifically reach who is really interested. You could mention the following interests: pets' owners, pets, cats lovers, dogs lovers, petshop, dogs owners, cats owners, pets products, dogs products, cats products.

And now?

What we have debated in this article is only the tip of the iceberg. The next step is up to you. My suggestion is to experiment as much as possible. For instance, try different kinds of posts and observe which fits better your situation. Vary text posts, pictures, videos and external links, so that you can stimulate the different kinds of users as much as possible.

If you have already dealt with the promotion of your shop on Facebook, leave your comment and share your experience :)

 

If you are looking for effective means in order to increase sales in your pet store, please read this article about our ideas which are the result of our experience with thousands of shopkeepers of this field.
We are Pet specialists and we know commercial habits as well as the customers of this market very well.
This article is meant to give you some cues about how to improve the economic performance of your store for four-legged friends and their “colleagues”, not to increase all of a sudden the number of customers in your shop.
On the other hand, some simple commercial suggestions for pet world – as for all other categories – can be of great help if followed with method and perseverance.

Suggestion 1: cooperate with your colleagues.
Are there any other store serving our friends Animals, in your neighborhood? Try to make a partnership with your colleagues, in order to increase the “walk in” (namely the number of people visiting your shop). Think about groomers, veterinarians or any business which has your same target of customers. You can invite them to visit your shop, trying to make this occasion an agreeable event. In order to succeed, focus on what can be interesting for them. Think about their interests before yours.
This effort will help you to achieve new customers.

Suggestion 2: focus on your customers’ wishes.
Customers are more and more picky and it’s a challenge to get their attention. This applies to those who are in pet business, whether they have a shop or not, as well as to all those who manage any business activity.
In this sense, wonder who actually the customer is. Is it the owner, or his hairy friend? Or both? And what are their actual needs?
Thinking about this question, you will adapt the level of service to your customer’s real needs and wishes. Perhaps you will decide to offer a croquettes testing for your customers’ four-legged friends, or you will develop a new service aiming at making both happy. This tactic will help you to gain your customers loyalty and to make them come back more often; you will also avoid the competitors to lure them away from you.

Suggestion 3: make your shop “social”.
World has become social. All that concerns successful products and services turns around the communities crystallizing all around. It’s no more a trend, a fashion, but a real social aptitude, thanks to internet.
Listening to customers and receiving requests, comments or complaints all day long, you will notice that they can be grouped into themes. The same themes can be retrieved and posted in your blog or on Facebook and commented and shared.
If you adopt this tactic, you will increase the popularity of your brand: the so named “Brand Awareness”.

Suggestion 4: know your customers the best you can.
How much is your name important for you? If you think for a while, to be called by name is very rewarding for all of us.
That’s why all pets’ owners choose with pleasure and satisfaction their own dog’s or cat’s name. If you work assiduously in order to collect the information about your customers, you will reach the same goal: gratifying them.

You need to be organized in order to collect and manage your customers’ information.
If you are not accustomed to software, you can equip yourself with paper and pen. If you prefer to use computer, you shall use customers’ management software (we are talking about CRM, meaning Customer Relationship Management). This option will give the advantage to be able to manage many data which can also be quickly queried.
When you deal with this topic, keep in mind who your customer is: read once again point 2 to collect the relevant information and to use them in the best way. If you are able to successfully manage the relationship with your customers, you will get customers loyalty and you will gain new customers thanks to recommendation.
Finally, a more conscious management of your customers allows you to organize them in subgroups with special needs (segmentation of customers) that can be better satisfied. For instance: customers having a small size dog may be interested in a different service compared to those who own a cat (does it make sense to offer croquettes testing service for cats, if they rarely visit the point of sale with their owner?).

Conclusion: your recipe is magic.
The suggestions we gave you in this short article are general and the truth is that there isn’t a magic recipe to have a successful pet shop. What really counts is the daily attitude that has necessarily to consider also what mentioned in this document.
As latest suggestion, you can wonder what your daily attitude with the four reported suggestions is and try to make them your own with perseverance.
To have an engraving machine in your shop helps you to have more and more faithful customers.

4 marketing suggestions to increase sales in your pet shop.

If you are looking for effective means in order to increase sales in your pet store, please read this article about our ideas which are the result of our experience with thousands of shopkeepers of this field.
We are Pet specialists and we know commercial habits as well as the customers of this market very well.
This article is meant to give you some cues about how to improve the economic performance of your store for four-legged friends and their “colleagues”, not to increase all of a sudden the number of customers in your shop.
On the other hand, some simple commercial suggestions for pet world – as for all other categories – can be of great help if followed with method and perseverance.

Suggestion 1: cooperate with your colleagues.
Are there any other store serving our friends Animals, in your neighborhood? Try to make a partnership with your colleagues, in order to increase the “walk in” (namely the number of people visiting your shop). Think about groomers, veterinarians or any business which has your same target of customers. You can invite them to visit your shop, trying to make this occasion an agreeable event. In order to succeed, focus on what can be interesting for them. Think about their interests before yours.
This effort will help you to achieve new customers.

Suggestion 2: focus on your customers’ wishes.
Customers are more and more picky and it’s a challenge to get their attention. This applies to those who are in pet business, whether they have a shop or not, as well as to all those who manage any business activity.
In this sense, wonder who actually the customer is. Is it the owner, or his hairy friend? Or both? And what are their actual needs?
Thinking about this question, you will adapt the level of service to your customer’s real needs and wishes. Perhaps you will decide to offer a croquettes testing for your customers’ four-legged friends, or you will develop a new service aiming at making both happy. This tactic will help you to gain your customers loyalty and to make them come back more often; you will also avoid the competitors to lure them away from you.

Suggestion 3: make your shop “social”.
World has become social. All that concerns successful products and services turns around the communities crystallizing all around. It’s no more a trend, a fashion, but a real social aptitude, thanks to internet.
Listening to customers and receiving requests, comments or complaints all day long, you will notice that they can be grouped into themes. The same themes can be retrieved and posted in your blog or on Facebook and commented and shared.
If you adopt this tactic, you will increase the popularity of your brand: the so named “Brand Awareness”.

Suggestion 4: know your customers the best you can.
How much is your name important for you? If you think for a while, to be called by name is very rewarding for all of us.
That’s why all pets’ owners choose with pleasure and satisfaction their own dog’s or cat’s name. If you work assiduously in order to collect the information about your customers, you will reach the same goal: gratifying them.

You need to be organized in order to collect and manage your customers’ information.
If you are not accustomed to software, you can equip yourself with paper and pen. If you prefer to use computer, you shall use customers’ management software (we are talking about CRM, meaning Customer Relationship Management). This option will give the advantage to be able to manage many data which can also be quickly queried.
When you deal with this topic, keep in mind who your customer is: read once again point 2 to collect the relevant information and to use them in the best way. If you are able to successfully manage the relationship with your customers, you will get customers loyalty and you will gain new customers thanks to recommendation.
Finally, a more conscious management of your customers allows you to organize them in subgroups with special needs (segmentation of customers) that can be better satisfied. For instance: customers having a small size dog may be interested in a different service compared to those who own a cat (does it make sense to offer croquettes testing service for cats, if they rarely visit the point of sale with their owner?).

Conclusion: your recipe is magic.
The suggestions we gave you in this short article are general and the truth is that there isn’t a magic recipe to have a successful pet shop. What really counts is the daily attitude that has necessarily to consider also what mentioned in this document.
As latest suggestion, you can wonder what your daily attitude with the four reported suggestions is and try to make them your own with perseverance.
To have an engraving machine in your shop helps you to have more and more faithful customers.