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Today, Take Your Dog to Work Day is celebrated. It is the annual opportunity to go to work with your own four-legged friend.

When was this event born?

This Take Your Dog to Work Day is a very recent celebration, but it has immediately taken hold on many continents. The event was born in 1996 in The United Kingdom by Pet Sitter International association, reaching United States and Canada in 1999. Nowadays it has become a sort of tradition and it is calculated that one in five companies is pet-friendly and some allow employees to take their dogs to the office.

Now you're probably wondering why a person should ever take his dog to the office if not for a simple vice... Well, there is a reason and it's also a valid one!

The slogan of this event is "More pets, less stress", because according to many studies, to stay with your dog in the office reduces stress and increases productivity and professional satisfaction for both employees and the company. Having your dog nearby generally improves mood and blood pressure.

 

Let me introduce Joolio to you! He is the mascot of MyFamily that, day after day, works together with the employees. He takes care of testing ID Tags resistance and he always pays a meticulous attention to the movements of food in the company. Joolio is free to go everywhere checking each employee's work and to run around the private garden of the building thought as relaxation area. The best ideas come to him there.

And what do you think about the presence of dogs in the office? Let us know your opinion :)

Take Your Dog to Work Day

Today, Take Your Dog to Work Day is celebrated. It is the annual opportunity to go to work with your own four-legged friend.

When was this event born?

This Take Your Dog to Work Day is a very recent celebration, but it has immediately taken hold on many continents. The event was born in 1996 in The United Kingdom by Pet Sitter International association, reaching United States and Canada in 1999. Nowadays it has become a sort of tradition and it is calculated that one in five companies is pet-friendly and some allow employees to take their dogs to the office.

Now you're probably wondering why a person should ever take his dog to the office if not for a simple vice... Well, there is a reason and it's also a valid one!

The slogan of this event is "More pets, less stress", because according to many studies, to stay with your dog in the office reduces stress and increases productivity and professional satisfaction for both employees and the company. Having your dog nearby generally improves mood and blood pressure.

 

Let me introduce Joolio to you! He is the mascot of MyFamily that, day after day, works together with the employees. He takes care of testing ID Tags resistance and he always pays a meticulous attention to the movements of food in the company. Joolio is free to go everywhere checking each employee's work and to run around the private garden of the building thought as relaxation area. The best ideas come to him there.

And what do you think about the presence of dogs in the office? Let us know your opinion :)

The external parasites that most commonly affect our four-legged friends are fleas, ticks, mosquitoes and phlebotomus; obviously with some variables related to the area in which we live with our pet.

My goal, with this ARTICLE, is to provide the basic knowledge to best protect your dog from these "little animals" and to face them without panic.

We are all happier when spring comes, and our four-legged friend can finally enjoy more freedom; nevertheless we have to be careful and to know how to defend ourselves against the annoying parasites hiding behind these "warm and smiling" months.


What is a parasite?

A parasite is an organism living in symbiosis with another one from which it benefits (nourishment, protection). Fleas, ticks, phlebotomists and mosquitoes are ematophagous parasites.

Their danger is related to the fact that these parasites, which feed on blood, through their bites can act as carrier of dangerous diseases for your 4-legged friend, some of which can even affect people (zoonosis).

For this reason it is important to have clear ideas on how to avoid unpleasant consequences.

Fleas, what to know.

It is a small parasite of dark brown color, with a body about 1-3 mm long, widespread throughout the world, which mainly chooses dogs and cats, only occasionally people.

  • They are the best jumping insects, they have the ability to jump up to 200 times their body length.
  • You could find their feces throughout the fur of your dog as small black dots that if you put on a wet paper sheet will leave a dark red halo, as it is digested blood.
  • They haunt dog's bed, houses, kennels, flowerbeds, gardens ... and they are very resistant even in the absence of animals.
  • They are able to cause allergies and important itching.
  • They can carry intestinal verminoses, as if swallowed they are the vector of the canine tapeworm (Dipylidium caninum).


How to realize that your dog is infested?

You will notice that it has a lot of itching, it scratches and it is annoyed; it bites its legs, thighs and the area above the tail. It could experience real skin inflammation, hair loss, reddening due to the allergy caused by the saliva of the flea. A decisive test is the search for feces into the fur or for the flea itself.


Ticks

They are hematophagous parasites, able to significantly increase their body size after their abundant blood meal, which can last even 10 days
there are two ticks types: the hard ticks (those of the woods that we find more frequently on the dogs, fam. Ixodidae) and the soft ones, typical of the pigeons (fam. Argasidae)

  • they haunt gardens, parks, woods...
  • they do not jump but they pass from one animal to another, quickly sticking to the fur with their saliva, if infected, they can transmit dangerous diseases, starting from 12-24 hours after the attack on the skin, such as:

    ehrlichiosis
    piroplasmosis
    rickettsiosis
    anaplasmosis
    Lyme disease

For this reason it is important to remove them as quickly as possible.


Important note: how to detach the tick?

You will find many conflicting opinions on how to do so. The basic concept is that when you find a tick on your pet, it is important to remove it intact, including its head, to decrease the risk to transmit any disease with its saliva and to avoid a subsequent skin reaction.

My advice is to use tweezers, with which you will grasp the tick as close to the skin as possible, trying not to break it or crush it. At this point you can remove it with a slight rotation and eliminate it, only after burning it or immersing it into alcohol.

The tick in fact contains many eggs in its abdomen that, thanks to the burning or to the immersion, will not be released into the environment.
In the tick bite area, it could create a swelling that will disappear within a few days.


How to fight fleas and ticks?

The best thing you can do is to prevent, treating your pets with the appropriate pesticide, given on a regular basis in the spring-autumn period. Then contact your veterinarian, possibly around March to carefully define the perfect program.

In winter, with low temperatures, these parasites theoretically should not be there, even if sometimes they can nest in the dog's beds, on the carpets ... so the treatment in this period must be evaluated in every specific case.

You must know that the eggs, containing new ticks, are released into the environment so in case your dog is infested, in addition to the treatment, it is good practice to disinfect the environment with the appropriate products to avoid the cycle to continue.


Mosquitoes and phlebotomus.

  • These insects feed on blood and they are present from April to October
  • they are particularly active in the evening and at night
  • mosquitoes are widespread everywhere, the phlebotomus more in the coastal areas of central and southern Italy, although in recent years they have also colonized flat and hilly regions of the north.

 

Filaria, what is this?

the mosquito bite can transmit to the dog an internal parasite, the filaria, which is established at cardiac and pulmonary level and if not discovered and treated early, leads the dog to death.

For this reason, in the infested areas it is essential to perform prophylaxis, using tablets or injections, as they are the only defense that you have to protect your pet. 

The symptoms.

The symptoms that you will notice in case of illness, will be manifest only when the parasite have caused a cardiac and/or pulmonary damage such as to have altered the normal functioning of the organ. This is why in case of an incorrect prophylaxis, a simple blood test will allow you to discover early if your animal is positive to the disease. The veterinarian can then prescribe the appropriate treatment, before the organic damage becomes too serious and irreparable.


Lehismania what is it?

  • The phlebotomus is instead able to transmit, with its bite, the dreaded leishmania.
  • The leishmania is the third most prevalent disease in the world transmitted by vectors.
  • Unlike the filariasis, from this disease the dog does not recover; it is controlled by pharmacological therapy but ultimately leads to death.
  • This disease can also affect people (zoonoses) but always through the puncture of the infected insect; remember that dog-people transmission can not take place.


What symptoms can be mainly noticed?

  • enlarged lymph nodes
  • eye problems
  • skin problems
  • nasal bleeding
  • kidney problems
  • slimming
  • tiredness

 

The advice I would like to give you, is to avoid or limit the bites of these insects as much as possible, through the regular use of appropriate pesticides (tablets, sprays, repellents, spot-on, collars ...) providing to your faithful friend an effective coverage throughout the spring-summer season.


PREVENTION IS ALWAYS BETTER THAN CURE!

4 DOG'S EXTERNAL PARASITES: fleas, ticks, mosquitoes and phlebotomus

The external parasites that most commonly affect our four-legged friends are fleas, ticks, mosquitoes and phlebotomus; obviously with some variables related to the area in which we live with our pet.

My goal, with this ARTICLE, is to provide the basic knowledge to best protect your dog from these "little animals" and to face them without panic.

We are all happier when spring comes, and our four-legged friend can finally enjoy more freedom; nevertheless we have to be careful and to know how to defend ourselves against the annoying parasites hiding behind these "warm and smiling" months.


What is a parasite?

A parasite is an organism living in symbiosis with another one from which it benefits (nourishment, protection). Fleas, ticks, phlebotomists and mosquitoes are ematophagous parasites.

Their danger is related to the fact that these parasites, which feed on blood, through their bites can act as carrier of dangerous diseases for your 4-legged friend, some of which can even affect people (zoonosis).

For this reason it is important to have clear ideas on how to avoid unpleasant consequences.

Fleas, what to know.

It is a small parasite of dark brown color, with a body about 1-3 mm long, widespread throughout the world, which mainly chooses dogs and cats, only occasionally people.

  • They are the best jumping insects, they have the ability to jump up to 200 times their body length.
  • You could find their feces throughout the fur of your dog as small black dots that if you put on a wet paper sheet will leave a dark red halo, as it is digested blood.
  • They haunt dog's bed, houses, kennels, flowerbeds, gardens ... and they are very resistant even in the absence of animals.
  • They are able to cause allergies and important itching.
  • They can carry intestinal verminoses, as if swallowed they are the vector of the canine tapeworm (Dipylidium caninum).


How to realize that your dog is infested?

You will notice that it has a lot of itching, it scratches and it is annoyed; it bites its legs, thighs and the area above the tail. It could experience real skin inflammation, hair loss, reddening due to the allergy caused by the saliva of the flea. A decisive test is the search for feces into the fur or for the flea itself.


Ticks

They are hematophagous parasites, able to significantly increase their body size after their abundant blood meal, which can last even 10 days
there are two ticks types: the hard ticks (those of the woods that we find more frequently on the dogs, fam. Ixodidae) and the soft ones, typical of the pigeons (fam. Argasidae)

  • they haunt gardens, parks, woods...
  • they do not jump but they pass from one animal to another, quickly sticking to the fur with their saliva, if infected, they can transmit dangerous diseases, starting from 12-24 hours after the attack on the skin, such as:

    ehrlichiosis
    piroplasmosis
    rickettsiosis
    anaplasmosis
    Lyme disease

For this reason it is important to remove them as quickly as possible.


Important note: how to detach the tick?

You will find many conflicting opinions on how to do so. The basic concept is that when you find a tick on your pet, it is important to remove it intact, including its head, to decrease the risk to transmit any disease with its saliva and to avoid a subsequent skin reaction.

My advice is to use tweezers, with which you will grasp the tick as close to the skin as possible, trying not to break it or crush it. At this point you can remove it with a slight rotation and eliminate it, only after burning it or immersing it into alcohol.

The tick in fact contains many eggs in its abdomen that, thanks to the burning or to the immersion, will not be released into the environment.
In the tick bite area, it could create a swelling that will disappear within a few days.


How to fight fleas and ticks?

The best thing you can do is to prevent, treating your pets with the appropriate pesticide, given on a regular basis in the spring-autumn period. Then contact your veterinarian, possibly around March to carefully define the perfect program.

In winter, with low temperatures, these parasites theoretically should not be there, even if sometimes they can nest in the dog's beds, on the carpets ... so the treatment in this period must be evaluated in every specific case.

You must know that the eggs, containing new ticks, are released into the environment so in case your dog is infested, in addition to the treatment, it is good practice to disinfect the environment with the appropriate products to avoid the cycle to continue.


Mosquitoes and phlebotomus.

  • These insects feed on blood and they are present from April to October
  • they are particularly active in the evening and at night
  • mosquitoes are widespread everywhere, the phlebotomus more in the coastal areas of central and southern Italy, although in recent years they have also colonized flat and hilly regions of the north.

 

Filaria, what is this?

the mosquito bite can transmit to the dog an internal parasite, the filaria, which is established at cardiac and pulmonary level and if not discovered and treated early, leads the dog to death.

For this reason, in the infested areas it is essential to perform prophylaxis, using tablets or injections, as they are the only defense that you have to protect your pet. 

The symptoms.

The symptoms that you will notice in case of illness, will be manifest only when the parasite have caused a cardiac and/or pulmonary damage such as to have altered the normal functioning of the organ. This is why in case of an incorrect prophylaxis, a simple blood test will allow you to discover early if your animal is positive to the disease. The veterinarian can then prescribe the appropriate treatment, before the organic damage becomes too serious and irreparable.


Lehismania what is it?

  • The phlebotomus is instead able to transmit, with its bite, the dreaded leishmania.
  • The leishmania is the third most prevalent disease in the world transmitted by vectors.
  • Unlike the filariasis, from this disease the dog does not recover; it is controlled by pharmacological therapy but ultimately leads to death.
  • This disease can also affect people (zoonoses) but always through the puncture of the infected insect; remember that dog-people transmission can not take place.


What symptoms can be mainly noticed?

  • enlarged lymph nodes
  • eye problems
  • skin problems
  • nasal bleeding
  • kidney problems
  • slimming
  • tiredness

 

The advice I would like to give you, is to avoid or limit the bites of these insects as much as possible, through the regular use of appropriate pesticides (tablets, sprays, repellents, spot-on, collars ...) providing to your faithful friend an effective coverage throughout the spring-summer season.


PREVENTION IS ALWAYS BETTER THAN CURE!

Are you planning a holiday abroad with your dog? I wrote this article to provide you a guide with some essential information to plan your holiday. I hope this can help. First of all, your pet, like every citizen of the European Union, must have a passport.


The passport
The European passport for pets is issued by the Veterinary agency of the Local Health Centres when:

  • the animal has a microchip or a readable tattoo done before 2011;
  • has been registered in the Canine Registry;
  • the dog was given an anti-rabies vaccination (not before the application of the microchip) or it has a valid vaccination. 

The passport will contain all data relating to the animal and his owner as well as information about the pet's health (vaccinations, any carried out pesticide treatments, etc.).


Rabies vaccination

Rabies is a viral disease affecting wild and domestic animals which can be trasmitted to human (zoonoses) and to other animals throught infected saliva, bites, scratches and wounds.

From an epidemiological point of view, the dog, in the urban cycle, and the fox, in the sylvan cycle, are the animals who are the most affected by rabies. This disease causes acute encephalitis and, when the symptoms are manifest, the outcome is always fatal both for animals and humans. Rabies is throughout the world, but 95% of deaths occurs in Asia and Africa. In Italy, between 1997 and 2008, the rabies was considered eradicated but in 2008 some cases were identified again in the north-east of the country, referable to the sylvan form, occuring in the nearby Slovenia.

Prevention in pets is carried out by vaccination, which consists of an injection giving one year immunity and perfomed by a veterinarian. Rabies vaccination cannot be carried out on pets younger than 12 weeks old. So, depending on the travel situation, it is advisable to check the rules to follow.
For the ones travelling to Italy, for example, no exception is allowed.

With the word "valid vaccination", instead, it is meant a vaccination carried out at least 21 days before the pets arrival to the destination country, or with an outstanding recall.

Since diseases do not have boundaries and in certain areas some of them, including rabies, have been eradicated or do not exist, it is important to know that there may be stricter rules to respect. Some countries as the United Kingdom, Ireland, Sweden and Malta require additional measures for pets entering from some countries where the disease has a non-negligible risk, like a certificate on antibody titration, which guarantees 100% vaccination coverage and the quarantine. Titration has to be performed on a blood sample taken at least 30 days after vaccination and analyzed in a laboratory which is recognized by the European Commission in accordance with Article 3 of the Act 2000/258/CE.
(Ref: Istituto Zooprofilattico Sperimentale delle Venezie : titer rabies antibody )

Sometimes this certificate takes a long time to be issued and, if you are planning a particular trip to foreign countries, I suggest you to collect some information even 5 months before the leaving in order to avoid unpleasant surprises, like leaving your beloved friend at home or giving the desired trip up.


Necessary documents

If your trip is to a EU country, your pet will need:

  •  European passport
  •  Certificate of good health issued by a veterinarian
  •  Valid anti-rabies vaccination. 

If your trip is to an EXTRA EU country, in addition to the documents listed above, you may be asked for specific health requirements and additional documents depending on the destination and specific conditions, so it is always better to consult the embassy of the country of destination in Italy, the veterinary agency of the Local Health Centres or the Ministry of Health website.

An example is the preventive antiparasitic treatment for the Echinococcus Multilocularis, which is required for trips to Finland, Malta, United Kingdom, Ireland and Norway. This treatment must be administered by a veterinarian between 24 and 120 hours before departure and certified on the passport.


Two other important tips concern: 

INSURANCE, in case you do not have it yet, consider to underwrite a policy for your dog, which covers civil liability and veterinary expenses, as in some countries they could be rather onerous

• the obligation to have an IDENTIFICATION TAG as provided, for example, in public places in the United Kingdom and in other countries, showing the address and telephone details of the pet's owner.

Some countries have very strict laws, which may even include quarantine periods, which can separate you from your dog for long periods of time. Information is essential!

And remember that the maximum number of animals that you can carry is 5!


Which means of transport?

You will also need to evaluate the vehicle you will travel on.

• If you choose the plane, it will be necessary to contact the airline, some low cost airlines, for example, provide only the transport of guide animals following the owner. The general rule is that medium and large size dogs are placed in appropriate, waterproof and comfortable doghouses, placed in the pressurized hold. Since these seats are limited, it is important to book well in advance.
Small size dogs (weighing up to 10 kg) will be able to travel close to the owner, even if inside their homologated carrier.
If the flight includes a stopover, take some information on eventual rule to respect.

• If you choose the train, there is instead a handbook of good behavioral standards to follow, but in general dogs can travel with their owners, inside a carrier, equipped with a document, microchip, valid vaccinations and antiparasitic treatments.

 • If you choose the ferry, you have to follow the same rules as the plane, where the animal can travel in the common carrier if it has the allowed characteristics which protect the animal. But getting information from the line is always the best solution to avoid unpleasant surprises.

• If you travel by car, you have to be in compliance with Art. 169 of the new Traffic Code "Transport of people, animals and objects on motor vehicles" that, at point 6, prohibits the transport of pets that constitute obstacle or danger to driving. It allows the transport of pets, even more than 1, only if kept in a special cage, container or in the rear compartment, provided that it is specially divided by a network or other similar suitable means that, if installed permanently, must be authorized by the competent provincial office of the General Directorate of the MCTC. In case the trip is long, it will be necessary to plan very well the stages, to let your four-legged friend drink, eat and do his business. I strongly reccomend to pay attention to heat!

Guide dogs can always travel near the owner, provided that they have a leash and a muzzle. Based on the selected transport means, please ascertain well in advance that your friend does not suffer from car, airplane, ferry sickness...in this case you can ask vet for some pharmacological advice or some precaution to take (such as pausing, giving food at the right times) which will make the travelling more comfortable.

At last but not least, remember any drug your pet usually uses, it could be difficult to find them, especially in certain countries.

I hope you found this information clear and useful ... see you next time and enjoy your holiday!

What you need to know to go on holiday abroad with your dog

Are you planning a holiday abroad with your dog? I wrote this article to provide you a guide with some essential information to plan your holiday. I hope this can help. First of all, your pet, like every citizen of the European Union, must have a passport.


The passport
The European passport for pets is issued by the Veterinary agency of the Local Health Centres when:

  • the animal has a microchip or a readable tattoo done before 2011;
  • has been registered in the Canine Registry;
  • the dog was given an anti-rabies vaccination (not before the application of the microchip) or it has a valid vaccination. 

The passport will contain all data relating to the animal and his owner as well as information about the pet's health (vaccinations, any carried out pesticide treatments, etc.).


Rabies vaccination

Rabies is a viral disease affecting wild and domestic animals which can be trasmitted to human (zoonoses) and to other animals throught infected saliva, bites, scratches and wounds.

From an epidemiological point of view, the dog, in the urban cycle, and the fox, in the sylvan cycle, are the animals who are the most affected by rabies. This disease causes acute encephalitis and, when the symptoms are manifest, the outcome is always fatal both for animals and humans. Rabies is throughout the world, but 95% of deaths occurs in Asia and Africa. In Italy, between 1997 and 2008, the rabies was considered eradicated but in 2008 some cases were identified again in the north-east of the country, referable to the sylvan form, occuring in the nearby Slovenia.

Prevention in pets is carried out by vaccination, which consists of an injection giving one year immunity and perfomed by a veterinarian. Rabies vaccination cannot be carried out on pets younger than 12 weeks old. So, depending on the travel situation, it is advisable to check the rules to follow.
For the ones travelling to Italy, for example, no exception is allowed.

With the word "valid vaccination", instead, it is meant a vaccination carried out at least 21 days before the pets arrival to the destination country, or with an outstanding recall.

Since diseases do not have boundaries and in certain areas some of them, including rabies, have been eradicated or do not exist, it is important to know that there may be stricter rules to respect. Some countries as the United Kingdom, Ireland, Sweden and Malta require additional measures for pets entering from some countries where the disease has a non-negligible risk, like a certificate on antibody titration, which guarantees 100% vaccination coverage and the quarantine. Titration has to be performed on a blood sample taken at least 30 days after vaccination and analyzed in a laboratory which is recognized by the European Commission in accordance with Article 3 of the Act 2000/258/CE.
(Ref: Istituto Zooprofilattico Sperimentale delle Venezie : titer rabies antibody )

Sometimes this certificate takes a long time to be issued and, if you are planning a particular trip to foreign countries, I suggest you to collect some information even 5 months before the leaving in order to avoid unpleasant surprises, like leaving your beloved friend at home or giving the desired trip up.


Necessary documents

If your trip is to a EU country, your pet will need:

  •  European passport
  •  Certificate of good health issued by a veterinarian
  •  Valid anti-rabies vaccination. 

If your trip is to an EXTRA EU country, in addition to the documents listed above, you may be asked for specific health requirements and additional documents depending on the destination and specific conditions, so it is always better to consult the embassy of the country of destination in Italy, the veterinary agency of the Local Health Centres or the Ministry of Health website.

An example is the preventive antiparasitic treatment for the Echinococcus Multilocularis, which is required for trips to Finland, Malta, United Kingdom, Ireland and Norway. This treatment must be administered by a veterinarian between 24 and 120 hours before departure and certified on the passport.


Two other important tips concern: 

INSURANCE, in case you do not have it yet, consider to underwrite a policy for your dog, which covers civil liability and veterinary expenses, as in some countries they could be rather onerous

• the obligation to have an IDENTIFICATION TAG as provided, for example, in public places in the United Kingdom and in other countries, showing the address and telephone details of the pet's owner.

Some countries have very strict laws, which may even include quarantine periods, which can separate you from your dog for long periods of time. Information is essential!

And remember that the maximum number of animals that you can carry is 5!


Which means of transport?

You will also need to evaluate the vehicle you will travel on.

• If you choose the plane, it will be necessary to contact the airline, some low cost airlines, for example, provide only the transport of guide animals following the owner. The general rule is that medium and large size dogs are placed in appropriate, waterproof and comfortable doghouses, placed in the pressurized hold. Since these seats are limited, it is important to book well in advance.
Small size dogs (weighing up to 10 kg) will be able to travel close to the owner, even if inside their homologated carrier.
If the flight includes a stopover, take some information on eventual rule to respect.

• If you choose the train, there is instead a handbook of good behavioral standards to follow, but in general dogs can travel with their owners, inside a carrier, equipped with a document, microchip, valid vaccinations and antiparasitic treatments.

 • If you choose the ferry, you have to follow the same rules as the plane, where the animal can travel in the common carrier if it has the allowed characteristics which protect the animal. But getting information from the line is always the best solution to avoid unpleasant surprises.

• If you travel by car, you have to be in compliance with Art. 169 of the new Traffic Code "Transport of people, animals and objects on motor vehicles" that, at point 6, prohibits the transport of pets that constitute obstacle or danger to driving. It allows the transport of pets, even more than 1, only if kept in a special cage, container or in the rear compartment, provided that it is specially divided by a network or other similar suitable means that, if installed permanently, must be authorized by the competent provincial office of the General Directorate of the MCTC. In case the trip is long, it will be necessary to plan very well the stages, to let your four-legged friend drink, eat and do his business. I strongly reccomend to pay attention to heat!

Guide dogs can always travel near the owner, provided that they have a leash and a muzzle. Based on the selected transport means, please ascertain well in advance that your friend does not suffer from car, airplane, ferry sickness...in this case you can ask vet for some pharmacological advice or some precaution to take (such as pausing, giving food at the right times) which will make the travelling more comfortable.

At last but not least, remember any drug your pet usually uses, it could be difficult to find them, especially in certain countries.

I hope you found this information clear and useful ... see you next time and enjoy your holiday!

We had the pleasure of having an exchange of ideas with Cristina from Giulius, trademark of the company Demas Srl. 
During the conversation we collected a number of important impressions about the world of pet. This testimony comes from one of the most important players on Rome and Italian market, which makes it even more appealing for all operators in the segment. I hope that what reported in the following interview is significant even for you reading in this very moment. Good reading:)

Profile of your reality, in order to specify to the reader the contest in which you are placed:
Name of the banner: Giulius
In activity since : 2003
Shop surface: 3.000 sq m (Gregna Sant’Andrea); 2.000 sq m (SaxaRubra); 400 sq m (Testa di Lepre); 200 sq m (Via dei Colli Portuensi) – Next opening
Shops total surface: 5.600 sq m
Turnover 12,950 MLN Euro
Number of employees: 40 employees, of which 7 pharmacists
Commercial offer: 18,000 shelf references + parapharmacy service
E-commerce site with 6,000 references

 

D: Most of the markets in which commercial activities operate, have suffered a contraction. Regardless what financial analysts say, what situation are you actually living in? Furthermore, which trends in this segment and which changes in consumers attitudes are you detecting?

R: We have also suffered from this contraction, but it has stimulated us developping initiatives in order to attract new customers in our stores. The most successful initiatives are the ones actively involving our customers. " I introduce you a breed" is a format during which a race is introduced by a professional breeder in one of our stores.  Clearly the scope is promotional and each edition meets a success which also comes from promotion on social networks. Even Christmas initiatives, like "truccabimbi" (children fancy make up) usually have discreet success. The consumer is more and more oriented to e-commerce and it will be the same in the near future. For us the online distribution channel is complementary, because we believe that shopping experience in the physical store will always have an added value. Our E-Commerce site www.giuliuspetshop.it provides a smaller assortment compared to what available in stores, also because of the complexity of management that grows with the number of references.

D: Which are the distinguishing elements of Giulius and which are the startegies you are planning to apply for the next years?

R: The moment of purchase at our stores aims to be a real emotional experience. According to this purpose we orient ourselves to large surfaces, with a range of important items and work on a continuous search of products that represent a novelty to consumer' s eyes. Moreover the skills and the passion that characterize our employees are key elements for the satisfaction of the buyers who visit us. MyFamily did his part, in this direction. In fact, to make the experience in the store even richer, and thanks to the teamwork with your reality, at the Saxa Rubra store we have set up a wall of about 4 meters with a display to accommodate 2,000 tags: the visual impact to this presentation is really exceptional to visitor’s eyes.

D: How did you know MyFamily and what are the advantages on which the company that produces The Tags can count?

R: Between us and MyFamily a partnership has been established immediately. This collaboration allowed both to achieve positive and satisfactory goals, for each store we have been able to make an almost customized layout that could enhance the product to the best. MyFamily's products are unique and simple at the same time. The wide assortment allows to satisfy every need of the consumer and the TAGS that portray the breeds give the customer the idea of owning a unique and personal object for their four-legged friend.


D: And if you had to give a suggestion to the independent stores owners, what would you say?

R: The strategic recommendation I would like to give is to focus on value-added services that bring utilities to the consumer and are typical of the "neighborhood" shops. Focusing only on food can be reductive, while the world of accessories is the one that offers more guarantees in terms of customer satisfaction and customer loyalty.

 

Would you like to leave your opinion? Write an email to marketing@myfamily.it

Interview with Cristina Foglietti of Giulius Demas SRL

We had the pleasure of having an exchange of ideas with Cristina from Giulius, trademark of the company Demas Srl. 
During the conversation we collected a number of important impressions about the world of pet. This testimony comes from one of the most important players on Rome and Italian market, which makes it even more appealing for all operators in the segment. I hope that what reported in the following interview is significant even for you reading in this very moment. Good reading:)

Profile of your reality, in order to specify to the reader the contest in which you are placed:
Name of the banner: Giulius
In activity since : 2003
Shop surface: 3.000 sq m (Gregna Sant’Andrea); 2.000 sq m (SaxaRubra); 400 sq m (Testa di Lepre); 200 sq m (Via dei Colli Portuensi) – Next opening
Shops total surface: 5.600 sq m
Turnover 12,950 MLN Euro
Number of employees: 40 employees, of which 7 pharmacists
Commercial offer: 18,000 shelf references + parapharmacy service
E-commerce site with 6,000 references

 

D: Most of the markets in which commercial activities operate, have suffered a contraction. Regardless what financial analysts say, what situation are you actually living in? Furthermore, which trends in this segment and which changes in consumers attitudes are you detecting?

R: We have also suffered from this contraction, but it has stimulated us developping initiatives in order to attract new customers in our stores. The most successful initiatives are the ones actively involving our customers. " I introduce you a breed" is a format during which a race is introduced by a professional breeder in one of our stores.  Clearly the scope is promotional and each edition meets a success which also comes from promotion on social networks. Even Christmas initiatives, like "truccabimbi" (children fancy make up) usually have discreet success. The consumer is more and more oriented to e-commerce and it will be the same in the near future. For us the online distribution channel is complementary, because we believe that shopping experience in the physical store will always have an added value. Our E-Commerce site www.giuliuspetshop.it provides a smaller assortment compared to what available in stores, also because of the complexity of management that grows with the number of references.

D: Which are the distinguishing elements of Giulius and which are the startegies you are planning to apply for the next years?

R: The moment of purchase at our stores aims to be a real emotional experience. According to this purpose we orient ourselves to large surfaces, with a range of important items and work on a continuous search of products that represent a novelty to consumer' s eyes. Moreover the skills and the passion that characterize our employees are key elements for the satisfaction of the buyers who visit us. MyFamily did his part, in this direction. In fact, to make the experience in the store even richer, and thanks to the teamwork with your reality, at the Saxa Rubra store we have set up a wall of about 4 meters with a display to accommodate 2,000 tags: the visual impact to this presentation is really exceptional to visitor’s eyes.

D: How did you know MyFamily and what are the advantages on which the company that produces The Tags can count?

R: Between us and MyFamily a partnership has been established immediately. This collaboration allowed both to achieve positive and satisfactory goals, for each store we have been able to make an almost customized layout that could enhance the product to the best. MyFamily's products are unique and simple at the same time. The wide assortment allows to satisfy every need of the consumer and the TAGS that portray the breeds give the customer the idea of owning a unique and personal object for their four-legged friend.


D: And if you had to give a suggestion to the independent stores owners, what would you say?

R: The strategic recommendation I would like to give is to focus on value-added services that bring utilities to the consumer and are typical of the "neighborhood" shops. Focusing only on food can be reductive, while the world of accessories is the one that offers more guarantees in terms of customer satisfaction and customer loyalty.

 

Would you like to leave your opinion? Write an email to marketing@myfamily.it

Superzoo of Las Vegas, represents one of the events of the year that cannot be missed for all the professionals of PET in the world, that right here will find the trends, the intuitions of the industry and the best companies able to make their business unique and forefront. It is the largest trade show in North America, with approximately 1000 exhibitors and 10,000 visitors planned. For this My Family INC, our American office, is proud to attend the event at Stand 3213! This event provides all the latest best products concerning the world of pet, but also the best skills and insights needed to set up the activities of the retail segment, grooming, pet welfare and vet too. Superzoo directly meets manufacturers and niche products suppliers face-to-face, in order to build solid business relationships. After the amazing success of the Nuremberg Interzoo, we look forward to showing even beyond the ocean all our novelties, unique in aesthetics and quality.

Superzoo 2018, Las Vegas is waiting for us!

Superzoo of Las Vegas, represents one of the events of the year that cannot be missed for all the professionals of PET in the world, that right here will find the trends, the intuitions of the industry and the best companies able to make their business unique and forefront. It is the largest trade show in North America, with approximately 1000 exhibitors and 10,000 visitors planned. For this My Family INC, our American office, is proud to attend the event at Stand 3213! This event provides all the latest best products concerning the world of pet, but also the best skills and insights needed to set up the activities of the retail segment, grooming, pet welfare and vet too. Superzoo directly meets manufacturers and niche products suppliers face-to-face, in order to build solid business relationships. After the amazing success of the Nuremberg Interzoo, we look forward to showing even beyond the ocean all our novelties, unique in aesthetics and quality.

Interzoo is the greatest Pet exhibition in the world and will take place from 8th to 11th May at the Exhibition Centre in Nuremberg. This event takes place every two years in Nuremberg, where 1.800 international companies show their novelties for pets. This exhibition, with the attendance of about 40.000 visitors, is the place where you can discover the evolution of the Pet industry.  

MyFamily will attend this event with a lot of novelties.
The new HushTag collection is unmissable: hushed tags arising from the mixture of metal and rubber, available in different colours and materials. 

The exclusive collection of collars and leashes having a refined Italian design, with precious materials and attention to details, is also a first preview for Interzoo. MyFamily collars and leashes have been completely conceived and manufactured in our workshop, with the intention of ffering a high-quality product, unique in the world.

During this important event, the tags, which are very appreciated in the Pet industry, will be implemented by the new collection of hand glazed tags representing the most typical animals of Zoos and Aquariums.  They will have various applications...they can even become beautiful magnets! 

Don't miss the opportunity to discover these important novelties; visit our booth 242 in Hall 5. 

MyFamily staff will welcome you with great pleasure.

Interzoo 2018, unmissable novelties branded MyFamily

Interzoo is the greatest Pet exhibition in the world and will take place from 8th to 11th May at the Exhibition Centre in Nuremberg. This event takes place every two years in Nuremberg, where 1.800 international companies show their novelties for pets. This exhibition, with the attendance of about 40.000 visitors, is the place where you can discover the evolution of the Pet industry.  

MyFamily will attend this event with a lot of novelties.
The new HushTag collection is unmissable: hushed tags arising from the mixture of metal and rubber, available in different colours and materials. 

The exclusive collection of collars and leashes having a refined Italian design, with precious materials and attention to details, is also a first preview for Interzoo. MyFamily collars and leashes have been completely conceived and manufactured in our workshop, with the intention of ffering a high-quality product, unique in the world.

During this important event, the tags, which are very appreciated in the Pet industry, will be implemented by the new collection of hand glazed tags representing the most typical animals of Zoos and Aquariums.  They will have various applications...they can even become beautiful magnets! 

Don't miss the opportunity to discover these important novelties; visit our booth 242 in Hall 5. 

MyFamily staff will welcome you with great pleasure.

"Last week we interviewed one of our customers. The Sicilian company with whom we spoke, owner of the brand Hobbyzoo, introduced some comments that we will post in our blog. This action is aimed to make the business culture known in the pet world and share valuable information, coming from skilled operators in the sector."

Michele Monteforte has been working in pet industry for many years and has recently taken over (it was 2011) a growing business. Enjoy your reading :)

 

Profile of your enterprise, to explain your background to the reader:

Sign name: Hobbyzoo

Enterprise existing from: 2013 (first shop), 2016 (second one)

Shop surface: 240 sq. meters and 800 sq. meters

Total surface of the shops of this chain (if owner of a chain): 1040 sq. meters

Turnover: 1,8 millions of Euros

Number of persons in charge: 11, among those 4 chemists

Commercial offer: 16.000 references for each shelf + grooming service + vet pharmacy service

 

D: Many of the markets where sales activities are working have suffered a decrease. Disregarding what financial analysts say, what is your situation? Which business trends and which changes in the behaviour of end users do you observe?

R: "Like other operators in the world of PET, we have the chance to work in a field with a 2 digit growth, though other balanced or declining markets. However, this growth concerns above all chains and online commerce.

"End users are more and more aware and well-informed. That's why the ""amount"" of purchases decreases, but the expenses per person grow. We noticed that buyers are disposed to pay more for products having a better quality"

 

D: Which are the peculiarities distinguishing Hobbyzoo and which are the "strategic" moves of next years?

R: " Our strong points are: the wide offer that end users can find in our shops, with more than 16.000 references for each shelf and the offered services: grooming and vet pharmacy competence and skill of our staff. The customer wants to be guided and suggested and this is the added value we give. 4 of the 11 members of our staff are chemists and training is for us a continuous process, that we combine with convivial moments. It's difficult to find motivated and skilled human resources and this represents our real challenge for the opening of the next shops. Looking at the future, we plan to open 6 other shops in the next 2 years and to start a project of online marketing. On the contrary, if we look at the past and could revise our choices, we would deal with e-commerce in advance.

 

D: How did you know MyFamily and what are the advantages on which the company producing The tags can count.

"R: With MyFamily we immediately started a gratifying cooperation based on mutual respect.

Products are of higher quality and the capacity to spread them differentiate MyFamily from its competitors. According to my opinion, MyFamily is very skilfull in quickly updating its offer of products and machines and in keeping up with the sudden changes which are typical in today's markets"

 

D: If you would like to give a suggestion to the owners of independent shops, what would you tell them?

R: "I would wish them to watch the current changes, in order to be able to monitor them and use them as an opportunity"

 

Would you like to leave your comments? Write an e-mail to marketing@myfamily.it

INTERVIEW WITH MICHELE MONTEFORTE OF HOBBYZOO

"Last week we interviewed one of our customers. The Sicilian company with whom we spoke, owner of the brand Hobbyzoo, introduced some comments that we will post in our blog. This action is aimed to make the business culture known in the pet world and share valuable information, coming from skilled operators in the sector."

Michele Monteforte has been working in pet industry for many years and has recently taken over (it was 2011) a growing business. Enjoy your reading :)

 

Profile of your enterprise, to explain your background to the reader:

Sign name: Hobbyzoo

Enterprise existing from: 2013 (first shop), 2016 (second one)

Shop surface: 240 sq. meters and 800 sq. meters

Total surface of the shops of this chain (if owner of a chain): 1040 sq. meters

Turnover: 1,8 millions of Euros

Number of persons in charge: 11, among those 4 chemists

Commercial offer: 16.000 references for each shelf + grooming service + vet pharmacy service

 

D: Many of the markets where sales activities are working have suffered a decrease. Disregarding what financial analysts say, what is your situation? Which business trends and which changes in the behaviour of end users do you observe?

R: "Like other operators in the world of PET, we have the chance to work in a field with a 2 digit growth, though other balanced or declining markets. However, this growth concerns above all chains and online commerce.

"End users are more and more aware and well-informed. That's why the ""amount"" of purchases decreases, but the expenses per person grow. We noticed that buyers are disposed to pay more for products having a better quality"

 

D: Which are the peculiarities distinguishing Hobbyzoo and which are the "strategic" moves of next years?

R: " Our strong points are: the wide offer that end users can find in our shops, with more than 16.000 references for each shelf and the offered services: grooming and vet pharmacy competence and skill of our staff. The customer wants to be guided and suggested and this is the added value we give. 4 of the 11 members of our staff are chemists and training is for us a continuous process, that we combine with convivial moments. It's difficult to find motivated and skilled human resources and this represents our real challenge for the opening of the next shops. Looking at the future, we plan to open 6 other shops in the next 2 years and to start a project of online marketing. On the contrary, if we look at the past and could revise our choices, we would deal with e-commerce in advance.

 

D: How did you know MyFamily and what are the advantages on which the company producing The tags can count.

"R: With MyFamily we immediately started a gratifying cooperation based on mutual respect.

Products are of higher quality and the capacity to spread them differentiate MyFamily from its competitors. According to my opinion, MyFamily is very skilfull in quickly updating its offer of products and machines and in keeping up with the sudden changes which are typical in today's markets"

 

D: If you would like to give a suggestion to the owners of independent shops, what would you tell them?

R: "I would wish them to watch the current changes, in order to be able to monitor them and use them as an opportunity"

 

Would you like to leave your comments? Write an e-mail to marketing@myfamily.it

If you are looking for any suggestions about how to better deal with the Facebook page of your Pet Store, you are in the right place. This article would like to give you some suggestions about how to support your Pet Shop through a Facebook page in the best way. I don't want to offer you a miraculous handbook and I have certainly addressed only a small part of the subjects that we can deal with (let's say that we could write a whole book about FB posts:), but I am sure that here you can find all the main subjects that are often overlooked or underestimated.

The main purpose is to create a page with the basic information, to write something about pets or about the products you sell, to publish some photos and wait for an influx of people into your Pet Shop.

It seems easy, doesn't it?

Unfortunately it isn't. If you join the fray of the big quantity of pages, groups and Facebook profiles without any knowledge nor project, you could waste a lot of time without obtaining any remarkable results.

Explain who you are and differentiate yourself

It might seem taken for granted, but in your page you should put all the information concerning your Pet Shop. It's important to underline: phone number, address, website, opening hours, offered services, the products you sell, scheduled events and promotions. Above all, it's essential to put in the field "about" some information in order to convince people, with a few words, to choose you among all the other shops in the neighborhood.

 

Content: what and how.

Now you have a page which is complete and ready to be used.  A new doubt naturally arises: which contents can I post and above all, how can I express them? Keep in mind that Facebook is first of all a social network, ruled by peculiar regulations and it has particular requirements. Here below you can find the requirements for posts: you can make a checklist and verify it before publishing your contents.

Short: Facebook posts have a limit of 63,206 characters, approximately 70 pages of a word document. Although this space may seem useful, you should avoid writing very long posts. When you write, you should put yourself in a user's shoes, who sees in the homepage a neverending post: you could scare him.

Nobody will dedicate much time for a reading on socials, although it could be interesting. The optimal length for a post is one or two lines. Catch the reader's attention, do not bore him to death.

Interesting information: sharing important information to your customers is a must. If you have a pet store and you want to promote it, you have to share the information concerning your business. The community visits your page only to learn about animals, about your Pet Shop, nothing else.  If you are in trouble, for instance, you can share new arrivals in the shop, promotions about products, news about events for pets in your area, the original services offered by your store, and much more. In other words, you have to try to publish contents that are important for your current customers and also for the potential ones.

Interaction: This is one of the main parts of the management of a Facebook page. The aim of a "social" activity is to trigger an interaction with users. Contrary to traditional means of communication, on the social networks the interaction is of utmost importance. It's essential to ask questions and to answer other users' questions. This encourages interaction with your possible customers, by increasing confidence towards yourself, also enhancing your reputation. This way, you can receive important feedbacks in order to improve your service. A good subject to deal with is your customers' furry friends. Remember that a pet lover adores to "give voice" to his loyal pet.

Tone: The big mistake you must necessarily avoid is to address to users with a very professional tone. A friendly tone is suggested, in order to establish a connection with your customers. Remember that people look for somebody who put them at their ease and is easy to approach.

Picture: Which is the best way to draw the attention of someone, if not visually? Never underestimate the importance of a picture associated with a post. Let's suppose you want to promote the new food for cats you have just received: you can share the picture of the brand with the post or you can share the picture of the cat to whom it is addressed. The instrument "picture" is strong also for your customers: ask them to share the photos showing them with your products, allow them to interact.

Video: it's arduous to create videos. Accurate videos require a lot of processing time, and for this reason they are less frequent in Facebook but they provoque a stronger impact. A well structured, educational video can considerably increase the influx of people in your page.

Hashtags: They are very useful to increase the number of people who will see your post. If used, they will have to concern your market field. Let's suppose you have just written a post about a promotion in your shop; the hashtags to promote this post might be #nameOfYourShop#sales #NameOfTheProductOnSale#PetsProducts#petShop.

 

Posts: how many and when.

The main instrument allowing you to understand how to better deal with your posts is Insights. You should learn to use it to the fullest, because it offers you quantitative information that might be of great help. FB Insights provides you with the report of the following data: the number of people reached by your posts and the number of those who have interacted, the number of people who called your company from the Page, the number of answers to customers and your average answering time and the number of people who "registered" (that is to say who stated to be in your store) in their posts.

 

Little, but often and assiduously: The main mistake made by those who deal with FB for the first time is to post at once all the available news and to forget the page for a week. If you wish to start a relationship with your customers (and potential customers) you need perseverance, otherwise you risk to fall into obscurity. Perseverance becomes important if combined with usefulness. Remember that your aim is to enrich people by supplying quality contents. You must avoid spam.

According to proven surveys, the best number of posts to daily publish is one. If it is not possible, the perseverance criteria is to be preferred.

At the right time: Through Insights you can check the time when there's a great influx of active users. Programming the publishing of posts (opportunity given by FB) allows to reach as many users as possible. The best time for posting is between 1pm and 4pm, although it changes according to the context.

Call-to-action

Each Facebook page allows to create a "button" (called Call To Action in technical jargon, shorten CTA) which allows the user to make a certain action. The possible actions are: contact (through Messenger, e-mail, phone or Web site), purchase or reservation of a service. If you know you are too busy to answer any doubt of your online customers during the day, I suggest you to add the button "call". This way, you can encourage users to directly call and verify if your shop can satisfy their needs.

 

Paid promotion

All users have the possibility to advertise the posts they publish on FB by investing an economic budget. This doesn't mean that you must necessarily pay to promote your posts (even though these costs allow you to get more visibility, time being equal). Posts promotion allows to give more emphasis to your contents and to reach a wider community. It's important to decide the addressee of the promotion: you can choose between those who have already interacted with your page (or with other contents) and the people selected through targeting (that is people resulting from a selection based on geographical position, age, gender and interests).

Let's make an example. Let's suppose that your shop is in Milan and that you want to advertise the arrival of the new Techla machine for the immediate engraving of pets ID tags.

What will you do?

Firstly, prepare the promotional post: the text, max two-three lines, and a picture that could be the engravers that you have just bought or en engraved tag (you can also prepare a short video of the engraving made in your shop for a customer).

After that, you shall decide to whom the message will be addressed. If you live in Milan, your can select this city as geographical area of your reference public. You could have the temptation to include also the surroundings or the whole nation, but this is not the best strategy if you have a shop, because few people outside Milan would find your message useful if they have to drive long distances to reach you. You uselessly risk to waste money.

 

As regards your target's interests, it is suggested to always include them in order to specifically reach who is really interested. You could mention the following interests: pets' owners, pets, cats lovers, dogs lovers, petshop, dogs owners, cats owners, pets products, dogs products, cats products.

And now?

What we have debated in this article is only the tip of the iceberg. The next step is up to you. My suggestion is to experiment as much as possible. For instance, try different kinds of posts and observe which fits better your situation. Vary text posts, pictures, videos and external links, so that you can stimulate the different kinds of users as much as possible.

If you have already dealt with the promotion of your shop on Facebook, leave your comment and share your experience :)

 

First steps to deal with the Facebook page of your Pet Store

If you are looking for any suggestions about how to better deal with the Facebook page of your Pet Store, you are in the right place. This article would like to give you some suggestions about how to support your Pet Shop through a Facebook page in the best way. I don't want to offer you a miraculous handbook and I have certainly addressed only a small part of the subjects that we can deal with (let's say that we could write a whole book about FB posts:), but I am sure that here you can find all the main subjects that are often overlooked or underestimated.

The main purpose is to create a page with the basic information, to write something about pets or about the products you sell, to publish some photos and wait for an influx of people into your Pet Shop.

It seems easy, doesn't it?

Unfortunately it isn't. If you join the fray of the big quantity of pages, groups and Facebook profiles without any knowledge nor project, you could waste a lot of time without obtaining any remarkable results.

Explain who you are and differentiate yourself

It might seem taken for granted, but in your page you should put all the information concerning your Pet Shop. It's important to underline: phone number, address, website, opening hours, offered services, the products you sell, scheduled events and promotions. Above all, it's essential to put in the field "about" some information in order to convince people, with a few words, to choose you among all the other shops in the neighborhood.

 

Content: what and how.

Now you have a page which is complete and ready to be used.  A new doubt naturally arises: which contents can I post and above all, how can I express them? Keep in mind that Facebook is first of all a social network, ruled by peculiar regulations and it has particular requirements. Here below you can find the requirements for posts: you can make a checklist and verify it before publishing your contents.

Short: Facebook posts have a limit of 63,206 characters, approximately 70 pages of a word document. Although this space may seem useful, you should avoid writing very long posts. When you write, you should put yourself in a user's shoes, who sees in the homepage a neverending post: you could scare him.

Nobody will dedicate much time for a reading on socials, although it could be interesting. The optimal length for a post is one or two lines. Catch the reader's attention, do not bore him to death.

Interesting information: sharing important information to your customers is a must. If you have a pet store and you want to promote it, you have to share the information concerning your business. The community visits your page only to learn about animals, about your Pet Shop, nothing else.  If you are in trouble, for instance, you can share new arrivals in the shop, promotions about products, news about events for pets in your area, the original services offered by your store, and much more. In other words, you have to try to publish contents that are important for your current customers and also for the potential ones.

Interaction: This is one of the main parts of the management of a Facebook page. The aim of a "social" activity is to trigger an interaction with users. Contrary to traditional means of communication, on the social networks the interaction is of utmost importance. It's essential to ask questions and to answer other users' questions. This encourages interaction with your possible customers, by increasing confidence towards yourself, also enhancing your reputation. This way, you can receive important feedbacks in order to improve your service. A good subject to deal with is your customers' furry friends. Remember that a pet lover adores to "give voice" to his loyal pet.

Tone: The big mistake you must necessarily avoid is to address to users with a very professional tone. A friendly tone is suggested, in order to establish a connection with your customers. Remember that people look for somebody who put them at their ease and is easy to approach.

Picture: Which is the best way to draw the attention of someone, if not visually? Never underestimate the importance of a picture associated with a post. Let's suppose you want to promote the new food for cats you have just received: you can share the picture of the brand with the post or you can share the picture of the cat to whom it is addressed. The instrument "picture" is strong also for your customers: ask them to share the photos showing them with your products, allow them to interact.

Video: it's arduous to create videos. Accurate videos require a lot of processing time, and for this reason they are less frequent in Facebook but they provoque a stronger impact. A well structured, educational video can considerably increase the influx of people in your page.

Hashtags: They are very useful to increase the number of people who will see your post. If used, they will have to concern your market field. Let's suppose you have just written a post about a promotion in your shop; the hashtags to promote this post might be #nameOfYourShop#sales #NameOfTheProductOnSale#PetsProducts#petShop.

 

Posts: how many and when.

The main instrument allowing you to understand how to better deal with your posts is Insights. You should learn to use it to the fullest, because it offers you quantitative information that might be of great help. FB Insights provides you with the report of the following data: the number of people reached by your posts and the number of those who have interacted, the number of people who called your company from the Page, the number of answers to customers and your average answering time and the number of people who "registered" (that is to say who stated to be in your store) in their posts.

 

Little, but often and assiduously: The main mistake made by those who deal with FB for the first time is to post at once all the available news and to forget the page for a week. If you wish to start a relationship with your customers (and potential customers) you need perseverance, otherwise you risk to fall into obscurity. Perseverance becomes important if combined with usefulness. Remember that your aim is to enrich people by supplying quality contents. You must avoid spam.

According to proven surveys, the best number of posts to daily publish is one. If it is not possible, the perseverance criteria is to be preferred.

At the right time: Through Insights you can check the time when there's a great influx of active users. Programming the publishing of posts (opportunity given by FB) allows to reach as many users as possible. The best time for posting is between 1pm and 4pm, although it changes according to the context.

Call-to-action

Each Facebook page allows to create a "button" (called Call To Action in technical jargon, shorten CTA) which allows the user to make a certain action. The possible actions are: contact (through Messenger, e-mail, phone or Web site), purchase or reservation of a service. If you know you are too busy to answer any doubt of your online customers during the day, I suggest you to add the button "call". This way, you can encourage users to directly call and verify if your shop can satisfy their needs.

 

Paid promotion

All users have the possibility to advertise the posts they publish on FB by investing an economic budget. This doesn't mean that you must necessarily pay to promote your posts (even though these costs allow you to get more visibility, time being equal). Posts promotion allows to give more emphasis to your contents and to reach a wider community. It's important to decide the addressee of the promotion: you can choose between those who have already interacted with your page (or with other contents) and the people selected through targeting (that is people resulting from a selection based on geographical position, age, gender and interests).

Let's make an example. Let's suppose that your shop is in Milan and that you want to advertise the arrival of the new Techla machine for the immediate engraving of pets ID tags.

What will you do?

Firstly, prepare the promotional post: the text, max two-three lines, and a picture that could be the engravers that you have just bought or en engraved tag (you can also prepare a short video of the engraving made in your shop for a customer).

After that, you shall decide to whom the message will be addressed. If you live in Milan, your can select this city as geographical area of your reference public. You could have the temptation to include also the surroundings or the whole nation, but this is not the best strategy if you have a shop, because few people outside Milan would find your message useful if they have to drive long distances to reach you. You uselessly risk to waste money.

 

As regards your target's interests, it is suggested to always include them in order to specifically reach who is really interested. You could mention the following interests: pets' owners, pets, cats lovers, dogs lovers, petshop, dogs owners, cats owners, pets products, dogs products, cats products.

And now?

What we have debated in this article is only the tip of the iceberg. The next step is up to you. My suggestion is to experiment as much as possible. For instance, try different kinds of posts and observe which fits better your situation. Vary text posts, pictures, videos and external links, so that you can stimulate the different kinds of users as much as possible.

If you have already dealt with the promotion of your shop on Facebook, leave your comment and share your experience :)

 

From 15th to 17th March, MyFamily will share a booth with its distributor at the annual national exhibition held in Madrid: Iberzoo.
The latest edition of Iberzoo has been attended by 480 companies coming from 53 countries and by 16.200 professionals of the Pet industry.
MyFamily will have the opportunity to have a good showcase to introduce all its 2018 novelties about ID tags for dogs and cats.
The main protagonist will always be our Techla engraving machine that, thanks to its advanced technology, in just two minutes provides customized ID tags for the end users.

IBERZOO 2018

From 15th to 17th March, MyFamily will share a booth with its distributor at the annual national exhibition held in Madrid: Iberzoo.
The latest edition of Iberzoo has been attended by 480 companies coming from 53 countries and by 16.200 professionals of the Pet industry.
MyFamily will have the opportunity to have a good showcase to introduce all its 2018 novelties about ID tags for dogs and cats.
The main protagonist will always be our Techla engraving machine that, thanks to its advanced technology, in just two minutes provides customized ID tags for the end users.

From 21st  to 23rd March, Global Pet Expo, the world’s greatest exhibition will be held in Orlando and will be exclusively dedicated to retailers, distributors and professionals of the pet field.

The 2017 Show featured 1,130 exhibitors and 3,437 booths.

Every year, attendees have the opportunity to show a preview of their novelties; in 2017 more than 3,000 products have been launched to 7,000 pet professionals.

The event will take place in Orlando, where we established our U.S.A. headquarters. Therefore we are very proud to attend the show with all our 2018 novelties, not to be missed!

Global Pet Expo – Orlando 2018

From 21st  to 23rd March, Global Pet Expo, the world’s greatest exhibition will be held in Orlando and will be exclusively dedicated to retailers, distributors and professionals of the pet field.

The 2017 Show featured 1,130 exhibitors and 3,437 booths.

Every year, attendees have the opportunity to show a preview of their novelties; in 2017 more than 3,000 products have been launched to 7,000 pet professionals.

The event will take place in Orlando, where we established our U.S.A. headquarters. Therefore we are very proud to attend the show with all our 2018 novelties, not to be missed!

If you are looking for effective means in order to increase sales in your pet store, please read this article about our ideas which are the result of our experience with thousands of shopkeepers of this field.
We are Pet specialists and we know commercial habits as well as the customers of this market very well.
This article is meant to give you some cues about how to improve the economic performance of your store for four-legged friends and their “colleagues”, not to increase all of a sudden the number of customers in your shop.
On the other hand, some simple commercial suggestions for pet world – as for all other categories – can be of great help if followed with method and perseverance.

Suggestion 1: cooperate with your colleagues.
Are there any other store serving our friends Animals, in your neighborhood? Try to make a partnership with your colleagues, in order to increase the “walk in” (namely the number of people visiting your shop). Think about groomers, veterinarians or any business which has your same target of customers. You can invite them to visit your shop, trying to make this occasion an agreeable event. In order to succeed, focus on what can be interesting for them. Think about their interests before yours.
This effort will help you to achieve new customers.

Suggestion 2: focus on your customers’ wishes.
Customers are more and more picky and it’s a challenge to get their attention. This applies to those who are in pet business, whether they have a shop or not, as well as to all those who manage any business activity.
In this sense, wonder who actually the customer is. Is it the owner, or his hairy friend? Or both? And what are their actual needs?
Thinking about this question, you will adapt the level of service to your customer’s real needs and wishes. Perhaps you will decide to offer a croquettes testing for your customers’ four-legged friends, or you will develop a new service aiming at making both happy. This tactic will help you to gain your customers loyalty and to make them come back more often; you will also avoid the competitors to lure them away from you.

Suggestion 3: make your shop “social”.
World has become social. All that concerns successful products and services turns around the communities crystallizing all around. It’s no more a trend, a fashion, but a real social aptitude, thanks to internet.
Listening to customers and receiving requests, comments or complaints all day long, you will notice that they can be grouped into themes. The same themes can be retrieved and posted in your blog or on Facebook and commented and shared.
If you adopt this tactic, you will increase the popularity of your brand: the so named “Brand Awareness”.

Suggestion 4: know your customers the best you can.
How much is your name important for you? If you think for a while, to be called by name is very rewarding for all of us.
That’s why all pets’ owners choose with pleasure and satisfaction their own dog’s or cat’s name. If you work assiduously in order to collect the information about your customers, you will reach the same goal: gratifying them.

You need to be organized in order to collect and manage your customers’ information.
If you are not accustomed to software, you can equip yourself with paper and pen. If you prefer to use computer, you shall use customers’ management software (we are talking about CRM, meaning Customer Relationship Management). This option will give the advantage to be able to manage many data which can also be quickly queried.
When you deal with this topic, keep in mind who your customer is: read once again point 2 to collect the relevant information and to use them in the best way. If you are able to successfully manage the relationship with your customers, you will get customers loyalty and you will gain new customers thanks to recommendation.
Finally, a more conscious management of your customers allows you to organize them in subgroups with special needs (segmentation of customers) that can be better satisfied. For instance: customers having a small size dog may be interested in a different service compared to those who own a cat (does it make sense to offer croquettes testing service for cats, if they rarely visit the point of sale with their owner?).

Conclusion: your recipe is magic.
The suggestions we gave you in this short article are general and the truth is that there isn’t a magic recipe to have a successful pet shop. What really counts is the daily attitude that has necessarily to consider also what mentioned in this document.
As latest suggestion, you can wonder what your daily attitude with the four reported suggestions is and try to make them your own with perseverance.
To have an engraving machine in your shop helps you to have more and more faithful customers.

4 marketing suggestions to increase sales in your pet shop.

If you are looking for effective means in order to increase sales in your pet store, please read this article about our ideas which are the result of our experience with thousands of shopkeepers of this field.
We are Pet specialists and we know commercial habits as well as the customers of this market very well.
This article is meant to give you some cues about how to improve the economic performance of your store for four-legged friends and their “colleagues”, not to increase all of a sudden the number of customers in your shop.
On the other hand, some simple commercial suggestions for pet world – as for all other categories – can be of great help if followed with method and perseverance.

Suggestion 1: cooperate with your colleagues.
Are there any other store serving our friends Animals, in your neighborhood? Try to make a partnership with your colleagues, in order to increase the “walk in” (namely the number of people visiting your shop). Think about groomers, veterinarians or any business which has your same target of customers. You can invite them to visit your shop, trying to make this occasion an agreeable event. In order to succeed, focus on what can be interesting for them. Think about their interests before yours.
This effort will help you to achieve new customers.

Suggestion 2: focus on your customers’ wishes.
Customers are more and more picky and it’s a challenge to get their attention. This applies to those who are in pet business, whether they have a shop or not, as well as to all those who manage any business activity.
In this sense, wonder who actually the customer is. Is it the owner, or his hairy friend? Or both? And what are their actual needs?
Thinking about this question, you will adapt the level of service to your customer’s real needs and wishes. Perhaps you will decide to offer a croquettes testing for your customers’ four-legged friends, or you will develop a new service aiming at making both happy. This tactic will help you to gain your customers loyalty and to make them come back more often; you will also avoid the competitors to lure them away from you.

Suggestion 3: make your shop “social”.
World has become social. All that concerns successful products and services turns around the communities crystallizing all around. It’s no more a trend, a fashion, but a real social aptitude, thanks to internet.
Listening to customers and receiving requests, comments or complaints all day long, you will notice that they can be grouped into themes. The same themes can be retrieved and posted in your blog or on Facebook and commented and shared.
If you adopt this tactic, you will increase the popularity of your brand: the so named “Brand Awareness”.

Suggestion 4: know your customers the best you can.
How much is your name important for you? If you think for a while, to be called by name is very rewarding for all of us.
That’s why all pets’ owners choose with pleasure and satisfaction their own dog’s or cat’s name. If you work assiduously in order to collect the information about your customers, you will reach the same goal: gratifying them.

You need to be organized in order to collect and manage your customers’ information.
If you are not accustomed to software, you can equip yourself with paper and pen. If you prefer to use computer, you shall use customers’ management software (we are talking about CRM, meaning Customer Relationship Management). This option will give the advantage to be able to manage many data which can also be quickly queried.
When you deal with this topic, keep in mind who your customer is: read once again point 2 to collect the relevant information and to use them in the best way. If you are able to successfully manage the relationship with your customers, you will get customers loyalty and you will gain new customers thanks to recommendation.
Finally, a more conscious management of your customers allows you to organize them in subgroups with special needs (segmentation of customers) that can be better satisfied. For instance: customers having a small size dog may be interested in a different service compared to those who own a cat (does it make sense to offer croquettes testing service for cats, if they rarely visit the point of sale with their owner?).

Conclusion: your recipe is magic.
The suggestions we gave you in this short article are general and the truth is that there isn’t a magic recipe to have a successful pet shop. What really counts is the daily attitude that has necessarily to consider also what mentioned in this document.
As latest suggestion, you can wonder what your daily attitude with the four reported suggestions is and try to make them your own with perseverance.
To have an engraving machine in your shop helps you to have more and more faithful customers.

The nineteenth edition of Global Pet Forum will be held in Venice from January 24th to 26th 2018.

MyFamily will be the Main Sponsor of this important international event where all the greatest exponents of the Pet market will meet to talk about the latest pet news and trends.

During this event, an area will be devoted to our brand where we will show all our products and services to many professionals.

We are always careful to the details and we have been proud to produce a special tag for all Forum participants.

Being Sponsor of this event is for MyFamily an opportunity of growth and development inside the World Pet market.

As official sponsor we are in many pages of the Pets International magazine.

By clicking on this link: https://view.publitas.com/pets-international/globalpets-forum-europe-2018/ you can see the article about the Global Pet Forum.

GLOBAL PET FORUM 2018 SPONSORED BY MYFAMILY

The nineteenth edition of Global Pet Forum will be held in Venice from January 24th to 26th 2018.

MyFamily will be the Main Sponsor of this important international event where all the greatest exponents of the Pet market will meet to talk about the latest pet news and trends.

During this event, an area will be devoted to our brand where we will show all our products and services to many professionals.

We are always careful to the details and we have been proud to produce a special tag for all Forum participants.

Being Sponsor of this event is for MyFamily an opportunity of growth and development inside the World Pet market.

As official sponsor we are in many pages of the Pets International magazine.

By clicking on this link: https://view.publitas.com/pets-international/globalpets-forum-europe-2018/ you can see the article about the Global Pet Forum.